tag:blogger.com,1999:blog-18250140342361966192024-03-04T21:04:07.599-08:00Design PracticeJasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.comBlogger122125tag:blogger.com,1999:blog-1825014034236196619.post-35469853653897751622014-05-21T11:33:00.000-07:002014-05-29T11:35:27.754-07:00OUGD505 - STUDIO BRIEF 03 - MOVIE POSTER<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The final studio brief for OUGD505 was to design an alternative movie poster. Were were each given a Jack Nicholson film. The film I was given was Prizzi's Honor. This was not a film I had seen before so I would be approaching it with a completely open mind. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Synopsis;</b></span><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span></i><br />
<br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'Charley Partanna is a <a class="mw-redirect" href="https://www.blogger.com/null" title="Hit man">hit man</a>
for a New York crime organization headed by the elderly Don Corrado
Prizzi, whose business is generally handled by his sons Dominic and
Eduardo and by his longtime right-hand man, Angelo, who is Charley's
father.</span></i><br />
<br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">
</span></i><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">At a family wedding, Charley is quickly infatuated with a beautiful
woman he doesn't recognize. He asks Maerose Prizzi, estranged daughter
of Dominic, if she recognizes the woman, oblivious to the fact that
Maerose still has feelings for Charley, having once been his lover.
Maerose is in disfavor with her father for running off with another man
after the end of her romance with Charley.</span></i><br />
<br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">
</span></i><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Charley discovers that the mysterious woman, Irene, is a "contractor"
who, like himself, performs assassinations for the mob. He flies to
California to spend time with her and quickly falls in love. Unaware she
is married, Charley also carries out a contract to kill Irene's
husband, Marksie Heller, for robbing a Nevada casino. She repays some of
the money Marksie stole and in Mexico marries Charley.</span></i><br />
<br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">
</span></i><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Charley is unaware that Irene is suspected by the mob of having the
rest of the money Marksie took. A jealous Maerose travels there on her
own to establish for a fact that Irene has double-crossed the
organization. The information restores Maerose to good graces somewhat
with her father and the don.</span></i><br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">
</span></i><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Dominic, acting on his own, wants Charley out of the way and hires
someone to do the hit, not knowing that he has just given the job to
Charley's own wife. Angelo sides with his son, and Eduardo is so
appalled by his brother's actions that he helps set up Dominic's
permanent removal from the family.</span></i><br />
<br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">
</span></i><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Irene and Charley team up on a kidnapping that will enrich the
family, but she shoots a police captain's wife in the process,
endangering the organization's business relationship with the cops. The
don is also still demanding a large sum of money from Irene for her
unauthorized activities in Nevada, which she doesn't want to pay. In
time, the don tells Charley that his wife's "gotta go."</span></i><br />
<br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">
</span></i><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Things come to a head in California when, acting as if everything is
all right, Charley comes home to his wife. Each pulls a weapon
simultaneously in the bedroom. Irene ends up dead, and Charley ends up
back in New York, missing her, but consoled by Maerose.'</span></i><br />
<br />
<b><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Cast list; </span></b><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></i><br />
<br />
<i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span></i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Jack Nicholson">Jack Nicholson</a> as Charley Partanna</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Kathleen Turner">Kathleen Turner</a> as Irene Walker</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Anjelica Huston">Anjelica Huston</a> as Maerose Prizzi</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Robert Loggia">Robert Loggia</a> as Eduardo Prizzi</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="John Randolph (actor)">John Randolph</a> as Angelo "Pop" Partanna</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="William Hickey (actor)">William Hickey</a> as Don Corrado Prizzi</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Lee Richardson as Dominic Prizzi</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Michael Lombard as Rosario "Finlay" Filangi</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="C. C. H. Pounder">C. C. H. Pounder</a> as Peaches Altamot</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">George Santopietro as Plumber</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Ann Selepegno as Amalia Prizzi</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Lawrence Tierney">Lawrence Tierney</a> as Lt. Hanley</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Vic Polizos">Vic Polizos</a> as Phil Vittimizzare</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Dick O'Neil as Bluestone</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Sully Boyar">Sully Boyar</a> as Casco Vasorne</span><br /><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" title="Stanley Tucci">Stanley Tucci</a> as Soldier</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b>Original Movie Posters;</b></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD6Xkhc4cGndqAhI7wqMzZ7Tfxy8HSIjtPWR_cqKFBIzVBGDIr-67fSRHf5knR0HoZobii9cUrMyAbuAByN-BATXAR-_TgVjnQ2Mskmb7rhrVe0_ir7JZ5m3yU6M3O0gPD-q3Z1afhRLUC/s1600/9fjuB8mQSFr3d84rDdbGMz6G0gD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD6Xkhc4cGndqAhI7wqMzZ7Tfxy8HSIjtPWR_cqKFBIzVBGDIr-67fSRHf5knR0HoZobii9cUrMyAbuAByN-BATXAR-_TgVjnQ2Mskmb7rhrVe0_ir7JZ5m3yU6M3O0gPD-q3Z1afhRLUC/s1600/9fjuB8mQSFr3d84rDdbGMz6G0gD.jpg" height="640" width="444" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnElpQ47xroYLvOakFRRSI9esAqfDVMkN89KgvNe-sqhlbPz-Z02h0JsmYF2z7x4UK_HbHLCh25tZF5GbXX0BzyVxK4ryNwMG1bQOGE-q3e-AoQ7x0h9218uWe4asdiXgRaq4_mSK5W9Bc/s1600/honorprizzi03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnElpQ47xroYLvOakFRRSI9esAqfDVMkN89KgvNe-sqhlbPz-Z02h0JsmYF2z7x4UK_HbHLCh25tZF5GbXX0BzyVxK4ryNwMG1bQOGE-q3e-AoQ7x0h9218uWe4asdiXgRaq4_mSK5W9Bc/s1600/honorprizzi03.jpg" height="640" width="318" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix7z-p5CCH1xF16OypEWV_GW2GjNQticE2rzt0ewDtu3c00B6Z7o5d3r4ofBFN_uCj_RN8FONabrI2llQZYf2t5IWMqJbMQ2A12pD6gmP-qE3vB0w4QWTf89KgN8ujdSRN9C_GXsHIeyhH/s1600/honorprizzi04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix7z-p5CCH1xF16OypEWV_GW2GjNQticE2rzt0ewDtu3c00B6Z7o5d3r4ofBFN_uCj_RN8FONabrI2llQZYf2t5IWMqJbMQ2A12pD6gmP-qE3vB0w4QWTf89KgN8ujdSRN9C_GXsHIeyhH/s1600/honorprizzi04.jpg" height="640" width="424" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihaX_K-aqCxjq17H8ZTydVlfh6_aSFiWY3-iso1jt6vNQqn4WOywP6LLT_7Ni0u6FeLZX6FFmOmb9l_IBDJEA3JADBNAsLbTjTcW7IRqnkLPithpG7Ft01w7O8jahRG4XtFSTtvvj5Cizv/s1600/url.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihaX_K-aqCxjq17H8ZTydVlfh6_aSFiWY3-iso1jt6vNQqn4WOywP6LLT_7Ni0u6FeLZX6FFmOmb9l_IBDJEA3JADBNAsLbTjTcW7IRqnkLPithpG7Ft01w7O8jahRG4XtFSTtvvj5Cizv/s1600/url.jpg" height="640" width="448" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAwVKMnkLgiLgm7HMrSlQdk-X5jTKfPVECliq4-oE2_4VuL-D8jYAWszYOmNZAivasqs-XlXNd0cyZScMhPwFtoP5kg8K5-_CNGW_b3kvVjc6ntBOP6THJwZtXk738jyh85ug0OkNVNQoO/s1600/v4SRIgpfnM7POMduL9SNHceLLXe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAwVKMnkLgiLgm7HMrSlQdk-X5jTKfPVECliq4-oE2_4VuL-D8jYAWszYOmNZAivasqs-XlXNd0cyZScMhPwFtoP5kg8K5-_CNGW_b3kvVjc6ntBOP6THJwZtXk738jyh85ug0OkNVNQoO/s1600/v4SRIgpfnM7POMduL9SNHceLLXe.jpg" height="640" width="444" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Whilst I was watching the film I began to note down key imagery and quotes that I thought I could use in the production of my poster. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUfW4d0-GrE7IjX_t7DQC-J2AOCeghbtO4hgcvHeflzataHLzi-GVaXM8j99JG3r20PHc6unYbR9JSndDEA5KZKktNapKo9hAZR93dMRDQb21ni1VGkfaupL7fVyJChSFqq93Sby6JP-wu/s1600/AMP.jpeg" height="640" width="456" /></div>
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWe68_s9dJwF6XkAK9Z84RoyIykkGnpKjf18fgvI_viE_ahJQs4CYfNH-Z40LckPCfOuIJK5hfphm_fKN7K3WOyZH-aWJc7RpG9XPSQojmzWId6kMllcefoQPq2C5wdUG3RsMlypAqN5aW/s1600/AMP+1.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWe68_s9dJwF6XkAK9Z84RoyIykkGnpKjf18fgvI_viE_ahJQs4CYfNH-Z40LckPCfOuIJK5hfphm_fKN7K3WOyZH-aWJc7RpG9XPSQojmzWId6kMllcefoQPq2C5wdUG3RsMlypAqN5aW/s1600/AMP+1.jpeg" height="292" width="640" /></a><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Whilst watching the film I had sketched down some ideas. With these ideas, I began to digitally mock them up. The original idea was to make a love heart out of guns, however, when I began playing with this in illustrator it didn't work. I could not find a gun that was the right shape to make the heart out of and when I tried to manipulate the gun vectors they became too distorted and didn't look good.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">My other option I had thought about was using the imagery of a dinner suit. This is an image that is prominent throughout the movie. The addition of the pink carnation, another motif in the film, would also fulfill the brief by providing the second colour.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4dMRmrCTBqBG6G_vcBRGdTNIl0Rt9EGCxNujeXTzhD4En6B2Piez_NZemvnRckFEzMmSzy0SdW0vkOrnYDNzXCXGXOqhxSxtaqUCfmHXIVIzDNRWw_yFqp8BAaAEYJSgZ6mr4dfp-3q2q/s1600/dinner_bestoffer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4dMRmrCTBqBG6G_vcBRGdTNIl0Rt9EGCxNujeXTzhD4En6B2Piez_NZemvnRckFEzMmSzy0SdW0vkOrnYDNzXCXGXOqhxSxtaqUCfmHXIVIzDNRWw_yFqp8BAaAEYJSgZ6mr4dfp-3q2q/s1600/dinner_bestoffer.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Using a photograph of a dinner suit I drew around it in illustrator. This gave me the basis for my poster.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigk8jPIqe9CFVNtH_UyXEkr2eBVdWeNDRwV0qsBjwzn7Z-93AiSHIlUJdolQzIA2jmLvAI3hWdsSFNNxGXkDOoPttGQ_QqNRdPC71xZV7P_ts3U5Y83QIgR7ro7Y6FiB2GjSIloZyrp_D9/s1600/flwrmuse_110426-9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigk8jPIqe9CFVNtH_UyXEkr2eBVdWeNDRwV0qsBjwzn7Z-93AiSHIlUJdolQzIA2jmLvAI3hWdsSFNNxGXkDOoPttGQ_QqNRdPC71xZV7P_ts3U5Y83QIgR7ro7Y6FiB2GjSIloZyrp_D9/s1600/flwrmuse_110426-9.jpg" height="640" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I imported a photograph of a pink Carnation into Illustrator and live traced it to give it this effect. I wanted this effect as it created an almost cartoon style to the flower. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">With both key elements of the poster designed, I added text. I wasn't sure how much information to include so I produced a variety of different options. </span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8QR3vJGyY9RANYBn_toLukauLMdsbnzeX7_CzxHltByJBCHzQGe75Y4etrGCwdemOnSeGQB_XG2pqJHwo_rq3LEVQCpYFh8tWgf1sFPmT8y5_j6WHgHY2_Xb-PB236vpZP41kJjxgiwgB/s1600/Poster+A3+For+Print.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8QR3vJGyY9RANYBn_toLukauLMdsbnzeX7_CzxHltByJBCHzQGe75Y4etrGCwdemOnSeGQB_XG2pqJHwo_rq3LEVQCpYFh8tWgf1sFPmT8y5_j6WHgHY2_Xb-PB236vpZP41kJjxgiwgB/s1600/Poster+A3+For+Print.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg23_QzJWd-ji8nDeuaunXfcJK-MbKZxr8BVbzqARAICAwtAs0jP68JPcvNWv_bGHXYwXTOWOIV0ceUwp3HWtZzp_KY6gY0nD7ycWErqBZmLCkZHi7pu9e8GuYZE7qBK-2T9Tm_YaaQENp6/s1600/Prizzi's+Honor+poster2-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg23_QzJWd-ji8nDeuaunXfcJK-MbKZxr8BVbzqARAICAwtAs0jP68JPcvNWv_bGHXYwXTOWOIV0ceUwp3HWtZzp_KY6gY0nD7ycWErqBZmLCkZHi7pu9e8GuYZE7qBK-2T9Tm_YaaQENp6/s1600/Prizzi's+Honor+poster2-01.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh95AEcgqEEuubHnZ-ZkQ3BbmyqHj2KprD25dkeKioCroS-Jz1clH92F2V6XZpFRXysddgYj2mEQZh_wBw10SmxlJvMpreZPHpE-wYNG7XGXTA6b2naLqodbZib-9uoXDiyk4YcUpJTkju0/s1600/Prizzi's+Honor+poster2-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh95AEcgqEEuubHnZ-ZkQ3BbmyqHj2KprD25dkeKioCroS-Jz1clH92F2V6XZpFRXysddgYj2mEQZh_wBw10SmxlJvMpreZPHpE-wYNG7XGXTA6b2naLqodbZib-9uoXDiyk4YcUpJTkju0/s1600/Prizzi's+Honor+poster2-02.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGCOibPEDrR-JdheiwhCSlzCcLXfPoslvbsaxVRa4Ecskj0YJT9wENmYN4JB9LnA7QDHgkr0tMv95J9UD71GssxZrK-mkjTfVMQJ1RF0po-8VDS7MxmZdPNxH9uUKLiO3UdSO57uYxtLT2/s1600/Prizzi's+Honor+poster2-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGCOibPEDrR-JdheiwhCSlzCcLXfPoslvbsaxVRa4Ecskj0YJT9wENmYN4JB9LnA7QDHgkr0tMv95J9UD71GssxZrK-mkjTfVMQJ1RF0po-8VDS7MxmZdPNxH9uUKLiO3UdSO57uYxtLT2/s1600/Prizzi's+Honor+poster2-03.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi28ODB87c6CoD2E1UeMEI2YZuSKE0IMAbjL27SQA0ToDkMF3qkKxVmY0nEEttD-eFslarqN5e0NPIY3Kb1l-tS2FKV0biq3ZrTdZt6MzdRmAXh5-ycFlJMgVhPN4a_x2ZV1RFijw0Sa-lk/s1600/Prizzi's+Honor+poster-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi28ODB87c6CoD2E1UeMEI2YZuSKE0IMAbjL27SQA0ToDkMF3qkKxVmY0nEEttD-eFslarqN5e0NPIY3Kb1l-tS2FKV0biq3ZrTdZt6MzdRmAXh5-ycFlJMgVhPN4a_x2ZV1RFijw0Sa-lk/s1600/Prizzi's+Honor+poster-01.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBiEgDOq2seswKWu9P_r_TDiOa5So8HmHVu9PsFvxOODhRM6ksBKMMwVwlOWP3CsCDQHUizHWgn68LE8l3GNRMHHUcq6fRb_auCuKFLPQk1359yYPWRNca0r_UBwCV_jfX7iU1B5_hIoUA/s1600/Prizzi's+Honor+poster-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBiEgDOq2seswKWu9P_r_TDiOa5So8HmHVu9PsFvxOODhRM6ksBKMMwVwlOWP3CsCDQHUizHWgn68LE8l3GNRMHHUcq6fRb_auCuKFLPQk1359yYPWRNca0r_UBwCV_jfX7iU1B5_hIoUA/s1600/Prizzi's+Honor+poster-02.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">When I was looking at the posters I thought they needed something else so I also experimented with different textures to see how they looked. Having played around with the image quite a bit I still thought something was missing. My thinking was that the flower was not as strong as it could be. To change this I increased the contrast of the flower and added a halftone effect to finish it off. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbxX8I1HvDHfxEj8m_YoyeQhgF9u2evqsstTBs_Eu0xboAse346jj8yWINOvzFDbZCUW_s9CiB3mv_fMol4mrsfmrscY0WWNu5AG1ypT20lQSLhyphenhyphenyv_29DVdnvRJcLrbuDVF7e0utMT5OC/s1600/Prizzi's+Honor+poster2-01+copy+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbxX8I1HvDHfxEj8m_YoyeQhgF9u2evqsstTBs_Eu0xboAse346jj8yWINOvzFDbZCUW_s9CiB3mv_fMol4mrsfmrscY0WWNu5AG1ypT20lQSLhyphenhyphenyv_29DVdnvRJcLrbuDVF7e0utMT5OC/s1600/Prizzi's+Honor+poster2-01+copy+copy.jpg" height="640" width="452" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Final poster;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp8TzrjmDaEJrrnW2Rdx93gFjeqgm82hvgd3_vyduty_G6yh1jeNmhYh_fXsxz7itvEoaBOaJbozZILiDNEsMgk_GWWXdcAQgbvj5WjuwYAUcivEdq9XpL7O_82DSuIXuUhN4q2tbXW7Sa/s1600/PRINT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp8TzrjmDaEJrrnW2Rdx93gFjeqgm82hvgd3_vyduty_G6yh1jeNmhYh_fXsxz7itvEoaBOaJbozZILiDNEsMgk_GWWXdcAQgbvj5WjuwYAUcivEdq9XpL7O_82DSuIXuUhN4q2tbXW7Sa/s1600/PRINT.jpg" height="640" width="452" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs3dxV89CozcihWDk86nwZ-ACM-X1LZ_Zll6KW-q6fe37s4RQyvD7jhzAik8JBcZAB2iih9SuWN8Ylj3DSD5kB9Yof564WryCti1n3DyA3-jUkDKcVnFTIWC7chJJq1y6yanH28uUx_LrB/s1600/Poster_Mockup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs3dxV89CozcihWDk86nwZ-ACM-X1LZ_Zll6KW-q6fe37s4RQyvD7jhzAik8JBcZAB2iih9SuWN8Ylj3DSD5kB9Yof564WryCti1n3DyA3-jUkDKcVnFTIWC7chJJq1y6yanH28uUx_LrB/s1600/Poster_Mockup.jpg" height="640" width="492" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<a href="https://www.blogger.com/null"><i><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span></i></a><br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-58074536963017641842014-05-21T04:04:00.002-07:002014-05-21T04:05:22.945-07:00OUGD505 - END OF MODULE EVALUATION
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Arial;
panose-1:2 11 6 4 2 2 2 2 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
@font-face
{font-family:Times;
panose-1:2 0 5 0 0 0 0 0 0 0;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:Times;
mso-bidi-font-family:"Times New Roman";}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
mso-add-space:auto;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:Times;
mso-bidi-font-family:"Times New Roman";}
p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-type:export-only;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
mso-add-space:auto;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:Times;
mso-bidi-font-family:"Times New Roman";}
p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-type:export-only;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
mso-add-space:auto;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:Times;
mso-bidi-font-family:"Times New Roman";}
p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast
{mso-style-priority:34;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-type:export-only;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
mso-add-space:auto;
mso-pagination:widow-orphan;
font-size:12.0pt;
mso-bidi-font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:Times;
mso-bidi-font-family:"Times New Roman";}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-size:10.0pt;
mso-ansi-font-size:10.0pt;
mso-bidi-font-size:10.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-fareast-font-family:Cambria;
mso-hansi-font-family:Cambria;}
@page WordSection1
{size:595.0pt 842.0pt;
margin:11.9pt 89.85pt 12.45pt 89.85pt;
mso-header-margin:35.45pt;
mso-footer-margin:35.45pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:912741496;
mso-list-type:hybrid;
mso-list-template-ids:-1056825896 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
@list l0:level1
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level2
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level3
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l0:level4
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level5
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level6
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l0:level7
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level8
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l0:level9
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l1
{mso-list-id:1113671389;
mso-list-type:hybrid;
mso-list-template-ids:-13213174 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
@list l1:level1
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l1:level2
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l1:level3
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l1:level4
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l1:level5
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l1:level6
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
@list l1:level7
{mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l1:level8
{mso-level-number-format:alpha-lower;
mso-level-tab-stop:none;
mso-level-number-position:left;
text-indent:-18.0pt;}
@list l1:level9
{mso-level-number-format:roman-lower;
mso-level-tab-stop:none;
mso-level-number-position:right;
text-indent:-9.0pt;}
ol
{margin-bottom:0cm;}
ul
{margin-bottom:0cm;}
-->
</style>
<br />
<div class="MsoNormal">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: -37.15pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 160; width: 510px;">
<tbody>
<tr style="height: 81.15pt; mso-height-rule: exactly; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="2" style="border-bottom: none; border-left: solid windowtext 1.0pt; border-right: none; border-top: solid windowtext 1.0pt; height: 81.15pt; mso-border-left-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; mso-height-rule: exactly; padding: 0cm 5.4pt 0cm 5.4pt; width: 297.7pt;" width="298">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 18.0pt; mso-bidi-font-size: 10.0pt;">BA (Hons.) GRAPHIC DESIGN</span></div>
</td>
<td style="border-top: solid windowtext 1.0pt; border: none; height: 81.15pt; mso-border-top-alt: solid windowtext .75pt; mso-height-rule: exactly; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="50">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Helvetica;">LEVEL </span></b></div>
</td>
<td style="border-bottom: none; border-left: none; border-right: solid windowtext 1.0pt; border-top: solid windowtext 1.0pt; height: 81.15pt; mso-border-right-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; mso-height-rule: exactly; padding: 0cm 5.4pt 0cm 5.4pt; width: 163.0pt;" width="163">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 72.0pt; mso-bidi-font-size: 10.0pt;">05</span><span style="font-size: 72.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
<tr style="height: 17.0pt; mso-yfti-irow: 1;">
<td style="border-left: solid windowtext 1.0pt; border: none; height: 17.0pt; mso-border-left-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 177.55pt;" valign="top" width="178">
<div class="MsoNormal">
<span style="font-family: Helvetica;"><span style="mso-spacerun: yes;"> </span>Module Code<span style="mso-spacerun: yes;">
</span></span></div>
</td>
<td style="border: none; height: 17.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 120.15pt;" valign="top" width="120">
<div class="MsoNormal" style="tab-stops: right 128.4pt;">
<span style="font-family: Helvetica;">OUGD505<span style="mso-tab-count: 1;"> </span></span></div>
</td>
<td style="border: none; height: 17.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" valign="top" width="50">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-right: solid windowtext 1.0pt; border: none; height: 17.0pt; mso-border-right-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 163.0pt;" valign="top" width="163">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 22.7pt; mso-yfti-irow: 2;">
<td style="border-bottom: solid windowtext 1.0pt; border-left: solid windowtext 1.0pt; border-right: none; border-top: none; height: 22.7pt; mso-border-bottom-alt: solid windowtext .75pt; mso-border-left-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 177.55pt;" width="178">
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Helvetica;"><span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: Helvetica;">Module Title</span></div>
</td>
<td colspan="3" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 22.7pt; mso-border-bottom-alt: solid windowtext .75pt; mso-border-right-alt: solid windowtext .75pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 332.8pt;" width="333">
<div class="MsoNormal">
<span style="font-family: Arial; mso-bidi-font-family: Arial;">Design
Practice 02</span></div>
</td>
</tr>
<tr style="height: 8.55pt; mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td colspan="4" style="background: black; border-top: none; border: solid windowtext 1.0pt; height: 8.55pt; mso-border-alt: solid windowtext .75pt; mso-border-top-alt: solid windowtext .75pt; mso-pattern: solid auto; mso-shading: windowtext; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr height="0">
<td style="border: none;" width="178"><br /></td>
<td style="border: none;" width="120"><br /></td>
<td style="border: none;" width="50"><br /></td>
<td style="border: none;" width="163"><br /></td>
</tr>
</tbody></table>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: -37.15pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 160; width: 510px;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-family: Helvetica; font-size: 18.0pt; mso-bidi-font-size: 10.0pt;">END
OF MODULE SELF-EVALUATION</span><span style="font-family: Helvetica; font-size: 14.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: -37.15pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 160; width: 510px;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" valign="top" width="50">
<div class="MsoNormal">
<span style="font-family: Helvetica;">NAME</span></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 460.75pt;" valign="top" width="461">
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica;">JASPER G S LEE</span></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: -37.15pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 160; width: 510px;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td colspan="6" style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 498.8pt;" valign="top" width="499">
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">What skills have you developed through this
module and how effectively do you think you have applied them?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">I think my skills that have developed the most
through this module are my craft skills. I would now say that I am
competent using the laser cutter as this has played a key role in Studio
Brief 01 and 02. I think I have applied my skills using that laser cutter
well as I have minimised the burn on the stock by raising the stock off of
the bed of the laser cutter. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">I have also begun to learn how to wax seal letters
and envelopes. Even though I have only started as I though it was
appropriate for my project, it is something I can improve on over the
summer and into net year. This skill has not been applied as well as I
would have liked as I am still learning the basics, however, what I have
produced does not look bad and it is effective. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Another skill that I have developed over this is the
use and managing of digital printers so that I can choose a stock and a
printer and get the outcome that I want. This has been applied well and has
saved me time and money through the process.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Another skill that I think has improved is my
finishing of work. The purchasing or better equipment, tools and props has
enabled me to produce much more professional outcomes and photograph them
well. </span></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td colspan="6" style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td colspan="6" style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td colspan="6" style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 498.8pt;" valign="top" width="499">
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">What approaches to/methods of design
production have you developed and how have they informed your design
development process?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">When I produce work that requires laser cutting, I
know how to set it up quickly and efficiently using the correct software
and using the correct set up method when actually at the machine. This has
informed my practice as I can now calculate how long bits of work will take
an how long a laser cutter will take so that I can manage my time better. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">With some of the new technique or some of the skills
that I was improving, I noticed there was quite a lot of trial and error
involved. This is something that takes up considerable time and is best to
plan for if you anticipate it.</span></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
<tr style="height: 35.45pt; mso-yfti-irow: 4;">
<td colspan="6" style="border: none; height: 35.45pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510"><span style="font-family: Times; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Times; mso-fareast-language: EN-US;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
</span>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 498.8pt;" valign="top" width="499">
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">What
strengths can you identify in your work and how have/will you capitalise on
these?</span></div>
<div class="MsoListParagraphCxSpLast">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">I think my strength in this project lie more in the
craft and finishing than in the design, especially regarding Studio Brief
02. Due to my improved crafting, printing and cutting skills I can produce
work that looks much more professional than any done previously. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Using the right tools and the right set up my
crafting and finishing is one of the strongest elements of this module.</span></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5;">
<td colspan="6" style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6;">
<td colspan="6" style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 498.8pt;" valign="top" width="499">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">4. What weaknesses can you identify in your work and
how will you address these in the future?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">As with many of the modules this year my time
management and blogging has been poor. I ended up having to rush Studio
Brief 03 which meant I did not produce work that I was happy with, which is
both irritating and annoying because I am only letting myself down. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">I have also really got into Studio Brief 02,
however, again ran out of time to accomplish all that I wanted. I have a
lot more ideas I would love to produce had I planned my time better.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">With regards to blogging again I have left most of
it until the end meaning that the blogging is not as accurate as the
information is not as fresh.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Another element of this module that I think is weak
is my context especially for Studio Brief 02. I don’t think it is a lack of
knowledge that is the problem; I think it is more the lack of documented
knowledge. I do quick bits of research here and there and make a design
decision on that but do not document it, which, in the long run, loses me
makes and does not make the project appear as thorough as it is.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">The final weakness in this module is a lack on
consistent development I think throughout. Again this may be a problem with
documentation but I think I need to have a greater depth to my project, as
it will be more informed and will likely improve if I do more development,
i.e. screenshots, photographs, scans, etc.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7;">
<td colspan="6" style="border: none; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 498.8pt;" valign="top" width="499">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">5. Identify five things that you will do differently
next time and what do you expect to gain from doing these?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">The
first thing that I would do differently is to blog as and when things happen
so that they are fresh in my mind an I can be more articulate about what I
am blogging.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">The
second is a more consistent amount of development. At the moment I do not
have a great deal of development and settle on an idea quite quickly. I
think it would be better for me as a learner and a designer if I develop
some more idea before settling on one.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Documenting
my context. Although I know at the time what has informed that decision
that lack of documentation makes it impossible to mark or recall when
needed. This will/should improve with the improvement of my blogging.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Plan
my time better so that when I really engage in a project, like I have with
Studio Brief 02 I can produce a much wider variety of work and as many of
my ideas as possible.</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-family: Helvetica; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">The last thing I would do differently is more
crafting. Although I have done quite a lot compared to my other projects I
would still like to do more. It is something I have really enjoy and wished
I had done more of, especially with the right tools.</span></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 8;">
<td colspan="6" style="border-bottom: solid windowtext 1.0pt; border: none; mso-border-bottom-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 9;">
<td colspan="6" style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">6.How would you grade yourself on the following areas:
</span></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">(please indicate using an ‘x’)<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">5= excellent, 4 = very good, 3 = good, 2 = average, 1
= poor</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
<tr style="height: 14.6pt; mso-yfti-irow: 10;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.6pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">1</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">2</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">3</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">4</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">5</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 11;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Attendance</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 12;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Punctuality</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">X</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 13;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Motivation</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">X</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 14;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Commitment</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">X</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 15;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Quantity of work produced</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">X</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 16;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Quality of work produced</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">X</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="height: 14.4pt; mso-yfti-irow: 17;">
<td style="border-top: none; border: solid windowtext 1.0pt; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 293.2pt;" valign="top" width="293">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">Contribution to the group</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.4pt;" valign="top" width="43">
<div class="MsoNormal">
<span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">X</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 14.4pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 43.45pt;" valign="top" width="43">
<div class="MsoNormal">
<br /></div>
</td>
</tr>
<tr style="mso-yfti-irow: 18; mso-yfti-lastrow: yes;">
<td colspan="6" style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 510.35pt;" valign="top" width="510">
<div class="MsoNormal">
<span style="font-family: Helvetica; font-size: 11.0pt; mso-bidi-font-size: 10.0pt;">The evaluation of your work is an important part of
the assessment criteria and represents a percentage of the overall grade. It
is essential that you give yourself enough time to complete your written
evaluation fully and with appropriate depth and level of self-reflection. If
you have any questions relating to the self evaluation process speak to a
member of staff as soon as possible.</span><span style="font-size: 11.0pt; mso-bidi-font-size: 10.0pt;"></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-15551773222849998462014-05-21T04:03:00.002-07:002014-05-21T04:05:22.942-07:00OUGD505 - STUDIO BRIEF 01_02_03 - DESIGN BOARDS<span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Studio Brief 01_</span></span><br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7943828" style="height: 188px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Studio Brief 02_ </span></span><br />
<span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></span>
<span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></span><br />
<div class="issuuembed" data-configid="6465516/7943867" style="height: 188px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></span>
<span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Studio Brief 03_</span></span><br />
<br />
<div class="issuuembed" data-configid="6465516/7943881" style="height: 376px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-80600028778221002162014-05-20T10:58:00.000-07:002014-05-27T05:27:10.101-07:00OUGD505 - STUDIO BRIEF 02 - INVITATIONS & ENVELOPES<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">After the crits I decided that the event was going to be invite only. The first thing that I designed was, therefore, the initial invitations. These had to be high end and sophisticated reflecting the event but also the Hardy Amies brand.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The idea I had for the invitations were to make them out of two pieces of card. The back would contain the required information, such as date, time and location and the front would have the logo and title laser cut out. The front stock would be a dark blue/navy colour and the back stock would be white. The reason the back was white was so that you could really see the areas that had been laser cut away.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The size of the invitations was determined by the size of the invitation you would receive if you were invited to a royal party. The dimensions of that invitation are 7" x 5". The reason I chose to use a royal invitation as the template for mine is due to Hardy Amies strong connection to the Queen. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I had previously experimented with different coloured stock for Studio Brief 02, however, none of them were the right blue. After some searching and speaking to my peers I was able to source a blue stock that I was happy with.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The design for the front of the invitation to be laser cut;</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRRu9rwDAIXGiAplPL7gYss-svmAiwFl5yE7DhRH1BSA3-PgjNCxuzpj7Ua0BcxAzErf3UPwlspvnBdOfzMRtZn8ULaCZ_N0B8ZbY4DcRzCTqsf7mJocGhtDark_i3MhqVH0v8pJQqW641/s1600/INVITATIONS-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRRu9rwDAIXGiAplPL7gYss-svmAiwFl5yE7DhRH1BSA3-PgjNCxuzpj7Ua0BcxAzErf3UPwlspvnBdOfzMRtZn8ULaCZ_N0B8ZbY4DcRzCTqsf7mJocGhtDark_i3MhqVH0v8pJQqW641/s1600/INVITATIONS-01.jpg" height="462" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The logo and text would be cut out of the stock.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The design for the back of the invitation that was to be printed;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsdmpK4ADOhF9AQpgyjtxGimGVrmkC04-2nOKCYPd-eShVGwSWYiw1xt4k44ijM21zLSeSg228g4NXxKwe4YCPQcTAfwFmCDsmW8FQ-uBEMyfEnkxEQ17WUW2GmfeO7c5HrLy95BFAXTjy/s1600/INVITATION.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsdmpK4ADOhF9AQpgyjtxGimGVrmkC04-2nOKCYPd-eShVGwSWYiw1xt4k44ijM21zLSeSg228g4NXxKwe4YCPQcTAfwFmCDsmW8FQ-uBEMyfEnkxEQ17WUW2GmfeO7c5HrLy95BFAXTjy/s1600/INVITATION.jpg" height="456" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">At the same time as I designed these invitations, I also designed the invitations for the after-show party. They were the exact same format as invitations to the event, however, the information on both stocks was different. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The front of the after-show party invitation had the address of the Hardy Amies Ltd. building as that is where the party would be held;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIwHFM3a69t1gw0wR2DnR9HJgfmFEU9wnSlT4oFwfDVcAeLeuy1EmMCoc7Ou74iLVLjhtiSNxhnD_7HLJi1dy1LCo8dcuv42fxuSBqXedk1FxpuSj7Z8DslVC-xOFihguxSA8IGBO7jyaW/s1600/AFTER+SHOW+PARTY-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIwHFM3a69t1gw0wR2DnR9HJgfmFEU9wnSlT4oFwfDVcAeLeuy1EmMCoc7Ou74iLVLjhtiSNxhnD_7HLJi1dy1LCo8dcuv42fxuSBqXedk1FxpuSj7Z8DslVC-xOFihguxSA8IGBO7jyaW/s1600/AFTER+SHOW+PARTY-01.jpg" height="456" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The invitations also required an envelope to hold them. This was crucial for the invitations to the event that would be sent out. I designed two envelopes, one for the initial invitation and one for the after-show party.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsb4iyyrtzdJXoCMbmUTP3CJi1ewABuk8r2RsoFDipmC-88l_vB3PZZXH4T7jNOl0w2ttU143gmBSjPy4UPQegaxIolwb6tVhtfeZmJNzJ-_64HPqcgqylnJHXdU3V1IzJx7Ga3iBA9VSL/s1600/ENVELOPE-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsb4iyyrtzdJXoCMbmUTP3CJi1ewABuk8r2RsoFDipmC-88l_vB3PZZXH4T7jNOl0w2ttU143gmBSjPy4UPQegaxIolwb6tVhtfeZmJNzJ-_64HPqcgqylnJHXdU3V1IzJx7Ga3iBA9VSL/s1600/ENVELOPE-01.jpg" height="452" width="640" /></a> </span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFWi4kjeWyznnvCwRE-qSsxo7upYdXT78uQhOrxfRpCC7W5QNuSOQ1QkWABkBFC-MSyZhmFsDdBjZZXn-Z3Lqg7JF0ezlRB7Wz2nb9sfhM4NPLbeaYZm3yy5x3pkDbrqKnEEgycQ5rp3Rn/s1600/ENVELOPE+02-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFWi4kjeWyznnvCwRE-qSsxo7upYdXT78uQhOrxfRpCC7W5QNuSOQ1QkWABkBFC-MSyZhmFsDdBjZZXn-Z3Lqg7JF0ezlRB7Wz2nb9sfhM4NPLbeaYZm3yy5x3pkDbrqKnEEgycQ5rp3Rn/s1600/ENVELOPE+02-01.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The envelopes were to be produced in the same stock as the front of the invitations and cut out using the laser cutter to keep a constant aesthetic across all the products.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I produced a couple of test envelopes to ensure that the envelope would function effectively when cut out with the laser cutter.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6VsC_XAQclb0nFFVWTXUW1tiSv5MZ42Z8l6pwuu-rrbIuIZ4MUxtSMmoonyr1wyZvClyXw5zajrDdsvydjhQCMoslYf2uEz5ZmNxUIai3SO5XXNjmt1Jmip_yshTMpYp1g7GklidLZn1M/s1600/IMG_6737.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6VsC_XAQclb0nFFVWTXUW1tiSv5MZ42Z8l6pwuu-rrbIuIZ4MUxtSMmoonyr1wyZvClyXw5zajrDdsvydjhQCMoslYf2uEz5ZmNxUIai3SO5XXNjmt1Jmip_yshTMpYp1g7GklidLZn1M/s1600/IMG_6737.JPG" height="426" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The first attempt didn't work so I had to make some readjustments to the design before using the laser cutter. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEke2GRjfRGP2iX2YnPMfYD2ZSijhczFT8yPa0LWaqZ9aSiFhAyqDR6Fnt_V5fPfc1B9LFde5JhV80Js-YrCmoNdsQ7xXJLoQK9wfQN44bypaT5J6tcBU4VWAy95oZNyGvVrPcGchJ3c3k/s1600/IMG_6738.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEke2GRjfRGP2iX2YnPMfYD2ZSijhczFT8yPa0LWaqZ9aSiFhAyqDR6Fnt_V5fPfc1B9LFde5JhV80Js-YrCmoNdsQ7xXJLoQK9wfQN44bypaT5J6tcBU4VWAy95oZNyGvVrPcGchJ3c3k/s1600/IMG_6738.JPG" height="426" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">With the redesign the envelope was now ready to be laser cut out of the correct stock.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The edges and text on each envelope was cut right through, where as all the fold lines were engraved to make the folding easier.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Once the envelopes had been cut I was able to assemble them. To do this a measured the area of the flaps that would be covered by the main bottom flap, covered that area with double sided tape, cut the excess away before folding and fixing the envelope in place.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNtZIW5yMvUM0z3xOTCgvCBDYts5g7_DmfKbw5yNUpdPZLEAILys_JrXhP0Tv7vdR9GW0sLKg3AabYnhSoELi4JLAvoPQUfF-fr3jHKKh7iQdYVXKjPNOYXe4XvuE5apVTsvenzFCqaj05/s1600/IMG_5154.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNtZIW5yMvUM0z3xOTCgvCBDYts5g7_DmfKbw5yNUpdPZLEAILys_JrXhP0Tv7vdR9GW0sLKg3AabYnhSoELi4JLAvoPQUfF-fr3jHKKh7iQdYVXKjPNOYXe4XvuE5apVTsvenzFCqaj05/s1600/IMG_5154.jpg" height="640" width="480" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimW2O3z4UhQvCzLDbdSwDqm182JrKk2TvYZ3tfokLzTnKKQZpDU6VPd6l3zIQQ-wg8BTcWbVKi31BRT_Vezr2Fd8TAXpg_BDlLcu9iG72pEJhu2cXuFdNShF88WAOoD1dJ953FLdw6oZ67/s1600/IMG_5155.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimW2O3z4UhQvCzLDbdSwDqm182JrKk2TvYZ3tfokLzTnKKQZpDU6VPd6l3zIQQ-wg8BTcWbVKi31BRT_Vezr2Fd8TAXpg_BDlLcu9iG72pEJhu2cXuFdNShF88WAOoD1dJ953FLdw6oZ67/s1600/IMG_5155.jpg" height="640" width="480" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS-QhHR-h0LwknUwsx6MWYfV41DjMf16QM0pTzrHuvAK5TL6xFNBvHsSvO5RMT9fadorYJ4aZn_dkzy27qrpSfiTiX_gZsViEf8MTsfG9d1_Amd3qwzcsD4GEDrgdBW5zPGWBeYkpUn3xS/s1600/IMG_5156.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS-QhHR-h0LwknUwsx6MWYfV41DjMf16QM0pTzrHuvAK5TL6xFNBvHsSvO5RMT9fadorYJ4aZn_dkzy27qrpSfiTiX_gZsViEf8MTsfG9d1_Amd3qwzcsD4GEDrgdBW5zPGWBeYkpUn3xS/s1600/IMG_5156.jpg" height="640" width="480" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9KEibQaPJNzzpUGzHLgM8OktftuJYzn8c2cW0Ll3kNmkaroK-6vLzq6_bsUt6QfoEUux9WsKQilpZ4-NX1ZgSHBORsi1rm3nYrSUn9xF8fsB3SzTKvHA9wy2qUp4c4vfPvZvLuQ5KisMh/s1600/IMG_5157.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9KEibQaPJNzzpUGzHLgM8OktftuJYzn8c2cW0Ll3kNmkaroK-6vLzq6_bsUt6QfoEUux9WsKQilpZ4-NX1ZgSHBORsi1rm3nYrSUn9xF8fsB3SzTKvHA9wy2qUp4c4vfPvZvLuQ5KisMh/s1600/IMG_5157.jpg" height="640" width="480" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGAENsRVMqRSpf0bSTNGb03G_GP72tsgQIoOUEbD67MQxR04Bid5QafNkmQUFmBxoUoHS63aHCfNwdChLQxuwxkv-boxLkl8EST5l2v2oGoZSBltDqQYuaEeirhXlKy5YkuMeuMvoDCwOy/s1600/IMG_5158.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGAENsRVMqRSpf0bSTNGb03G_GP72tsgQIoOUEbD67MQxR04Bid5QafNkmQUFmBxoUoHS63aHCfNwdChLQxuwxkv-boxLkl8EST5l2v2oGoZSBltDqQYuaEeirhXlKy5YkuMeuMvoDCwOy/s1600/IMG_5158.jpg" height="640" width="480" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Once all of the envelopes had been finished (I produced 3 of each) I needed to find a way to seal them. After a discussion with my peers, I decided I was going to seal it using wax and a stamp. This would give my envelopes a professional and sophisticated finish. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This is something I had never done before so I needed to experiment before I tried it on the envelopes.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I initially started by making two stamps that would be pressed into the hot wax. I produced two so that if one went wrong, or was lost or damaged, I had a spare I could use. The stamps were designed on Adobe Illustrator before being cut out of 3mm MDF, again using the laser cutter. The stamp measured 20mm in diameter and contained the monogram initials.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKX5fsxWRiDbpeSydYXbMaNZHXAELEQjQclqfj2yOxHoqMMtbTLtv8rBx6gxpRmnANk2cu2OiHsdw_-9rfVhfu7NCgKgG_gGQVGV_sgbWuHTWplTI0V0XWKFwuYBd8omlAl30cXHB9gmuv/s1600/STAMP-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKX5fsxWRiDbpeSydYXbMaNZHXAELEQjQclqfj2yOxHoqMMtbTLtv8rBx6gxpRmnANk2cu2OiHsdw_-9rfVhfu7NCgKgG_gGQVGV_sgbWuHTWplTI0V0XWKFwuYBd8omlAl30cXHB9gmuv/s1600/STAMP-01.jpg" height="640" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Once the stamps had been cut, I purchased some sealing wax and tested and experimented several times before moving onto the envelope.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaLbgKpk6IC8YtdgrjivR_oQ4anQxf2VamrZL5-jdHa4JOKxcw2eqDsrV6i3XkhjUlLvpXF95ktauKlFT-9uzeQ76ynlMyxOV-DMiehBouKHnHlzN7v8ZrqGMPAwOOoejoo9KMkP6u57lh/s1600/IMG_6739.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaLbgKpk6IC8YtdgrjivR_oQ4anQxf2VamrZL5-jdHa4JOKxcw2eqDsrV6i3XkhjUlLvpXF95ktauKlFT-9uzeQ76ynlMyxOV-DMiehBouKHnHlzN7v8ZrqGMPAwOOoejoo9KMkP6u57lh/s1600/IMG_6739.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnTfgG31kM11ruTjWxYrfYsqrp4i0M-DhyphenhyphenB_LTczbdzQdfjXUfEbWfzMfViUHXzl0CzqGwNf60w1jMq197RRgXQml6Z-FJlEFTjQS1O2giPtE9bvAQ1QfAH9BcnSO-y8NhteS7JFAu7sR5/s1600/IMG_6740.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnTfgG31kM11ruTjWxYrfYsqrp4i0M-DhyphenhyphenB_LTczbdzQdfjXUfEbWfzMfViUHXzl0CzqGwNf60w1jMq197RRgXQml6Z-FJlEFTjQS1O2giPtE9bvAQ1QfAH9BcnSO-y8NhteS7JFAu7sR5/s1600/IMG_6740.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaZv8oOtjkmV837FcKG1234dEP1nijLZTwpVoQgju9Sg9sKawUqmtNf9fECcXr7O3oQBVS_I9qDsMrUyi6BbrFOFWQvWtWXIlD2ru-fXJcojO3OEEOtZ6EzQofh5vZ20ThJvUBmD9-Fk4b/s1600/IMG_6741.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaZv8oOtjkmV837FcKG1234dEP1nijLZTwpVoQgju9Sg9sKawUqmtNf9fECcXr7O3oQBVS_I9qDsMrUyi6BbrFOFWQvWtWXIlD2ru-fXJcojO3OEEOtZ6EzQofh5vZ20ThJvUBmD9-Fk4b/s1600/IMG_6741.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOud7khy2WyFSUakn0mxh_S6W0yeXvg6NSYiwouaYnCt9Z7fGehKmPqleSKgdgkZ0gTa3bVcbgGQlUNIKZs8ZcfALx5H-tGUWOpMNKtJfzW1rYuvESrlc-u_mwIZ5MCgxVoT_xgMEuB_UY/s1600/IMG_6742.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOud7khy2WyFSUakn0mxh_S6W0yeXvg6NSYiwouaYnCt9Z7fGehKmPqleSKgdgkZ0gTa3bVcbgGQlUNIKZs8ZcfALx5H-tGUWOpMNKtJfzW1rYuvESrlc-u_mwIZ5MCgxVoT_xgMEuB_UY/s1600/IMG_6742.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKwFTKGMqOivXcYJkyFncc3eyno84P6kvE9rQp0JyvCi_VI9bFkcBoQb-icI5T9tLlBLkeCNvq3hvDk4PFzTJ8vglLLxrmx-MY5UOwaEFel9NCYOq7Q5-isWZrDwjrk3hKLd09oGbjeyBx/s1600/IMG_6743.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKwFTKGMqOivXcYJkyFncc3eyno84P6kvE9rQp0JyvCi_VI9bFkcBoQb-icI5T9tLlBLkeCNvq3hvDk4PFzTJ8vglLLxrmx-MY5UOwaEFel9NCYOq7Q5-isWZrDwjrk3hKLd09oGbjeyBx/s1600/IMG_6743.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOTtk9t2T1dH_Dwa1XvZ09FGOGoMjbkjSaST0_ImwsiDSaqTVqz8bFuvdEIp5bpsVCySQQrFBb-4SxLpeRTCXgANWqdMae4a4SRbCrfWP0Ge7Sw7hSKpQEbRknnqFMrDevxR2JxCTU-7BZ/s1600/IMG_6744.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOTtk9t2T1dH_Dwa1XvZ09FGOGoMjbkjSaST0_ImwsiDSaqTVqz8bFuvdEIp5bpsVCySQQrFBb-4SxLpeRTCXgANWqdMae4a4SRbCrfWP0Ge7Sw7hSKpQEbRknnqFMrDevxR2JxCTU-7BZ/s1600/IMG_6744.JPG" height="426" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">My experiments were quite hit and miss, however, once I had researched into the technique that gives the best results, the outcome improved.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I also had a look at how the seal opens.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjZAjW8pAi1XqwJmiCyAE4XNZnbGBRL6YkHwHsKwm7bWaPWYN6utHLERgIgTl9zN_7fhHoB262VhFG6t7BlMxP_l-wvP09fSwfs2lxsBbm0NqFtmNOTMGmTvyOFQPSfrzqsaF692cqY7ze/s1600/IMG_5176.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjZAjW8pAi1XqwJmiCyAE4XNZnbGBRL6YkHwHsKwm7bWaPWYN6utHLERgIgTl9zN_7fhHoB262VhFG6t7BlMxP_l-wvP09fSwfs2lxsBbm0NqFtmNOTMGmTvyOFQPSfrzqsaF692cqY7ze/s1600/IMG_5176.jpg" height="640" width="480" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgelvAYq-r3THBSNJ1YqyMB98RUgFpC1XNza_uBgBT9zwpheSzk41xtGlJJTkqcosQqkRWShwyciDvQ3CWsWxGlREBYSYPtmvzkReJgGoGCbmp1T-OY9oBjQonuz6a71wOH-L_FflnA3zBi/s1600/IMG_5177.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgelvAYq-r3THBSNJ1YqyMB98RUgFpC1XNza_uBgBT9zwpheSzk41xtGlJJTkqcosQqkRWShwyciDvQ3CWsWxGlREBYSYPtmvzkReJgGoGCbmp1T-OY9oBjQonuz6a71wOH-L_FflnA3zBi/s1600/IMG_5177.jpg" height="640" width="480" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeT015j82EGFw9Qxj6HjomQw9objs0_diGakl3QI04SwxF2QhzDHmLQfyGfwyWXHyjSCCIA1zjl4BNlG_7xi9szsA1IR9e-eQezO0NCcQIMWjc1c3qRvN1NhHl7TYMf70abkiFRabABkPP/s1600/IMG_5178.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeT015j82EGFw9Qxj6HjomQw9objs0_diGakl3QI04SwxF2QhzDHmLQfyGfwyWXHyjSCCIA1zjl4BNlG_7xi9szsA1IR9e-eQezO0NCcQIMWjc1c3qRvN1NhHl7TYMf70abkiFRabABkPP/s1600/IMG_5178.jpg" height="640" width="480" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">With all my tests and experiments completed, I sealed some of the envelopes. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Here are the final images;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglgs9uMfiuH6HmaGK47GP7QeVm2dZ_kAIjbwd8sVuBEo4XJGXtBJAGXG5oTjooA6QyMN3m-DEnnnlacxGPGiSvajo9TR-ceIgjVeSoQeRH5r_E7mmftw9FPxfnUw55ppccUIuGZpmFpo4d/s1600/IMG_1187.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglgs9uMfiuH6HmaGK47GP7QeVm2dZ_kAIjbwd8sVuBEo4XJGXtBJAGXG5oTjooA6QyMN3m-DEnnnlacxGPGiSvajo9TR-ceIgjVeSoQeRH5r_E7mmftw9FPxfnUw55ppccUIuGZpmFpo4d/s1600/IMG_1187.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaNyKGu8ZJftjzTRKKSBB-kqBJT4SRd8gm3g7xRElMQcHg9Xu9zIhPpjbR4ZLVk2N0GosdMWm59gHJkXzH98d0dyMg9ptULvWus50kh6DXF54oXrEEOdkRzAd8ajaGzsUoeS4Vwhzp8Dsj/s1600/IMG_1190.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaNyKGu8ZJftjzTRKKSBB-kqBJT4SRd8gm3g7xRElMQcHg9Xu9zIhPpjbR4ZLVk2N0GosdMWm59gHJkXzH98d0dyMg9ptULvWus50kh6DXF54oXrEEOdkRzAd8ajaGzsUoeS4Vwhzp8Dsj/s1600/IMG_1190.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-5GTvSHduAuoEFDrmeuBQ-aB5zmkAWVji2fCGr4uCs9ajQzPwkG_GhZPo_kHYNz47yY2uT1Gd0ePR0U0CrFQEoIAy625JVhp-qq2fWtzLxjO2Mih2RRYTHmUaHrQBA5PKIRxUwtkNKxgQ/s1600/IMG_1191.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-5GTvSHduAuoEFDrmeuBQ-aB5zmkAWVji2fCGr4uCs9ajQzPwkG_GhZPo_kHYNz47yY2uT1Gd0ePR0U0CrFQEoIAy625JVhp-qq2fWtzLxjO2Mih2RRYTHmUaHrQBA5PKIRxUwtkNKxgQ/s1600/IMG_1191.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8IOUXRTq4XoTtNsFqBS-gVsVO7AbzR5bAYx7DeMgRJ3Yhdc3U9QxWutn_lV4HW4_5BakoSfca6ppxcRG2qjlHIGV6Aq6l-m4uC5F_PmR54Oe_Xqp8dXme11zPdgny-DRHV7Vf5kGERv5Q/s1600/IMG_1192.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8IOUXRTq4XoTtNsFqBS-gVsVO7AbzR5bAYx7DeMgRJ3Yhdc3U9QxWutn_lV4HW4_5BakoSfca6ppxcRG2qjlHIGV6Aq6l-m4uC5F_PmR54Oe_Xqp8dXme11zPdgny-DRHV7Vf5kGERv5Q/s1600/IMG_1192.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIO566nzk6iJ7wKxpr2PaYKwfbqBTKiN7XvpSwHTdLn99ynAD4br6BHnGlMyYimvqhOSP8dvg99AVwbV5Z2X6rC6HtB6ewyRFQMU6ns8y39Gtn4KrwtmNGo_5f39ERxC371NUk34c95aLT/s1600/IMG_1193.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIO566nzk6iJ7wKxpr2PaYKwfbqBTKiN7XvpSwHTdLn99ynAD4br6BHnGlMyYimvqhOSP8dvg99AVwbV5Z2X6rC6HtB6ewyRFQMU6ns8y39Gtn4KrwtmNGo_5f39ERxC371NUk34c95aLT/s1600/IMG_1193.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho6mZQZlRgnyaWM7F58EMNomKcANUPQlsoFiEkOlF13Pbof4m4W0xS2KU2YeA17WfsukbQpEhnkS0T9MSrxUHoVdAKtzjVAaE1kYFopuj0dFHS9p16q9yS989hyphenhyphenueAX3qm7dphdydX4au1/s1600/IMG_1194.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho6mZQZlRgnyaWM7F58EMNomKcANUPQlsoFiEkOlF13Pbof4m4W0xS2KU2YeA17WfsukbQpEhnkS0T9MSrxUHoVdAKtzjVAaE1kYFopuj0dFHS9p16q9yS989hyphenhyphenueAX3qm7dphdydX4au1/s1600/IMG_1194.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW9YimEgIoFQ_R41XNpUTjiTtTIyFmzYdONx6_WTgkSWZVev-HTpKfDpykliHVq5W9L54xuIlOD9jziFbOiRfsv0vFPZBzcH7vnU47F-4FIVpMjuctf9SccQYxxnCL_qQ7mZ6JjYnl6Ses/s1600/IMG_1195.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW9YimEgIoFQ_R41XNpUTjiTtTIyFmzYdONx6_WTgkSWZVev-HTpKfDpykliHVq5W9L54xuIlOD9jziFbOiRfsv0vFPZBzcH7vnU47F-4FIVpMjuctf9SccQYxxnCL_qQ7mZ6JjYnl6Ses/s1600/IMG_1195.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilmWpHEWzwhrQ9KA5EpATPNM-zszUjLaaDTesIwXUewGXS6EY8PRlPFPS6mX3lU2EowcjIbyQA1NZoPCX8B7yfkWEmakjmhnAAs0Of23apt-HgS_dIJZv-dwYZouAIIpCRiUsCTUFH0eaZ/s1600/IMG_1198.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilmWpHEWzwhrQ9KA5EpATPNM-zszUjLaaDTesIwXUewGXS6EY8PRlPFPS6mX3lU2EowcjIbyQA1NZoPCX8B7yfkWEmakjmhnAAs0Of23apt-HgS_dIJZv-dwYZouAIIpCRiUsCTUFH0eaZ/s1600/IMG_1198.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfF2L672EugZj9lQpLh4uYQwl_Yp7ttbmBhh7xP77cTaLYN_7FzhbotPmdHj6ob5OSWu8uS3eo_P0cMF8Fz8WPlJ6O84q4-amDuVmO-c_v_-MkNA33Yg5Z9ZcZcwHuamXOECsK2GJWJTjS/s1600/IMG_1199.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfF2L672EugZj9lQpLh4uYQwl_Yp7ttbmBhh7xP77cTaLYN_7FzhbotPmdHj6ob5OSWu8uS3eo_P0cMF8Fz8WPlJ6O84q4-amDuVmO-c_v_-MkNA33Yg5Z9ZcZcwHuamXOECsK2GJWJTjS/s1600/IMG_1199.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDG75K1adktj4usDe0SfOi2I9s1LRv3Z8p3n6CFjHRMmDAxm8AYRxEpEreeYnp3Phg3huA2346orLhXSPwMKTeBvgeYOKCtI0b-CQ2E9UT-U1JoKvYNbelDWaLJzPQ2nJ_do5d8tvMXnTr/s1600/IMG_1202.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDG75K1adktj4usDe0SfOi2I9s1LRv3Z8p3n6CFjHRMmDAxm8AYRxEpEreeYnp3Phg3huA2346orLhXSPwMKTeBvgeYOKCtI0b-CQ2E9UT-U1JoKvYNbelDWaLJzPQ2nJ_do5d8tvMXnTr/s1600/IMG_1202.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtM93O_eo_09gRBZDFSKPwhyphenhyphenDlitZXAwDt5vol4E338hJMdBr3NaH9E_NaPF1mbLrv3RU_TfyEOPDHxHatcH4mSxl30tShcEloKhDF6ENHtRvJToWIBuJMyM3IA6VBpL6ebdqzBRk0Pa5n/s1600/IMG_1203.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtM93O_eo_09gRBZDFSKPwhyphenhyphenDlitZXAwDt5vol4E338hJMdBr3NaH9E_NaPF1mbLrv3RU_TfyEOPDHxHatcH4mSxl30tShcEloKhDF6ENHtRvJToWIBuJMyM3IA6VBpL6ebdqzBRk0Pa5n/s1600/IMG_1203.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNJsQK09XH8EJrKD-44UJNdiLmht3DWuyo1410Gcg0zaKSAHOD0rOM17H-8D1d9sJVrIgrB1E0-HOO1JSzxDUU3Di3tOrehx_FhT-HhzuAY9T6g27nTb-T9ZQP3dLo-yYObpw8sJKVfQCB/s1600/IMG_1204.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNJsQK09XH8EJrKD-44UJNdiLmht3DWuyo1410Gcg0zaKSAHOD0rOM17H-8D1d9sJVrIgrB1E0-HOO1JSzxDUU3Di3tOrehx_FhT-HhzuAY9T6g27nTb-T9ZQP3dLo-yYObpw8sJKVfQCB/s1600/IMG_1204.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhywNPI6uSXNjlaYpgXX2ozIOqjGVHQACm7Ojz0wPrKsGCOGMelfTrHIoE_iomLXW6-twkttiA269-Qr__YGwp6-t6xKnc2MlaGapYKLoLZaEhJmh6DObUdc3WbO2lepFzg_GzqDL26Kxwh/s1600/IMG_1205.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhywNPI6uSXNjlaYpgXX2ozIOqjGVHQACm7Ojz0wPrKsGCOGMelfTrHIoE_iomLXW6-twkttiA269-Qr__YGwp6-t6xKnc2MlaGapYKLoLZaEhJmh6DObUdc3WbO2lepFzg_GzqDL26Kxwh/s1600/IMG_1205.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtdREbYtJ4OsNG6pnXlX5p_qltPyxb70ds19ZMj3euo0ny17CCshyC3d-jRIxQ7YUyDLDhGjV3mgtv29afa-miCr0bxwfrkgjNN2RzPYcZHB37sw_XTDr51NX8qORhNUx2kASK1sVmAJ9W/s1600/IMG_1206.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtdREbYtJ4OsNG6pnXlX5p_qltPyxb70ds19ZMj3euo0ny17CCshyC3d-jRIxQ7YUyDLDhGjV3mgtv29afa-miCr0bxwfrkgjNN2RzPYcZHB37sw_XTDr51NX8qORhNUx2kASK1sVmAJ9W/s1600/IMG_1206.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZa-iD_tijjrg3wX4kRy3a-le5goQo1n-B02yC0MpuspYqHCrgZuJobZCa_PJuYWvy8dC-vx6owcwlXYsOGyYhSplVIg7tEBksEAhveXE0p-Jr5zxlMar8Pc2Rbc2eq3YjH2ejbn6fvPa/s1600/IMG_1208.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZa-iD_tijjrg3wX4kRy3a-le5goQo1n-B02yC0MpuspYqHCrgZuJobZCa_PJuYWvy8dC-vx6owcwlXYsOGyYhSplVIg7tEBksEAhveXE0p-Jr5zxlMar8Pc2Rbc2eq3YjH2ejbn6fvPa/s1600/IMG_1208.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyPxeRgxAGwilpH22hnCtgshASbYHZY8ZJ40_UurZ_e2ug8A08Ox7ZiCqIngdHWXSaHeeKbbwrIyiZ3RyfmU0YVtNMcwdWVjXj28o4t2UJpCwJKOMy7V1whmb10-qlkjvj8P2GfONYz_6D/s1600/IMG_1210.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyPxeRgxAGwilpH22hnCtgshASbYHZY8ZJ40_UurZ_e2ug8A08Ox7ZiCqIngdHWXSaHeeKbbwrIyiZ3RyfmU0YVtNMcwdWVjXj28o4t2UJpCwJKOMy7V1whmb10-qlkjvj8P2GfONYz_6D/s1600/IMG_1210.JPG" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRjs5AeFCuBhutrHZiwhYQRe6lWsxvYs5RHDPTLV1G5TD_6ucfhyphenhyphenhfwuZEcwCD4l_afi6O5poznJtWWr8VYYs_3Fa1F3AuOWxjGsUa8Ct-GpP_NkGD4UVeLjRDNs4FiSo9SBn_ffqxevTc/s1600/IMG_1211.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRjs5AeFCuBhutrHZiwhYQRe6lWsxvYs5RHDPTLV1G5TD_6ucfhyphenhyphenhfwuZEcwCD4l_afi6O5poznJtWWr8VYYs_3Fa1F3AuOWxjGsUa8Ct-GpP_NkGD4UVeLjRDNs4FiSo9SBn_ffqxevTc/s1600/IMG_1211.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKjHkupQ85mRTRFyoVBkaiP9u41a_xfmpgVw3wOEoWL0RZt0AoS6IpC2lQMCf9lVwzw6hysjU9Q-bOdeT7mlQXZ83mMetmVZqVv5wLIblcSEoQfjzoHgsKSXmKu4F9t79BBctvyTuKPD0k/s1600/IMG_1213.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKjHkupQ85mRTRFyoVBkaiP9u41a_xfmpgVw3wOEoWL0RZt0AoS6IpC2lQMCf9lVwzw6hysjU9Q-bOdeT7mlQXZ83mMetmVZqVv5wLIblcSEoQfjzoHgsKSXmKu4F9t79BBctvyTuKPD0k/s1600/IMG_1213.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicOFLwyp9BNfCpbL9g4_HXuj-zV53AH-fV83k7_SXaNry0nxb45AkL5hlnL2LeciUCpzWMVYnV655vajbMoXbSIO4RJBqggdFuItpN-QwP6UdL4NtCVKwZnGOKRIzPZcImJ4FHjhKFPM7n/s1600/IMG_1216.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicOFLwyp9BNfCpbL9g4_HXuj-zV53AH-fV83k7_SXaNry0nxb45AkL5hlnL2LeciUCpzWMVYnV655vajbMoXbSIO4RJBqggdFuItpN-QwP6UdL4NtCVKwZnGOKRIzPZcImJ4FHjhKFPM7n/s1600/IMG_1216.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZxMaYhJpVGGG_eCnrwRCLOzhypvmMZEIBQvT2o4TMRqGzkv8KgrXL1qVsU5Sifb74zUvxfvQpnGqqF_RR_VMDC_wmzKVZvkHGtwtZWBBvyUpEFyEjQ9-AHNg__9xonE8jIky6YOrMtBfT/s1600/IMG_1217.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZxMaYhJpVGGG_eCnrwRCLOzhypvmMZEIBQvT2o4TMRqGzkv8KgrXL1qVsU5Sifb74zUvxfvQpnGqqF_RR_VMDC_wmzKVZvkHGtwtZWBBvyUpEFyEjQ9-AHNg__9xonE8jIky6YOrMtBfT/s1600/IMG_1217.jpg" height="640" width="426" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1uB9PCJho51ibFlJKYACIq_nNHyOuU8t7SzctR_o4MxjQXXnEOIVi6iKjW03XwrzmUMZWX5gz5yf0qZY-6uSzhbVXrXijmYH3R0PqF1yLZj-rzRF7PRM0clbhXnKU9xAvYnr92vRXXDXa/s1600/IMG_1218.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1uB9PCJho51ibFlJKYACIq_nNHyOuU8t7SzctR_o4MxjQXXnEOIVi6iKjW03XwrzmUMZWX5gz5yf0qZY-6uSzhbVXrXijmYH3R0PqF1yLZj-rzRF7PRM0clbhXnKU9xAvYnr92vRXXDXa/s1600/IMG_1218.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsGyToJjBTWTVlmXYwqOXyTYf40KbtN9oDEhK-R_JO2SxmjZDfKL9iRGwKLgphwDOU5azpk2pv6Ew_7wEHepEqHmLiN2zydu6ozNG8ca1on-bW-pDmDcZz9AV_luuSMHpo3XCBRateJ5sL/s1600/IMG_1220.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsGyToJjBTWTVlmXYwqOXyTYf40KbtN9oDEhK-R_JO2SxmjZDfKL9iRGwKLgphwDOU5azpk2pv6Ew_7wEHepEqHmLiN2zydu6ozNG8ca1on-bW-pDmDcZz9AV_luuSMHpo3XCBRateJ5sL/s1600/IMG_1220.JPG" height="426" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-11797256864844049692014-05-20T09:15:00.000-07:002014-05-29T09:15:32.176-07:00OUGD505 - STUDIO BRIEF 02 - CATWALK PLAN<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The final element to the Hardy Amies retrospective show was the design of the catwalk and the arrangement of the room.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As I had already decided that the event was going to be held in the Savoy, I needed to decide on the room and how it would be laid out. I found all the information on plans and capacity of the Savoy here;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="http://www.thehandbook.com/sites/default/files/documents/the-savoy_0.pdf" target="_blank">The Savoy - Building Details</a></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">With this in mind I was able to decide on a room, redesign the floor plan and calculate numbers. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Having looked at all of the possible rooms to use in the Savoy, I decided on the Lancaster Ballroom and Parlor Rooms. I decided on these rooms as they were the original venue for the 1961 show and also had the greatest capacity. This room has been used for catwalk shows previously which means they are capable of hosting such an event.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6H77BhZ6a3dwaJeVW5_mIw7-9poS7WsRszt407mH7Rl6kFEuDTwSQ1qKSGLx7HVUuoMlr_pKbu6czm_yTX9qyOS8mP3mC3wWkK4dwf0BKhyphenhyphenXf7lnbevp5EDfkZMfMyay_WBEgigpO_rxn/s1600/IMG_3498.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6H77BhZ6a3dwaJeVW5_mIw7-9poS7WsRszt407mH7Rl6kFEuDTwSQ1qKSGLx7HVUuoMlr_pKbu6czm_yTX9qyOS8mP3mC3wWkK4dwf0BKhyphenhyphenXf7lnbevp5EDfkZMfMyay_WBEgigpO_rxn/s1600/IMG_3498.JPG" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The company already provide some possible floor plan options for catwalks and fashion shows. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96R88q_fBfuDTTYJspRg_BmmZo3BN5DsD94M3VSgWj_RUsp_hnqGa7Q-oJQ2MG4MpDh4pd7Dju-Dg4jyrkr7ZWpaulRBdEvSQWX77_aheCorsjNJov04GcsrRBKITBGsF0geWpawsyB2B/s1600/the-savoy_0-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96R88q_fBfuDTTYJspRg_BmmZo3BN5DsD94M3VSgWj_RUsp_hnqGa7Q-oJQ2MG4MpDh4pd7Dju-Dg4jyrkr7ZWpaulRBdEvSQWX77_aheCorsjNJov04GcsrRBKITBGsF0geWpawsyB2B/s1600/the-savoy_0-13.jpg" height="384" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaMuIOUzw2Hqg65ZClyfjcQqnZfTCdKkjFF_lUPrs0SjgmdHO20TH_QseTwnwqXbJjc1IpBXLz8a1nRKhF3qW7-RdnllMh1PzupeYXdscCMpW5b2ivK5oLNCIkvbnE0mev0I9nTX1o6wsc/s1600/the-savoy_0-14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaMuIOUzw2Hqg65ZClyfjcQqnZfTCdKkjFF_lUPrs0SjgmdHO20TH_QseTwnwqXbJjc1IpBXLz8a1nRKhF3qW7-RdnllMh1PzupeYXdscCMpW5b2ivK5oLNCIkvbnE0mev0I9nTX1o6wsc/s1600/the-savoy_0-14.jpg" height="386" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Each proposed design was very regimented. For the retrospective show I wanted a more interesting catwalk. I liked the idea of tables rather than rows of seating. I also needed to include the Moet & Chandon bar and Martini bar. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I used the exterior of the room and adapted the interior to make it how I wanted. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgC4gDajdtp6tLcTxXZK_EGwG1oEGNnLr2TG_3pijzsRLQ0ydhxS27jvz2f2DEyH4CGJFD9_CU5r9bn-uD4Jpd0YexeeLh2Mf5eYATHehKyrfhgWAOvIjDdSrKKRmxkVHZrQac4seHU0E2/s1600/HA+Location.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgC4gDajdtp6tLcTxXZK_EGwG1oEGNnLr2TG_3pijzsRLQ0ydhxS27jvz2f2DEyH4CGJFD9_CU5r9bn-uD4Jpd0YexeeLh2Mf5eYATHehKyrfhgWAOvIjDdSrKKRmxkVHZrQac4seHU0E2/s1600/HA+Location.jpg" height="414" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The idea for this shape catwalk stemmed from the original 1961 show.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgBdMRlQABtGoB_WUF1n5bTjPC5Hudhf13ICnE_iycemkLucgRteTFNLxE3Mqqg9Tv9G466owL38rC06xT-GDRK7VmOYLgXpO65P_Jy93JXbE4OKy3QJqz6he-YaCjWEyj52_FBy5Whp0p/s1600/savoy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgBdMRlQABtGoB_WUF1n5bTjPC5Hudhf13ICnE_iycemkLucgRteTFNLxE3Mqqg9Tv9G466owL38rC06xT-GDRK7VmOYLgXpO65P_Jy93JXbE4OKy3QJqz6he-YaCjWEyj52_FBy5Whp0p/s1600/savoy.jpg" /> </a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The tables allow guest to interact as well as watch the show. This is important as socialising was a key part of Hardy Amies Ltd. </div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The blue block on the left of the plan is the bar, serving Moet & Chandon Champagne and the Hardy Amies Martini. </div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The Lancaster Ballroom also as a room off of it call the Parlor Room. This room will be used for receiving the guests, distributing the packs and press talks/interviews. </div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-88494798522845407282014-05-20T07:53:00.000-07:002014-05-29T07:53:34.976-07:00OUGD505 - STUDIO BRIEF 02 - WEBSITE<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As part of the show I decided to design a website. This was to be used as a reference, so that anyone who had been to the show could look back at it and for the general public, who were not invited to the event, a chance to see the collections.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The design was very simple and followed the same aesthetic as the printed ephemera. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimdJBdre3in5mLOWA6Zmj5xZp1f5azRaP9hyavt8z0VydbJSLhkpG8WFxrfqVpJ3aF9KihDt2co2gDMysnDN6rN7Uo9t-wiivD8W5PccQXWl5eNSop7FYLqR4kA-2Mzksc8FO1ixYeSKT2/s1600/WEBSITE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimdJBdre3in5mLOWA6Zmj5xZp1f5azRaP9hyavt8z0VydbJSLhkpG8WFxrfqVpJ3aF9KihDt2co2gDMysnDN6rN7Uo9t-wiivD8W5PccQXWl5eNSop7FYLqR4kA-2Mzksc8FO1ixYeSKT2/s1600/WEBSITE.jpg" height="400" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The homepage was very simple. It showed the pages of the website as well as giving an introduction to the event.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTWE1KxNcm9YNaUkec8DjRe217AJsLBcdgjOtmOt8ytsB6C6yP9jDioURxOuozNgIcp-OF4j1c8WE0Tzo8OyYM1-6OmQCTBs3O0RKgTgfJLs_4XZ2F-L8uazQIbOzfYKSI49gfKPxTsHRT/s1600/WEBSITE2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTWE1KxNcm9YNaUkec8DjRe217AJsLBcdgjOtmOt8ytsB6C6yP9jDioURxOuozNgIcp-OF4j1c8WE0Tzo8OyYM1-6OmQCTBs3O0RKgTgfJLs_4XZ2F-L8uazQIbOzfYKSI49gfKPxTsHRT/s1600/WEBSITE2.jpg" height="400" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The lookbook page was split into two. As almost everything has been centrally aligned, so was the website. The lookbook page gave the user the opportunity to choose which collection they wanted to look at and an image of each collection to give them amn idea of what the content is. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioym9tBy-LQv8hurQautaxMPzo3rnX9Kx56455CGYxW6zEUptiLniHpyU1jSBgPfFzGUqyDfqUyIHefDmqWNDm4w42k7nSfAs9GzWru__9gn4qshA2i6LjZ1KzCL9Ntv9m2MNKVrqBfByL/s1600/WEBSITE3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioym9tBy-LQv8hurQautaxMPzo3rnX9Kx56455CGYxW6zEUptiLniHpyU1jSBgPfFzGUqyDfqUyIHefDmqWNDm4w42k7nSfAs9GzWru__9gn4qshA2i6LjZ1KzCL9Ntv9m2MNKVrqBfByL/s1600/WEBSITE3.jpg" height="400" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">When the user chose the collection they wanted to look at, it would show them the photos from the location shoot and give details of the look being worn in each image.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPe9-vx_xZi4bOwExqANkygFiijhuycxyxl87Op6pkMc4xpL0b9pU9C3hXD6XVWXzbqXRCbrxKGBCEo9tX-YJbNRC2QNpuWqg29P8Tkq4YEQNtcm5vef-r96jdTGbiohSQC52C3H8sfnrk/s1600/WEBSITE4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPe9-vx_xZi4bOwExqANkygFiijhuycxyxl87Op6pkMc4xpL0b9pU9C3hXD6XVWXzbqXRCbrxKGBCEo9tX-YJbNRC2QNpuWqg29P8Tkq4YEQNtcm5vef-r96jdTGbiohSQC52C3H8sfnrk/s1600/WEBSITE4.jpg" height="400" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The same principle that was used with the looks was also used with the locations. When a user selects a location it brings up imagery and information about the one they have selected. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifhKy4TGowEuCAgFs0DmWPg6hFIvkvYczikMjt89AQ-xo99xIbu2gDqh90UahWY5dOcyiBO06MuH4IClYUebLtxUTjC15CGo_xEHGsTcOqennpzqSAWI0rzyZDYH-JazyPe36JzA872zB2/s1600/WEBSITE5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifhKy4TGowEuCAgFs0DmWPg6hFIvkvYczikMjt89AQ-xo99xIbu2gDqh90UahWY5dOcyiBO06MuH4IClYUebLtxUTjC15CGo_xEHGsTcOqennpzqSAWI0rzyZDYH-JazyPe36JzA872zB2/s1600/WEBSITE5.jpg" height="400" width="640" /></a></span></div>
<div style="text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The contact page was only one single page, however it was again split, providing contact information for both Hardy Amies and The Savoy. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The roll-over buttons worked by becoming underlined when hovered over or clicked on. This was done to make the navigation clearer for the user. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The 'sponsors' page just thanked all of the sponsors and provided links to their websites. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Looking back on the website, I think it needs a gallery page or a page that shows off and documents the show itself. This would include images and video from the show as well as more information on the looks and clothing.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The website was mocked up to show how it would appear to the user;</span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFLHj4E3zYrmWxx1sn3Y_QKBgBHcS4nqOslTSmH99_Whq4P2wmzUJLDZjJZ8Pne-nSI07m2GIUSB29G0AlBk2BtLNN5HHQM8oCnSZ1f4XdpwBTM22WWk2KqzcQyb7XMt3jI2fxMq_NYWuS/s1600/HA+WEB01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFLHj4E3zYrmWxx1sn3Y_QKBgBHcS4nqOslTSmH99_Whq4P2wmzUJLDZjJZ8Pne-nSI07m2GIUSB29G0AlBk2BtLNN5HHQM8oCnSZ1f4XdpwBTM22WWk2KqzcQyb7XMt3jI2fxMq_NYWuS/s1600/HA+WEB01.jpg" height="478" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtPeMRvGS8AIEEXcPSbwql062gI5Olhjfnk1Z_vk6Dveu_PQjeroK3Bv5ZjhUA-Xe0L9SSA8DflqmNxp9Y6imR8nS2zqKmodOeJVjG57JqUplhez2YqmvmUdc3H0FN8IbueSbSEtWWHmtJ/s1600/HA+WEB02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtPeMRvGS8AIEEXcPSbwql062gI5Olhjfnk1Z_vk6Dveu_PQjeroK3Bv5ZjhUA-Xe0L9SSA8DflqmNxp9Y6imR8nS2zqKmodOeJVjG57JqUplhez2YqmvmUdc3H0FN8IbueSbSEtWWHmtJ/s1600/HA+WEB02.jpg" height="478" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYsKo4lbM3dV06DA3sYRfRmwJyKHorYVY9Yo3j4cqZqWjbzC9FJ1SHSo1TK8CcfUnIJZoZaanFSg5gaWfjLNZu8f9QfVSp7NgqU8EbpdKzSqjo-Gefdjqgg24MJun94UfRgmuc0QC90hJk/s1600/HA+WEB03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYsKo4lbM3dV06DA3sYRfRmwJyKHorYVY9Yo3j4cqZqWjbzC9FJ1SHSo1TK8CcfUnIJZoZaanFSg5gaWfjLNZu8f9QfVSp7NgqU8EbpdKzSqjo-Gefdjqgg24MJun94UfRgmuc0QC90hJk/s1600/HA+WEB03.jpg" height="478" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnZL52iLgr3VWrzYsNzZ7BbJwUci2XHg1O-nOT-ptcYS69JuBZEAc7VEY2uyDP8XKeMjygk80bT1qzmd9MA6JebNWGO8qgZM25dxmOxAMwwkUJJ_EpTU33FIXML17VCk3Ayvddz2YEZ4IT/s1600/HA+WEB04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnZL52iLgr3VWrzYsNzZ7BbJwUci2XHg1O-nOT-ptcYS69JuBZEAc7VEY2uyDP8XKeMjygk80bT1qzmd9MA6JebNWGO8qgZM25dxmOxAMwwkUJJ_EpTU33FIXML17VCk3Ayvddz2YEZ4IT/s1600/HA+WEB04.jpg" height="478" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbAIkQQsJRskInGqcEjMMJuklTK5k9cLCDaBEu7IMk3HduNDpgiyrBcX2_yQDOh_lQBxGQe2kMAv_-jtATTz-yOFRD-PjzQe49EBJnjjEQ46yrYdVbCszpwxvs7o-60OmqsDwyf6OATEQ0/s1600/HA+WEB05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbAIkQQsJRskInGqcEjMMJuklTK5k9cLCDaBEu7IMk3HduNDpgiyrBcX2_yQDOh_lQBxGQe2kMAv_-jtATTz-yOFRD-PjzQe49EBJnjjEQ46yrYdVbCszpwxvs7o-60OmqsDwyf6OATEQ0/s1600/HA+WEB05.jpg" height="478" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-8aHu1CD3_E5-Z2PzhlPFwVq6SAFgOebKVUjD1ybvV8Ta4I0QMpeHHLgoxGzx3a_yQU3_GEnuUbGHEtwS6aAYH9CmvsC33JUk5sb5aFmQxVcgxw5iuIlz5OeE1dbUMS-PBKua803u-pYp/s1600/HA+WEB06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-8aHu1CD3_E5-Z2PzhlPFwVq6SAFgOebKVUjD1ybvV8Ta4I0QMpeHHLgoxGzx3a_yQU3_GEnuUbGHEtwS6aAYH9CmvsC33JUk5sb5aFmQxVcgxw5iuIlz5OeE1dbUMS-PBKua803u-pYp/s1600/HA+WEB06.jpg" height="478" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div style="text-align: left;">
<br /></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-27071541515871853102014-05-20T07:25:00.000-07:002014-05-29T11:35:51.291-07:00OUGD505 - STUDIO BRIEF 02 - LABELS, PRESS PASS, HANDKERCHIEF & MARTINI CARD<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As part of the pack I also designed an produced the labels for the pack that each guest receives upon arrival at the Savoy. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">First of all, I designed the labels for the bag and the labels for the Moet & Chandon Imperial bottle of champagne that was in the pack. The reason I chose to add this bottle to the pack was because they were, as a top champagne producer, a sponsor of the even an had a specific bar installed in the Savoy and would be served at the after-show party.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The labels were designed and produced in a similar way to the invitations, using two different types of stock, with the white stock printed on and the blue stock laser cut.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I used the monogram pattern and the champagne name on the front of the label, this was cut out using the laser cutter. The back of the label contained information on the champagne.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ3ZOZ_wZztujU7hTW9EXwxLYFx5JeE82D6uK2jF8kHsWxAJWsugKA1Ql1Cy-FGJKrbnXHxuTRGd66mFwyd0Ck3bt9rOztVbaqoa9Lcc68X1oyqxnj77O5ScGeJT3nuPWS_SEOx4xni4Z0/s1600/M&C-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ3ZOZ_wZztujU7hTW9EXwxLYFx5JeE82D6uK2jF8kHsWxAJWsugKA1Ql1Cy-FGJKrbnXHxuTRGd66mFwyd0Ck3bt9rOztVbaqoa9Lcc68X1oyqxnj77O5ScGeJT3nuPWS_SEOx4xni4Z0/s1600/M&C-01.jpg" height="640" width="457" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0YGgMCVh1By8toOpUeLMmdEwUpc2X3dngn7elk1I4PfOZSHjxZyJHd_2IDEOb_6Fz9c_MlZTZ0pzHso89qRPgQI7F4qOWJf9KSyhbaSy9eo03MiBJ2jPoGO-aqfzdRjUI6Jjybs2chcbz/s1600/M&C.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0YGgMCVh1By8toOpUeLMmdEwUpc2X3dngn7elk1I4PfOZSHjxZyJHd_2IDEOb_6Fz9c_MlZTZ0pzHso89qRPgQI7F4qOWJf9KSyhbaSy9eo03MiBJ2jPoGO-aqfzdRjUI6Jjybs2chcbz/s1600/M&C.jpg" height="640" width="456" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Once both components of the label had been printed, cut and glued together a whole was punched through the top of the label so that it could be tied around the neck of the champagne bottle. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZI2vVZukaURc17-gufE4eUdQF4aU48GGpEveXvo4yHoIswdnE3y6dP6Q2j0UCvJdJvoTdXL0odmMCyVpcI7fqzzexzFR3G0P5o8KsY5nGJMFt6oF-YrJwoEe8ODnEbeZVIe2eWs2_ZolF/s1600/IMG_1174.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZI2vVZukaURc17-gufE4eUdQF4aU48GGpEveXvo4yHoIswdnE3y6dP6Q2j0UCvJdJvoTdXL0odmMCyVpcI7fqzzexzFR3G0P5o8KsY5nGJMFt6oF-YrJwoEe8ODnEbeZVIe2eWs2_ZolF/s1600/IMG_1174.jpg" height="640" width="480" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDkRbXZyvSf4jjR4Rh8tKz9hhtj1bRzJK078GbXmqVDWiigkLhwNCeisgYcxcdqU-LOSFEmD_OpVTgMOCABRTMICenC6sITk27EcmtLVhzzZ92G7SJS21owvjVGHvC0E2aZyaMkf_9cdr6/s1600/IMG_1175.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDkRbXZyvSf4jjR4Rh8tKz9hhtj1bRzJK078GbXmqVDWiigkLhwNCeisgYcxcdqU-LOSFEmD_OpVTgMOCABRTMICenC6sITk27EcmtLVhzzZ92G7SJS21owvjVGHvC0E2aZyaMkf_9cdr6/s1600/IMG_1175.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl-G7TgB_c94cz9AP-1GLDBtflvuI5sgVnGClV5vwpv3bkoKRxtPYBuJAHvSOr-PfjmrJy1N4-30TvLTPg5arDvZAjH7_bhBF8ldzKpkAP1pPRqF5BhlchJVpPQ76vWCiaN4aZjMwO81YH/s1600/IMG_1176.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl-G7TgB_c94cz9AP-1GLDBtflvuI5sgVnGClV5vwpv3bkoKRxtPYBuJAHvSOr-PfjmrJy1N4-30TvLTPg5arDvZAjH7_bhBF8ldzKpkAP1pPRqF5BhlchJVpPQ76vWCiaN4aZjMwO81YH/s1600/IMG_1176.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4Vic6m89cwgm7M8pqFK4tkahMjmWka0nQJjqFhyphenhypheni37rEkwoTqRPFo5A6YmN3IUYzq5xqErJJjQqcFrr-b-FLhf7YZPNqKRY_yZFfTB4PWV0S1vPZa1sZdZNUOtGUEawJS-93L_2I8biJ0/s1600/IMG_1177.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4Vic6m89cwgm7M8pqFK4tkahMjmWka0nQJjqFhyphenhypheni37rEkwoTqRPFo5A6YmN3IUYzq5xqErJJjQqcFrr-b-FLhf7YZPNqKRY_yZFfTB4PWV0S1vPZa1sZdZNUOtGUEawJS-93L_2I8biJ0/s1600/IMG_1177.jpg" height="640" width="468" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV34nJDMmw9UoiLyGCPdBu4Nnt5c3AZn45ejlYCIb5wHxbEb721M1H0_sfn9ac1OgnU91L9RKod9a4X6qfIOeJ8tY3pD3E6CSVDywb5sNKIdWubbFKyL6goUuMsc-aJQure8m6Ftyx6yLf/s1600/IMG_1178.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV34nJDMmw9UoiLyGCPdBu4Nnt5c3AZn45ejlYCIb5wHxbEb721M1H0_sfn9ac1OgnU91L9RKod9a4X6qfIOeJ8tY3pD3E6CSVDywb5sNKIdWubbFKyL6goUuMsc-aJQure8m6Ftyx6yLf/s1600/IMG_1178.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSkmU46K8O2x6M_cg3gqKztJrVlsJLWUn_7DipaeNeZyJv3MrRGtrMrdKInsywM4a7-JN3tN-gY1reNdZUll5OBJkTKcknJrSMbJhLTz0Vmh-fDlnffKw_nNaJ7Uy0BY5JDsY96ey-SszZ/s1600/IMG_1179.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSkmU46K8O2x6M_cg3gqKztJrVlsJLWUn_7DipaeNeZyJv3MrRGtrMrdKInsywM4a7-JN3tN-gY1reNdZUll5OBJkTKcknJrSMbJhLTz0Vmh-fDlnffKw_nNaJ7Uy0BY5JDsY96ey-SszZ/s1600/IMG_1179.jpg" height="640" width="426" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKUgVOulyJyIxw0fIstFBrmTO2pA04BiDbeXmsg_FcBeDv-Jy8bYjBT2oWuCRWC17YSR0a5cYozJxT5XfojXo1m-V96Mo_S2rkL38v8wNNsc2zYxdrYz37x_wLJHP7n6Cbir-tQ_gwm65x/s1600/IMG_1250.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKUgVOulyJyIxw0fIstFBrmTO2pA04BiDbeXmsg_FcBeDv-Jy8bYjBT2oWuCRWC17YSR0a5cYozJxT5XfojXo1m-V96Mo_S2rkL38v8wNNsc2zYxdrYz37x_wLJHP7n6Cbir-tQ_gwm65x/s1600/IMG_1250.jpg" height="640" width="426" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7Q8N0q9Qcg6Ea2dU4b8cs2BLZSWJref9yUpfJLQGLI1BxTuAajFdKKOIWoPBoWlwHgWn_TB5u-VmKMbjcDNlQjK1IQzxiWwnbkOuGdKAIufkeuMeH9dKIavBLHcmnayNFvXt05EwFhoxf/s1600/IMG_1248.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7Q8N0q9Qcg6Ea2dU4b8cs2BLZSWJref9yUpfJLQGLI1BxTuAajFdKKOIWoPBoWlwHgWn_TB5u-VmKMbjcDNlQjK1IQzxiWwnbkOuGdKAIufkeuMeH9dKIavBLHcmnayNFvXt05EwFhoxf/s1600/IMG_1248.jpg" height="640" width="426" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The label that was designed to be attached to the bad was very similar, however, the writing on the front was changed to 'MAN THE RETROSPECTIVE' and the information on the back was changed to 'WITH COMPLIMENTS'.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvdpkxQ3kClWD7hSBhDbMVqpKcmFZzVZx3QLGcPeL31yMNi5b2bIi75Or9pAN1_03NfLQBcEkiC5CxesoH6q-3_1Q-XLEhQxFMMmdLvBC1Qh7ADZvUi4-rk8A7O90BQdaE4WVXhGlan6KR/s1600/TAG-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvdpkxQ3kClWD7hSBhDbMVqpKcmFZzVZx3QLGcPeL31yMNi5b2bIi75Or9pAN1_03NfLQBcEkiC5CxesoH6q-3_1Q-XLEhQxFMMmdLvBC1Qh7ADZvUi4-rk8A7O90BQdaE4WVXhGlan6KR/s1600/TAG-01.jpg" height="640" width="456" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOq8ZQDmPnaSTamo6SkIuH9lmk3uX1qc7Sl7lgF65hZ9juUP9tqdA4ltqxyee-AtA_RxC_aDn_MjpQ3_vgEw_7MToWnR4MGuf3CsmOz_St1LG4xVdxESmbtm3qxg-ycHhps5V8QLxvpIPb/s1600/TAG.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOq8ZQDmPnaSTamo6SkIuH9lmk3uX1qc7Sl7lgF65hZ9juUP9tqdA4ltqxyee-AtA_RxC_aDn_MjpQ3_vgEw_7MToWnR4MGuf3CsmOz_St1LG4xVdxESmbtm3qxg-ycHhps5V8QLxvpIPb/s1600/TAG.jpg" height="640" width="456" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">When laser cutting I raised the stock off of the bed of the machine to limit the number of burn marks on the card. To do this a number of small metal pins are placed under the card. The problem this causes is that if the pins are not in a position to support the area that is being cut out, it can drop down and burn as the laser is not hitting it correctly.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjABjoRRW1aAJ6bonm8Up9YcqlZ7j59lyYCUB2BsH-4pVRWBWvG6n0FxLttMkxISr4vwgICJWYsLd-0aUgx1u9Eq40kW5b-F3YolrjKj2NI2n-UeroeSE732RiT99ZDlpZTBwSRhx-m14oE/s1600/IMG_6717.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjABjoRRW1aAJ6bonm8Up9YcqlZ7j59lyYCUB2BsH-4pVRWBWvG6n0FxLttMkxISr4vwgICJWYsLd-0aUgx1u9Eq40kW5b-F3YolrjKj2NI2n-UeroeSE732RiT99ZDlpZTBwSRhx-m14oE/s1600/IMG_6717.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-cArz38joob8ECeTbgsY84O32BQXq80vysS6Lg3ckirSbr314h-clYDFkUDx677V5YxATTiczHb4jx4RFDJpLDzlU3RJkkJ0dVKUM5X_PX3DC-zfVoqldkjp21TiR7xuqWmmtHgLUwlor/s1600/IMG_6718.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-cArz38joob8ECeTbgsY84O32BQXq80vysS6Lg3ckirSbr314h-clYDFkUDx677V5YxATTiczHb4jx4RFDJpLDzlU3RJkkJ0dVKUM5X_PX3DC-zfVoqldkjp21TiR7xuqWmmtHgLUwlor/s1600/IMG_6718.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWMsDjsA7hWlxMMi2MpcoDdiIpAW_m_pF7uJLXHDs5OvMvEgc32VPAkGV-fwHGdj39V5jR5L75YnZlabuLWPA8jQCjp2VspjJcXQBNc-ot4qtseopmksBKoOnLIllBuSTL91AAGqp_KSl/s1600/IMG_6719.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWMsDjsA7hWlxMMi2MpcoDdiIpAW_m_pF7uJLXHDs5OvMvEgc32VPAkGV-fwHGdj39V5jR5L75YnZlabuLWPA8jQCjp2VspjJcXQBNc-ot4qtseopmksBKoOnLIllBuSTL91AAGqp_KSl/s1600/IMG_6719.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWOVeTKS-0SdoA2KcypBllIm1sK0WQFNrjE978T4nDk3FnNxEFvV9skktItA25fmm0BFhQu-rlkrhHqK7yGseTNtyl2w1h_gMzW8PooX17nbbUP1N1V_7jc0ys6fnR0di5UB3EwqtB1Alr/s1600/IMG_6720.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWOVeTKS-0SdoA2KcypBllIm1sK0WQFNrjE978T4nDk3FnNxEFvV9skktItA25fmm0BFhQu-rlkrhHqK7yGseTNtyl2w1h_gMzW8PooX17nbbUP1N1V_7jc0ys6fnR0di5UB3EwqtB1Alr/s1600/IMG_6720.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqJyB8SfdED3nbKbOuxI6kg4fQozNZSAs91qHT0MlaFRqx0KQt3kczdvaUe298xe1d190tPJ7QsTeeKHlX860JXKx1ZTnuvqDXgbhOTGFb-7Ifp_zbZiuzBL7qkifrzQ7GIJRr50bAjyRq/s1600/IMG_6723.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqJyB8SfdED3nbKbOuxI6kg4fQozNZSAs91qHT0MlaFRqx0KQt3kczdvaUe298xe1d190tPJ7QsTeeKHlX860JXKx1ZTnuvqDXgbhOTGFb-7Ifp_zbZiuzBL7qkifrzQ7GIJRr50bAjyRq/s1600/IMG_6723.JPG" height="426" width="640" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The label, similarly to the champagne label, had a hole punched through the top and was attached to the bag using blue ribben. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTPbcoht0Xs_TfdQwObZwd1HOxgoDSi4cBml5p81ASqENk7FLxPYX4spYig1MIv0FFwINRKvYPvzmGJQdMfzLf4qF7jcH-KPBCMrnXfwU5SoVgq6MPDA7jrkY-m7Lue5pqsazxKFhd5GCV/s1600/IMG_1166.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTPbcoht0Xs_TfdQwObZwd1HOxgoDSi4cBml5p81ASqENk7FLxPYX4spYig1MIv0FFwINRKvYPvzmGJQdMfzLf4qF7jcH-KPBCMrnXfwU5SoVgq6MPDA7jrkY-m7Lue5pqsazxKFhd5GCV/s1600/IMG_1166.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTEN69ldbYCDK-ewPPY4xGRfYksTn6N1uL1MbjCjPbCb8N4G9qtaG_KlHo_GRJ3Gvq30FLSvge80wLrhNj4xX3ZaamNkerpthQgbvAzj6jBiCsDFbZM2tkiELh_7qD1_HF8wYPIpSGd-Sb/s1600/IMG_1167.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTEN69ldbYCDK-ewPPY4xGRfYksTn6N1uL1MbjCjPbCb8N4G9qtaG_KlHo_GRJ3Gvq30FLSvge80wLrhNj4xX3ZaamNkerpthQgbvAzj6jBiCsDFbZM2tkiELh_7qD1_HF8wYPIpSGd-Sb/s1600/IMG_1167.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglF83yxgkEs5P5CsGezYLJlSQ4nZNsLvucksfSKRXAWE7UikLtmwJrybvG_Jz2s2lYZdaIVtmuHl7R9rHkgK9lW7m7I5NqoUdkR66TtByQ2JwCHA-UVKYYy1UU980rffMFeMyM9jrFFVA9/s1600/IMG_1168.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglF83yxgkEs5P5CsGezYLJlSQ4nZNsLvucksfSKRXAWE7UikLtmwJrybvG_Jz2s2lYZdaIVtmuHl7R9rHkgK9lW7m7I5NqoUdkR66TtByQ2JwCHA-UVKYYy1UU980rffMFeMyM9jrFFVA9/s1600/IMG_1168.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBOl7V0Hntm1fxhgCNmnng6_7dTHxHbw0jXnm3eR30gpvR0nO83vVodqEmNHWl6ohLS3VpclO1vKLtj7mR31sbrpke2XoQMPpUjE3dCIBNiTD0N-0QiiMAibsx6dG0d9G-QQF3cVlFC8-P/s1600/IMG_1169.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBOl7V0Hntm1fxhgCNmnng6_7dTHxHbw0jXnm3eR30gpvR0nO83vVodqEmNHWl6ohLS3VpclO1vKLtj7mR31sbrpke2XoQMPpUjE3dCIBNiTD0N-0QiiMAibsx6dG0d9G-QQF3cVlFC8-P/s1600/IMG_1169.JPG" height="442" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6ih-MEXISX5vbwJzjOFvasRolmUAxUhiA6CxpHjwKqqPiQ9jrnlmYfmBoot3WEfuBiP9cnKKe6j4b4JUUlosLw2OEklHAk0FG__ur2bx3-nSv9-H864fwE4yWaKfQtnDKD7ERK50Oqv6j/s1600/IMG_1170.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6ih-MEXISX5vbwJzjOFvasRolmUAxUhiA6CxpHjwKqqPiQ9jrnlmYfmBoot3WEfuBiP9cnKKe6j4b4JUUlosLw2OEklHAk0FG__ur2bx3-nSv9-H864fwE4yWaKfQtnDKD7ERK50Oqv6j/s1600/IMG_1170.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIJcGV8-gJrYYPACp87AMcBdKmCxkem_sh3WdQDwrLVjCLgxv_bTNsa6rGa9jLrsIFG8Cf1SMewy35hyqoy-wrvA8F47k3kJ24Ci1a8paenAsHTcmXvVsxDzZjoynw8Cr1CrY-Q3k41tw9/s1600/IMG_1171.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIJcGV8-gJrYYPACp87AMcBdKmCxkem_sh3WdQDwrLVjCLgxv_bTNsa6rGa9jLrsIFG8Cf1SMewy35hyqoy-wrvA8F47k3kJ24Ci1a8paenAsHTcmXvVsxDzZjoynw8Cr1CrY-Q3k41tw9/s1600/IMG_1171.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij1diDUebai1lUr0yAcdwxrf67mW17Y3qthSnRNtpDJuLODmPjuHiscQhboi7k0Chza4PDT0hbf1ihaBD3qwKvTJfn8PId-Q_RFMcKnKvEiQJJFnxwugL1jCVeqaNdm7l5ij9tTssGb05k/s1600/IMG_1247.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij1diDUebai1lUr0yAcdwxrf67mW17Y3qthSnRNtpDJuLODmPjuHiscQhboi7k0Chza4PDT0hbf1ihaBD3qwKvTJfn8PId-Q_RFMcKnKvEiQJJFnxwugL1jCVeqaNdm7l5ij9tTssGb05k/s1600/IMG_1247.jpg" height="640" width="426" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbrjdAYilEWcYQJbeTvdvXycdOjbBVcFqZ-DdA6-dpBnmPsWxWbPE3RpdiIHYPpnCaepSzbu-hLbzJP_Md6YQsSWRWvsa3HXryEvEJkqQ_oaxAxfD4nqnJY5k6KaRrn3VQJDUOErsgOKpO/s1600/IMG_1249.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbrjdAYilEWcYQJbeTvdvXycdOjbBVcFqZ-DdA6-dpBnmPsWxWbPE3RpdiIHYPpnCaepSzbu-hLbzJP_Md6YQsSWRWvsa3HXryEvEJkqQ_oaxAxfD4nqnJY5k6KaRrn3VQJDUOErsgOKpO/s1600/IMG_1249.jpg" height="640" width="426" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3wPqEVbDdnGqakra5Uta4TwfFqd_5KMbyalnq9v5Oi_jLmG8jfp5nCBUilOIrkIqJUKPlahSZNfEmcc2MyqC6rMWD2YVN1Z58i7BVmuT1Gx-SoMLJfVj5X3jbsX6eGCGSsPmuYJxvgM1E/s1600/IMG_1246.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3wPqEVbDdnGqakra5Uta4TwfFqd_5KMbyalnq9v5Oi_jLmG8jfp5nCBUilOIrkIqJUKPlahSZNfEmcc2MyqC6rMWD2YVN1Z58i7BVmuT1Gx-SoMLJfVj5X3jbsX6eGCGSsPmuYJxvgM1E/s1600/IMG_1246.JPG" height="426" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">For the event I also designed Press and Staff passes so that they could be identified on the day of the event. These were designed in the same format and way as the labels and they were also produced in the same way.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEims1ssMAi3bZmdPCtLjqJNywgwwBbp78-w4olaSzkNYzj4ZZy2eR5CJh61JOSVu9QvF0n6qavVZe9hvz74QZ4aXRPxTovAAJ6MCiNAFtMFvJkXEnfY5jgtRVB05YA37CqauFMZ6zQfuJeJ/s1600/PRESS+PASS-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEims1ssMAi3bZmdPCtLjqJNywgwwBbp78-w4olaSzkNYzj4ZZy2eR5CJh61JOSVu9QvF0n6qavVZe9hvz74QZ4aXRPxTovAAJ6MCiNAFtMFvJkXEnfY5jgtRVB05YA37CqauFMZ6zQfuJeJ/s1600/PRESS+PASS-01.jpg" height="640" width="456" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxJACG0-7hMYNeA3ZtiSwcSl4-v99n2A6iDh6B03kSB5-lqn0o8Q43-rJy0Nwue1pO-rZq4WDUvnFOFYjTtguXaeJhtk8ii9-yfRdk_r7WmC1fQssV7M1GGEw3exZTXuoL-vFKzliXbgU0/s1600/PRESS+PASS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxJACG0-7hMYNeA3ZtiSwcSl4-v99n2A6iDh6B03kSB5-lqn0o8Q43-rJy0Nwue1pO-rZq4WDUvnFOFYjTtguXaeJhtk8ii9-yfRdk_r7WmC1fQssV7M1GGEw3exZTXuoL-vFKzliXbgU0/s1600/PRESS+PASS.jpg" height="640" width="456" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDOLUDYmnwhOja2BUvplaUx9albrtOJAM396mrLWth2hTUU8afZxuFX_Czo58oKXTFO43AsFIZAkeTieexX_U2ym52YqHRhsxrFrIP-xhxDiHX1BFpA6NWHIZYgC6S1wfyLpgqOebEL21e/s1600/STAFF-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDOLUDYmnwhOja2BUvplaUx9albrtOJAM396mrLWth2hTUU8afZxuFX_Czo58oKXTFO43AsFIZAkeTieexX_U2ym52YqHRhsxrFrIP-xhxDiHX1BFpA6NWHIZYgC6S1wfyLpgqOebEL21e/s1600/STAFF-01.jpg" height="640" width="456" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-sqDa8tKnx9IQd0UQGpQYclXg6vk3g71IZp412I4CWMtSAkBUit6mjAk2cSsi-ni90DzQsfPEw3ANEprdykJEoN0U94PFF2FZT0Fmx8_U7bzILKxIoqM4SPJUUzh3qSD5x57wfdLZJGup/s1600/Concierge.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-sqDa8tKnx9IQd0UQGpQYclXg6vk3g71IZp412I4CWMtSAkBUit6mjAk2cSsi-ni90DzQsfPEw3ANEprdykJEoN0U94PFF2FZT0Fmx8_U7bzILKxIoqM4SPJUUzh3qSD5x57wfdLZJGup/s1600/Concierge.jpg" height="640" width="456" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglneYrLfxaC2NYNRwSF2kn8wZ2GhXnsLER5_vtNEnaxJHCKBECzDC49xCYEgosbHBQjuhz8ivBFx8u-ItUIZWe-I70vAI-l-dFSNgvIp3VyG3k3ekF-NZz2Vci7rIPjmO2Lw-rRVwXhNOC/s1600/Dresser.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglneYrLfxaC2NYNRwSF2kn8wZ2GhXnsLER5_vtNEnaxJHCKBECzDC49xCYEgosbHBQjuhz8ivBFx8u-ItUIZWe-I70vAI-l-dFSNgvIp3VyG3k3ekF-NZz2Vci7rIPjmO2Lw-rRVwXhNOC/s1600/Dresser.jpg" height="640" width="456" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj3Gjyl-mpRStdpsNh0ax4aSmiQ4L7rFMZvxUkHjsDDHJoEfaAsD6_SHN8uwJBDeXQi7V_M4txOBbf3hDB5JlRd5BDlyhlWyAwb5K9Vve-lsrrKAnHZZigGSFbrw3B719snmp-spZVYZb-/s1600/Lighting.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj3Gjyl-mpRStdpsNh0ax4aSmiQ4L7rFMZvxUkHjsDDHJoEfaAsD6_SHN8uwJBDeXQi7V_M4txOBbf3hDB5JlRd5BDlyhlWyAwb5K9Vve-lsrrKAnHZZigGSFbrw3B719snmp-spZVYZb-/s1600/Lighting.jpg" height="640" width="456" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">A similar issue with the positioning of the pins happened when laser cutting the staff card.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOWY8EdHsuRXB6GyFvj9vLlgAKiwaUBliny6FEUTRY6YcxZ5TDfbbcYGyJqroh1Ownp3-YGgbUloOup5zkSOe7D-dZsWCCAidkEpmIYGVRA6WatqagGQhNIIP9f9PSGr4uwP2AgTiFSzG7/s1600/IMG_6722.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOWY8EdHsuRXB6GyFvj9vLlgAKiwaUBliny6FEUTRY6YcxZ5TDfbbcYGyJqroh1Ownp3-YGgbUloOup5zkSOe7D-dZsWCCAidkEpmIYGVRA6WatqagGQhNIIP9f9PSGr4uwP2AgTiFSzG7/s1600/IMG_6722.JPG" height="426" width="640" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">These cards did not have holes punched in them as they were not to be worn but carried. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8-A0s8rRtE4Cd25yTX1Dco_LOZlOpspk5hhr73RRkzdSZZqB-vsBpDJhCsVaiNToPjw77NmznQuIEkC0x4VSd30J_hm9Vu2vd0vRhO7eDybUVQ2QxvpWA2yo7bnlUopavIwoWMMlhDI70/s1600/IMG_1235.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8-A0s8rRtE4Cd25yTX1Dco_LOZlOpspk5hhr73RRkzdSZZqB-vsBpDJhCsVaiNToPjw77NmznQuIEkC0x4VSd30J_hm9Vu2vd0vRhO7eDybUVQ2QxvpWA2yo7bnlUopavIwoWMMlhDI70/s1600/IMG_1235.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8HHvAOM9ZjGbnQ25OJoeCSElYrMRWKyBRNG-vTlfOqlfHATlhyphenhyphenN4TBfKwsMPzKEiLs5SZroEok55b7hrUdqxkX9Dpb9cdQlXZ5LWKMaLtmrrXp7HB5aTv3cgd1n8Fl1w80PGHFjTVMRWV/s1600/IMG_1237.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8HHvAOM9ZjGbnQ25OJoeCSElYrMRWKyBRNG-vTlfOqlfHATlhyphenhyphenN4TBfKwsMPzKEiLs5SZroEok55b7hrUdqxkX9Dpb9cdQlXZ5LWKMaLtmrrXp7HB5aTv3cgd1n8Fl1w80PGHFjTVMRWV/s1600/IMG_1237.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitKgKxtUcLYyi1uItn6N6SwCTbEAEnkS6PgfImWXXKyfXEOOi8p1EokF8I2oT8VieTYMmtwR17NAnY_PAWbNDeyfvaSFCtV00GQ29Pzi5vPc3vGv2mGPz9sW2Bn9OV3Ws8djStFdtsYZX9/s1600/IMG_1238.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitKgKxtUcLYyi1uItn6N6SwCTbEAEnkS6PgfImWXXKyfXEOOi8p1EokF8I2oT8VieTYMmtwR17NAnY_PAWbNDeyfvaSFCtV00GQ29Pzi5vPc3vGv2mGPz9sW2Bn9OV3Ws8djStFdtsYZX9/s1600/IMG_1238.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaYXL94ovpExFSmlQZNbq4H7tJQCfbcdpMYmq9tLne_twFCmKgAlOW2_DXJzrz279BQrqN72tXkc8m2Yi7Vhmr6BU58lOeU7a-QkTyLchPEsjz_MOtB0jYw9OlQWteURKbc4UVAProKjsP/s1600/IMG_1240.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaYXL94ovpExFSmlQZNbq4H7tJQCfbcdpMYmq9tLne_twFCmKgAlOW2_DXJzrz279BQrqN72tXkc8m2Yi7Vhmr6BU58lOeU7a-QkTyLchPEsjz_MOtB0jYw9OlQWteURKbc4UVAProKjsP/s1600/IMG_1240.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinrUJ7lNZzCm16kTxzJztpAOcY-US0fxGV0ic0SysgNNY7qncT3c2D1HjcxLhBU2rP49ciLBV79SqB1o4l3pgOvX3ZL5m0LDcNqV0EQLlkhTLpTu8yqYDyEr6nrS0sugVgt_tTMrWgMz9k/s1600/IMG_1241.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinrUJ7lNZzCm16kTxzJztpAOcY-US0fxGV0ic0SysgNNY7qncT3c2D1HjcxLhBU2rP49ciLBV79SqB1o4l3pgOvX3ZL5m0LDcNqV0EQLlkhTLpTu8yqYDyEr6nrS0sugVgt_tTMrWgMz9k/s1600/IMG_1241.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho469Fz95FRwRI4ZMfayAhoV0toQUTig_Lgejhgl02wxchOjL8yK8HZhm5Xb4P5R7-MuUInTXoUiTofJD3vln_rwI-ZkTx9h_E0tccXsFN1J32jogQq5zADh4ThVoRUIUJUdUpa9gDyLm7/s1600/IMG_1242.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho469Fz95FRwRI4ZMfayAhoV0toQUTig_Lgejhgl02wxchOjL8yK8HZhm5Xb4P5R7-MuUInTXoUiTofJD3vln_rwI-ZkTx9h_E0tccXsFN1J32jogQq5zADh4ThVoRUIUJUdUpa9gDyLm7/s1600/IMG_1242.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwYC8PxYD6OFVkwCwx2soS6g4eJtW9AFukoENfFrpLSAG-cfghD225Cxnse1wikqIqWNf_R9akpzWNxugU71E1A7eReaBHf566yWdoikYmNtmqQmC1VtH8KYs4-J-C8SFJhaaim6wjR40X/s1600/IMG_1243.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwYC8PxYD6OFVkwCwx2soS6g4eJtW9AFukoENfFrpLSAG-cfghD225Cxnse1wikqIqWNf_R9akpzWNxugU71E1A7eReaBHf566yWdoikYmNtmqQmC1VtH8KYs4-J-C8SFJhaaim6wjR40X/s1600/IMG_1243.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxkD7NVQ2Uwt42ZlosZ0TgHgGk30817ICO3fx4MRnK3Ogq8H8bXL32Cjs0CKBnSTvNFcWVJBFi1tI5ILLgVXwBNpkSsuMFa2mzOWJc5goZW18NRxuGIqbBq4qJfIiFWMsWisT9LBLFItVv/s1600/IMG_1244.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxkD7NVQ2Uwt42ZlosZ0TgHgGk30817ICO3fx4MRnK3Ogq8H8bXL32Cjs0CKBnSTvNFcWVJBFi1tI5ILLgVXwBNpkSsuMFa2mzOWJc5goZW18NRxuGIqbBq4qJfIiFWMsWisT9LBLFItVv/s1600/IMG_1244.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMlruNJM9KrhI-FHdOfnmY2lZop8fXOryp38MD6iYpIyAxdKfyXlRstFAUTGJzFmKeUhUYcAMTFw-4WVsMXfTR4ksODFk3Jj5NcfP0Y4kqfs1ez5N0qk5JlDOfgPL3GfLc0AnZ2ZLyRswm/s1600/IMG_1245.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMlruNJM9KrhI-FHdOfnmY2lZop8fXOryp38MD6iYpIyAxdKfyXlRstFAUTGJzFmKeUhUYcAMTFw-4WVsMXfTR4ksODFk3Jj5NcfP0Y4kqfs1ez5N0qk5JlDOfgPL3GfLc0AnZ2ZLyRswm/s1600/IMG_1245.JPG" height="426" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">There were two final components that had to be designed for the pack. The first was a card to hold the Hardy Amies silk handkerchief that was given as part of the pack. I had originally thought about just tying the handkerchief with the silk ribbon, however, having ordered from Mr.Porter.com, you receive a Mr.P handkerchief in a card. With this in mind I designed a card to hold the handkerchief.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRqRQnsHPAq-Nvrm8_qSe6MYyvoZ8qLRmVlY6xvGoSgy-l0JImdfLp4Hfqd7uzFpvH85C-d7T6AAIGNtyZPJKV9lVCFAjI9RppXzvZR5BS1qUXMna76YC78vqNC9btw0SIM1vyNwkeNyrn/s1600/HANDKERCHIEF.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRqRQnsHPAq-Nvrm8_qSe6MYyvoZ8qLRmVlY6xvGoSgy-l0JImdfLp4Hfqd7uzFpvH85C-d7T6AAIGNtyZPJKV9lVCFAjI9RppXzvZR5BS1qUXMna76YC78vqNC9btw0SIM1vyNwkeNyrn/s1600/HANDKERCHIEF.jpg" height="448" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The card was a simple folded card, however, it had two cuts in the back to hold the corners of the folded handkerchief in place. This was printed on the same stock as the back of the invitations, labels and cards. Finally, as the contents was pushing the card open, I tied it with the same ribbon that I used for the labels.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrIkzSYYmwlJvIeSN5W8-v9dgJgk3H-L0yarCOk5CO1vTihnrqRYEdin1afRhidr-W_cWX8cpljnEsNu-8GSr7DuOe-LS7VF_UJM35yaFxXwVFiDm6WN2O7JhtONFSO5p8lOuwkWUB5TAr/s1600/IMG_1252.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrIkzSYYmwlJvIeSN5W8-v9dgJgk3H-L0yarCOk5CO1vTihnrqRYEdin1afRhidr-W_cWX8cpljnEsNu-8GSr7DuOe-LS7VF_UJM35yaFxXwVFiDm6WN2O7JhtONFSO5p8lOuwkWUB5TAr/s1600/IMG_1252.jpg" height="640" width="426" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyQ6AZKb1FcDHxZjrI8DVA-1Vc47WmInh5_zpEVd4hQPu788ZXyhT5Gd2EBrB84GswIQ1kStmCAi6GknKjWj-oXdX9hwp-2SUr1YA977tknBoFu88BD4xH5EoKDCSfCDtwLUTlpPwWZqlx/s1600/IMG_1253.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyQ6AZKb1FcDHxZjrI8DVA-1Vc47WmInh5_zpEVd4hQPu788ZXyhT5Gd2EBrB84GswIQ1kStmCAi6GknKjWj-oXdX9hwp-2SUr1YA977tknBoFu88BD4xH5EoKDCSfCDtwLUTlpPwWZqlx/s1600/IMG_1253.jpg" height="640" width="408" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-nemyjsnoOhkHn_3yhtWQKfbrQF0yYE0ODyCzgWyOljM4A1-blkkaT8K-Kl8TAWY-P9tzFVlMDvSZrL4hcPvuu1IlMNloS_9pexZ1jnh8eeBaCPobW1_xanIGpvQH_phv4fcs5uqwDICt/s1600/IMG_1263.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-nemyjsnoOhkHn_3yhtWQKfbrQF0yYE0ODyCzgWyOljM4A1-blkkaT8K-Kl8TAWY-P9tzFVlMDvSZrL4hcPvuu1IlMNloS_9pexZ1jnh8eeBaCPobW1_xanIGpvQH_phv4fcs5uqwDICt/s1600/IMG_1263.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRFWHC6n9TJ63SwEL-iKmfzJKwtzD3qinaVVE64eBI2ZXtfEZvPswaQSJFpw0LBNnKZkZz4Q58uWV8XxcWZLrfcGkhmagPT_T6jpZsFgNFEziOJBWq4obDOD52hBo_2Vg4ffErrrXypTLb/s1600/IMG_1264.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRFWHC6n9TJ63SwEL-iKmfzJKwtzD3qinaVVE64eBI2ZXtfEZvPswaQSJFpw0LBNnKZkZz4Q58uWV8XxcWZLrfcGkhmagPT_T6jpZsFgNFEziOJBWq4obDOD52hBo_2Vg4ffErrrXypTLb/s1600/IMG_1264.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMMNWfchbgesDtdj1h4ZO6v7OxEAaH7M39pSS-aS-hLjWURlvzGlMnllT7pOOI2oS7TXGztFKky3bRFzFEkQE8tbH_rXQw9licwgGGVIX4XneTo9h8sU73JER4DxqRNFuwlC4CrbUt7ZHk/s1600/IMG_1265.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMMNWfchbgesDtdj1h4ZO6v7OxEAaH7M39pSS-aS-hLjWURlvzGlMnllT7pOOI2oS7TXGztFKky3bRFzFEkQE8tbH_rXQw9licwgGGVIX4XneTo9h8sU73JER4DxqRNFuwlC4CrbUt7ZHk/s1600/IMG_1265.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWdLbsLnqbL7LD-NHHv7tphjNF0wqdtCLUyofiinsebWBqQWGuiPci1OCzOOG9Xc6sUVJaO1fM_Ng3wm6Rj1BRyAQIfFrfjwvokdtaTUxfbanKCqWao_Ck1cVfilVFi8igVXFJo_BgiLmC/s1600/IMG_1267.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWdLbsLnqbL7LD-NHHv7tphjNF0wqdtCLUyofiinsebWBqQWGuiPci1OCzOOG9Xc6sUVJaO1fM_Ng3wm6Rj1BRyAQIfFrfjwvokdtaTUxfbanKCqWao_Ck1cVfilVFi8igVXFJo_BgiLmC/s1600/IMG_1267.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAvroMWURZVHywgwzkta2XD2L5M2K5ZdkcsfsBH2uNKjnhpjIZfV5WDWJSKN0I3fmJcdTLHCmZoN3mUVv5RQ8RKBMWVt0iwI807m1FBix16dKqLg2Gu6tPCzmOQcDmyLmTwd_-5dYINAio/s1600/IMG_1269.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAvroMWURZVHywgwzkta2XD2L5M2K5ZdkcsfsBH2uNKjnhpjIZfV5WDWJSKN0I3fmJcdTLHCmZoN3mUVv5RQ8RKBMWVt0iwI807m1FBix16dKqLg2Gu6tPCzmOQcDmyLmTwd_-5dYINAio/s1600/IMG_1269.JPG" height="426" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The second last printed element to be designed was a card that detailed the famous Hardy Amies Martini that is to be served at the show and after-show party. The Hardy Amies Martini is different to a conventional martini as it is not made with a lemon piece or an olive but instead is made with a curl of orange.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The card use the same long dimension from the invitations, however halved the shortest edge to make the card tall and thin. The same design and production method was used that I have used throughout to keep the design consistent. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkU9KnBEwr_6I90tArfylu1k9b-5TmjF5HZqMigNCUassQsnot-CUAyXMsdWzOcH76M96kVvTGN4Ghw5tLDHaFTwZdiGXsYnHlJIRkTyeQVD3Prz6WePmEj2g2lW3H53S7KhPTkyL61s5D/s1600/MARTINI-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkU9KnBEwr_6I90tArfylu1k9b-5TmjF5HZqMigNCUassQsnot-CUAyXMsdWzOcH76M96kVvTGN4Ghw5tLDHaFTwZdiGXsYnHlJIRkTyeQVD3Prz6WePmEj2g2lW3H53S7KhPTkyL61s5D/s1600/MARTINI-01.jpg" height="640" width="242" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig8yJAiSQgsD-MwJDcjvJktVpp1GwZiv_0PN7D05Of98k0Dg1tVB0xrUeRheSGo-mpNUuN_ZaOIHfFHca35j6Phg6z2PcpGv5B37V6Gv5DV2pxnqOYlann-tq6J_qQJgcB2-i7hCYAdP3A/s1600/MARTINI.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig8yJAiSQgsD-MwJDcjvJktVpp1GwZiv_0PN7D05Of98k0Dg1tVB0xrUeRheSGo-mpNUuN_ZaOIHfFHca35j6Phg6z2PcpGv5B37V6Gv5DV2pxnqOYlann-tq6J_qQJgcB2-i7hCYAdP3A/s1600/MARTINI.jpg" height="640" width="228" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The back of the Martini card details information on No.14 Savile Row and the Martini.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0rjIbspIpwqrXSnArwaNV2byWNxzMWe2-GhxDpOVOQkrMHpWaSNNYbG3kycctVOoNY0YK_ZyNeWsZzFH_ddlEjsR6R5etQJjLEF7UnVmu1Z0LIp8yzbjRSt40d8FjOdx9A7R4mnccg4R6/s1600/IMG_1221.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0rjIbspIpwqrXSnArwaNV2byWNxzMWe2-GhxDpOVOQkrMHpWaSNNYbG3kycctVOoNY0YK_ZyNeWsZzFH_ddlEjsR6R5etQJjLEF7UnVmu1Z0LIp8yzbjRSt40d8FjOdx9A7R4mnccg4R6/s1600/IMG_1221.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOLNNH41AkBoOFNQps47w6_HOcP79rdej9PXwivtHEAMiyyx_GQsSIPTlqylK8QywQrAzCtWuuhF0Ob1xnUrtiWx3kYF_84g-HGbo4RFrtlBxcB58i1BvNZ47vOM0lzcwdabmjFf1yNn6h/s1600/IMG_1222.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOLNNH41AkBoOFNQps47w6_HOcP79rdej9PXwivtHEAMiyyx_GQsSIPTlqylK8QywQrAzCtWuuhF0Ob1xnUrtiWx3kYF_84g-HGbo4RFrtlBxcB58i1BvNZ47vOM0lzcwdabmjFf1yNn6h/s1600/IMG_1222.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9OKmPLV5Cxbsi4ZLU1YhWUJF-l_Z4Qqi7ZbyHDxQ_wCaw_BASptUlPJho0_h5tkfs6oZ7j_821uDKpu122VC8YBUx1jZx9_YGST31b2JXFqYFXcalqzs7QtiwzkbZPd1BGCXc-6mCapuT/s1600/IMG_1223.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9OKmPLV5Cxbsi4ZLU1YhWUJF-l_Z4Qqi7ZbyHDxQ_wCaw_BASptUlPJho0_h5tkfs6oZ7j_821uDKpu122VC8YBUx1jZx9_YGST31b2JXFqYFXcalqzs7QtiwzkbZPd1BGCXc-6mCapuT/s1600/IMG_1223.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXt-XawNp0fzQHt9zgCNU1MfLaj4HRLfgQi4e-KsDObK5yBhdR_HRSBUoXP1FuCPZInJvym-0B1TJFjzTyl7sA-dvA1Fd9aM7VLIRW5qZfFEvqH5Wl6BzQuT8WLujbJ4sdX3Oce4vhxupV/s1600/IMG_1224.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXt-XawNp0fzQHt9zgCNU1MfLaj4HRLfgQi4e-KsDObK5yBhdR_HRSBUoXP1FuCPZInJvym-0B1TJFjzTyl7sA-dvA1Fd9aM7VLIRW5qZfFEvqH5Wl6BzQuT8WLujbJ4sdX3Oce4vhxupV/s1600/IMG_1224.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0zNO8QahzkfzcKJmyjY3ly8i2F3TYIbNSlU7bN9zYLpGfHrg8EeJkq0TtHe7ve5BAuTC6AB9TpRWHcmcyo1T65Ye7652-LJFb4DksFMy1FR_QHf_yi2TO1ktfdtO_8_NQSI8gL7IDguN3/s1600/IMG_1228.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0zNO8QahzkfzcKJmyjY3ly8i2F3TYIbNSlU7bN9zYLpGfHrg8EeJkq0TtHe7ve5BAuTC6AB9TpRWHcmcyo1T65Ye7652-LJFb4DksFMy1FR_QHf_yi2TO1ktfdtO_8_NQSI8gL7IDguN3/s1600/IMG_1228.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhULBCujdrpX0b0j57joSwGSOAnnPNxXQ6-nOuIjeUAlRaZ3zNiwX9pWZCJmgG35bunNqd8QOQquCDG0iF8EWCrxGflNloRh6vpOxXlDaf4TxhaUmT6wUhsUldSHdurgYAAiJ4qv_vQtsZx/s1600/IMG_1229.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhULBCujdrpX0b0j57joSwGSOAnnPNxXQ6-nOuIjeUAlRaZ3zNiwX9pWZCJmgG35bunNqd8QOQquCDG0iF8EWCrxGflNloRh6vpOxXlDaf4TxhaUmT6wUhsUldSHdurgYAAiJ4qv_vQtsZx/s1600/IMG_1229.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSkuDgzV68UupGKzOfjzGrtFOH7FB16f5oeTi4-6VM_fFPeoy9094huYMIjgzzD_CRF_TvFqBV4SqEpWyW4zCbuhyphenhyphenshjAFQT3RwYiTQMHLf08eYxc0mErJ3Nawog6lNsCTPKiRDeW4KLAL/s1600/IMG_1230.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSkuDgzV68UupGKzOfjzGrtFOH7FB16f5oeTi4-6VM_fFPeoy9094huYMIjgzzD_CRF_TvFqBV4SqEpWyW4zCbuhyphenhyphenshjAFQT3RwYiTQMHLf08eYxc0mErJ3Nawog6lNsCTPKiRDeW4KLAL/s1600/IMG_1230.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUpsY8fJupXwR_X3cT3xet231pcINZbLM5IBHz-NQDAsVPFcZqtRUaFSB-HGk0ueIM8ddj1WT_nXBiqYLEvHxjvgU71P517-srM9CFh1_nw1mmvm-rCkYttJRTAFrnV8IigolDOLp5T2j3/s1600/IMG_1231.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUpsY8fJupXwR_X3cT3xet231pcINZbLM5IBHz-NQDAsVPFcZqtRUaFSB-HGk0ueIM8ddj1WT_nXBiqYLEvHxjvgU71P517-srM9CFh1_nw1mmvm-rCkYttJRTAFrnV8IigolDOLp5T2j3/s1600/IMG_1231.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFx_pN4uPnxwKQBdNcHyirLsHZdiAvhyphenhyphenaOovGyFxOVuBGtxLS1C6O-104Z5h-bslZvVjG4NkTVFPaas_XCnQwoMNzjiqZ347MXrTa7vvsWdCOnOQafm_jdtxL4fvqFExJsUDyJTNxTsLHI/s1600/IMG_1232.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFx_pN4uPnxwKQBdNcHyirLsHZdiAvhyphenhyphenaOovGyFxOVuBGtxLS1C6O-104Z5h-bslZvVjG4NkTVFPaas_XCnQwoMNzjiqZ347MXrTa7vvsWdCOnOQafm_jdtxL4fvqFExJsUDyJTNxTsLHI/s1600/IMG_1232.JPG" height="426" width="640" /></a></div>
Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-45930868841755858642014-05-20T07:19:00.000-07:002014-05-29T07:20:00.380-07:00OUGD505 - STUDIO BRIEF 02 - THE PACK<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Having designed and produced the contents of the pack I could now present it as a guest at the event would receive it. The pack included; </span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">1 X Bottle of Moet & Chandon Imperial Champagne, </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">1 X After-show Reception invitation, </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">1 X copy of The ABC of Men's Fashion, </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">1 X Hardy Amies silk handkerchief, </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">1 X collection of postcards, </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">1 X show lookbook, </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">1 X martini card</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4GPleNqCNpoPauJ69QUuhGEmi7S0luCPoHPZVXG4aZ8iqbCrVdDjA4-FjmAhVgWi2inKuMjTE_xMXOSyUe27iixOfoB98N7ZK7d92X6KoSPf4LenhBSXogVhAHcJCGAq6RdGC1y44Lz-l/s1600/IMG_1165.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4GPleNqCNpoPauJ69QUuhGEmi7S0luCPoHPZVXG4aZ8iqbCrVdDjA4-FjmAhVgWi2inKuMjTE_xMXOSyUe27iixOfoB98N7ZK7d92X6KoSPf4LenhBSXogVhAHcJCGAq6RdGC1y44Lz-l/s1600/IMG_1165.JPG" height="640" width="426" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizwomIM6lM09eqVVxFos6kK6O7GLXfZbnef0yfM5ivyVpBh8qUrJ71YBplJJ0waJG5DU7SLFFHoAyix-vqbHzaMsnOzTo63iqISewGW_z3SAplBu_BXWdsOjmxOLSlAq_w_GU3xLB3O-pq/s1600/IMG_1172.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizwomIM6lM09eqVVxFos6kK6O7GLXfZbnef0yfM5ivyVpBh8qUrJ71YBplJJ0waJG5DU7SLFFHoAyix-vqbHzaMsnOzTo63iqISewGW_z3SAplBu_BXWdsOjmxOLSlAq_w_GU3xLB3O-pq/s1600/IMG_1172.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-zcl8e2_LCNBZl0mJ7u3Qnd0xmXCq7N7hNnfUJJvrBlUavfeTOB3qdrnQH4eKJsaQQL06Vmfw0NdnCLEo9sckhPA5j9LClTqDl1dktHQC7HtLKoLUa96C-eFBpSkA940lUtaAWcyiTwM/s1600/IMG_1173.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-zcl8e2_LCNBZl0mJ7u3Qnd0xmXCq7N7hNnfUJJvrBlUavfeTOB3qdrnQH4eKJsaQQL06Vmfw0NdnCLEo9sckhPA5j9LClTqDl1dktHQC7HtLKoLUa96C-eFBpSkA940lUtaAWcyiTwM/s1600/IMG_1173.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhny5gPwKrwVuND5wWEmCIZyFIWjRENks1djlyinsYJ3UUwIteoILo3XtFJoD8RFXsmtx6sAvglrGuEYSF9ljxCwr-BO0n7Ksr0Bji-FlxgycqxVmE8eg6QA26Ud_FSwvn0f4pgim7pks7A/s1600/IMG_1180.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhny5gPwKrwVuND5wWEmCIZyFIWjRENks1djlyinsYJ3UUwIteoILo3XtFJoD8RFXsmtx6sAvglrGuEYSF9ljxCwr-BO0n7Ksr0Bji-FlxgycqxVmE8eg6QA26Ud_FSwvn0f4pgim7pks7A/s1600/IMG_1180.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO94GgmdSfQL_SMqalGw5zSx3Jsae9EW_VUzzAWDVgcO9bp69RpKB6__4p_JFeAFEo7sobMPlCzMuBqD3_0_8OJzCJvUUBSBftQyn2w5OWmYLBlrOhhnc9Zmoohyphenhyphenit6P3aXE_SijAHXi7w/s1600/IMG_1183.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO94GgmdSfQL_SMqalGw5zSx3Jsae9EW_VUzzAWDVgcO9bp69RpKB6__4p_JFeAFEo7sobMPlCzMuBqD3_0_8OJzCJvUUBSBftQyn2w5OWmYLBlrOhhnc9Zmoohyphenhyphenit6P3aXE_SijAHXi7w/s1600/IMG_1183.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPFX3Zt23zIrejuBE1nBVFmupc-QmSYHhv_4VosPtjSVOHVZ7HMvNo44NG9nrH4YNw5JQwGueeo6RA8CXzhR5L2TNKYIv40JVJNaskwq4s0dKj8Tl6Ebm4ZAUgLWLYTzP6y1voGLmuG9qh/s1600/IMG_1184.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPFX3Zt23zIrejuBE1nBVFmupc-QmSYHhv_4VosPtjSVOHVZ7HMvNo44NG9nrH4YNw5JQwGueeo6RA8CXzhR5L2TNKYIv40JVJNaskwq4s0dKj8Tl6Ebm4ZAUgLWLYTzP6y1voGLmuG9qh/s1600/IMG_1184.jpg" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPGqRLSzFBueo0PlGMZ1_xZv35aCtyq5M6AEQX37jZ8CAAGVq54ptGptz_H6mZIW2IU-4Re6ztEYN9rxzoGXAThdZnT7adohhD7yyJbI1uIvJu9_t3sZKPCg-b6viKhOe_x664e1r7Kuzb/s1600/IMG_1186.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPGqRLSzFBueo0PlGMZ1_xZv35aCtyq5M6AEQX37jZ8CAAGVq54ptGptz_H6mZIW2IU-4Re6ztEYN9rxzoGXAThdZnT7adohhD7yyJbI1uIvJu9_t3sZKPCg-b6viKhOe_x664e1r7Kuzb/s1600/IMG_1186.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig5MPwJ5FDuFXxclJ32FcASus5Yaa1_FHOtzVm2B0TGv_dvknDSq9ChV7qAxOwTYXsBtNTwFWuBogreVuspaSi2QG_riCWXHqnUdIEU_9vQexd47y8hc1jQ-fyRn4eDKvqhyphenhyphenZJFTHrF68o/s1600/IMG_1188.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig5MPwJ5FDuFXxclJ32FcASus5Yaa1_FHOtzVm2B0TGv_dvknDSq9ChV7qAxOwTYXsBtNTwFWuBogreVuspaSi2QG_riCWXHqnUdIEU_9vQexd47y8hc1jQ-fyRn4eDKvqhyphenhyphenZJFTHrF68o/s1600/IMG_1188.JPG" height="426" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-64207683855941640322014-05-20T06:51:00.000-07:002014-05-29T11:35:51.297-07:00OUGD505 - STUDIO BRIEF 02 - POSTCARDS<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">When I was analysing the printed work I decided that something else was needed. I decided to produce some very simple postcards that showed all the looks from the new collection.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">*these are not my photographs.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The postcards were extremely simple but effective, as they show off more of the spring/summer collection. The back of the postcard just had the monogram logo and the title of the event. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi621Z2fq0eHcPqKm4ETFBpL7NcgiXuPOQSX4HiHifWAhYGAFX4mcvUKPujvg5A3bLIWIpn3muMErUXADKUjV1ruHBt8XxHHf_dAj5Pg5vKziK0JqFUgqxszOwRqFc3ssL0NfIvH7Ac402q/s1600/POSTCARDS2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi621Z2fq0eHcPqKm4ETFBpL7NcgiXuPOQSX4HiHifWAhYGAFX4mcvUKPujvg5A3bLIWIpn3muMErUXADKUjV1ruHBt8XxHHf_dAj5Pg5vKziK0JqFUgqxszOwRqFc3ssL0NfIvH7Ac402q/s1600/POSTCARDS2.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIaFhur9aluXLg_Z1xDmlmafsr6-_0WqeWhXOEJZFESzV-9lH_KgRjDJ74uXlf-cA8kZ_hugT9B3j3PR8w64vxUW_0eTfwLDtD0gTVKYMcBYW_6Ew-PiRbZXpz7Wf07zL6Kt0IiLGeU4Vo/s1600/POSTCARDS3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIaFhur9aluXLg_Z1xDmlmafsr6-_0WqeWhXOEJZFESzV-9lH_KgRjDJ74uXlf-cA8kZ_hugT9B3j3PR8w64vxUW_0eTfwLDtD0gTVKYMcBYW_6Ew-PiRbZXpz7Wf07zL6Kt0IiLGeU4Vo/s1600/POSTCARDS3.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoUGxjuxEw1MSbFVQPd_jP1V9h5pWvFndZXReXipVfLKcefWU3DoPKXZKK3B-WrrgweHCut3HY9yWmi7hLbdcGmOHX2W1K_M76VtDprOmXaOZbaBB1tU8G99MCvxtGUboz77Nwy2zNV6gB/s1600/POSTCARDS4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoUGxjuxEw1MSbFVQPd_jP1V9h5pWvFndZXReXipVfLKcefWU3DoPKXZKK3B-WrrgweHCut3HY9yWmi7hLbdcGmOHX2W1K_M76VtDprOmXaOZbaBB1tU8G99MCvxtGUboz77Nwy2zNV6gB/s1600/POSTCARDS4.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrxogTVO2TVLzLP7PGcejKAsTnB6NgNF5zUwI7aGK6Pmk6TJtoA7GukuYOCLbxPVD8Juk2QdIn0L5Yr_5oCUF8GRDbVRTIJxVD2e3A42awAqWTOpO5G5FBfSuPH2uS51kpEDxnGwGun2lK/s1600/POSTCARDS5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrxogTVO2TVLzLP7PGcejKAsTnB6NgNF5zUwI7aGK6Pmk6TJtoA7GukuYOCLbxPVD8Juk2QdIn0L5Yr_5oCUF8GRDbVRTIJxVD2e3A42awAqWTOpO5G5FBfSuPH2uS51kpEDxnGwGun2lK/s1600/POSTCARDS5.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRrhFB5IFNJASkUXSO6gaH9ap9Unfr7ZHgdaocITEipPJ4J7jzsSPzAAQsJS9SKZWQdJAk5VSRo1h0CLOfq-hvkPZZqloouj_VwjQdrie5ah-AOU7p5TVfnD7EnfIvZ0J628GUEUExzTOb/s1600/POSTCARDS6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRrhFB5IFNJASkUXSO6gaH9ap9Unfr7ZHgdaocITEipPJ4J7jzsSPzAAQsJS9SKZWQdJAk5VSRo1h0CLOfq-hvkPZZqloouj_VwjQdrie5ah-AOU7p5TVfnD7EnfIvZ0J628GUEUExzTOb/s1600/POSTCARDS6.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnSE25aTQTTC36F2YenpI3xPb78baJu2W9oyYpAlU9H52E1jFX9zHKh4Ve6pzufi25A6pRsv07MB-pWwQ7NVGI0ZOVkKukpLEVLWuDKe7QwqPVIhBTbN5sjvdYuZd_REdabgSxH-VLlRtG/s1600/POSTCARDS7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnSE25aTQTTC36F2YenpI3xPb78baJu2W9oyYpAlU9H52E1jFX9zHKh4Ve6pzufi25A6pRsv07MB-pWwQ7NVGI0ZOVkKukpLEVLWuDKe7QwqPVIhBTbN5sjvdYuZd_REdabgSxH-VLlRtG/s1600/POSTCARDS7.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPHyuIB1FoZ7x1wbmx0heBqnwYnahFHyU6EHfH-wUrE0Joy_RBXnZZBSPKOjPSwpMewbRvksOH8OyBEKI5iBIxXpQ9rJH83nZr6pR3UFw1QuZzPzUYz83ZXPAxr_aA6GyFrFBir63mUH7_/s1600/POSTCARDS8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPHyuIB1FoZ7x1wbmx0heBqnwYnahFHyU6EHfH-wUrE0Joy_RBXnZZBSPKOjPSwpMewbRvksOH8OyBEKI5iBIxXpQ9rJH83nZr6pR3UFw1QuZzPzUYz83ZXPAxr_aA6GyFrFBir63mUH7_/s1600/POSTCARDS8.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXaglNL42A567QA5fDdwYAbHiVkaadr6x8fT7j548EUlsupHq-zYfZ3KDZLKDZHxaAKV8rFvUHglY0lZi5P393L3mR13wgFpem1ZxADuDE-tO75injowdta2jAN3SA8nAQHjAx4ZdJTxYx/s1600/POSTCARDS9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXaglNL42A567QA5fDdwYAbHiVkaadr6x8fT7j548EUlsupHq-zYfZ3KDZLKDZHxaAKV8rFvUHglY0lZi5P393L3mR13wgFpem1ZxADuDE-tO75injowdta2jAN3SA8nAQHjAx4ZdJTxYx/s1600/POSTCARDS9.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNN7j1NcLm-vtQry5gnx18uGWUfd5WqCRCuDdWOKzoPsy3yZZaus9V7W5oU421YemhbwtjhmG4ppitAaJg1Ku0JXbrHMpKQi_VBOXSP0TFe5rAwD5501WzvZY3ah7-zIWRn5W1gB731SXo/s1600/POSTCARDS10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNN7j1NcLm-vtQry5gnx18uGWUfd5WqCRCuDdWOKzoPsy3yZZaus9V7W5oU421YemhbwtjhmG4ppitAaJg1Ku0JXbrHMpKQi_VBOXSP0TFe5rAwD5501WzvZY3ah7-zIWRn5W1gB731SXo/s1600/POSTCARDS10.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaWBPH_BWpM8Gv8xZ2MvnQrCItXNBdhISuTm9Gzn2ptLp77UQ9zvV6SvYNpRwo7u5WaYRSeBjDjSVZje9eQEq2JNM1gZNUW3bnlZacbIqyhGM94nkllWAac4pvMRLVqCnVNCtHqEuOPJ5z/s1600/POSTCARDS11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaWBPH_BWpM8Gv8xZ2MvnQrCItXNBdhISuTm9Gzn2ptLp77UQ9zvV6SvYNpRwo7u5WaYRSeBjDjSVZje9eQEq2JNM1gZNUW3bnlZacbIqyhGM94nkllWAac4pvMRLVqCnVNCtHqEuOPJ5z/s1600/POSTCARDS11.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyfyGh5ChVqx-C-0zIEKLRWawgZ5b5p3f3PeBiESMDhZynSUvdiF2r2YbyhHXe5iRwGIBKWT98rPSV0piMK3qvA0mtdcK28a2KfSFIACts5tsw7pVgNAiLTOO6OYQxkiu-HYwSKoAhz4uI/s1600/POSTCARDS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyfyGh5ChVqx-C-0zIEKLRWawgZ5b5p3f3PeBiESMDhZynSUvdiF2r2YbyhHXe5iRwGIBKWT98rPSV0piMK3qvA0mtdcK28a2KfSFIACts5tsw7pVgNAiLTOO6OYQxkiu-HYwSKoAhz4uI/s1600/POSTCARDS.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW5zDBF9DX5y_zu0Ov7C05CnYIhOT9PU82SvmaZS24K0_bJek2PpK7sbcUxFGlihLNUQvOxrQtpMPRs1PprK4A-WHxVcFH2aM145shB0sTGXWVnyK6XZu0kyTlfN-_WcW-09J3txjot1nJ/s1600/POSTCARDS12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW5zDBF9DX5y_zu0Ov7C05CnYIhOT9PU82SvmaZS24K0_bJek2PpK7sbcUxFGlihLNUQvOxrQtpMPRs1PprK4A-WHxVcFH2aM145shB0sTGXWVnyK6XZu0kyTlfN-_WcW-09J3txjot1nJ/s1600/POSTCARDS12.jpg" height="640" width="454" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The postcards were tied with the same navy blue silk ribbon that has been used for the labels and the handkerchief. The postcards were printed on the same stock as the back of the invitations, labels, staff/press cards and the handkerchief cards.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpOMdpZjLG-KrxuQJt48uY3Y2gBPD44f6LIJZ-6RNh8PaZ3j25MKd86ETTn_c3kjFP_EiLI8D3WdttSJsevIa_BCridsfwkXNIol7pULeaGyIXlUggFBp7WyFOfHUNaYqe5iGAhP3Bt8EC/s1600/IMG_1270.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpOMdpZjLG-KrxuQJt48uY3Y2gBPD44f6LIJZ-6RNh8PaZ3j25MKd86ETTn_c3kjFP_EiLI8D3WdttSJsevIa_BCridsfwkXNIol7pULeaGyIXlUggFBp7WyFOfHUNaYqe5iGAhP3Bt8EC/s1600/IMG_1270.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfruDo1Lon7tLRY8W9EGmMyYAKnXq6FyCrFXntXcdab2AORRsrAOIyhAgeNExovmHrjvceKV6c9vtToerxVwcRKQZf1Gi8yTMhbiHk5u4fT1MwNZ_EAPdTrRkb_xIwfzIXT6GJJgwEDmuF/s1600/IMG_1271.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfruDo1Lon7tLRY8W9EGmMyYAKnXq6FyCrFXntXcdab2AORRsrAOIyhAgeNExovmHrjvceKV6c9vtToerxVwcRKQZf1Gi8yTMhbiHk5u4fT1MwNZ_EAPdTrRkb_xIwfzIXT6GJJgwEDmuF/s1600/IMG_1271.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdt30hOCRMPzlKZ_TImibEfTfyuej24lpIKQ4sR_vG1VWmJ3z3TWbftKp6C97R-S14ppBgnS3MFtdR_mTGEQdTUud8_uuJWRsqz6oBShVVyVZuSc3X70_V1MoNMxKyRlMKOlDGr0SV8Iud/s1600/IMG_1272.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdt30hOCRMPzlKZ_TImibEfTfyuej24lpIKQ4sR_vG1VWmJ3z3TWbftKp6C97R-S14ppBgnS3MFtdR_mTGEQdTUud8_uuJWRsqz6oBShVVyVZuSc3X70_V1MoNMxKyRlMKOlDGr0SV8Iud/s1600/IMG_1272.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYplucB4BgoduqQn_tvRP0b4I6NcDQDeNjHwRQ5rlSpIzXnUssAJHANi88i9d02VNi-StfF2ab07dzMPAWS9eaw3q14y5xbVAPbsKxi_q1dqAQmgs9w612oS0jm_Ou0RCSQaV2g7KOjLO7/s1600/IMG_1273.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYplucB4BgoduqQn_tvRP0b4I6NcDQDeNjHwRQ5rlSpIzXnUssAJHANi88i9d02VNi-StfF2ab07dzMPAWS9eaw3q14y5xbVAPbsKxi_q1dqAQmgs9w612oS0jm_Ou0RCSQaV2g7KOjLO7/s1600/IMG_1273.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPJKF-xfHhp5Kl9Qf3Jr_jxWOizLyUALTqPjmjo-IRvNenqAwcVpKi7DRcLn7mO-0pv0Y4EbKDOlKxXYzPCuUL0S3D4v7J4PMkffKuE44bcfn2mt6vArYO5f15_jZ38qWGKXFlc4Gl5NWH/s1600/IMG_1274.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPJKF-xfHhp5Kl9Qf3Jr_jxWOizLyUALTqPjmjo-IRvNenqAwcVpKi7DRcLn7mO-0pv0Y4EbKDOlKxXYzPCuUL0S3D4v7J4PMkffKuE44bcfn2mt6vArYO5f15_jZ38qWGKXFlc4Gl5NWH/s1600/IMG_1274.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj89ykhEUU97ci1H933-4Y4EZxFWdzIbAmS5ioGCCgp0rT0n4mi7zpQoMkJjWeV_ox3_DRUXRAr3TG3_uCI0GZr39yMnz7Qf6oetkxkU4Haj84mrsN5C0OOaiKe4pz74quJLQTh6XrBaHaF/s1600/IMG_1275.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj89ykhEUU97ci1H933-4Y4EZxFWdzIbAmS5ioGCCgp0rT0n4mi7zpQoMkJjWeV_ox3_DRUXRAr3TG3_uCI0GZr39yMnz7Qf6oetkxkU4Haj84mrsN5C0OOaiKe4pz74quJLQTh6XrBaHaF/s1600/IMG_1275.JPG" height="556" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZeHu9xx-AJHf57uNEjzSVqXODK2tDTLJ-xbr4mZW4c9cu3irsICENvxs0gO6OPv0nX-KX6oOh6YZPY6RWGH3gsHh2-qwNSCUYJDpYpbardowlnuuAkXJYvnf3M0hP8V-UGWWE_VUCUAVA/s1600/IMG_1276.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZeHu9xx-AJHf57uNEjzSVqXODK2tDTLJ-xbr4mZW4c9cu3irsICENvxs0gO6OPv0nX-KX6oOh6YZPY6RWGH3gsHh2-qwNSCUYJDpYpbardowlnuuAkXJYvnf3M0hP8V-UGWWE_VUCUAVA/s1600/IMG_1276.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCar2S1RoKtvdM9AZaoZIj3XTZ6uidTNLNISGJSBCDXtzSr4GNBh1Q7Y4pfEFusKlBZ-ftL_4l0mpQl-zJ5Ppwh1dYt-5FyiYjPvNbsXpsiVm7BixFbRvZpEDxql3XUeKmmFjQCjwd_YgE/s1600/IMG_1277.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCar2S1RoKtvdM9AZaoZIj3XTZ6uidTNLNISGJSBCDXtzSr4GNBh1Q7Y4pfEFusKlBZ-ftL_4l0mpQl-zJ5Ppwh1dYt-5FyiYjPvNbsXpsiVm7BixFbRvZpEDxql3XUeKmmFjQCjwd_YgE/s1600/IMG_1277.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIOlzeb_RipsBUQQEompJRFEnlP79wkX8ymhyphenhyphen8levXZ8lAx1nPx6MBSgJ-yhp_W1CMfVlUW0h_wpoK-vCU3s09zWkjwb27H-Nkn18QTs87b4COTFHZj1CC4UxP_1N5SSzU0BPg0BnMees5/s1600/IMG_1278.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIOlzeb_RipsBUQQEompJRFEnlP79wkX8ymhyphenhyphen8levXZ8lAx1nPx6MBSgJ-yhp_W1CMfVlUW0h_wpoK-vCU3s09zWkjwb27H-Nkn18QTs87b4COTFHZj1CC4UxP_1N5SSzU0BPg0BnMees5/s1600/IMG_1278.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsfFe9JNml0BNbYifL-IVV_hrc3fkBZTMKCzQ7RhtTTHvzISiUHkxK2ggITtXoGijXMP9aGKeYnhuoMxhQsnDaZ6r-s_LJSK7JtkRxIRIaitvuIWDKnnPTEqlTWLc9kH6urPfR1_Oqw50a/s1600/IMG_1279.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsfFe9JNml0BNbYifL-IVV_hrc3fkBZTMKCzQ7RhtTTHvzISiUHkxK2ggITtXoGijXMP9aGKeYnhuoMxhQsnDaZ6r-s_LJSK7JtkRxIRIaitvuIWDKnnPTEqlTWLc9kH6urPfR1_Oqw50a/s1600/IMG_1279.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdondKZwMO-ND9M9t9FGiJag8Qt7Dwcq_KZlxmy-d6LMCxyUsW2xdx3xOgH9wiYi5EJP3mp6rP0If94PvIYioW3nRuVYD6PT1HsXkQU0qcAOY_rBdU4eC4e3QDSvJGDW0PU8CcZWQW4yjq/s1600/IMG_1280.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdondKZwMO-ND9M9t9FGiJag8Qt7Dwcq_KZlxmy-d6LMCxyUsW2xdx3xOgH9wiYi5EJP3mp6rP0If94PvIYioW3nRuVYD6PT1HsXkQU0qcAOY_rBdU4eC4e3QDSvJGDW0PU8CcZWQW4yjq/s1600/IMG_1280.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM_XYRxU6iks7HPzDv27JYmw3V5Bq4gPX2AEnm9IKDCn_aZnIVJwAqfP6OcBmGYu5pm5VyYiTUdOEnnz8qihyphenhyphenWW4blHWnimTV2x1x2ijIN6JlJjsc51bFXTJRVfy8lvPi8Us7sGnsm1fsP/s1600/IMG_1281.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM_XYRxU6iks7HPzDv27JYmw3V5Bq4gPX2AEnm9IKDCn_aZnIVJwAqfP6OcBmGYu5pm5VyYiTUdOEnnz8qihyphenhyphenWW4blHWnimTV2x1x2ijIN6JlJjsc51bFXTJRVfy8lvPi8Us7sGnsm1fsP/s1600/IMG_1281.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYSWiK4S5YXhRH7cmwbyUIvXhPTb8aULTJOvl_3vXOe0McR52hyOe4Bg4gFf8SItsKYQLMDuMYX21Sqk6WLevv1_DHvrXsKoq2XvqngvuoIinEAtQDCvyS18eR21vm-O6MoZTDVsNOtkgh/s1600/IMG_1282.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYSWiK4S5YXhRH7cmwbyUIvXhPTb8aULTJOvl_3vXOe0McR52hyOe4Bg4gFf8SItsKYQLMDuMYX21Sqk6WLevv1_DHvrXsKoq2XvqngvuoIinEAtQDCvyS18eR21vm-O6MoZTDVsNOtkgh/s1600/IMG_1282.JPG" height="514" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqy4KcMq1fX1RBbWXJwY85svkVQVKg4RNjYHa6MqLuk8_uaRP0cOLuKvKzJQ27cCrpcit2yKKrPWKK8eVbEmd3DFLwbT6SCA_Zb8FDPOT25E37tgCDAOZ-GI-ZeWyUyLjfLJ_gsarMw4qg/s1600/IMG_1283.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqy4KcMq1fX1RBbWXJwY85svkVQVKg4RNjYHa6MqLuk8_uaRP0cOLuKvKzJQ27cCrpcit2yKKrPWKK8eVbEmd3DFLwbT6SCA_Zb8FDPOT25E37tgCDAOZ-GI-ZeWyUyLjfLJ_gsarMw4qg/s1600/IMG_1283.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7nQ5rbOfLVnNJA-u2dQTXjRkUFTqfvgmzRagsv7Kq4DDSfVdGgj0_egtSMmYA_DCnWC-KiA6T0kKzyBhQQpXpdaKiA3kpRAqIFmufJtEqQZSLjSeNZlDaYFwKn3v37tWdMsE_ScgQ9NLh/s1600/IMG_1284.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7nQ5rbOfLVnNJA-u2dQTXjRkUFTqfvgmzRagsv7Kq4DDSfVdGgj0_egtSMmYA_DCnWC-KiA6T0kKzyBhQQpXpdaKiA3kpRAqIFmufJtEqQZSLjSeNZlDaYFwKn3v37tWdMsE_ScgQ9NLh/s1600/IMG_1284.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje1QIIv7kejGJhI_10dKvXvb7P8YTUb7XWaVA5W4iZriArY2jp7mmNQreQDoCDIU-zPXVbOU2Ip2v4wohRIkOazl4_rHpn4gyEyXEEC27mVMNIB8B_NXwALmfXZ0MOk-VMheoDyXRabT-M/s1600/IMG_1285.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje1QIIv7kejGJhI_10dKvXvb7P8YTUb7XWaVA5W4iZriArY2jp7mmNQreQDoCDIU-zPXVbOU2Ip2v4wohRIkOazl4_rHpn4gyEyXEEC27mVMNIB8B_NXwALmfXZ0MOk-VMheoDyXRabT-M/s1600/IMG_1285.JPG" height="470" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7UoJN0Ws3DSqNUgB-RD35GwuT0M8STlGju58KDvO1raMzc5x3HkM9FbsvuIrX53G8CiAKZV4qqe_bJ7SryBQtfdzGiKKW9fOlmayhnBODBvQOpeagIk-BPIwNhKLv9qlAsX9pNe5oodsu/s1600/IMG_1286.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7UoJN0Ws3DSqNUgB-RD35GwuT0M8STlGju58KDvO1raMzc5x3HkM9FbsvuIrX53G8CiAKZV4qqe_bJ7SryBQtfdzGiKKW9fOlmayhnBODBvQOpeagIk-BPIwNhKLv9qlAsX9pNe5oodsu/s1600/IMG_1286.jpg" height="640" width="246" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-17276215849316284902014-05-20T05:23:00.000-07:002014-05-29T11:35:51.287-07:00OUGD505 - STUDIO BRIEF 02 - LOOKBOOKAs part of the pack that guests receive when they arrive at the show, I produced a lookbook that included both collections.<br />
<br />
The lookbook was predominantly images, however, there was a reference page for each collection as well as a page thanking the sponsors and a contact page.<br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/8018159" style="height: 735px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
The lookbook is small and compact to make it easy to read and not cumbersome. It uses some of the dimensions that have been used for the invitations, such as width but the height has been changed. The publication will be staple bound. I had wanted all publications to be saddle stitched with white thread, however, as I had them printed at an external printers, they were bound there.<br />
<br />
The final lookbook;<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg27E-mBCxZL7lhVsMIbhBXCq9mS5t5tjUnSMi0pUrhA2kmS7UQBE-bESqd-tBPvesVihiDVtvWQlMnHAl7o1Q4DwaPGlp9pCOPWsmUwNMxfIF0sEx4JurWyMRY5V3IaqRVtjHpl0-C94A2/s1600/IMG_1259.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg27E-mBCxZL7lhVsMIbhBXCq9mS5t5tjUnSMi0pUrhA2kmS7UQBE-bESqd-tBPvesVihiDVtvWQlMnHAl7o1Q4DwaPGlp9pCOPWsmUwNMxfIF0sEx4JurWyMRY5V3IaqRVtjHpl0-C94A2/s1600/IMG_1259.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzdOI_N5TnbDLlaenPtNQ0_b-PtvqvLQBah0yjp3vgK2aUkiqpErlyQhIKvdMdFJIHLLhT0Ix7M1IpYph0pWPU0kEA-krzovNUGf5p4a6lj_Ws_lrcHyxUFaI_3P0AGv5tjn8KOz4RRheE/s1600/IMG_1287.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzdOI_N5TnbDLlaenPtNQ0_b-PtvqvLQBah0yjp3vgK2aUkiqpErlyQhIKvdMdFJIHLLhT0Ix7M1IpYph0pWPU0kEA-krzovNUGf5p4a6lj_Ws_lrcHyxUFaI_3P0AGv5tjn8KOz4RRheE/s1600/IMG_1287.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh6jxckZzWCYvfvu27dj_pyLmo8aok3NG3ih2C9MWEE-itmY8acRj8a-reyxsb7ZkvIu_ODMpEI4dOmO9x4gxa2AQoT2VBXfJneweUMI8qyLCNqpwcr4fqPFEtNR4i9XoO-AKS17s4bkdy/s1600/IMG_1288.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh6jxckZzWCYvfvu27dj_pyLmo8aok3NG3ih2C9MWEE-itmY8acRj8a-reyxsb7ZkvIu_ODMpEI4dOmO9x4gxa2AQoT2VBXfJneweUMI8qyLCNqpwcr4fqPFEtNR4i9XoO-AKS17s4bkdy/s1600/IMG_1288.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL3IMzcZ8S07Uh7wDJ0TTG9esTvK3JBnnog8e_OTZtJnAVot2hBkC9jWwK0sToF1CwyEwIPAfOgkIanH-VJWz16RTQ_6MkKCoiCMlt0y41ah81giq3FU1YIZhOdU7L6-Oc-_Au2CUHYmcj/s1600/IMG_1289.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL3IMzcZ8S07Uh7wDJ0TTG9esTvK3JBnnog8e_OTZtJnAVot2hBkC9jWwK0sToF1CwyEwIPAfOgkIanH-VJWz16RTQ_6MkKCoiCMlt0y41ah81giq3FU1YIZhOdU7L6-Oc-_Au2CUHYmcj/s1600/IMG_1289.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-psswTdJrNntm3LSUv2_0HMHnqoNyEExykeLwgxgUH9Qv3sk9cRqOjWYjFKxg5MiWGLQk6JUcg_aAvKj6iUkYHeBJzFOZpXf7igG-5Ui2242Ig8ApxACjEEaqXe_aHYAW-T-fWWJOCHLd/s1600/IMG_1290.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-psswTdJrNntm3LSUv2_0HMHnqoNyEExykeLwgxgUH9Qv3sk9cRqOjWYjFKxg5MiWGLQk6JUcg_aAvKj6iUkYHeBJzFOZpXf7igG-5Ui2242Ig8ApxACjEEaqXe_aHYAW-T-fWWJOCHLd/s1600/IMG_1290.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi48eLKH1YOkPNTSpZ7Az9LohB-43LBP6mZQrQOSiJVew49Ake1t6t2OAalyFvUQsO-GS7sZfWrqM6rKNSaaFZcgSvBbQKx76_0iCovF92UiZeZy5zbbQ8Jwt93PSjCUQ4XhbLCK5nrekX/s1600/IMG_1291.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi48eLKH1YOkPNTSpZ7Az9LohB-43LBP6mZQrQOSiJVew49Ake1t6t2OAalyFvUQsO-GS7sZfWrqM6rKNSaaFZcgSvBbQKx76_0iCovF92UiZeZy5zbbQ8Jwt93PSjCUQ4XhbLCK5nrekX/s1600/IMG_1291.JPG" height="426" width="640" /></a></div>
<br />Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-14305851730570824362014-05-19T17:08:00.000-07:002014-05-29T11:41:45.397-07:00OUGD505 - STUDIO BRIEF 01 - FINAL DESIGN AND PRODUCTIONAfter the previous crit I made some design decisions. The main decision was on the packaging. I chose to use the white card with the monogram pattern cut out of the front. I also decided on the design that had the opening at the top as this was the most appropriate for the publication.<br />
<br />
I redesigned the cover off the publication so that a solid block of blue was visible through the laser cut monogram.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTlrzB-Fkz9tR8q6tCIMZkd7MfAEPIoQRd1HjfJ8z5P_qWi7s-8JHKwcK9GedZmbvjE7Zxw4RDaYweuV4FoptRLMFgkkDw38aT7m9HROhFlMIEitwdpNkkuebRaqa8nwdedpRFhTPwvSMX/s1600/IMG_6724.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTlrzB-Fkz9tR8q6tCIMZkd7MfAEPIoQRd1HjfJ8z5P_qWi7s-8JHKwcK9GedZmbvjE7Zxw4RDaYweuV4FoptRLMFgkkDw38aT7m9HROhFlMIEitwdpNkkuebRaqa8nwdedpRFhTPwvSMX/s1600/IMG_6724.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMmumeNJ89LZmUyBqL_9Mgf_IzWjBrGfjZ_B829o_tYyOwC-EcWL2rasuRSCvX7pR1lgc0EBjlgp5-O5jax19abpHX4TUN5vxgT5rCgsHZKuQOZBwiKea0LCJSfBnlQ9jfLWoyTfAlXtHF/s1600/IMG_6725.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMmumeNJ89LZmUyBqL_9Mgf_IzWjBrGfjZ_B829o_tYyOwC-EcWL2rasuRSCvX7pR1lgc0EBjlgp5-O5jax19abpHX4TUN5vxgT5rCgsHZKuQOZBwiKea0LCJSfBnlQ9jfLWoyTfAlXtHF/s1600/IMG_6725.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjefQIfBzYtRkoVCtOdBHKMIF6o5myARbbQ0qolahjhb4CtCFLE2ZJZY2dUFZzmJfU7SAUxkhNiaC_dvoYWaQ2n6vNVRplxtZVa6tYSHEo9Tv1in3J2-nIS6jq2Su8v5CbP4-o-7Ftafv31/s1600/IMG_6726.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjefQIfBzYtRkoVCtOdBHKMIF6o5myARbbQ0qolahjhb4CtCFLE2ZJZY2dUFZzmJfU7SAUxkhNiaC_dvoYWaQ2n6vNVRplxtZVa6tYSHEo9Tv1in3J2-nIS6jq2Su8v5CbP4-o-7Ftafv31/s1600/IMG_6726.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJWNmxKglHirycX_JF_5SSvyPmyDkZUkn-0JAjHewr-k_FhW8sp9IAigZ_RQUsg0b4ajsh8RhD4D_371EPrRlhKQkl9yLij6iadR8yxo5hlyxePE1OMXFHBSw5XzaNFzqzQG8trW8F5I_x/s1600/IMG_6727.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJWNmxKglHirycX_JF_5SSvyPmyDkZUkn-0JAjHewr-k_FhW8sp9IAigZ_RQUsg0b4ajsh8RhD4D_371EPrRlhKQkl9yLij6iadR8yxo5hlyxePE1OMXFHBSw5XzaNFzqzQG8trW8F5I_x/s1600/IMG_6727.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyVurA0XDUsainGf1GUQMqUWJLyHvzSgmhqqMpY1RcT2M9RzPe7oilts3npYsn2UAuD6wHlFb0qd0v9Um11H62QswtJyL3L8Ip-SU9SqdYVRpNLcOZm4uHJjMeQcy3WM-WxvSFoLfsKBYO/s1600/IMG_6728.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyVurA0XDUsainGf1GUQMqUWJLyHvzSgmhqqMpY1RcT2M9RzPe7oilts3npYsn2UAuD6wHlFb0qd0v9Um11H62QswtJyL3L8Ip-SU9SqdYVRpNLcOZm4uHJjMeQcy3WM-WxvSFoLfsKBYO/s1600/IMG_6728.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1EQxJH7C7j3KOTv_SGB3eBqMSldQIVwlImb9VkTsEoIhSZnIdlfQnjbmXed1IVFnCKctrvCYyE0N-yIbPgSR3sBd3KINtLva4oYeb9IV-POSzXyDV3sUtle32NoY7dO0mPDWibizTZ0Jv/s1600/IMG_6729.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1EQxJH7C7j3KOTv_SGB3eBqMSldQIVwlImb9VkTsEoIhSZnIdlfQnjbmXed1IVFnCKctrvCYyE0N-yIbPgSR3sBd3KINtLva4oYeb9IV-POSzXyDV3sUtle32NoY7dO0mPDWibizTZ0Jv/s1600/IMG_6729.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Qb1PqLxweyJxZe-OuCh2kK7-DGUbjpNMNV5PS9HskdoEE8Ruk8bUwhXc5bDFJcWuj91SEnPU_wnc0kdLt9vfWjXY-4fUttozRA461rAOF_VEMt9U8m0He36cSXBWFlOwdjOwr8DR8j19/s1600/IMG_6730.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Qb1PqLxweyJxZe-OuCh2kK7-DGUbjpNMNV5PS9HskdoEE8Ruk8bUwhXc5bDFJcWuj91SEnPU_wnc0kdLt9vfWjXY-4fUttozRA461rAOF_VEMt9U8m0He36cSXBWFlOwdjOwr8DR8j19/s1600/IMG_6730.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7f3lhzwYFnus3Tc4izgSQf33FeJPTEytSxzJWA0Aef-guziCGZil7zdXDBCqC3ZEWGWJDOEFppycGRXeMBHY33uRphsIrhojSzMMA5eRBfcArK9cnAXPFh9nqr3ygAm8Llek3EQ0oelXb/s1600/IMG_6731.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7f3lhzwYFnus3Tc4izgSQf33FeJPTEytSxzJWA0Aef-guziCGZil7zdXDBCqC3ZEWGWJDOEFppycGRXeMBHY33uRphsIrhojSzMMA5eRBfcArK9cnAXPFh9nqr3ygAm8Llek3EQ0oelXb/s1600/IMG_6731.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaCaEhBo10pC2oNfFi-COwrKMV4LcIUxl1Jlqi4X89_KThbGzltej41rqmXmEbSaMY2LHOg9uoWYeuPaDRM-RgIAwkiZsTDUmkvxTOjjJKA9IhhsoiN2f-PV3hib5vVfwNvP2-A74nZIi/s1600/IMG_6732.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisaCaEhBo10pC2oNfFi-COwrKMV4LcIUxl1Jlqi4X89_KThbGzltej41rqmXmEbSaMY2LHOg9uoWYeuPaDRM-RgIAwkiZsTDUmkvxTOjjJKA9IhhsoiN2f-PV3hib5vVfwNvP2-A74nZIi/s1600/IMG_6732.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5sixege8eIf7hAj6sDiWzZ7DqZ7RJwA9qK4DF8a1_mLtjrz-cg7vlVzw3dP1a-fxTFBouPi8ca20ltbQSXP2Jdss6mldhnaECVo_LLaHHqC-UbIt2rm8kN-Sco3emC4p_jlc4pmA6glh/s1600/IMG_6733.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5sixege8eIf7hAj6sDiWzZ7DqZ7RJwA9qK4DF8a1_mLtjrz-cg7vlVzw3dP1a-fxTFBouPi8ca20ltbQSXP2Jdss6mldhnaECVo_LLaHHqC-UbIt2rm8kN-Sco3emC4p_jlc4pmA6glh/s1600/IMG_6733.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOgt_Uma7xpb5kHITuLstL0bC_8BJdOul-r4bU5q3ILDHUpIuZQ_BFopESMEjj7bEzkjj9K-DXZ_eAY3QyNdoNkPKonsR8qWfb3PUD2MmeF0kex2U3-ENrS9u8hyJkMK35pOc30mH4eE_a/s1600/IMG_6734.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOgt_Uma7xpb5kHITuLstL0bC_8BJdOul-r4bU5q3ILDHUpIuZQ_BFopESMEjj7bEzkjj9K-DXZ_eAY3QyNdoNkPKonsR8qWfb3PUD2MmeF0kex2U3-ENrS9u8hyJkMK35pOc30mH4eE_a/s1600/IMG_6734.JPG" height="426" width="640" /></a></div>
<br />
After looking through the publication I decided I wanted to change a few things. The first was the margin around the outside, this was currently too small and meant that information was sometimes being lost. The other was the quote on the back of the publication. I had changed it from the original quote on my first design and I did not want it to be as obvious as it was. <br />
<br />
The final design and content:<br />
An extra DPS had to be added as to print the publication it needed to be a multiple of 4. I therefore added four images of the current SS14 range.<br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7979429" style="height: 421px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
I had the publication printed at Hobs Reprographics and although it was not printed on the stock I originally stated, it still looked sophisticated and professional, which is what I wanted. <br />
<br />
The packaging was cut using the laser cutter, raising the stock on pins to limit the amount of burn that was transferred onto the card. The envelope was then permanently sealed and could only be opened by tearing along a per-perforated edge. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjZ5-L-2-9mssvAItgbpN2KC7ccE5FenHXR0toLGb7CTf-cSCeFQcnQsxwm0us1s7o4SBgEDecdz0zoSSjPX4qoBuQUoRfv5nC7QeqfPhs2U8naER-annxpCnRvBaBZZwOtCoi9iiVvWHh/s1600/IMG_1150.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjZ5-L-2-9mssvAItgbpN2KC7ccE5FenHXR0toLGb7CTf-cSCeFQcnQsxwm0us1s7o4SBgEDecdz0zoSSjPX4qoBuQUoRfv5nC7QeqfPhs2U8naER-annxpCnRvBaBZZwOtCoi9iiVvWHh/s1600/IMG_1150.JPG" height="432" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKOL1DUKRVrC4FaDwwThOsVFV8KuYBDOyi5ZH0n9UbI_NL195N1Caq3oEIIugJFhB_B4oX_bkXB3d9GIQnUxfNEOQdGTFdmoPhE6fX70tCUknBvARLsu3dgXkbf5b6oipjbCGzhO7r294z/s1600/IMG_1151.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKOL1DUKRVrC4FaDwwThOsVFV8KuYBDOyi5ZH0n9UbI_NL195N1Caq3oEIIugJFhB_B4oX_bkXB3d9GIQnUxfNEOQdGTFdmoPhE6fX70tCUknBvARLsu3dgXkbf5b6oipjbCGzhO7r294z/s1600/IMG_1151.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnm3wG-UNUaBHWgawbWfPmjT-or39ylKCFZrA0607hWgrXqUcl6BlJu4Y-PrlnUg0pGcXUU5UkeW9f2pxTFo_CMJFQlDTKm0Ygez6u69U_Db1mK2DCpQw6JS1921v4u6i1mYNkFSDKDOiR/s1600/IMG_1152.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnm3wG-UNUaBHWgawbWfPmjT-or39ylKCFZrA0607hWgrXqUcl6BlJu4Y-PrlnUg0pGcXUU5UkeW9f2pxTFo_CMJFQlDTKm0Ygez6u69U_Db1mK2DCpQw6JS1921v4u6i1mYNkFSDKDOiR/s1600/IMG_1152.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlGvGOt_J7lv1hgufmw1fK-PkL5tDbA_u-NHF9bynr6L0lwPzP4G19c_vdrGZGCMKrG9sgC-RuQKpsxeDrC-UFigpqjq_R0aqLpVeIvUfobVatIT4NTtUu9zfAacx2XkLmMCrs9C5RlVup/s1600/IMG_1153.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlGvGOt_J7lv1hgufmw1fK-PkL5tDbA_u-NHF9bynr6L0lwPzP4G19c_vdrGZGCMKrG9sgC-RuQKpsxeDrC-UFigpqjq_R0aqLpVeIvUfobVatIT4NTtUu9zfAacx2XkLmMCrs9C5RlVup/s1600/IMG_1153.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwPFqLLSC_T4BxTTjKuKT5_Qsgi7lNv1sL8c4QwE-vQ2vjpl2yUniRk8I6LGz1VGhMsWVWTs5Y0qpRVsd3J-vbdl6tz-AJvEaEaA9laoFdhPqcM6dsdyMmmkveeQa0lli1z5IJhdm_a_wT/s1600/IMG_1154.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwPFqLLSC_T4BxTTjKuKT5_Qsgi7lNv1sL8c4QwE-vQ2vjpl2yUniRk8I6LGz1VGhMsWVWTs5Y0qpRVsd3J-vbdl6tz-AJvEaEaA9laoFdhPqcM6dsdyMmmkveeQa0lli1z5IJhdm_a_wT/s1600/IMG_1154.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNWrXJZoZD9hyP-o-u7tbyDTofDoavNos0dtYvQK1vzV9lti8M8ceo0WGvb2RE5TbcRrEyzixkgCnneTHyoP3qiP4YBycqorfo10QcmvDGX88n6gsJdvCWjmK6drx5dA373xV7TCF-Fiqg/s1600/IMG_1155.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNWrXJZoZD9hyP-o-u7tbyDTofDoavNos0dtYvQK1vzV9lti8M8ceo0WGvb2RE5TbcRrEyzixkgCnneTHyoP3qiP4YBycqorfo10QcmvDGX88n6gsJdvCWjmK6drx5dA373xV7TCF-Fiqg/s1600/IMG_1155.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifyeemEnHSGbVzs9ihqIk3ZbHKFi2Z5BPDZ0yklJISdttZOrYk_LLVtYZ0HSY2e6cb9l2vx4Y_NU4dJNbcs34LSFBwPiXo_xU3vGDcVnuaCZNRqRGtkbArvyI02fRwKc26c9y7eEvuQKpy/s1600/IMG_1156.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifyeemEnHSGbVzs9ihqIk3ZbHKFi2Z5BPDZ0yklJISdttZOrYk_LLVtYZ0HSY2e6cb9l2vx4Y_NU4dJNbcs34LSFBwPiXo_xU3vGDcVnuaCZNRqRGtkbArvyI02fRwKc26c9y7eEvuQKpy/s1600/IMG_1156.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYf9TYxSEV5O5S_H-jixbnFTZdhjvFK4rWVJw82DIPB1SwmL7a9bJbHYvTXW0Nl-4bHuE7g39I8ScLQxfPvhxADlOdTNHAGPe5xOpF9QopRQHKfLLJ3B4k9eDsWr0mw5sLUFg5RO-JGyQ/s1600/IMG_1157.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYf9TYxSEV5O5S_H-jixbnFTZdhjvFK4rWVJw82DIPB1SwmL7a9bJbHYvTXW0Nl-4bHuE7g39I8ScLQxfPvhxADlOdTNHAGPe5xOpF9QopRQHKfLLJ3B4k9eDsWr0mw5sLUFg5RO-JGyQ/s1600/IMG_1157.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5PQktJBqSHcE14kicsOFeOGbF4kBBWMQozJDH-LScnwXQ4hEyZ1DRt-3e-C0JJ8W2g873QDMfMBthrIu7LaqJR20YiK3VQXkhsvlwX-19_SP5MsVU2TMs8SfMllhwFDQbhKFplMQS63KJ/s1600/IMG_1158.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5PQktJBqSHcE14kicsOFeOGbF4kBBWMQozJDH-LScnwXQ4hEyZ1DRt-3e-C0JJ8W2g873QDMfMBthrIu7LaqJR20YiK3VQXkhsvlwX-19_SP5MsVU2TMs8SfMllhwFDQbhKFplMQS63KJ/s1600/IMG_1158.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn-iBs2vLUk1o-1W-2Qg2Mjs2iCLfymEh_TgN0efq_PQUDnqhGeN-8yArosW4l8nv9RpiprSWB45GUhlBv0QxL5TRyljydpEvWJEDQ-bIw6TvmpEW2ZkK03ZO2zgVF7-siqnIasj0Gl4js/s1600/IMG_1159.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn-iBs2vLUk1o-1W-2Qg2Mjs2iCLfymEh_TgN0efq_PQUDnqhGeN-8yArosW4l8nv9RpiprSWB45GUhlBv0QxL5TRyljydpEvWJEDQ-bIw6TvmpEW2ZkK03ZO2zgVF7-siqnIasj0Gl4js/s1600/IMG_1159.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfs-jwoJR9V6jBUruBY7jND8B8UicDnfcMvo3oNvPmpzffralo5ZHEkLJdryUPWtEQYZre2Wy6VSjKe0jz5PPShFjBseZ1gExozDTb-maNCAQmKUR2Z4ziJn5V5QgdxCotL0wbCSbUsRJu/s1600/IMG_1160.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfs-jwoJR9V6jBUruBY7jND8B8UicDnfcMvo3oNvPmpzffralo5ZHEkLJdryUPWtEQYZre2Wy6VSjKe0jz5PPShFjBseZ1gExozDTb-maNCAQmKUR2Z4ziJn5V5QgdxCotL0wbCSbUsRJu/s1600/IMG_1160.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJNauAqquW7tcKlxHtweF0w1La8bWZyeWXsA2e3fMVKhvqJJuNAxQ2iSwkFxIJjhFisqrsinrFKskDBB__ppKtcZTQhcLVWyr0L0u0XvyJpFaY7RlGHJX_PZfuinCE-8jwx7UVCufZa6O-/s1600/IMG_1161.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJNauAqquW7tcKlxHtweF0w1La8bWZyeWXsA2e3fMVKhvqJJuNAxQ2iSwkFxIJjhFisqrsinrFKskDBB__ppKtcZTQhcLVWyr0L0u0XvyJpFaY7RlGHJX_PZfuinCE-8jwx7UVCufZa6O-/s1600/IMG_1161.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmgl6aJYSMjQPhUybVypufD4yBJlYtVebKknghxejIHo96g1W3CxXvByy8Vpm1IuOUXLXlLlVd93OBEUv7rfb4Rz3UhWkIGQE36mDodMZTYV1TDiomCIXb1phTeg-IgxZjxxD-5_5QamyY/s1600/IMG_1162.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmgl6aJYSMjQPhUybVypufD4yBJlYtVebKknghxejIHo96g1W3CxXvByy8Vpm1IuOUXLXlLlVd93OBEUv7rfb4Rz3UhWkIGQE36mDodMZTYV1TDiomCIXb1phTeg-IgxZjxxD-5_5QamyY/s1600/IMG_1162.JPG" height="426" width="640" /></a></div>
<br />Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-51444323722320052432014-05-19T16:41:00.000-07:002014-05-29T11:41:45.402-07:00OUGD505 - STUDIO BRIEF 01 - RESEARCH BOOKLET - DESIGN<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">For the design of the publication I wanted it to reflect the content. I therefore wanted it to be simple yet sophisticated and elegant. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I initially began sketching a variety of different thumbnails of possible DPSs. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As I was sketching I began to make design decicions such as what content would go where, what elements of designs needed changing, how the page numbers would be written and what size margins should be used on the pages.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjysjzAWnMkCgWeZmzKGzt5r3yTBYl4ETB3s34PuUnwHoluX2lDCa2LwtYoqTj3P8C6izdz9Qr2btwuiBj0Wctact4JgwCYkPLF0Ob665WoF92eGesrfSnCRkmEdr16HLEqOuo7peBWSDVU/s1600/Scan+23+May+2014+00_53-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjysjzAWnMkCgWeZmzKGzt5r3yTBYl4ETB3s34PuUnwHoluX2lDCa2LwtYoqTj3P8C6izdz9Qr2btwuiBj0Wctact4JgwCYkPLF0Ob665WoF92eGesrfSnCRkmEdr16HLEqOuo7peBWSDVU/s1600/Scan+23+May+2014+00_53-1.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br />I then proceeded to sketch out the layouts I though were the most applicable on a much larger scale to get a better feel for how the actual publication would look. This allowed me to estimate how large the images would be and what point size would be readable. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKuRE-js3iXzJJKGF5f0sXmoVCFzQHt00z9mZkZef_FxgczpolhNfUv6ptQrYVOlS2tu-AkEKgb89updj5Bga_1ReWjYmWnfuI5rZlJDZMtohpxLKrIJYDtAv0rjU5tyTwQ9UkNZ0xvL6x/s1600/Scan+23+May+2014+00_53-1-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKuRE-js3iXzJJKGF5f0sXmoVCFzQHt00z9mZkZef_FxgczpolhNfUv6ptQrYVOlS2tu-AkEKgb89updj5Bga_1ReWjYmWnfuI5rZlJDZMtohpxLKrIJYDtAv0rjU5tyTwQ9UkNZ0xvL6x/s1600/Scan+23+May+2014+00_53-1-2.jpg" height="458" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-ogI3sPAcXMCbBSlN5G6JetS3lHx8Stg03mMSJoF-18EN9HFVi3Bd_XRNdUjPajIq6pMYpruM1Xvp4DFHxREaq_PAszGA9-T_m9hx5njUUtxMGH7InnfNKlag32qcF-CFSPNVAj-tiUE3/s1600/Scan+23+May+2014+00_53-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-ogI3sPAcXMCbBSlN5G6JetS3lHx8Stg03mMSJoF-18EN9HFVi3Bd_XRNdUjPajIq6pMYpruM1Xvp4DFHxREaq_PAszGA9-T_m9hx5njUUtxMGH7InnfNKlag32qcF-CFSPNVAj-tiUE3/s1600/Scan+23+May+2014+00_53-2.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEBoJGq2kzfkTN-TGAWmlloWrHscVsOpHAzBNoizWz3_DrD9DyV-JD70lV7jkou9bzdhrm4lvwZzQChXlUeGCfksv8bBMlDgsV4rLMJ33vMdsTNnGQrKYE5xyxpo_Bv0lXSk_GSL6EUBrO/s1600/Scan+23+May+2014+00_53-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEBoJGq2kzfkTN-TGAWmlloWrHscVsOpHAzBNoizWz3_DrD9DyV-JD70lV7jkou9bzdhrm4lvwZzQChXlUeGCfksv8bBMlDgsV4rLMJ33vMdsTNnGQrKYE5xyxpo_Bv0lXSk_GSL6EUBrO/s1600/Scan+23+May+2014+00_53-3.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOpr6dwRvmFQ1sykPUTz2gMyKoR7r70QNm2B7A9ahSqvpjM7kU4hHq0l3FID9_xiJgrFRMq_NhSzdhgs5a4EOL3vRuul0-LTY4Ud1NErRuUStupLB4Tet5jFDvjoW8HqNi-jWA4Wk8Kwpx/s1600/Scan+23+May+2014+00_53-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOpr6dwRvmFQ1sykPUTz2gMyKoR7r70QNm2B7A9ahSqvpjM7kU4hHq0l3FID9_xiJgrFRMq_NhSzdhgs5a4EOL3vRuul0-LTY4Ud1NErRuUStupLB4Tet5jFDvjoW8HqNi-jWA4Wk8Kwpx/s1600/Scan+23+May+2014+00_53-4.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwLTJBRkDkNuL84xMwTc7Q7Qw3LoWlg4mwuxwbOxLEKh2J514R0bk4iLblNnTtMDK4RWgofnIrs859ovhMFlflkC2rOaoWQ8prIMOpH_SmHhOa_8ozIoJNnSH6Nl17iV6RH1hEh41F4Gmi/s1600/Scan+23+May+2014+00_53-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwLTJBRkDkNuL84xMwTc7Q7Qw3LoWlg4mwuxwbOxLEKh2J514R0bk4iLblNnTtMDK4RWgofnIrs859ovhMFlflkC2rOaoWQ8prIMOpH_SmHhOa_8ozIoJNnSH6Nl17iV6RH1hEh41F4Gmi/s1600/Scan+23+May+2014+00_53-5.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRXUvZiYRv1Af_olKktw7RzAJZobRqh-CL6fgXDMUtwMCDLRApY_vrW3mnaTZer1vENfnAsuminXB6AP-M6CZKge2Oe0gmZwn2LpJ30h6uhdB6c5kowszMIKkyWF9EkpnyLXTQw0qoHlCn/s1600/Scan+23+May+2014+00_53-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRXUvZiYRv1Af_olKktw7RzAJZobRqh-CL6fgXDMUtwMCDLRApY_vrW3mnaTZer1vENfnAsuminXB6AP-M6CZKge2Oe0gmZwn2LpJ30h6uhdB6c5kowszMIKkyWF9EkpnyLXTQw0qoHlCn/s1600/Scan+23+May+2014+00_53-6.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihKhKrZhmtoe93usQTtbKDwIZqDEHD91KrBUaeHUe5-WK37cweKW9PchXWSzKtKm-PU72SCRhrCusAU4tVVuyek6563BMpoaw7ymJAxSM9OBnSymvpO3ftiVDPuVFR-rhVaImpvBuyNFUH/s1600/Scan+23+May+2014+00_53-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihKhKrZhmtoe93usQTtbKDwIZqDEHD91KrBUaeHUe5-WK37cweKW9PchXWSzKtKm-PU72SCRhrCusAU4tVVuyek6563BMpoaw7ymJAxSM9OBnSymvpO3ftiVDPuVFR-rhVaImpvBuyNFUH/s1600/Scan+23+May+2014+00_53-7.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqv_6xlZCmlJeDvirZrFrS3BvCW-ZqEhZ3XRHY0jUrfTr23nqCGDmZnl8GschAfFyCcuM03JOAFepu_gyoHJrVOCqwML1mPeKXKS1xliTY4_WbJfvK17xTAsW7dL37gGnbfm-G3g96ikNM/s1600/Scan+23+May+2014+00_53-8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqv_6xlZCmlJeDvirZrFrS3BvCW-ZqEhZ3XRHY0jUrfTr23nqCGDmZnl8GschAfFyCcuM03JOAFepu_gyoHJrVOCqwML1mPeKXKS1xliTY4_WbJfvK17xTAsW7dL37gGnbfm-G3g96ikNM/s1600/Scan+23+May+2014+00_53-8.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijpGx6neiEjrXyj9KKG2qQ6nw6wDh2F8OO9vhGxN25nl4r3nbJZZWX8auU10fKBGnIMALzYyzuqA04CuSneQHi3EiepoiDdUX4unGNq_7AZtpP5fCnnjYynbVSYsUV4oeEz14lO8dp-8mn/s1600/Scan+23+May+2014+00_53-9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijpGx6neiEjrXyj9KKG2qQ6nw6wDh2F8OO9vhGxN25nl4r3nbJZZWX8auU10fKBGnIMALzYyzuqA04CuSneQHi3EiepoiDdUX4unGNq_7AZtpP5fCnnjYynbVSYsUV4oeEz14lO8dp-8mn/s1600/Scan+23+May+2014+00_53-9.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK-b10Sg_p_1mWgiUdwDhTGW0f0MQXzu8xWybTivb2r4pUQQSwh0reLdlDcKpTDNcnX4YcMEAf9k0rpkLtjphjZOoOis92SkKZhyphenhyphenUGZ-joHJeaQ0_5z6ha1arqjac0JKA12WiqaXMrPwNG/s1600/Scan+23+May+2014+00_53-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK-b10Sg_p_1mWgiUdwDhTGW0f0MQXzu8xWybTivb2r4pUQQSwh0reLdlDcKpTDNcnX4YcMEAf9k0rpkLtjphjZOoOis92SkKZhyphenhyphenUGZ-joHJeaQ0_5z6ha1arqjac0JKA12WiqaXMrPwNG/s1600/Scan+23+May+2014+00_53-10.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMmre4BmDl8pa7xxqy5gkDkRf111MnCAsX6jbe1crAsHYq_gzj_VD2FYWATA8XaPB8z8modsXpth9eEYW_IAOyZrTHrLcHoINxp5tVmsrJJlRB8J4R84r3qXk1NzUHyOMLQ3ZbP3aER_D9/s1600/Scan+23+May+2014+00_53-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMmre4BmDl8pa7xxqy5gkDkRf111MnCAsX6jbe1crAsHYq_gzj_VD2FYWATA8XaPB8z8modsXpth9eEYW_IAOyZrTHrLcHoINxp5tVmsrJJlRB8J4R84r3qXk1NzUHyOMLQ3ZbP3aER_D9/s1600/Scan+23+May+2014+00_53-11.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJjuUATM3DXl3etblu2rWFXWZz4IpLAnDNr4Zt1nWrx9is8s8IMmEcW24NSKlyM5a8mYPsD8qwmh0vlKbPyT2ViT0VTmCr9m4hzAD5i3IsWlTzlKv9jwZxVuPbQJB4Q21LmPR2YXMJBdyc/s1600/Scan+23+May+2014+00_53-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJjuUATM3DXl3etblu2rWFXWZz4IpLAnDNr4Zt1nWrx9is8s8IMmEcW24NSKlyM5a8mYPsD8qwmh0vlKbPyT2ViT0VTmCr9m4hzAD5i3IsWlTzlKv9jwZxVuPbQJB4Q21LmPR2YXMJBdyc/s1600/Scan+23+May+2014+00_53-12.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh30Whw0rFuIWeFYeU61N77p9-p3V1BvpRhkvhoks7zt90okJJDhyt065rveRDq1STCDF3Jm0rwsLegPxEW7HSwfvHboCRyvO1xnOZ82HR9q7HIYakhNx4AoRcLRCUNlr_u66_gcHpdQ_o/s1600/Scan+23+May+2014+00_53-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh30Whw0rFuIWeFYeU61N77p9-p3V1BvpRhkvhoks7zt90okJJDhyt065rveRDq1STCDF3Jm0rwsLegPxEW7HSwfvHboCRyvO1xnOZ82HR9q7HIYakhNx4AoRcLRCUNlr_u66_gcHpdQ_o/s1600/Scan+23+May+2014+00_53-13.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I originally wanted the cover to be printed on a separate stock to the content, a thicker more substantial stock. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">My initial cover design;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzzrXE2byBh0LpZY1c03LkR_j5B4OyUd7uHmA84QPo_Q0avyjtTDUfzgFZyF8bzR6BtR_MCVbnQBflwvWhzU0uoktYYdGVggVvxwcgGBQHQXWCEd8RdbkXk6FDuYY3p9vMKOPpo-OMLJap/s1600/Cover+Design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzzrXE2byBh0LpZY1c03LkR_j5B4OyUd7uHmA84QPo_Q0avyjtTDUfzgFZyF8bzR6BtR_MCVbnQBflwvWhzU0uoktYYdGVggVvxwcgGBQHQXWCEd8RdbkXk6FDuYY3p9vMKOPpo-OMLJap/s1600/Cover+Design.jpg" height="640" width="398" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVqJK1lXFBHyvSr-05zFAiyshviTWvPKo6DEAUFwlelYoBS7GPOQklFhwiMwC3oT0aIlyV-z9eBjaj0R45Hh3QEjoiTCxIEQoiEqOsOTHoBLnjyAaInw07bKTMTzacA9LaZnAaKgRDpXI/s1600/Cover+Design2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVqJK1lXFBHyvSr-05zFAiyshviTWvPKo6DEAUFwlelYoBS7GPOQklFhwiMwC3oT0aIlyV-z9eBjaj0R45Hh3QEjoiTCxIEQoiEqOsOTHoBLnjyAaInw07bKTMTzacA9LaZnAaKgRDpXI/s1600/Cover+Design2.jpg" height="512" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQJngzxxN_G_HXl9PPIZXVCKVwcck6ALnwgg6a6oYue0ZEQAox__VtzVR07HpSjwJT15_YVCDapSA_k57kt7jxRled0YTvqO8I9rGomteTw9Rbdv3fPXyp_ne53-qQGxE1quE7hOYcYE9Q/s1600/Cover+Design3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQJngzxxN_G_HXl9PPIZXVCKVwcck6ALnwgg6a6oYue0ZEQAox__VtzVR07HpSjwJT15_YVCDapSA_k57kt7jxRled0YTvqO8I9rGomteTw9Rbdv3fPXyp_ne53-qQGxE1quE7hOYcYE9Q/s1600/Cover+Design3.jpg" height="640" width="398" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I used the monogram as the logo on the front and it as a pattern on the inside of the cover.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The quote on the back was taken from Hardy Amies book The ABC of Men's fashion and was added to stop the cover from being blank.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The content was initially laid out like so;</span><br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7970081" style="height: 842px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We also needed to package our research booklet. As my publication was not going to be enormous, I opted to design an envelope.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I couldn't decide whether I wanted the envelope to be in the same stock as the publication or something that was more substantial or a different colour.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I created several different possible envelope designs which were to be laser cut;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJT24agvHXVk4OBYgEVmVUSffch9LRyWbxrA_NoCTSJVYz1EVYJYyT5KoLIEa-WVm3Taj92j_VJMiWGAzc6HJIKSDjyODN-Zy-Zjn_DYItlxm-9OBTlNI1yFSYr8hv7-TCeDKhMeOFfydK/s1600/Laser+Cut+02-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJT24agvHXVk4OBYgEVmVUSffch9LRyWbxrA_NoCTSJVYz1EVYJYyT5KoLIEa-WVm3Taj92j_VJMiWGAzc6HJIKSDjyODN-Zy-Zjn_DYItlxm-9OBTlNI1yFSYr8hv7-TCeDKhMeOFfydK/s1600/Laser+Cut+02-01.jpg" height="640" width="454" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAjhoIbyrOj1rSOy3_OYQ6Z9ejSUY4_n435V85UAgq41hy9X_r0s9e7nli7ENAPdJo3yGRQD35z1Vw_BpcjJ73ePZ1t9PKJfKvHnLZ1mwbZpTFpvOA6uTRPuB_sCwgzUjHhlpV6mSS1Zyb/s1600/Laser+Cut+03-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAjhoIbyrOj1rSOy3_OYQ6Z9ejSUY4_n435V85UAgq41hy9X_r0s9e7nli7ENAPdJo3yGRQD35z1Vw_BpcjJ73ePZ1t9PKJfKvHnLZ1mwbZpTFpvOA6uTRPuB_sCwgzUjHhlpV6mSS1Zyb/s1600/Laser+Cut+03-01.jpg" height="640" width="454" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJDDPi1DNlMNaLf9-hkhn1MoopaKDkTzpOYLAyPxIXb_g91IwCtNjz_yPR7HQK_bmNb8bzqsDAXypilhmJ1yPxs1QNP7auipbwPQf1lfRm1RTJnkLMK_2morxqp19ZWSiPzJ1bolYEHboj/s1600/Laser+Cut+05-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJDDPi1DNlMNaLf9-hkhn1MoopaKDkTzpOYLAyPxIXb_g91IwCtNjz_yPR7HQK_bmNb8bzqsDAXypilhmJ1yPxs1QNP7auipbwPQf1lfRm1RTJnkLMK_2morxqp19ZWSiPzJ1bolYEHboj/s1600/Laser+Cut+05-01.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDs1xyHf_ipey3e5YXR3R27rLK9cJeZIfAAqH8qPgKj8_DHANAfAuvoAq95uYR0tFNuI_eo01JbyL31zMPiwGju-UBHbR2cHehaqJXI4iElVwBhMbeFhc9DqNc-OqvgaTSVMPuC3obEPBo/s1600/Laser+Cut+FINAL-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDs1xyHf_ipey3e5YXR3R27rLK9cJeZIfAAqH8qPgKj8_DHANAfAuvoAq95uYR0tFNuI_eo01JbyL31zMPiwGju-UBHbR2cHehaqJXI4iElVwBhMbeFhc9DqNc-OqvgaTSVMPuC3obEPBo/s1600/Laser+Cut+FINAL-01.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk_FllHw3g2Y_jA2Ml4UWvwjJz1bch9cIuU4dEo7O2h1HW0JOFDOCjGBdR9ghj7r8yu-RdUb82zl5CO-BPw6wSaK26Qp6MRmLAJMnaVuhMcX5Hc3YXX_ATlhjWuJtCqg80HPiDmuMED-GM/s1600/Laser+Cut+01-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk_FllHw3g2Y_jA2Ml4UWvwjJz1bch9cIuU4dEo7O2h1HW0JOFDOCjGBdR9ghj7r8yu-RdUb82zl5CO-BPw6wSaK26Qp6MRmLAJMnaVuhMcX5Hc3YXX_ATlhjWuJtCqg80HPiDmuMED-GM/s1600/Laser+Cut+01-01.jpg" height="640" width="454" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT6MlgWvZYQVLH1gfpaLwub8odOq7H2T0OyMuTZK_pMoWveR6Mr5Oo8hSs195JP3pGB1R2NylTREeyaYTHxIEAIjFRpHtwusTa63G-tcDyKQyx1Fc1hJrW7SuoClXEECo1mQJTLAiVRfAj/s1600/Laser+Cut+06-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT6MlgWvZYQVLH1gfpaLwub8odOq7H2T0OyMuTZK_pMoWveR6Mr5Oo8hSs195JP3pGB1R2NylTREeyaYTHxIEAIjFRpHtwusTa63G-tcDyKQyx1Fc1hJrW7SuoClXEECo1mQJTLAiVRfAj/s1600/Laser+Cut+06-01.jpg" height="454" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I chose to laser cut on 4 different types of stock. Cartridge paper, white card, blue card and mount board. This gave me a variety so I could see which one looked the best and which one functioned the best. As well as the different designs, I also used different settings on the laser cutter to create different envelopes.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgULY-tLSPBu40ZXBlkv9HOFA9cvfacYLAdENLTHfVas4fswQiqvzpNkHiTeNlCeTcs2e-w5Qoq0hweeji5wwHf6g3VGRml9Y8skxgxWb1wmZ2-Ny_WOYJ3HMBAnIcJOR64_hChsoA7E1Pc/s1600/HA+1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgULY-tLSPBu40ZXBlkv9HOFA9cvfacYLAdENLTHfVas4fswQiqvzpNkHiTeNlCeTcs2e-w5Qoq0hweeji5wwHf6g3VGRml9Y8skxgxWb1wmZ2-Ny_WOYJ3HMBAnIcJOR64_hChsoA7E1Pc/s1600/HA+1.jpeg" height="640" width="554" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The kiss cut in the cartridge was barely visible and was not effective at all.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfW2DNJp3h3etaOepqCBgJuNRvBseTprXzClN4T5Fc0UOPm_zzlFapaWbQ8CbraHtumHogrtGXOehq9_q9LU5pOpzU3Of17BLoe9WyMItI9LIxP2PSfdwszKKUh-kO3Eh7nYyTLPghJJtZ/s1600/HA+2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfW2DNJp3h3etaOepqCBgJuNRvBseTprXzClN4T5Fc0UOPm_zzlFapaWbQ8CbraHtumHogrtGXOehq9_q9LU5pOpzU3Of17BLoe9WyMItI9LIxP2PSfdwszKKUh-kO3Eh7nYyTLPghJJtZ/s1600/HA+2.jpeg" height="640" width="544" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The cut-through logo on the cartridge worked well, however, the stock was not substantial enough to act as an envelope. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH4Sa_-ZQZb969b37qkId-aLM6igt4OvkgHuitC5k42X1usmMrDHFm1MnSRdCUaX51C616b8SAwL7o4g8MFxFXOTUWApDBT8hnHgdlc1zLwzXH1HsRDUI3kFdYviG2Tg3q3Mbk-vl6liQu/s1600/HA+4.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH4Sa_-ZQZb969b37qkId-aLM6igt4OvkgHuitC5k42X1usmMrDHFm1MnSRdCUaX51C616b8SAwL7o4g8MFxFXOTUWApDBT8hnHgdlc1zLwzXH1HsRDUI3kFdYviG2Tg3q3Mbk-vl6liQu/s1600/HA+4.jpeg" height="640" width="538" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This was also effective on the blue, however, there were as couple of problems with this stock as well. The blue was not a good representation of the blue that I wanted and the logo would reveal the information underneath, something I did not want. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwYr70jLemKKLTMUorJRs1MVrt87JjKL2tPX3WC7wpnpBdV0Zv_JON3tJC9Y_GnrECUf3o4h6KW-S1YxOug9kLYRJI6yJHXmzzUJHfLtIEeerY8Y9KGLdcfKBtiQTZX9dcK4UebW99KJt6/s1600/IMG_6701.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwYr70jLemKKLTMUorJRs1MVrt87JjKL2tPX3WC7wpnpBdV0Zv_JON3tJC9Y_GnrECUf3o4h6KW-S1YxOug9kLYRJI6yJHXmzzUJHfLtIEeerY8Y9KGLdcfKBtiQTZX9dcK4UebW99KJt6/s1600/IMG_6701.JPG" height="638" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Neither of the blue stocks I found were the correct blue, however, I still proceeded to experiment with them so that I had an idea of how the packaging would look in colour. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX7gmniKJr8xG8gQF7FaecjTUjtdiJGsLiF7dE13zcnIi1iFpwgmPYVl6HKUByHDWLYYaMGQVb7K9NduPqA8klBRvjgYOGVeSmoGCbjk95TM-3ZWCjoBQEFS91WLiLaqpegOxkiQfXTep3/s1600/AMP+2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX7gmniKJr8xG8gQF7FaecjTUjtdiJGsLiF7dE13zcnIi1iFpwgmPYVl6HKUByHDWLYYaMGQVb7K9NduPqA8klBRvjgYOGVeSmoGCbjk95TM-3ZWCjoBQEFS91WLiLaqpegOxkiQfXTep3/s1600/AMP+2.jpeg" height="640" width="550" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">When I tried to etch the pattern onto the card it did not really work at all as the edges became blurred and the paper turned a green colour. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrUrQQLXoIjkvQg_-_dBbspiUcLVGd_wTJ6JZQY0AhL1BaeGnYWVB1G8BxvTCjMkZ_UxadMtOv91gtoENoXGHqMKp_PKUPxGmbb3gHxesp6U-HEffQbOTUZazmLbicI3g5JDLxM27z9GmQ/s1600/HA.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrUrQQLXoIjkvQg_-_dBbspiUcLVGd_wTJ6JZQY0AhL1BaeGnYWVB1G8BxvTCjMkZ_UxadMtOv91gtoENoXGHqMKp_PKUPxGmbb3gHxesp6U-HEffQbOTUZazmLbicI3g5JDLxM27z9GmQ/s1600/HA.jpeg" height="640" width="528" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">When I tried to use a more substantial stock, mount board, it was problematic in two ways. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhYKoZxux-54K1ZW0HgTZzQoXCfqPcKk9v-tX4VrNuSYFDzWgLdsA4Q1E5X1WxdAS1SqHCDURXNX0RgZiRsaK9FNkTOYEatAAp8iUczTHeuJn5QmpkYNG4T73HRzYPCR1yhEw7xzG42kqI/s1600/IMG_6647.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhYKoZxux-54K1ZW0HgTZzQoXCfqPcKk9v-tX4VrNuSYFDzWgLdsA4Q1E5X1WxdAS1SqHCDURXNX0RgZiRsaK9FNkTOYEatAAp8iUczTHeuJn5QmpkYNG4T73HRzYPCR1yhEw7xzG42kqI/s1600/IMG_6647.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX0h4HAteQgdT04g_f4EVFPc8mSlhZq8abQN7880ddEfzKtfBs0sPn2F3Lz3FlxgC_ggk3WGu7S-KkLlPXty0uV3EPKVT7bDHWTi-3BAqG_Z9u7aj91mLDgedETRAF1rhqUYldRpoteVq3/s1600/IMG_6648.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX0h4HAteQgdT04g_f4EVFPc8mSlhZq8abQN7880ddEfzKtfBs0sPn2F3Lz3FlxgC_ggk3WGu7S-KkLlPXty0uV3EPKVT7bDHWTi-3BAqG_Z9u7aj91mLDgedETRAF1rhqUYldRpoteVq3/s1600/IMG_6648.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2cWuNJtwGB9SFwcmR1wQ1Jpuq7Q1RPR5YnlFlsFk5c-xDEHuYFkiiMPCcyM8MZ2BNWeU48h24v-j2RSdLIY9hgG8us1q2l0hC5ydxOhrPgfngMJb-5Ts_XBAWjDVpJuXQurizwUKie06k/s1600/IMG_6649.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2cWuNJtwGB9SFwcmR1wQ1Jpuq7Q1RPR5YnlFlsFk5c-xDEHuYFkiiMPCcyM8MZ2BNWeU48h24v-j2RSdLIY9hgG8us1q2l0hC5ydxOhrPgfngMJb-5Ts_XBAWjDVpJuXQurizwUKie06k/s1600/IMG_6649.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1-6Sqa9_ZcME9bRGPXaIVKXN8Q_o0-Y5NGnr0e_mX7aBdM01G7N37JJM4YHWVsJp0NGQR8uIyC0zDKKxhoFYJ69llMxrz6S6V-dt3c8TvpAUbTkjBKXiq5fmvmAO5FOGu17LndJVsTHSb/s1600/IMG_6712.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1-6Sqa9_ZcME9bRGPXaIVKXN8Q_o0-Y5NGnr0e_mX7aBdM01G7N37JJM4YHWVsJp0NGQR8uIyC0zDKKxhoFYJ69llMxrz6S6V-dt3c8TvpAUbTkjBKXiq5fmvmAO5FOGu17LndJVsTHSb/s1600/IMG_6712.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivL9FP9APh-2RGZfd-tJGT12hdjeMghPvOCOQkNKWVtBi3TJZem1o-O4nynkFSbgj1t6tF4CAx1Z44gg-Syk3OtY1mw80-OETKtVkmmdMwHRrxphp3gJ-55YebnGE_xQm7QtBdSNXsl85x/s1600/IMG_6713.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivL9FP9APh-2RGZfd-tJGT12hdjeMghPvOCOQkNKWVtBi3TJZem1o-O4nynkFSbgj1t6tF4CAx1Z44gg-Syk3OtY1mw80-OETKtVkmmdMwHRrxphp3gJ-55YebnGE_xQm7QtBdSNXsl85x/s1600/IMG_6713.JPG" height="426" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The first issue was that when cut by the laser it left a lot of burn marks that completely discoloured the stock, making it useless. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNAw_5zZmF1XkOz1DUuDjmDTebjXq_09DCfT1uLW0t580LEke-c59Fku9XpkZPir3RsiyCHo4myGGcNhS7BjNi_4sRk_LanqPICMENPq3W6ACVKNO4iF95rT6A9yDy6J1YgOT3R4Q4J8rl/s1600/IMG_6714.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNAw_5zZmF1XkOz1DUuDjmDTebjXq_09DCfT1uLW0t580LEke-c59Fku9XpkZPir3RsiyCHo4myGGcNhS7BjNi_4sRk_LanqPICMENPq3W6ACVKNO4iF95rT6A9yDy6J1YgOT3R4Q4J8rl/s1600/IMG_6714.JPG" height="426" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The other issue with this stock was that when folded it just ripped and broke off, again rendering it useless. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPO6nLB4ge4fe-olZqdRPj0TQt9Xxs567BF9Xe2O2gowqArVfV9lBls03kxj2mldxSU0YAF0IcTzMKSz6A9teKPxtxXsITvPeIxgmnCHwPk7ru2HrZfzAPaoO6KMWhvCjGEurW7jECNJwW/s1600/IMG_6715.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPO6nLB4ge4fe-olZqdRPj0TQt9Xxs567BF9Xe2O2gowqArVfV9lBls03kxj2mldxSU0YAF0IcTzMKSz6A9teKPxtxXsITvPeIxgmnCHwPk7ru2HrZfzAPaoO6KMWhvCjGEurW7jECNJwW/s1600/IMG_6715.JPG" height="426" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvIeVliuPf98ghOgPjkStmPwJmF0kh8l2Kdu5tq01oQXVdt_aut8t3tY57-nI6I1xvZa_YSEsPNP6xXPupbVYVg7LIbhRcnhPlWmGViVbJZhBAPfAfyC-IKCsZ9ZhqbobXTKCN2ddUm6E8/s1600/IMG_6716.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvIeVliuPf98ghOgPjkStmPwJmF0kh8l2Kdu5tq01oQXVdt_aut8t3tY57-nI6I1xvZa_YSEsPNP6xXPupbVYVg7LIbhRcnhPlWmGViVbJZhBAPfAfyC-IKCsZ9ZhqbobXTKCN2ddUm6E8/s1600/IMG_6716.JPG" height="426" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The cartridge paper had fewer burn marks, however this was very thin and therefore quite flimsy. I wanted a functional but substantial stock to encase my publication in. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDH3hE5l7qejwfY3S9dMYg0n3weiV7W5TcuSdt2k7sc_LxibZE0ZozV-8IFkVkF9gWuNYGzsVb9yJCsdLsCyH840B29I-IFmf-A4RTyLmXj3oa3tS16VsMnpS1I5yrJd9fGJtfPFYAecsT/s1600/IMG_6709.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDH3hE5l7qejwfY3S9dMYg0n3weiV7W5TcuSdt2k7sc_LxibZE0ZozV-8IFkVkF9gWuNYGzsVb9yJCsdLsCyH840B29I-IFmf-A4RTyLmXj3oa3tS16VsMnpS1I5yrJd9fGJtfPFYAecsT/s1600/IMG_6709.JPG" height="436" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs_ygNb8KF5LmPUGYR5doZtYRyH9zQGzZdYSzPb0wVmwsEdLJubawFUOXu_JYq6TLyblKDRoRO4quSr1TL4go2fY2_fdZ8SDF7ju4ELvdBWbx5qu6y7I0aj-pbAD-mq3Gi_6ApVQGi7SXi/s1600/IMG_6711.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs_ygNb8KF5LmPUGYR5doZtYRyH9zQGzZdYSzPb0wVmwsEdLJubawFUOXu_JYq6TLyblKDRoRO4quSr1TL4go2fY2_fdZ8SDF7ju4ELvdBWbx5qu6y7I0aj-pbAD-mq3Gi_6ApVQGi7SXi/s1600/IMG_6711.JPG" height="426" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Off all the stocks I tried the white card was the most effective. It had all the properties I wanted as is it was both functional and substantial. The only issue with it was that there were still obvious burn marks throughout the design. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">At this point we had a crit of the work so far. The feedback I received was;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk0GFXrnkGtAc1fVj6jNu86BYHMpADMbVhyphenhyphen2o77WFlt3bM_U1rZoY0mz5yTmoRDd-pZIvF5neTJ3bMPvxgt4jV2LxKWwPgUrJcYs_BPzI1wKjYRKVVtW65zQwlYTVylzj86ost-t-4Ppxe/s1600/HA+3.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk0GFXrnkGtAc1fVj6jNu86BYHMpADMbVhyphenhyphen2o77WFlt3bM_U1rZoY0mz5yTmoRDd-pZIvF5neTJ3bMPvxgt4jV2LxKWwPgUrJcYs_BPzI1wKjYRKVVtW65zQwlYTVylzj86ost-t-4Ppxe/s1600/HA+3.jpeg" height="640" width="456" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLyIataQIJ4qNQIJBkOxOv57ZHh7A4qX_tKaAn49fyDoSVRiNv5WH6yFxqslmALwATxUiZ-sF0whCIT4IhDUioyeFkTf5VHTruhv5Ytwtj79C-3hMV0wXanZpiHlBRgyWYcEl38LRktpSk/s1600/HA+5.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLyIataQIJ4qNQIJBkOxOv57ZHh7A4qX_tKaAn49fyDoSVRiNv5WH6yFxqslmALwATxUiZ-sF0whCIT4IhDUioyeFkTf5VHTruhv5Ytwtj79C-3hMV0wXanZpiHlBRgyWYcEl38LRktpSk/s1600/HA+5.jpeg" height="640" width="456" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This feedback was really useful as it provided me with some techniques I did not know, which would enable me to remove the burn marks from the work.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">It pointed out the errors that were in the work, such as pixelated images and layout issues as well as suggestions on how the publication should be bound.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I really liked the idea of the publication being stitched as it is a very appropriate technique due to the contents of the publication. </span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-85357754038132714292014-05-19T16:39:00.000-07:002014-05-22T16:40:07.886-07:00OUGD505 - STUDY TASK 04 - BUILD A BRAND<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We were set a one day brief to create an identity for a theoretical brand. </span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We were separated out into groups of three, with each trio randomly picking a trade/company.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We were told to treat this as a start up business as this makes it easier to create the entire brand.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We had to create the brand guidelines/brand style guide which should to include;</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Concept</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Logo & application</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Typography/Number systems/Leading/Tracking</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Colour selection</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Layout & Grid</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Tone of voice</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Copy</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Web</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV35jeDbGSan2GdoWsb6veAAVm-2R4L8Ar1wQ5OTOD4XMdTUmXr6OMeYS3zopD4j-mPsj6HGjd78VgKWwMXTr8XwEU2OOc8RLVLF7_NVAEyNV6klygmOD_qU5GqfunQxnkvEsSrxnvUwGT/s1600/VELOCITY.jpeg" height="640" width="452" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We had to think of all the different possible applications of the brand.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I was in a trio with Bobby and Tristan and our profession was mechanic.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggpNGOKDWBu0Zid_CFPqQc6jn9Mqhlvy_DQX7wmKQjJ4YgoB-De7Wh9Slm9fie-128Jmn5PrXd9Uexw9Wlxzn6u7IKls_cNw7iMYwF0HKaJ0UPFIjRU_DFCwvXa0-vxAUW6qX3Azkc02ow/s1600/VELOCITY+1.jpeg" height="446" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We initially though about the profession and listed words that we associated with that professions. This was done to give us a broader starting point from which to build a brand from. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As well as looking into the profession we also noted down the key aspects that we needed to consider when producing the brand. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://www.blogger.com/null" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZT9bGZh7Ywt1e2mCS7vvcoarWaTCKP_n7tJCAhEiOBEP5dP5YpbUFv7HwWQbIAUNUBUJvhD9fJdWzPkj9Pfo-K3rS-i-gZm3NVGXsjZulNYX0VOU2eUbFbw9Mje2KxrGYYUg2UVbx5KtF/s1600/VELOCITY+2.jpeg" height="446" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We set out all the different elements that needed to be considered in the guidelines so that we could use it as a check list at a later date but also so we could manage the work.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">At this point we made a decision on what the company was going to be. Due to Tristan having a keen interest and knowledge of bikes we decided to create the identity and guidelines for a bicycle mechanics/repair.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">With this decided we could begin the designing and development of the brand. We each set about coming up with a name for the company as well as a logo and mission statement. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I began by writing down the element require to produce the visual identity, these were;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Name</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Logo</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Logofont</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Font</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Typeface</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Colours</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">For the mission statement I also noted down the key factors that should be in the statement;</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Who</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">What</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Why</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The mission statement is the entire ethos of the brand and therefore should be focused, positive and driven. </span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">My initial mission statement read as thus;</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">'We aim to deliver a reliable and dependable service, bespoke to each customer. Whether you are a professional or recreational rider. The service we provide, be it a puncture repair or a MOT on your bike...'</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Although unfinished and brief, there were written elements that started to define the brand. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I also began to sketch some initial logo ideas down. I used the name Bespoke or Bespokes.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This name was appropriate as it had connotation of the bespoke service that we provide to our clients but it also had reference to the spokes on a bicycle. We decided we needed to cement a name for our brand before we could move on to the next stage of the project. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">After some discussion we decided on the name Velocity. As with Bespoke this had multiple meanings and connotations. </span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">First, the word velocity means the <span id="hotword"><span class="hwc" id="hotword" name="hotword">rapidity</span> <span class="hwc" id="hotword" name="hotword">of</span> <span class="hwc" id="hotword" name="hotword">motion</span> <span class="hwc" id="hotword" name="hotword">or</span> <span class="hwc" id="hotword" name="hotword">operation;</span> <span class="hwc" id="hotword" name="hotword">swiftness;</span> <span class="hwc" id="hotword" name="hotword">speed:</span> </span><span class="ital-inline"><span id="hotword"><span class="hwc" id="hotword" name="hotword">a</span> <span class="hwc" id="hotword" name="hotword">high</span> <span class="hwc" id="hotword" name="hotword">wind</span> <span class="hwc" id="hotword" name="hotword">velocity. In terms of a mechanic it means </span></span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><span class="hwc" id="hotword" name="hotword">the</span> <span class="hwc" id="hotword" name="hotword">time</span> </span>rate of change<span id="hotword"> <span class="hwc" id="hotword" name="hotword">of</span> <span class="hwc" id="hotword" name="hotword">position</span> <span class="hwc" id="hotword" name="hotword">of</span> <span class="hwc" id="hotword" name="hotword">a</span> <span class="hwc" id="hotword" name="hotword">body</span> <span class="hwc" id="hotword" name="hotword">in</span> <span class="hwc" id="hotword" name="hotword">a</span> <span class="hwc" id="hotword" name="hotword">specified</span> <span class="hwc" id="hotword" name="hotword">direction.</span> These are both appropriate and relevant to the nature and business of the company.</span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">The second is when the word velocity is split it forms two more appropriate words. Velo is the french for bicycle, obviously appropriate as we are a branding a bicycle repair company. City is also appropriate as we want to focus on road bike and, although it sounds obvious, there is a correlation between roads and cities.</span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">I continued to develop logo ideas using the name velocity and also attempted to rewrite the mission statement.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1vsBk4J-IxWnD2DEQbmokNxhjVrPR8VgcdPSevPxyvv3PZEokdpUXkSG2Fi2B5T5blH_DbNWYNuNg4nDhv2RffwZ-6_WZgolPYhgFOEe5dSOIiEHJpxk9EvrPcI12EDG88zEBRv3hC0ni/s1600/VELOCITY+3.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1vsBk4J-IxWnD2DEQbmokNxhjVrPR8VgcdPSevPxyvv3PZEokdpUXkSG2Fi2B5T5blH_DbNWYNuNg4nDhv2RffwZ-6_WZgolPYhgFOEe5dSOIiEHJpxk9EvrPcI12EDG88zEBRv3hC0ni/s1600/VELOCITY+3.jpeg" height="446" width="640" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">The final mission statement was;</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">'Velocity is a reliable and dependable road-bike repair maintenance company. With expertly qualified mechanics, we offer a professional quality service, whether you are a tour racer or a causal rider. We strive to provide excellence at sensible prices.'</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">At this point we separated and began working on separate components. My task was producing all of the brand guidelines for the company. Bobby was designing and mocking up printed ephemera and Tristan was designing our website. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">I designed the logo and chose the logotype.</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJjxPwhvKOwokAwQ8pL9gFUeWzS7VWwWxlFu0oMN07HJcB7PATuR6n2qfDBwzVmnox6zafHWkWWfpjgFfLy9lCASvgNWGvGZ9o372tys96VDG-UFHrqWdnXGr9rDzi1xgZZPhj5aTUe41Z/s1600/Velo-city+Logo-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJjxPwhvKOwokAwQ8pL9gFUeWzS7VWwWxlFu0oMN07HJcB7PATuR6n2qfDBwzVmnox6zafHWkWWfpjgFfLy9lCASvgNWGvGZ9o372tys96VDG-UFHrqWdnXGr9rDzi1xgZZPhj5aTUe41Z/s1600/Velo-city+Logo-01.jpg" height="640" width="640" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">The logotype was Edmondsans Regular and Bold and the chosen colour was Pantone P 124-5 C. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">I also produced the logo as just type and in black and two greys. I also produced it in reverse so that it could be used across a variety of medias and backgrounds.</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibV7zqyyGK4RLoUNs5N_G7gGM3zYhtd6KANURdlyYzdpkb-940fRN0nzRSJ6-_t6GPQYTpW8qVkBgHEOP8g-6dHsJzTssSvR9aWPj4rYw2UwiokIf0uqihL9EJcnNropngRZ1CEgES4Uor/s1600/Velo-city+Logos-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibV7zqyyGK4RLoUNs5N_G7gGM3zYhtd6KANURdlyYzdpkb-940fRN0nzRSJ6-_t6GPQYTpW8qVkBgHEOP8g-6dHsJzTssSvR9aWPj4rYw2UwiokIf0uqihL9EJcnNropngRZ1CEgES4Uor/s1600/Velo-city+Logos-02.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilzvdC9IqC3wSX4xQ1zGAmxaVSByDzgzY21vJR6wAsPssu1IhYPmfFWAgH5NoCNWIqcUVYCEscjrFjWDnSmYuJyYZHFNEVXVn33EXyTDLjb08mCHOM0XMCAM_fa6PEUmUnFn4GYY1bEHmC/s1600/Velo-city+Logos-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilzvdC9IqC3wSX4xQ1zGAmxaVSByDzgzY21vJR6wAsPssu1IhYPmfFWAgH5NoCNWIqcUVYCEscjrFjWDnSmYuJyYZHFNEVXVn33EXyTDLjb08mCHOM0XMCAM_fa6PEUmUnFn4GYY1bEHmC/s1600/Velo-city+Logos-03.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gN3hEA9IEGo1WxqPV9SEK4FeXdArXohqGIDodmU_f3DRrB0xmR78qKooW-CmB-bU3wRMLQqMYe6QEWRiVEV-vbaRGekYgGz5c6SECWoiiD3rwsfJZKU4Zjo63XFcEF85bE0TpXh-xRSB/s1600/Velo-city+Logos-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gN3hEA9IEGo1WxqPV9SEK4FeXdArXohqGIDodmU_f3DRrB0xmR78qKooW-CmB-bU3wRMLQqMYe6QEWRiVEV-vbaRGekYgGz5c6SECWoiiD3rwsfJZKU4Zjo63XFcEF85bE0TpXh-xRSB/s1600/Velo-city+Logos-04.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuxHWOib7HXK1Q9MoQfEy8Tpqeic0g5cLaM3gTEogNkxQmDclM-dV5Zwo1K_rjXUgVbr1sbz0Yj5LLxZsQsCPIpVHaTLMh1mUqGAcn8RIhhfJpramWBoeFOOHC6NfG3OSBLb8FIwdNGGt8/s1600/Velo-city+Logos-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuxHWOib7HXK1Q9MoQfEy8Tpqeic0g5cLaM3gTEogNkxQmDclM-dV5Zwo1K_rjXUgVbr1sbz0Yj5LLxZsQsCPIpVHaTLMh1mUqGAcn8RIhhfJpramWBoeFOOHC6NfG3OSBLb8FIwdNGGt8/s1600/Velo-city+Logos-05.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKaH7IRxwJL0xdGMuDiZpgKgMS-LntZNsm6eEvQ3FQYx4ZPmvKBlFR1if03QhPZqspCRYA5xcWnMU7AVzeZWN_jo5dAYr3ry0VczO2k5d3cyT0-DWGuMYQqCvszSO9prp46QnF_EbQ9REg/s1600/Velo-city+Logos-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKaH7IRxwJL0xdGMuDiZpgKgMS-LntZNsm6eEvQ3FQYx4ZPmvKBlFR1if03QhPZqspCRYA5xcWnMU7AVzeZWN_jo5dAYr3ry0VczO2k5d3cyT0-DWGuMYQqCvszSO9prp46QnF_EbQ9REg/s1600/Velo-city+Logos-06.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGSXZGAq20XCfkHByU_yDy1nFdl_fcb25UDeq78GcSLjE13REqF26bTRfkoAQ6ciAL9Mj911tnujUHdFctuPbP8ra1DrwuI6KHSU3OYaJ06lGTBko3IgeoazxS7uK-sH2O8GNdJzWVUYof/s1600/Velo-city+Logos-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGSXZGAq20XCfkHByU_yDy1nFdl_fcb25UDeq78GcSLjE13REqF26bTRfkoAQ6ciAL9Mj911tnujUHdFctuPbP8ra1DrwuI6KHSU3OYaJ06lGTBko3IgeoazxS7uK-sH2O8GNdJzWVUYof/s1600/Velo-city+Logos-07.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZw9XjBVtogUhLIdIoftIs0qej4r5uxpApvEMlsyBW4R94urqnMttGrbR4qXNI5pLIvcwhWRiVyDaFitjh6ZBj6RKalYC3NIuLgtXsN4K2OzBUZX8luchTW2Q50hNxH84fo0kErgjXSji7/s1600/Velo-city+Logos-08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZw9XjBVtogUhLIdIoftIs0qej4r5uxpApvEMlsyBW4R94urqnMttGrbR4qXNI5pLIvcwhWRiVyDaFitjh6ZBj6RKalYC3NIuLgtXsN4K2OzBUZX8luchTW2Q50hNxH84fo0kErgjXSji7/s1600/Velo-city+Logos-08.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpSlnoIFkw2TtytSmBKjD2PRJdPGeWk3K5brc2GHivG9OJytY0txe4JNqtfHaI22jq9gfZ0R-z-0QhroA9NY78JCRWCu7zLyFKRmqmtX9kTGLgscs38lxEaMRv0LEgqyWCJI4e3L6cphwM/s1600/Velo-city+Logos-09.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpSlnoIFkw2TtytSmBKjD2PRJdPGeWk3K5brc2GHivG9OJytY0txe4JNqtfHaI22jq9gfZ0R-z-0QhroA9NY78JCRWCu7zLyFKRmqmtX9kTGLgscs38lxEaMRv0LEgqyWCJI4e3L6cphwM/s1600/Velo-city+Logos-09.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPgJWrk4Pld3JHXL2TAYFcHiZgqWerZ3C5eXGaWugdHKttKs3swED96CCEfFKOqoE7zyYyQG9R747ngsB03VfalFoUKOyQ4MeGjxZ3je6o0eMyWzZBbIu2AOkKmbykvmKlItgLBaSxYJs6/s1600/Velo-city+Logos-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPgJWrk4Pld3JHXL2TAYFcHiZgqWerZ3C5eXGaWugdHKttKs3swED96CCEfFKOqoE7zyYyQG9R747ngsB03VfalFoUKOyQ4MeGjxZ3je6o0eMyWzZBbIu2AOkKmbykvmKlItgLBaSxYJs6/s1600/Velo-city+Logos-10.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKObRcx9r-33tHS6RT8ip0h6dF3LwDByrXTziT8lNdjVIOxcH11edwADsVvYOgOyPnby85AHlDIl2RgxLoRZJdz8NiK75FC4YQTxJSoZwV1tG2ns4186Tc6MCPbq-faUooWwnt1EFQziKX/s1600/Velo-city+Logos-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKObRcx9r-33tHS6RT8ip0h6dF3LwDByrXTziT8lNdjVIOxcH11edwADsVvYOgOyPnby85AHlDIl2RgxLoRZJdz8NiK75FC4YQTxJSoZwV1tG2ns4186Tc6MCPbq-faUooWwnt1EFQziKX/s1600/Velo-city+Logos-11.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe_xtIqqyU24D8p_YtzHYApt9lMnF4gj9dc7-B6-kN-_PpEF4kgail0_8tZ7Cl15_kI5JCXY8Zk2NS4kj8PT2Znw7km3RpGfuMeRFaQUo71sXPei6RM8bKKIDj6o3gyOrkrpsDiICnCu-C/s1600/Velo-city+Logos-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe_xtIqqyU24D8p_YtzHYApt9lMnF4gj9dc7-B6-kN-_PpEF4kgail0_8tZ7Cl15_kI5JCXY8Zk2NS4kj8PT2Znw7km3RpGfuMeRFaQUo71sXPei6RM8bKKIDj6o3gyOrkrpsDiICnCu-C/s1600/Velo-city+Logos-12.jpg" height="320" width="320" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">For the body copy Edmondsans Regular would be used and for any Headers Edmondsans Bold should be used. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">We
had also decided that in the future we would want to open stores
internationally and for that we would adapt the logo depending on what
city the store was in. The logo would be Velo/ then a three letter
abbreviation of the city.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWdYSgIazVtA03ZwirKDKRg4P-6NWn90u_b8TKW-5rSWViRnSNchITV6ytKViIiK0nvV6wJvzTiyTBZS-n3q1ncllLyRe4BaURDvj3GVPNb1ILLzezVrm4ToMCpvE8pu1bCsmUZKWg_48H/s1600/Velo-city+Logos-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWdYSgIazVtA03ZwirKDKRg4P-6NWn90u_b8TKW-5rSWViRnSNchITV6ytKViIiK0nvV6wJvzTiyTBZS-n3q1ncllLyRe4BaURDvj3GVPNb1ILLzezVrm4ToMCpvE8pu1bCsmUZKWg_48H/s1600/Velo-city+Logos-13.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAte91XNY3GLyl1R5bMd24yKIVEm0tF1eiW0QP1uLGRwpaZE2We8bKsgB0CaLJPm7gHvgJ51dFFgAkdCgm331sDUH73H3a-tgqHZxnctfYKhuhArOstLRQryd7uVLjztZqpe47ys5DXAYn/s1600/Velo-city+Logos-14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAte91XNY3GLyl1R5bMd24yKIVEm0tF1eiW0QP1uLGRwpaZE2We8bKsgB0CaLJPm7gHvgJ51dFFgAkdCgm331sDUH73H3a-tgqHZxnctfYKhuhArOstLRQryd7uVLjztZqpe47ys5DXAYn/s1600/Velo-city+Logos-14.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBXlwz_9Dr0-6alGsucp7px0KnUw9-kK-Kv3x4LKZi3Qppli9QJeMTIfgfgwczbyW4FngWOMEs74t5piAhP0qzRNdftn1JxXRXJr6EkTsl-cQt8U6GyU5Z7YKDPyr-WZk9h3XoiIAcSdaQ/s1600/Velo-city+Logos-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBXlwz_9Dr0-6alGsucp7px0KnUw9-kK-Kv3x4LKZi3Qppli9QJeMTIfgfgwczbyW4FngWOMEs74t5piAhP0qzRNdftn1JxXRXJr6EkTsl-cQt8U6GyU5Z7YKDPyr-WZk9h3XoiIAcSdaQ/s1600/Velo-city+Logos-15.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHBKQSjSjJuUugYeFKV-7sXwQGl2TI7NkrN8s2HClX32Vw21HHFp6c1rcBpi7sQJQ8G4A7SH_62S8eul87ExayYGA653NJqcDk5vycC3dLOMoFphDTVuxL0zfA1w-rBVKFzDcpCRnAA4OH/s1600/Velo-city+Logos-16.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHBKQSjSjJuUugYeFKV-7sXwQGl2TI7NkrN8s2HClX32Vw21HHFp6c1rcBpi7sQJQ8G4A7SH_62S8eul87ExayYGA653NJqcDk5vycC3dLOMoFphDTVuxL0zfA1w-rBVKFzDcpCRnAA4OH/s1600/Velo-city+Logos-16.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPf68Zn026rCRDkTTs1yPXhGI4CRc58ZOogGR81YdlM6FArax1358fYEwAjAb-38RGFJDB98z8kaBCJsrv1Oh0EUvhWI2DJ8KUPj8_1DnPLOZz7M2niUQB5jqMSaqoJ-GjWjvzHQQZA4N7/s1600/Velo-city+Logos-17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPf68Zn026rCRDkTTs1yPXhGI4CRc58ZOogGR81YdlM6FArax1358fYEwAjAb-38RGFJDB98z8kaBCJsrv1Oh0EUvhWI2DJ8KUPj8_1DnPLOZz7M2niUQB5jqMSaqoJ-GjWjvzHQQZA4N7/s1600/Velo-city+Logos-17.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT-prZASKvLsfjktyfdP42TapjDTyDOnwoVJV5nVjrukTr16P1ZirvqVFX_MZGVmg74NE6cffTbl2-VZNAfujVezAIt8ssNuODdS53_u7C1IQCqTcaRVYcZpZMt3VZ2rOzj2hzD277lpGJ/s1600/Velo-city+Logos-18.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT-prZASKvLsfjktyfdP42TapjDTyDOnwoVJV5nVjrukTr16P1ZirvqVFX_MZGVmg74NE6cffTbl2-VZNAfujVezAIt8ssNuODdS53_u7C1IQCqTcaRVYcZpZMt3VZ2rOzj2hzD277lpGJ/s1600/Velo-city+Logos-18.jpg" height="320" width="320" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">I noted down all the brand guidelines before mocking them up and putting them into a publication. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6X38hcsxnJBWQq4ZEwxRAEfTbsgTZkzqDP3slbk6u8UZGsSb26uDWvEhBoNch5YRui_N51zjy1fuJ3vP5p40UGEz_8ffF217YCCMGKUuTiZULhL4fKgro22B6EXuf9YxZVF6t0_CWxgCX/s1600/VELOCITY+4.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6X38hcsxnJBWQq4ZEwxRAEfTbsgTZkzqDP3slbk6u8UZGsSb26uDWvEhBoNch5YRui_N51zjy1fuJ3vP5p40UGEz_8ffF217YCCMGKUuTiZULhL4fKgro22B6EXuf9YxZVF6t0_CWxgCX/s1600/VELOCITY+4.jpeg" height="446" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiXRbtfmHvTw8vDKESneNZ1DEfYpi6YndrCulk7sWIVdRHCgIt94Ub4J7NHGcAAKJ1lmqAR5KHZZWeqUaxS1PbWxlAzSjxr11NlI8B3mCDtGebluK_Mp7wXoCtKxPXWe5RtEn5ND6s80aQ/s1600/VELOCITY+6.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiXRbtfmHvTw8vDKESneNZ1DEfYpi6YndrCulk7sWIVdRHCgIt94Ub4J7NHGcAAKJ1lmqAR5KHZZWeqUaxS1PbWxlAzSjxr11NlI8B3mCDtGebluK_Mp7wXoCtKxPXWe5RtEn5ND6s80aQ/s1600/VELOCITY+6.jpeg" height="446" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRvUvjGQSV8v6m7Gji_zAcR-wTVDBYStdMVtd5xnElgwELm3NtPR-Ok9xqprFIKW64RPJxRk4jqZyEuV_Wd98YOxzd-nh_L475f6GN_8u394QIOvy7JTNc5fodY3Ty38-3mUx6RCxyVLb-/s1600/VELOCITY+7.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRvUvjGQSV8v6m7Gji_zAcR-wTVDBYStdMVtd5xnElgwELm3NtPR-Ok9xqprFIKW64RPJxRk4jqZyEuV_Wd98YOxzd-nh_L475f6GN_8u394QIOvy7JTNc5fodY3Ty38-3mUx6RCxyVLb-/s1600/VELOCITY+7.jpeg" height="640" width="452" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">Final Brand guidelines:</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<br />
<div class="issuuembed" data-configid="6465516/7962381" style="height: 742px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">The whole project accumulated in a presentation of the company, all the brand guidelines and information about the company.</span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">Whilst I was working on the brand guidelines, Bobby Designed and mocked up a selection of printed ephemera.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIOR2rDZpAv-VCJ3cfGT1GuS-2lkSNJm_GN1DmGiz7hq0HjFct_9VrprqjriiTbuEu158nT_h-p855ln2y-sptQdolU70AgPqTNDDkpgrrTu8WuYEGcWRMiEVTCn1dOp0DT-gl89Uguybr/s1600/2e13d6ef3e911b9e3df94cd12f2a0489.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIOR2rDZpAv-VCJ3cfGT1GuS-2lkSNJm_GN1DmGiz7hq0HjFct_9VrprqjriiTbuEu158nT_h-p855ln2y-sptQdolU70AgPqTNDDkpgrrTu8WuYEGcWRMiEVTCn1dOp0DT-gl89Uguybr/s1600/2e13d6ef3e911b9e3df94cd12f2a0489.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0bD9ZDVIqzDmQwkEkC0F6UE665rxAjgcWLGh0S6pUx2k8Ce2UY1659IcFWG9SUasMv3gM-Gy-o6b8TWH1QJH3-xMsCjF5upGxZn99yvN0h0t1nnBdzyBjbJ05snoR-9EZYubExfdPYINh/s1600/8d7910851a7181e80a722266f3496679.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0bD9ZDVIqzDmQwkEkC0F6UE665rxAjgcWLGh0S6pUx2k8Ce2UY1659IcFWG9SUasMv3gM-Gy-o6b8TWH1QJH3-xMsCjF5upGxZn99yvN0h0t1nnBdzyBjbJ05snoR-9EZYubExfdPYINh/s1600/8d7910851a7181e80a722266f3496679.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLANdVG55qyfVpQf_ZxPVhJ289FMIX6bX4SYpZftSkVsLJ_-InNc9eRFMY6mgJq90C1iESRcCE6cj0vzoIBHfhv85B0PlJBtl6TkMR9T3LjVtbRBN9IhzmPW20-XEJ6D8Av3ZD5QxK6oWi/s1600/57307d7ab1c5c4cf27b9a8c202547019.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLANdVG55qyfVpQf_ZxPVhJ289FMIX6bX4SYpZftSkVsLJ_-InNc9eRFMY6mgJq90C1iESRcCE6cj0vzoIBHfhv85B0PlJBtl6TkMR9T3LjVtbRBN9IhzmPW20-XEJ6D8Av3ZD5QxK6oWi/s1600/57307d7ab1c5c4cf27b9a8c202547019.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvvNN1Lmj61lqbX13n9LWKiNL1NXrHCPZC5-el7FuReSsHVexsIBxqoCFZDctZVQgTr57SNoNoCGwOYmBAx837KaWF6jZOjyY4vsdxN3XMHuIV7czIoW04-xLJsEYD-RT8LMvAULMcZlf0/s1600/60843616d10eb7734d01eec82e24f946.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvvNN1Lmj61lqbX13n9LWKiNL1NXrHCPZC5-el7FuReSsHVexsIBxqoCFZDctZVQgTr57SNoNoCGwOYmBAx837KaWF6jZOjyY4vsdxN3XMHuIV7czIoW04-xLJsEYD-RT8LMvAULMcZlf0/s1600/60843616d10eb7734d01eec82e24f946.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHnGnl0v_U7_U7HrX69oN2guTUZ1iQ55mnprT2zcl7fq3cJ3JccJSPIYOOKWTeQu72zMSN2iutAXfLwAKSim7SrVj2p_b7uS5bZIih88HhP792fv95AM1cJAcYgEpCBl7D4miGednNhDS3/s1600/326395294475123c10218f6ccd354087.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHnGnl0v_U7_U7HrX69oN2guTUZ1iQ55mnprT2zcl7fq3cJ3JccJSPIYOOKWTeQu72zMSN2iutAXfLwAKSim7SrVj2p_b7uS5bZIih88HhP792fv95AM1cJAcYgEpCBl7D4miGednNhDS3/s1600/326395294475123c10218f6ccd354087.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheG64GQEd-LpBV4-l7FGc67G5pLULk7x6AMjNGcawYsn_OI1N2IVXCfmekdiP3Hj-fPEJXSwDyRXGfb58vqhi62h1c7E1uowppeKd767CUP2yBrBmPjphZrwDiV2LYTGcIaziJVdjoHAsY/s1600/bc62a0400c93acca6371575d72d2e44a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheG64GQEd-LpBV4-l7FGc67G5pLULk7x6AMjNGcawYsn_OI1N2IVXCfmekdiP3Hj-fPEJXSwDyRXGfb58vqhi62h1c7E1uowppeKd767CUP2yBrBmPjphZrwDiV2LYTGcIaziJVdjoHAsY/s1600/bc62a0400c93acca6371575d72d2e44a.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhmbTD1fBqaRGLxzOLaGpIV0ZD_NbtTYTsThfxbXDu7CLjHOHdNLwBKsWVPFonhiL_-6UDMBhpXr2D7p6jIrwPxSUJJXBSae7G9z2asn6zK90AE0Qkva2RFIzCm1_R8z-GfDt24Htudupt/s1600/c40ac22ce948c04787d8662b67671ff4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhmbTD1fBqaRGLxzOLaGpIV0ZD_NbtTYTsThfxbXDu7CLjHOHdNLwBKsWVPFonhiL_-6UDMBhpXr2D7p6jIrwPxSUJJXBSae7G9z2asn6zK90AE0Qkva2RFIzCm1_R8z-GfDt24Htudupt/s1600/c40ac22ce948c04787d8662b67671ff4.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8HU4m4OiSm2CoS1EhVANElj6sQI7gATK9_tGtCftKU58l75dz68LyvE-0myPecmN_DfnWzc4mqLZV9n6pLRU4WYke3eipqondDfZZilByqNkm5fYO1UAtU80Bu5iq5DmgAaMiur891a6a/s1600/c8d960b9727c43c31b9e7d732573aea6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8HU4m4OiSm2CoS1EhVANElj6sQI7gATK9_tGtCftKU58l75dz68LyvE-0myPecmN_DfnWzc4mqLZV9n6pLRU4WYke3eipqondDfZZilByqNkm5fYO1UAtU80Bu5iq5DmgAaMiur891a6a/s1600/c8d960b9727c43c31b9e7d732573aea6.jpg" height="480" width="640" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword">Tristan designed the website for Velo/city.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW2BlMp4gBtth8ggdHsV2HqjkayBvP5MxLrVv6snZ_AUEciehCzqzrbThHCRs1QIN8j5XtOXR6TBllOlmdsogslNRUu-9r1ah3T0gW5WCztKzLIpKV3s8FM_lDKE8EPfR0buc9wowul8cF/s1600/343d14ade0fef814f60b4f3edafdd2d3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW2BlMp4gBtth8ggdHsV2HqjkayBvP5MxLrVv6snZ_AUEciehCzqzrbThHCRs1QIN8j5XtOXR6TBllOlmdsogslNRUu-9r1ah3T0gW5WCztKzLIpKV3s8FM_lDKE8EPfR0buc9wowul8cF/s1600/343d14ade0fef814f60b4f3edafdd2d3.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhgJO2GolQFdITv-MMkJlbJsCU7qB7nbF-NTiIse3nTgJUfyryLDZEf9NzjOtizk7sA0wxf8aA7Fh7xx3GfqhskJXCLzFVMlcSuJiHtpoR2tN9JgLzbN0AmHKMElbK1FJwdsyjP2kxJWkv/s1600/72a289d28a31d86b30a673d512dcadb8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhgJO2GolQFdITv-MMkJlbJsCU7qB7nbF-NTiIse3nTgJUfyryLDZEf9NzjOtizk7sA0wxf8aA7Fh7xx3GfqhskJXCLzFVMlcSuJiHtpoR2tN9JgLzbN0AmHKMElbK1FJwdsyjP2kxJWkv/s1600/72a289d28a31d86b30a673d512dcadb8.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK4r_MSlYKep7tPUdlzhQUb1GKYho_iz_jEdOSJ3W3UnPdt1Wy9vfU_rI1YJ6txTzyjY3rVEyGZTVt3VzPLrBY2DK9ecj2eb30Bef0cu-DthW3iojPwDfu-scUpxhPAv0HHvsPwwM-w_zb/s1600/84cba3ff0264c6daa150876b9a435137.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK4r_MSlYKep7tPUdlzhQUb1GKYho_iz_jEdOSJ3W3UnPdt1Wy9vfU_rI1YJ6txTzyjY3rVEyGZTVt3VzPLrBY2DK9ecj2eb30Bef0cu-DthW3iojPwDfu-scUpxhPAv0HHvsPwwM-w_zb/s1600/84cba3ff0264c6daa150876b9a435137.jpg" height="240" width="320" /></a></div>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-5DXS_fffECt2wwIDiBUOhKdOjdtEaOSxuuxFopd7Z60iMUVpP4Vg1uQH3DNh8t-i3OHTrOQkhOmRItT3Ld828P2zXaNHrwQ52Lkm5o9JWuhLxhr6uWyjaLWGKr5jq0t669bsJ7W2B6bs/s1600/de6cb72d88705f6c01edb929d696ac2e.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-5DXS_fffECt2wwIDiBUOhKdOjdtEaOSxuuxFopd7Z60iMUVpP4Vg1uQH3DNh8t-i3OHTrOQkhOmRItT3Ld828P2zXaNHrwQ52Lkm5o9JWuhLxhr6uWyjaLWGKr5jq0t669bsJ7W2B6bs/s1600/de6cb72d88705f6c01edb929d696ac2e.jpg" height="480" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbrudWq9RLWCfGnmCeKnOhDyoejW6tDQi_l1-2KDZIPOKtgYK4vtDTmDp9jUJWdHV63-veyFBgbkSVFRgby_OyCJPcDSmUY15HJMhL95ZDek-gItIBFPxRiR_TFQtPwR0KcGP-DyhmJ0zY/s1600/edfce3b9a9730a635b87f9ae72438e1c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbrudWq9RLWCfGnmCeKnOhDyoejW6tDQi_l1-2KDZIPOKtgYK4vtDTmDp9jUJWdHV63-veyFBgbkSVFRgby_OyCJPcDSmUY15HJMhL95ZDek-gItIBFPxRiR_TFQtPwR0KcGP-DyhmJ0zY/s1600/edfce3b9a9730a635b87f9ae72438e1c.jpg" height="480" width="640" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span id="hotword"><br /></span></span>
Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-70664212972339674942014-05-19T04:55:00.000-07:002014-05-22T04:56:14.226-07:00OUGD505 - STUDY TASK 03 - JACKSON RISING<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">This was a day task set for us to develop our layout, hierarchy, <span id="yui_3_13_0_2_1400527480091_183">application
of text, point sizes, columns, margins, gutters, image, page size,
bleed, scale, format, pagination, fluidity, audience and composition.</span></span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">The task was split into two elements; the first was and image based, one sided flyer with minimal text and the second was a more text heavy concertina booklet.</span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">We were provided with all of the copy, images, information and grid structure and it was out task to layout both parts.</span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK29cbCLstmk3s2aupJQc_Gy6yxuQ4JuPnCJPjJlZ5cp51TzUglEDI1oPHRCua2J41PTkfJKi0uMplVkZ3oWA5LCaJdI0nkea_8QjX6_k8996yBy5lS1YNUlR6-axGwmP6fxDSsROmyCBr/s1600/Scan+5.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK29cbCLstmk3s2aupJQc_Gy6yxuQ4JuPnCJPjJlZ5cp51TzUglEDI1oPHRCua2J41PTkfJKi0uMplVkZ3oWA5LCaJdI0nkea_8QjX6_k8996yBy5lS1YNUlR6-axGwmP6fxDSsROmyCBr/s1600/Scan+5.jpeg" height="640" width="462" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I initially made some quick sketches as ideas came to me whilst also noting down the information and the hierarchy. The information I thought was the most important were the key elements that you needed so you attend the exhibition. The second most important information I decided was the sponsors and the contact information with the least important information being the curator and the copy. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Having had the chance to look back over this I think that the information on what the event is should be made more obvious as any description is currently the least important information.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHeiXsq8kNWn1LfhbCAriDxHNn8gsSQE8yw-RifForvEzokC5io6AeuYnl0izXfh6AfMwRMQgrbiv32POd0cofGhtKAGOZcpGhqtpUB7Cssk5j4MqxiVgO-lPf9CFcEXIrn0f-MejkFtpb/s1600/Scan+6.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHeiXsq8kNWn1LfhbCAriDxHNn8gsSQE8yw-RifForvEzokC5io6AeuYnl0izXfh6AfMwRMQgrbiv32POd0cofGhtKAGOZcpGhqtpUB7Cssk5j4MqxiVgO-lPf9CFcEXIrn0f-MejkFtpb/s1600/Scan+6.jpeg" height="640" width="446" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">I continued to sketch up possible layout ideas before I attempted to layout and design on the computer. The Jackson Rising logo had an interesting fractured effect and at this point I though that maybe I could use that as the basis for a grid. When I tried this, however, it did not work. The grid information looked very unbalanced and the overall look was not aesthetically pleasing.</span></span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">The design I chose to recreate digitally was the bottom right sketch. </span></span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">I chose to produce the flyer in a portrait orientation, with the logo positioned on a landscape orientation. The reason I chose to do this is because I thought that the logo needed a greater amount of space.</span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs3FjXEm4ZwmLWmXbFLzFSCJ2y-n4eD439OtTWFxVvEUrXfQ8cV4MoVlqnwkfCgZEu-_hWwdjnrlOI0X-9pA5P9Ux1Nj-2RhaJ1ooSgOY2HPYjYR3YrgIMFstuiWjv0h0eHS8MEBiv8hyp/s1600/Task+3+Layout+1+Portrait.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs3FjXEm4ZwmLWmXbFLzFSCJ2y-n4eD439OtTWFxVvEUrXfQ8cV4MoVlqnwkfCgZEu-_hWwdjnrlOI0X-9pA5P9Ux1Nj-2RhaJ1ooSgOY2HPYjYR3YrgIMFstuiWjv0h0eHS8MEBiv8hyp/s1600/Task+3+Layout+1+Portrait.jpg" height="640" width="450" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">The design is very simple and to the point. Looking back at the work there are a few things I would change to make the flyer more functional and aesthetically stronger. The curator information should be smaller and at the bottom of the page, on the opposite side to the logos. The Jackson Rising logo and date should be moved higher up the page and the date should also be made smaller. Finally the contact and copy should be made bigger whilst still staying the same distance below the logo.</span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">The second part of the brief involved a lot more thought and planning as there was a greater amount of imagery and information to display. </span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Z7cR3lE7Vu4LvRoIm4JquM5FsOcb30rbBXjjetJXMzp-jLf3IDlVJSBMdGytp_XWfBmjx_ZspJEoHrPGTfgRSPZK5r-ZKx0d-NeqIWJ2gZKvzHeeRCdrJ1Hf_rV6vMimTOnqHOHUI8fU/s1600/Scan+6+copy.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Z7cR3lE7Vu4LvRoIm4JquM5FsOcb30rbBXjjetJXMzp-jLf3IDlVJSBMdGytp_XWfBmjx_ZspJEoHrPGTfgRSPZK5r-ZKx0d-NeqIWJ2gZKvzHeeRCdrJ1Hf_rV6vMimTOnqHOHUI8fU/s1600/Scan+6+copy.jpeg" height="640" width="458" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We had been set somet limitation on the way the booklet could be produced. It had to be 5 double sided A5 concertina booklet. I began by writing down all the relevant information so that I cold plan out how the booklet would work. I needed to select the images for each artist as well as work out how many pages could be allocated to each artist. I also decided to make the cover visually similar to the flyer so that there was a synergy and a correlation between the two. I also made the decision to give each artist a double page spread regardless of how many images they had, the size of these images and how much copy was written about them. The reason I made this decision was because this was the fairest option on the artists and it also left me space for a front and back cover.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBGtwB-47v5gWIxsJuWeor4A8rLLYJoMZXNyfkxymO-_Qer1VAc42e6lVdnNA9AuViqTLuraMn970TWP9jxN6_cS0krmBhWafTmvNSTEeHSg5-RPu8ygwPL-0BkzqIovkAuPQc-MJs_yBL/s1600/Scan+7+copy.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBGtwB-47v5gWIxsJuWeor4A8rLLYJoMZXNyfkxymO-_Qer1VAc42e6lVdnNA9AuViqTLuraMn970TWP9jxN6_cS0krmBhWafTmvNSTEeHSg5-RPu8ygwPL-0BkzqIovkAuPQc-MJs_yBL/s1600/Scan+7+copy.jpeg" height="446" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">Now that I had decided on the content arrangement of the book, I wanted to visualise how it would look in the publication. This is something I could not work out at first and I found working out how each spread should be laid out slightly confusing. Once sketched out I had a better understanding of how the document should be laid out for print but was still not 100% confident. On the sketch I decided where the artists would go as well as the cover pages. I tried some very quick mock ups to ensure I was working correctly;</span></span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVof950HTqWaRNq3DvYEY0ksnB9jjITIBFSKfTxEclkontTao4-E_aOreuheK-VBuBSxHNZsKlOeISQ4oPrDyne95DZFyYaG6HuEJv42VJWANxrH8CJlFr8Zg9T3e5BlzNXLAOxQZNIHH_/s1600/IMG_6658.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVof950HTqWaRNq3DvYEY0ksnB9jjITIBFSKfTxEclkontTao4-E_aOreuheK-VBuBSxHNZsKlOeISQ4oPrDyne95DZFyYaG6HuEJv42VJWANxrH8CJlFr8Zg9T3e5BlzNXLAOxQZNIHH_/s1600/IMG_6658.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaPOX4FSUE1pGjWC_pjk6pSdq4YYZ68b27M4FRrvGwHVCEtrJJyIpduZMizVQ8cm69T_BRBCA4IKnsgDwbGEO7P2_eH3f1Fn3N1mcbFF1krKxUZT-Eo3Iq6HLrhUzsMP0pgQblftwP3Usw/s1600/IMG_6651.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaPOX4FSUE1pGjWC_pjk6pSdq4YYZ68b27M4FRrvGwHVCEtrJJyIpduZMizVQ8cm69T_BRBCA4IKnsgDwbGEO7P2_eH3f1Fn3N1mcbFF1krKxUZT-Eo3Iq6HLrhUzsMP0pgQblftwP3Usw/s1600/IMG_6651.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Umgl8BvEsbmMV_T3nkOtoVGm43wjxsa4a5HooWshGCcBDeG9toclovV5kVi3zI_PrPneOerozwb7jIWNU8o6yje2CtKjdLjKkPM_WFHgjju4oJLT-109pCbly5-CUVGV1icMmUdyaVsx/s1600/IMG_6652.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Umgl8BvEsbmMV_T3nkOtoVGm43wjxsa4a5HooWshGCcBDeG9toclovV5kVi3zI_PrPneOerozwb7jIWNU8o6yje2CtKjdLjKkPM_WFHgjju4oJLT-109pCbly5-CUVGV1icMmUdyaVsx/s1600/IMG_6652.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQJ0gCtPxPl8CHr6TFvfTH0Y7bxx4ICvLlvY1dMXqNZFLWnSorGwEaN9u5T1p-4VxKu-opGIrXpQT_rHebH456hvcUrMTgKLApOjyOFqxpFdZAHRycD3OJ-o7jWFbWOXct-nuYEIsUd0bm/s1600/IMG_6653.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQJ0gCtPxPl8CHr6TFvfTH0Y7bxx4ICvLlvY1dMXqNZFLWnSorGwEaN9u5T1p-4VxKu-opGIrXpQT_rHebH456hvcUrMTgKLApOjyOFqxpFdZAHRycD3OJ-o7jWFbWOXct-nuYEIsUd0bm/s1600/IMG_6653.JPG" height="640" width="426" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMZM-cApwaMJAWPlexMSQzAml3QPj1-VdngCDIESb0ofL5j0EhCXXxs1RmZJ4kr1_1cD0-d0t1BcRnSuQwyKivCM1S6iQRLICpykWAYaX0HWdH0WELczhIigoPlhXR2xJfYHJBbr-1NuNx/s1600/IMG_6654.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMZM-cApwaMJAWPlexMSQzAml3QPj1-VdngCDIESb0ofL5j0EhCXXxs1RmZJ4kr1_1cD0-d0t1BcRnSuQwyKivCM1S6iQRLICpykWAYaX0HWdH0WELczhIigoPlhXR2xJfYHJBbr-1NuNx/s1600/IMG_6654.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb576XwGtzsF8gdWYJkQ8Ikbu-GHVXa5q0SC7pZaSNbScV6Mh13os2j_cwdNIQc_OCsnp9Gtz_cCo_34K0SWlBAcFr3V1kCn0hsacCqPveE51APsJ_WuHNpmKRG9u8iTndGPL8KIIMhi5u/s1600/IMG_6655.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb576XwGtzsF8gdWYJkQ8Ikbu-GHVXa5q0SC7pZaSNbScV6Mh13os2j_cwdNIQc_OCsnp9Gtz_cCo_34K0SWlBAcFr3V1kCn0hsacCqPveE51APsJ_WuHNpmKRG9u8iTndGPL8KIIMhi5u/s1600/IMG_6655.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp1Xb9aGiwZJlfdq7NBMvK7SEABVoKz86ztCpJz9RMcKt7nwUWgRVJ1EX2coz-yHv5PMeez3gNk0aW8Vc9c0QQX0AxEhRouowIc7Rl4OLW86OhQub0JJr2TeKiGZLgLfaCwY5ApUIJ1bWk/s1600/IMG_6656.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp1Xb9aGiwZJlfdq7NBMvK7SEABVoKz86ztCpJz9RMcKt7nwUWgRVJ1EX2coz-yHv5PMeez3gNk0aW8Vc9c0QQX0AxEhRouowIc7Rl4OLW86OhQub0JJr2TeKiGZLgLfaCwY5ApUIJ1bWk/s1600/IMG_6656.JPG" height="426" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdtokb4GOY8gt1zPpOlHKOPInUW1zh1tYvCAsqN6AN5iXHQwBdO8aOQiz3ICNUAtJdL5351teXU-wdrCbPNMdYAv02cWdo7rEgG-a5Y3CvbsCKZ1chDsApik66Ga82RB2FbRaPBWM0PzOJ/s1600/IMG_6657.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdtokb4GOY8gt1zPpOlHKOPInUW1zh1tYvCAsqN6AN5iXHQwBdO8aOQiz3ICNUAtJdL5351teXU-wdrCbPNMdYAv02cWdo7rEgG-a5Y3CvbsCKZ1chDsApik66Ga82RB2FbRaPBWM0PzOJ/s1600/IMG_6657.JPG" height="640" width="426" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">At this point I also looked through all of the information and imagery I had for each artist so that I could work on a layout and decide what was going to be used.</span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzqhztb4nrSe2pYyvAuDfOYDJpfGVWrK9oS0YYiRiI_3OTLmh5Tn5TnSs1n2dsX7EQLdh6jd3QkM9rAN930RmYX7qygWsm2cjn_laewBE8fqprVDotcgP5zUW6fq-M7sus942hL7qJimpQ/s1600/Jackson+Rising+Layout+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzqhztb4nrSe2pYyvAuDfOYDJpfGVWrK9oS0YYiRiI_3OTLmh5Tn5TnSs1n2dsX7EQLdh6jd3QkM9rAN930RmYX7qygWsm2cjn_laewBE8fqprVDotcgP5zUW6fq-M7sus942hL7qJimpQ/s1600/Jackson+Rising+Layout+2.jpg" height="188" width="640" /></a></span></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The original grid used was a twelve column grid, which I adapted and manipulated for each DPS. The copy and artist's name was always situated on the right side of the DPS with the copy being aligned to the left and the artist's name to the right.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This was also the same on the contents page.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The website of each artist was also added under the copy about them. Where the artist had a lot of copy it overflowed into two columns. The copy columns were also limited to 5 row height so as to balance the image and not detract from it.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5G3BEYrvwybDybsWl9W8IpFfdIit1yEln4FMvSAmIs1dkWWXqp-NT4Tfe9GmDMOyBhHJZ5tlnPAMGp4cXsiJKKbKO01tXF0iF9kzcX5jVFNKofnSVkCc21wCBE1R1pZ8kO9jFjrhlu8Qx/s1600/Jackson+Rising+Layout+22.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5G3BEYrvwybDybsWl9W8IpFfdIit1yEln4FMvSAmIs1dkWWXqp-NT4Tfe9GmDMOyBhHJZ5tlnPAMGp4cXsiJKKbKO01tXF0iF9kzcX5jVFNKofnSVkCc21wCBE1R1pZ8kO9jFjrhlu8Qx/s1600/Jackson+Rising+Layout+22.jpg" height="188" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">The images were the major problem with the layout as they all varied in size, quality and number. I did my best to fit them to the grid, however, this was not always possible.This does not, however, effect the aesthetic of the publication and it is still balanced and informative.</span></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183"><br /></span></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span id="yui_3_13_0_2_1400527480091_183">The aesthetic on the cover was similar to that of the flyer but the information was changed to make it more appropriate for an exhibition guide. The four artist's names were added as well as the location that the exhibition is being held at.</span></span></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-87051647360666495872014-05-19T04:10:00.000-07:002014-05-29T11:42:00.777-07:00OUGD505 - STUDIO BRIEF 02 - CONCEPT<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As a follow up to my research and studio brief 01, I wanted to produce and design a theoretical fashion show. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The show would be a retrospective of Hardy Amies' famous 1961 show entitled MAN. The show would display a collection of reinvented classics, with inspiration taken from the original show, as well as the first look at next seasons collection.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjdvhcYi9Dp1CvDufF8FF7PuLLyJVxZYZNnHBoyDFsRV87OKp4zNpRCFXk_PzNJ1nfrzpsMVB7haJ3vQnFXTRdmH2gqE3FqtFmWMY5XlS7Uzl7rVqrfQx_ALDFn9i3Uyu3v05-8XLo2Dyd/s1600/HA+10.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjdvhcYi9Dp1CvDufF8FF7PuLLyJVxZYZNnHBoyDFsRV87OKp4zNpRCFXk_PzNJ1nfrzpsMVB7haJ3vQnFXTRdmH2gqE3FqtFmWMY5XlS7Uzl7rVqrfQx_ALDFn9i3Uyu3v05-8XLo2Dyd/s1600/HA+10.jpeg" height="456" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I split the project into 4 main areas, the promotion, the location, the content and the event. With each of these main areas I wrote down all of the things that I thought were required for each of the sections. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This gave me a basis so that I could start designing and producing work.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">We then had a crit and I was able to get feedback on my thoughts and ideas. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNG1VK1GAC2jI6OQ3rOWp8QNveByXZhj0kj6j3L37j77z35n9Y-UHyPU-Jf770e-CHR2qv_1WU-X6id-l2W5geIC9igw9TKcus6WYtSFeg9WfeKwQH4X0TFWMpoo690WwqLYk90ZXIOgtQ/s1600/HA+7.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNG1VK1GAC2jI6OQ3rOWp8QNveByXZhj0kj6j3L37j77z35n9Y-UHyPU-Jf770e-CHR2qv_1WU-X6id-l2W5geIC9igw9TKcus6WYtSFeg9WfeKwQH4X0TFWMpoo690WwqLYk90ZXIOgtQ/s1600/HA+7.jpeg" height="456" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBZ_nzZjqKIJsae1zGz-FcRecxvlZCOI1QNx7ohSSlDY8gn0MOKD9SKMRil-qdujTz2PY27QUsuerrbklhfQcRTZr6ftc7dBOHx6vtA4L7C62HbJitptHj8jzR3xYFzk3cTavcvZGZTzv/s1600/HA+8.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBZ_nzZjqKIJsae1zGz-FcRecxvlZCOI1QNx7ohSSlDY8gn0MOKD9SKMRil-qdujTz2PY27QUsuerrbklhfQcRTZr6ftc7dBOHx6vtA4L7C62HbJitptHj8jzR3xYFzk3cTavcvZGZTzv/s1600/HA+8.jpeg" height="456" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0HEZvNdNntkpzqlKaZ8j2dIqz2KGAVg_f0llSDRqJgLeAXdva-01TrPJkXZ-cUnXlkxX1XWXDFF-KHcuWkt-7kbf1HCK9omXrxbFxbtg8cHhkKscF1r-QXamWGjXLSpMvP8ccD5G3Kdhm/s1600/HA+9.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0HEZvNdNntkpzqlKaZ8j2dIqz2KGAVg_f0llSDRqJgLeAXdva-01TrPJkXZ-cUnXlkxX1XWXDFF-KHcuWkt-7kbf1HCK9omXrxbFxbtg8cHhkKscF1r-QXamWGjXLSpMvP8ccD5G3Kdhm/s1600/HA+9.jpeg" height="456" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I asked four questions that I wanted answering, meaning I could get specific feedback. The four questions that I asked were;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">What do you think is the most appropriate for a high end fashion show - simple/extravagant?</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Would a 'goodybag' be an appropriate media to hand out at such an event?</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Should a high end fashion show be invite only or open to the public/pay to go?</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">How do I improve the laser cut finish?</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The feedback I received was very useful as it gave me areas to look at that I hadn't previously thought of, confirmed my existing thoughts and informed me how to improve my finish on the laser cutter. </span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I proceeded to write a list of all the work that I wanted to produce and thought needed producing for a high end fashion show.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxZSpvMNufJOi8gSadtgmtQG-Oj6S0CxPNPTurXs4Bdxu_6O5cZLtvJrWJ-D9rPPoKvjrpRCGhjLsoN6N79Yd90JEUSNXp1OXBKjvtfhSItRJ9kv4dvMDYNo8udC5mJmLHW1JqzaXshOdk/s1600/HA+12.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxZSpvMNufJOi8gSadtgmtQG-Oj6S0CxPNPTurXs4Bdxu_6O5cZLtvJrWJ-D9rPPoKvjrpRCGhjLsoN6N79Yd90JEUSNXp1OXBKjvtfhSItRJ9kv4dvMDYNo8udC5mJmLHW1JqzaXshOdk/s1600/HA+12.jpeg" height="640" width="448" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPVJ9feoyObqqpqXj1uNnDhsOONc0zKnFj2M_mGSMBoLns1Rd7oyjQwy78bKh7kkgzjWUsujPXPdJGnEyP2mfrknf3H76ZCJJlALnVbAEVlb4T5S6me1oenATQMDJ5K8QWnZ2LZSYVH-qe/s1600/HA+13.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPVJ9feoyObqqpqXj1uNnDhsOONc0zKnFj2M_mGSMBoLns1Rd7oyjQwy78bKh7kkgzjWUsujPXPdJGnEyP2mfrknf3H76ZCJJlALnVbAEVlb4T5S6me1oenATQMDJ5K8QWnZ2LZSYVH-qe/s1600/HA+13.jpeg" height="640" width="448" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This scan is from after I had started producing the work so I had crossed the parts I had produced off. Prior to this I had the proposal critiqued. The responses I received were as follows;</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSGUdxFYyDyUqEN5kACLntFjoWuDTVAumWBwn4zN76FEh0yC2yGKwKhmANRP4j9QrMsH5tj3NuN-osAnO1Z0ZbnFudOnZMwf9ZUxT5fRoPw2OlsChQrqyCCK9eeLqMjpKM_St66g3JUk1E/s1600/HA+6.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSGUdxFYyDyUqEN5kACLntFjoWuDTVAumWBwn4zN76FEh0yC2yGKwKhmANRP4j9QrMsH5tj3NuN-osAnO1Z0ZbnFudOnZMwf9ZUxT5fRoPw2OlsChQrqyCCK9eeLqMjpKM_St66g3JUk1E/s1600/HA+6.jpeg" height="640" width="456" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The feedback suggested that I should prioritise the most important elements, digitally print my work instead of screen print to save time and mock up anything that couldn't be finished. </span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-50306856558678774662014-04-24T05:51:00.000-07:002014-04-24T05:51:40.760-07:00OUGD503 - END OF MODULE EVALUATION<div data-configid="6465516/7592508" style="width: 525px; height: 371px;" class="issuuembed"></div><script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-11317333516507224022014-04-24T05:50:00.000-07:002014-04-24T05:50:37.132-07:00OUGD503 - STUDIO BRIEF 03 - PROJECT REPORT<div data-configid="6465516/7592477" style="width: 525px; height: 742px;" class="issuuembed"></div><script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-63755660550013712682014-04-24T05:44:00.000-07:002014-04-24T05:44:15.768-07:00OUGD503 - MODULE SUBMISSION BOARDS - COLLABORATIVE PRACTICE<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">YCN Student Awards : Royal Albert Hall</span><br />
<br /><div data-configid="6465516/7592411" style="width: 525px; height: 371px;" class="issuuembed"></div><script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>
Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-2520962151851403092014-04-24T05:41:00.001-07:002014-04-24T05:41:41.547-07:00OUGD503 - MODULE SUBMISSION BOARDS - MAIN INDIVIDUAL PRACTICE<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">D&AD New Blood : National Trust</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span><div data-configid="6465516/7592376" style="width: 525px; height: 371px;" class="issuuembed"></div><script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-39207707390922208662014-04-24T05:38:00.002-07:002014-04-24T05:38:33.938-07:00OUGD503 - MODULE SUBMISSION BOARDS - STUDIO BRIEF 01<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Secret 7" Entry: </span><br />
<br />
<br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Dialogue Exhibition Poster: </span><br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7592152" style="height: 371px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">School Sports Coaching Logo Design: </span><br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7592138" style="height: 371px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">RAW Logo Design: </span><br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7592277" style="height: 371px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Staff Vs. Student Charity Football Match Promotion: </span><br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7592255" style="height: 371px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Snow Society Identity & Promotion:</span><br />
<br />
<br />
<div class="issuuembed" data-configid="6465516/7592229" style="height: 371px; width: 525px;">
</div>
<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-37330450754772444742014-04-22T13:42:00.001-07:002014-04-22T13:42:05.192-07:00OUGD503 - Staff Vs. Student Charity Football Match Poster<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I was asked to produce some promotional material for a charity football match that was being organised through the college. This was a brief I turned around very quickly. I did not really produce any develop work and jumped straight into designing the actual poster. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I was given all the information the poster had to contain. This information was; date of the match, transport, time of the match, location, charity logo and 'Charity Football Match'.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">My original design used a circle as a motif, referencing the shape of a football. I produced a set of four posters, one focusing on the staff, one focusing on the students and the other two encouraged people to support and go and watch the game. The header type was placed inside a coloured circle to add impact and draw the viewers focus. The header was in a bold font in all upper-case so that it stood out and could be easily read. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">All the information was a much smaller point size, laid out in three columns to break the information up. This copy was also in grey, so that it did not distract from the impact image above.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQtF6mAhIGFHf3IL6DrDSMJphGhpmYz2PNAyxWEI4Lv4fN_d3ecouKteXBGfuSxK8upon-rbfYryVP9t84Zupm8FGN4UYj_kJGLYT5dybQKA_5KGjBG2DE9BcQKFV-EOqR4NUiXWjQacr1/s1600/SvS+Posters2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQtF6mAhIGFHf3IL6DrDSMJphGhpmYz2PNAyxWEI4Lv4fN_d3ecouKteXBGfuSxK8upon-rbfYryVP9t84Zupm8FGN4UYj_kJGLYT5dybQKA_5KGjBG2DE9BcQKFV-EOqR4NUiXWjQacr1/s1600/SvS+Posters2.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtxdVZ8tpqTT2cJOuKZipReI460nw_6oxlhoTWnSmU8IKwfaakttt0Ff5V7hLNGGi33SGWvr0IP-UskT45VY2SZJxdeurmcmG7ytBNmHt28pddrZglbplUgTnm1giHZzWAko4wgUtPEZMU/s1600/SvS+Posters3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtxdVZ8tpqTT2cJOuKZipReI460nw_6oxlhoTWnSmU8IKwfaakttt0Ff5V7hLNGGi33SGWvr0IP-UskT45VY2SZJxdeurmcmG7ytBNmHt28pddrZglbplUgTnm1giHZzWAko4wgUtPEZMU/s1600/SvS+Posters3.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq7HbExTr635r9bmCdZyM2J9t_r79g2kYp-03EARAlyfRzVDiQYMclFF-oRuySDy2ygqAo3Np5Ih2rVH8fhUEh_BDOfPnHtEGnnLoOYhcFZKoWANB4n3rhjJIlmh3BqBta_G5gszomPHwM/s1600/SvS+Posters4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq7HbExTr635r9bmCdZyM2J9t_r79g2kYp-03EARAlyfRzVDiQYMclFF-oRuySDy2ygqAo3Np5Ih2rVH8fhUEh_BDOfPnHtEGnnLoOYhcFZKoWANB4n3rhjJIlmh3BqBta_G5gszomPHwM/s1600/SvS+Posters4.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih-XKWpj7EC4ml0YYgqtw9oq2AgAEiYTKZsgcrp16EwFuXA0ZoSQhyU54d9fJiwNRMYeT6b4LhxJg-BZ5HempixON9sZa9QIiCYcIHime65mG9uauoxWyhr3zoUJpE0TYy5kPVOguRgaLa/s1600/SvS+Posters.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih-XKWpj7EC4ml0YYgqtw9oq2AgAEiYTKZsgcrp16EwFuXA0ZoSQhyU54d9fJiwNRMYeT6b4LhxJg-BZ5HempixON9sZa9QIiCYcIHime65mG9uauoxWyhr3zoUJpE0TYy5kPVOguRgaLa/s1600/SvS+Posters.jpg" height="640" width="452" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The colours were chosen from the strips the teams would play in. The students were to play in the LCA Green and the staff were to play in the old strip, which is lily white with a yellow trim. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Due to unforeseen circumstances the match was moved to a different date. This required some amendments to the posters. As well as the date and time needing to be changed, the Student's Union wanted the inclusion of the LCA logo and the yellow to be changed to blue - the colour of the kit shorts. The Srudent's Union also wanted some of the information changing.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvf_jUC9yYhZzySpefa3VexKJ8qpK0a25rh-o5PuJV-PWCFQhgAa3vcHxoUXraQNHHX-l7VtegFuC0SSGVmYZuYIl5cS1pwN5dSHw0LPXHZO3xpaNWkCJDWNdgNQoLQGs1YM_zIG89vOIr/s1600/SvS+Posters+33.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvf_jUC9yYhZzySpefa3VexKJ8qpK0a25rh-o5PuJV-PWCFQhgAa3vcHxoUXraQNHHX-l7VtegFuC0SSGVmYZuYIl5cS1pwN5dSHw0LPXHZO3xpaNWkCJDWNdgNQoLQGs1YM_zIG89vOIr/s1600/SvS+Posters+33.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzKry2_Ra5_R_Kfc9uSnj8Ner3yENd5vHWneBnnyw1_ihtoNeyWW8imECgnORwPathxZ2W-5tfYSdB5Zon8Kole0qV9dkQgjurQ3SDa_S_A6KixVE-l82EMpFKI4WDEslEsKkITK14fx7/s1600/SvS+Posters+32.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMzKry2_Ra5_R_Kfc9uSnj8Ner3yENd5vHWneBnnyw1_ihtoNeyWW8imECgnORwPathxZ2W-5tfYSdB5Zon8Kole0qV9dkQgjurQ3SDa_S_A6KixVE-l82EMpFKI4WDEslEsKkITK14fx7/s1600/SvS+Posters+32.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZXgEJkNZVkJ7TQNemv656w7-g1y92guyeUheeRh8x1DN1lhiiX7Flo3ujr-E15Wez3pDkn3JHq_R4P2lznivE5HqHnIeBP0Z7T-787PfPtq5czU1R1PcEf1I8MspNjZmgErxAYJ-0VEQ5/s1600/SvS+Posters+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZXgEJkNZVkJ7TQNemv656w7-g1y92guyeUheeRh8x1DN1lhiiX7Flo3ujr-E15Wez3pDkn3JHq_R4P2lznivE5HqHnIeBP0Z7T-787PfPtq5czU1R1PcEf1I8MspNjZmgErxAYJ-0VEQ5/s1600/SvS+Posters+3.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi523ZaEfJ8oQUcjupLV1nTlyZ2zfJAlStX9vxztpt9lTjwqwFHQC3QKisUhNT74EmSD43OVd_6akXQQcMwi4LAa2iBwe72za8baXDK-QKFrrxKe1MSZb2x-I_iA5JWQHFpv0F9fTmaAvPN/s1600/SvS+Posters+34.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi523ZaEfJ8oQUcjupLV1nTlyZ2zfJAlStX9vxztpt9lTjwqwFHQC3QKisUhNT74EmSD43OVd_6akXQQcMwi4LAa2iBwe72za8baXDK-QKFrrxKe1MSZb2x-I_iA5JWQHFpv0F9fTmaAvPN/s1600/SvS+Posters+34.jpg" height="640" width="452" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Some of the information was removed to make the poster less cluttered, the key information was bold and/or in a larger point size. The font had been change to make the posters more readable. The yellow had been changed to the blue and as well as the LCA logo the Student's Union logo was also added. The copy was kept in three columns and kept the same colour.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I was not completely happy with the outcome of this project as i did not get to spend as much time on it as I would have liked. The outcome, however, is simple yet effective, it draws your attention and provides all the necessary information. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The design side of this project is not very strong although all elements have been considered and design decisions have been made carefully. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">These posters were placed all around college, which is good exposure of my work. The match itself was a massive success, raising over £1700 for charity - the most the college has ever raised from a single event.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7KNpFSfdqpIyGJqUGa_xmhgE39r9v2SEL4BCnIXYnvxT59kVpd0oCReySMGDRJ3WvdKBoHLkFGtYZNbHlMiP5iNQql51FI48wZJLetMoPjPGhduXc9Z5CVNwymhU3heV9AOcZCRhsWiha/s1600/Poster_Mockup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7KNpFSfdqpIyGJqUGa_xmhgE39r9v2SEL4BCnIXYnvxT59kVpd0oCReySMGDRJ3WvdKBoHLkFGtYZNbHlMiP5iNQql51FI48wZJLetMoPjPGhduXc9Z5CVNwymhU3heV9AOcZCRhsWiha/s1600/Poster_Mockup.jpg" height="640" width="492" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-51252292275101844872014-04-22T12:29:00.001-07:002014-04-22T12:29:47.025-07:00OUGD503 - LCA Snow Society Project<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As co-founder and co-president of the LCA Snow Society, I took it upon my self to produce all the design work for it. The project initially started out with a design of a poster to raise awareness of the society and announce a meeting for all interested.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpLxH1_ZM4PglQ8Ab8xSgELOypIJ0_5-LWgGlLV8U16zlBqlBxswpIlUCFFDa6AZD1hXRirurKw7DEyqqPEHjv09GJipwMxKbtVR9hk8x9TidSWt5q0QUY3CHTsbX9S0ynf5mjCDbWzIKW/s1600/Start+Up+Meeting+Poster-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpLxH1_ZM4PglQ8Ab8xSgELOypIJ0_5-LWgGlLV8U16zlBqlBxswpIlUCFFDa6AZD1hXRirurKw7DEyqqPEHjv09GJipwMxKbtVR9hk8x9TidSWt5q0QUY3CHTsbX9S0ynf5mjCDbWzIKW/s1600/Start+Up+Meeting+Poster-01.jpg" height="640" width="454" /> </a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">For the original poster I didn't really have and specific ideas. I knew I wanted to use mountains and a snowflake as motifs but other than that, the poster was really developed as I designed it. I was quite happy with the outcome of this poster, although it was simple it was effective and all the colours and motifs worked well together.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I also had an idea of the colours I wanted to use, white, a cool sky blue and greys. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">At this point, due to the success of the initial meeting, it was decided that the society needed a logo. The only limitation for the logo design was that it should be contained within a circle as this would fit with the other Student's Union Logos.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The Student's Union had created a possible design to use and sent it to me to amend and change if I wanted to.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9WqrUnzyJDaw1ZgyOnQMyHGhPnaH4oSP0n9HYrJq_9evIAwIDVrTm-chgRqAOlnWvihejwi0Vq5r1rT4TMIz6JY8W-yVjMF2jpXk_9Ralmbv8hWHQzzyKxr1D2wwNFui2ESRGRjqTK_gb/s1600/Snow+sports.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9WqrUnzyJDaw1ZgyOnQMyHGhPnaH4oSP0n9HYrJq_9evIAwIDVrTm-chgRqAOlnWvihejwi0Vq5r1rT4TMIz6JY8W-yVjMF2jpXk_9Ralmbv8hWHQzzyKxr1D2wwNFui2ESRGRjqTK_gb/s1600/Snow+sports.jpg" height="640" width="639" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I really liked the use of the mountain motif in the logo but wanted to change the colour and include the type 'Snow Society' to make the logo clearer.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I wanted to use the colours from the original poster. I came up with four possible solutions. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidkL-UlNj4rxJcOQ72Ks0Vv4dvrUSwpeOXxkMZ-qbC0Ynw_SDRet3PK6uWSCXz4mudDup2WnEIF_P560A8y-cWlVz61_lWgBO2Ach2RjV4wTh8NZ7jVGSRKf5R_cRvO0_UjYG5LrWk6rVv/s1600/logo1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidkL-UlNj4rxJcOQ72Ks0Vv4dvrUSwpeOXxkMZ-qbC0Ynw_SDRet3PK6uWSCXz4mudDup2WnEIF_P560A8y-cWlVz61_lWgBO2Ach2RjV4wTh8NZ7jVGSRKf5R_cRvO0_UjYG5LrWk6rVv/s1600/logo1.jpg" height="640" width="638" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdt1oVwL6_ilM5XbQOar8sym5m3IyRpq_-GZKunwi_4w5Da-oFqm4ZyML_WsgbbBALM_UvTfDE0XYItzGIidlF0D7b7-8_B9GhG0hgo_Z3iM6lkM9VSUjRv8N0yhuVxdXzkBQY_OVSAvBI/s1600/logo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdt1oVwL6_ilM5XbQOar8sym5m3IyRpq_-GZKunwi_4w5Da-oFqm4ZyML_WsgbbBALM_UvTfDE0XYItzGIidlF0D7b7-8_B9GhG0hgo_Z3iM6lkM9VSUjRv8N0yhuVxdXzkBQY_OVSAvBI/s1600/logo2.jpg" height="640" width="638" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5D0iB8obhiL2BTVyU_aDZP2ggLV0sU838uJDNZjMU11HB8OP4v237oqUT7qw1DTwhhvHhOjxcIRA8FowxyaJ14L6VgVqwZCJf6H93s9vKksrMk4sXZ7RzvqgXkzjEsqp5fF9W-tKLMA3X/s1600/logo3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5D0iB8obhiL2BTVyU_aDZP2ggLV0sU838uJDNZjMU11HB8OP4v237oqUT7qw1DTwhhvHhOjxcIRA8FowxyaJ14L6VgVqwZCJf6H93s9vKksrMk4sXZ7RzvqgXkzjEsqp5fF9W-tKLMA3X/s1600/logo3.jpg" height="640" width="638" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: left;">
</div>
<div class="separator" style="clear: both; text-align: left;">
</div>
<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAdLjwmxBjafDDTTnsUeEyvJ6il7wQPybOTwWNZFxfcThiX8irfzmLsM3TgsZ3owUlyWJgK_3sAtUXKhq0UrdWKExm_Ik_3t1JqsILMFV9sqwSMhWuMB6m1caFmdMbAfugPFO7EiBBrHVP/s1600/logo4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAdLjwmxBjafDDTTnsUeEyvJ6il7wQPybOTwWNZFxfcThiX8irfzmLsM3TgsZ3owUlyWJgK_3sAtUXKhq0UrdWKExm_Ik_3t1JqsILMFV9sqwSMhWuMB6m1caFmdMbAfugPFO7EiBBrHVP/s1600/logo4.jpg" height="640" width="638" /></a> </div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Each logo was really simple, using bold shapes and a bold type. Each logo was pretty similar with slight changes to the way the type is laid out.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">After a discussion with the other co-founder and co-president we made the decision to use the first logo.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidkL-UlNj4rxJcOQ72Ks0Vv4dvrUSwpeOXxkMZ-qbC0Ynw_SDRet3PK6uWSCXz4mudDup2WnEIF_P560A8y-cWlVz61_lWgBO2Ach2RjV4wTh8NZ7jVGSRKf5R_cRvO0_UjYG5LrWk6rVv/s1600/logo1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidkL-UlNj4rxJcOQ72Ks0Vv4dvrUSwpeOXxkMZ-qbC0Ynw_SDRet3PK6uWSCXz4mudDup2WnEIF_P560A8y-cWlVz61_lWgBO2Ach2RjV4wTh8NZ7jVGSRKf5R_cRvO0_UjYG5LrWk6rVv/s1600/logo1.jpg" height="640" width="638" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I was pleased with the decision we made as the logo still kept the mountain motif and the two colour text balanced the logo, whilst also bringing the original blue into the work.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">With this designed I was able to move onto the design for the society cards. The cards are the main way of identifying someone who has paid there membership fee and are part of the society. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I came up with several possible designs for the front of the card.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFGMnZrjtPZ8VJbngdyJMCtr-9wPC-S50_XVMCs5nQKyjh3HfzYmk804UBwE6U-pgZeoQEzmvn5VX5pBsmuZ_tE6_Ie1DdoXT-Ere9BSZQs0v09NRG-tL6ra1gI5Zwa0eJh2ssHZVIpop/s1600/Card+ideas-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFGMnZrjtPZ8VJbngdyJMCtr-9wPC-S50_XVMCs5nQKyjh3HfzYmk804UBwE6U-pgZeoQEzmvn5VX5pBsmuZ_tE6_Ie1DdoXT-Ere9BSZQs0v09NRG-tL6ra1gI5Zwa0eJh2ssHZVIpop/s1600/Card+ideas-01.jpg" height="209" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO_lFGm3u2UgKOqa8lAgJmEx9tTFnCj_2Ap6OPFIQFFqX4k5QQLi8AWby-jIQ_ovkqlp1gW2MejsbU257NMO0a7TGRFQjNGYa1oNbBMdny8NVy3FiW3qtvprqjcIzSIdqFZyHBxxkx2MYz/s1600/Card+ideas-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO_lFGm3u2UgKOqa8lAgJmEx9tTFnCj_2Ap6OPFIQFFqX4k5QQLi8AWby-jIQ_ovkqlp1gW2MejsbU257NMO0a7TGRFQjNGYa1oNbBMdny8NVy3FiW3qtvprqjcIzSIdqFZyHBxxkx2MYz/s1600/Card+ideas-02.jpg" height="209" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUlgXdFNUpv5JG2kQIbu_c-X_0GpEE_HNSKO1041R6b8ERTN_LO2ThWUK8NtKbpqhDAcOGQr4zpD12yNsYXEd9IVbQuI9E0orNQrkTlpnyXoGDMqDk2h9_l6vZh2V5Gcn8gAeZ-GM5pdOQ/s1600/Card+ideas-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUlgXdFNUpv5JG2kQIbu_c-X_0GpEE_HNSKO1041R6b8ERTN_LO2ThWUK8NtKbpqhDAcOGQr4zpD12yNsYXEd9IVbQuI9E0orNQrkTlpnyXoGDMqDk2h9_l6vZh2V5Gcn8gAeZ-GM5pdOQ/s1600/Card+ideas-03.jpg" height="209" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqR6euRoEpDfljkjObv3DJniR9tGyxzFfE7nonBFR6yctYFlDJWfrXAy-Qb-y5FHtAMuP7vRb76raV1MYaKAG-DIFzt8V2DTnH2KJEZQAXrwOabMGh-y5mRjr2ubhUaiR6JECfzFdT5NR0/s1600/Card+ideas-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqR6euRoEpDfljkjObv3DJniR9tGyxzFfE7nonBFR6yctYFlDJWfrXAy-Qb-y5FHtAMuP7vRb76raV1MYaKAG-DIFzt8V2DTnH2KJEZQAXrwOabMGh-y5mRjr2ubhUaiR6JECfzFdT5NR0/s1600/Card+ideas-04.jpg" height="209" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaLLR-jzmmGHPB4yPAsC_FBYVV2hnIOUJ4QaNKHweWQuzOsHkKkCznq8VcLABBCMDZ_lRb7NKBxOupywjrCGeUmnKF8JuRZ6fUTEcuXPxhS3Ntb6hpjgU1ELVSU_Yh47CRIwOh0pc-dFQ7/s1600/Card+ideas-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaLLR-jzmmGHPB4yPAsC_FBYVV2hnIOUJ4QaNKHweWQuzOsHkKkCznq8VcLABBCMDZ_lRb7NKBxOupywjrCGeUmnKF8JuRZ6fUTEcuXPxhS3Ntb6hpjgU1ELVSU_Yh47CRIwOh0pc-dFQ7/s1600/Card+ideas-06.jpg" height="209" width="320" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I wanted to keep the card simple like the previous designs that I have produced. I used the logo as well as the motifs in various different forms. After a discussion with Max, neither of us were very happy with any of the designs. We both liked the white mountains, however, were unsure on the colours and the use of the type. At this point we discussed with the Student's Union what had to be on the card. We were told that we should include a space for a name, course, level and society number.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This changed how I approached the design. I took inspiration from my original poster and adapted it to fit on the card.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYMWf6E09fhkKQ0fVQby2YW5_VSw-Uh4gS9ouGpJKTFxHFjqcsZKX4FZUGa4om9Qvex_IJIoLZ66oV24q_qoVEFr5c3s9OF66SIk8o31pt_oXqLwhiEkjGafAsHVEsMyS2xP4RXZHAtw3c/s1600/Card+ideas-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYMWf6E09fhkKQ0fVQby2YW5_VSw-Uh4gS9ouGpJKTFxHFjqcsZKX4FZUGa4om9Qvex_IJIoLZ66oV24q_qoVEFr5c3s9OF66SIk8o31pt_oXqLwhiEkjGafAsHVEsMyS2xP4RXZHAtw3c/s1600/Card+ideas-05.jpg" height="418" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The card also needed to include 'Leeds College of Art' and the year it was valid for. The areas that were to be written on had to be shown so that the printing company could apply a specific material that meant the ink would last and not smudge. I was on the whole happy with this design, although I thought there was quite a lot going on and maybe the snowflake was too much. After a discussion with Max we decided to leave it as it was. The design is clearly identifiable as the LCA Snow Society, even without reading it. This was important as it meant we could easily recognise it.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The back of the card did not have to hold any information. The back was therefore used to display the several logos. These logos were; the LCA Snow Society logo, the LCA Student's Union logo and the Snowzone logo. Snowzone is the indoor slope that we arrange regular trips to, in Castleford.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4rihfdMy3FDiCg6T7ldT9fBHr5mu4gLQq1JSZIK65IKyY7LtyePqPMXcqvL5bKXvYRxij014a_05Aa8SiV6_7A2hdnOsqr5lDxLHh-hO5QzPQU8is4zCiW3UzcVzWivEZV3h5vxgfiPG3/s1600/Snow+Society+cards+back-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4rihfdMy3FDiCg6T7ldT9fBHr5mu4gLQq1JSZIK65IKyY7LtyePqPMXcqvL5bKXvYRxij014a_05Aa8SiV6_7A2hdnOsqr5lDxLHh-hO5QzPQU8is4zCiW3UzcVzWivEZV3h5vxgfiPG3/s1600/Snow+Society+cards+back-01.jpg" height="416" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This is an ongoing project as I design a new poster/adapt an existing poster when we have a meeting or event. I will also have to design the card for next years society members. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Here are a selection of other posters that I have designed. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikjau5hTDipQeQ8bIGm2qg_7q0qmuvObChojfbihDgb2t7WDGGcIO9vi6xa9DfNc6tbzg0w0SuR7tJKwlpOEdUXUxa3UXuPUXMcwoAKXiYJDF3HQ8xE5C_2S2wZrS-31XMscx_5WqfNBrw/s1600/Posters-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikjau5hTDipQeQ8bIGm2qg_7q0qmuvObChojfbihDgb2t7WDGGcIO9vi6xa9DfNc6tbzg0w0SuR7tJKwlpOEdUXUxa3UXuPUXMcwoAKXiYJDF3HQ8xE5C_2S2wZrS-31XMscx_5WqfNBrw/s1600/Posters-01.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-jWu3D5sZrK6ux0mjax0mM-5B5cF3T_PU7IK3RfrAME8fVwLqQ2OgfwKsrup9TgQ51Mx3AR7mY5KmRWebRkYueEkJqimaowajNcQ_6wb31p55hyphenhypheng7imzyIxoKpgwzE3pLzrHNdZ_h-xkc/s1600/Posters-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-jWu3D5sZrK6ux0mjax0mM-5B5cF3T_PU7IK3RfrAME8fVwLqQ2OgfwKsrup9TgQ51Mx3AR7mY5KmRWebRkYueEkJqimaowajNcQ_6wb31p55hyphenhypheng7imzyIxoKpgwzE3pLzrHNdZ_h-xkc/s1600/Posters-02.jpg" height="640" width="454" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhznopggFKkJgHJIzSadc73KMEwU8mPNhBBdKoeiSbpmIgtPJnzXf1lqO4DjxvqvnRuOu_3okN7e9aTp_2LswOKxvrxyOwPkK28q2NzwIGeBZZiLidcz-MMR0DRQO7TAmyoMpppYXDu-5au/s1600/Posters-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhznopggFKkJgHJIzSadc73KMEwU8mPNhBBdKoeiSbpmIgtPJnzXf1lqO4DjxvqvnRuOu_3okN7e9aTp_2LswOKxvrxyOwPkK28q2NzwIGeBZZiLidcz-MMR0DRQO7TAmyoMpppYXDu-5au/s1600/Posters-03.jpg" height="640" width="454" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Again the designs were very simple, using the same motifs and layouts throughout.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As well as the promotional work the logo has also been printed onto T-shirts and embroidered onto a beanie. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwx02aFxos3u7VFU8DqUs3GFqCFC9lanqgoQ-ARK7iV1N-tJip45ycRdH9gUvs43j1goCSD9xBUTTg0IvtMqztj-5p6e92jhZEY9_nLWefjny3UMQlka52KRF37XrKMfSderfNSRR8O85F/s1600/IMG_4854.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwx02aFxos3u7VFU8DqUs3GFqCFC9lanqgoQ-ARK7iV1N-tJip45ycRdH9gUvs43j1goCSD9xBUTTg0IvtMqztj-5p6e92jhZEY9_nLWefjny3UMQlka52KRF37XrKMfSderfNSRR8O85F/s1600/IMG_4854.jpg" height="640" width="480" /> </a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The strengths of this project have been the opportunity to produce a wide range of different design outcomes, have my work used and seen regularly and the possibility of taking it into other different outcomes. This project has enabled me to have my work printed on T-shirts, embroidered on beanies and printed on membership cards, all of which I would not have done without this brief. The posters are placed around college and anyone who joins the society receives a membership card and either a beanie or a T-shirt.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The future for this project involves the continuous designing of posters and membership cards, I am also planning on designing an information pack for anyone who is interested in joining. New promotional material will be needed in different formats, such as banners and leaflets, will be needed for the Freshers Fair 2014/15. The design of letterheads, envelopes and other merchandise will be required if we go on a trip abroad next year; something I will also be designing. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As well as designing anything for the society whilst I am at the university, I also aim to produce a set of brand guidelines so that the next president of the society or the Student's Union can produce work that will be recognisable as belonging to the LCA Snow Society.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-4056310876020010542014-04-21T07:34:00.002-07:002014-04-21T07:34:19.349-07:00OUGD503 - D&AD New Blood Awards - National Trust<style>
<!--
/* Font Definitions */
@font-face
{font-family:"MS 明朝";
panose-1:0 0 0 0 0 0 0 0 0 0;
mso-font-charset:128;
mso-generic-font-family:roman;
mso-font-format:other;
mso-font-pitch:fixed;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:"MS 明朝";
panose-1:0 0 0 0 0 0 0 0 0 0;
mso-font-charset:128;
mso-generic-font-family:roman;
mso-font-format:other;
mso-font-pitch:fixed;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
@page WordSection1
{size:595.0pt 842.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:35.4pt;
mso-footer-margin:35.4pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
-->
</style>
<br />
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Once
the brief had been deciphered and re-written it allowed me to move on with the
designing. As it had asked to reconnect the younger generations with their
historical and natural surroundings, I wanted to redesign the logo to give it a
more modern twist.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">First
I decided what was wrong with the existing logo and what could make it more
appealing to the younger generations. The main issue I found with the logo was
that the serif font was very dated and formal, meaning it was not as
accessible.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">I
produced a variety of initial ideas, possible wording and different layouts so
that it gave me a variety to chose from.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">The
logo I chose to take forward was almost entirely typograpgic.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">For
my chosen logo I completely changed the font from a very fine, elegant serif
the much more modern bold Helvetica. Helvetica was chosen as it will connect
more with the younger generations and it is a very functional font.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">The
logo is a very important element to the National Trust and therefore I wanted
to keep some of the current logo in my contemporary redesign.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">To
do this, I kept the famous and iconic oak leaf. </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">I
experimented digitally, placing the oak leaf in various different positions,
however the design that was most effective was the design where the oak leaf
replaces the diacritic dot on the ‘i’ in National Trust. </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA0mqHvkoRcpgFjPAwdtr0IBRpLL0sS5ApkO4yK7klNVE2Vm9X66zpcjY-Ku6d1YefGc3mIEUs7uUxUnIiQlL8nF8obDtbrA4B_sXzrt8nblBsnc2wNKNpD-1VVPf7JTmVlQPUSkuJ52mx/s1600/logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA0mqHvkoRcpgFjPAwdtr0IBRpLL0sS5ApkO4yK7klNVE2Vm9X66zpcjY-Ku6d1YefGc3mIEUs7uUxUnIiQlL8nF8obDtbrA4B_sXzrt8nblBsnc2wNKNpD-1VVPf7JTmVlQPUSkuJ52mx/s1600/logos.jpg" height="202" width="640" /></a></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;"> </span>
</span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Like
they have already dropped the ‘the’ to make it less formal I have removed the
capital letters, again reducing the formality.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">With
a much more modern logo I proceeded to design a variety of posters for an
advertising campaign. I used the same font – Helvetica Bold – to produce the
posters. I chose to create only typographic based posters as they stand out and
are unlike existing NT publicity, which is highly photographic. I wanted to
intrigue people to go and find these beautiful landscapes and grand historical
monuments, rather than show them a picture for it just to be forgotten. My
poster content is split into several themes. I chose to split it into themes as
I had lots of ideas and was not sure which were the best. </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Some
of the themes have more poster designs as they were more developed than the
others. The categories/themes were; general phrases, famous quotes, technology
related, literary referenced and directional.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">General
Phrases:</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbZR4BggL_NZhjcPsfBCO99h2cYoa_2ubBH0dCzmn0kK7w1b6nMG8XbBevgW0pKcp5TF97qGVOlJmRltT9bqdjV1Cr9oAZSUIYqY-gNd0eJfPFG5r7MmkGc4Sks90vEKc9JiXtrEOxUBbu/s1600/phraseposters-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbZR4BggL_NZhjcPsfBCO99h2cYoa_2ubBH0dCzmn0kK7w1b6nMG8XbBevgW0pKcp5TF97qGVOlJmRltT9bqdjV1Cr9oAZSUIYqY-gNd0eJfPFG5r7MmkGc4Sks90vEKc9JiXtrEOxUBbu/s1600/phraseposters-04.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRqAfh3kd5SiH9A3YJX1mctaIJ2vkaEwtxAgENCStHsd4y3THDU3f_mCBAT_kTreNDwRq8sK1VrQxEJpAS_7RDJlY6jeFbXkoKE6-MjJqm6tPbI3XIO5dsGud9BDUYFnDIzBt8R5mVI3pP/s1600/phraseposters-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRqAfh3kd5SiH9A3YJX1mctaIJ2vkaEwtxAgENCStHsd4y3THDU3f_mCBAT_kTreNDwRq8sK1VrQxEJpAS_7RDJlY6jeFbXkoKE6-MjJqm6tPbI3XIO5dsGud9BDUYFnDIzBt8R5mVI3pP/s1600/phraseposters-01.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl3V8w7l3g0S71u8XmFnxNoTjxJarG5_cyYjgtf4BoNEKD53nqL-dDrmH3F0-5fa9LWGVEPczV4bAm8SX0BAQacmRy9sRGA3cjUaW57FnDI57rHRkPfFQT2IXIZzlOKiY6fMRnr9tgjfOt/s1600/phraseposters-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl3V8w7l3g0S71u8XmFnxNoTjxJarG5_cyYjgtf4BoNEKD53nqL-dDrmH3F0-5fa9LWGVEPczV4bAm8SX0BAQacmRy9sRGA3cjUaW57FnDI57rHRkPfFQT2IXIZzlOKiY6fMRnr9tgjfOt/s1600/phraseposters-02.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJSbiQyPbSrFsp8_f2B1WKxeh0XxMH-abCK-GeR4WAehjGZpD4ieRHybbZLi9UxxkidfRPKAs9mpWX3Olp3DSYmImrSeUrWT6YlTk2QeqETlyiG06zd5bnHzYW54rVQhkWBKEU3IwtO7Bx/s1600/phraseposters-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJSbiQyPbSrFsp8_f2B1WKxeh0XxMH-abCK-GeR4WAehjGZpD4ieRHybbZLi9UxxkidfRPKAs9mpWX3Olp3DSYmImrSeUrWT6YlTk2QeqETlyiG06zd5bnHzYW54rVQhkWBKEU3IwtO7Bx/s1600/phraseposters-03.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3JmrsEa7oI7Tw29ReqT5HpBFLoM3TwiaO4tvJnHs8oXmayKVqcwhAKHQ-xOOMsqP0xtYpyuoh0FFWGORYbXKK7sBplcFwZ9T23pB-N4F9PJPq9zL3S_lMVg4X1ZqRIclbHYEysjAu1NNW/s1600/phraseposters-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3JmrsEa7oI7Tw29ReqT5HpBFLoM3TwiaO4tvJnHs8oXmayKVqcwhAKHQ-xOOMsqP0xtYpyuoh0FFWGORYbXKK7sBplcFwZ9T23pB-N4F9PJPq9zL3S_lMVg4X1ZqRIclbHYEysjAu1NNW/s1600/phraseposters-05.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOT0dPYqwaOA_0gOtTi8ZsoQXGNLUcMlddti6snAoDTUwY2uYA7G7PnOiTAWM33B7PBRbkTSwuAQqzSi_3HMvYEuOHZevaUVC_Uv403n2cyh3y1DksM0Dv2MZNDjTLCuARoUmZyS3ZRds5/s1600/phraseposters-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOT0dPYqwaOA_0gOtTi8ZsoQXGNLUcMlddti6snAoDTUwY2uYA7G7PnOiTAWM33B7PBRbkTSwuAQqzSi_3HMvYEuOHZevaUVC_Uv403n2cyh3y1DksM0Dv2MZNDjTLCuARoUmZyS3ZRds5/s1600/phraseposters-06.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaNnnRMSWcGF6I4cTqcHuulbDzUAwxr8VPQYYhek8jjlVCtSXvlpTCI2uisyJ4Iqh63uJreQRKCR_2szTrZ_mv1k2FF1NOTpC9mdlLwHepccax14ilRIGrkF8-qdU4UVI4KCyKBuoso60T/s1600/phraseposters-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaNnnRMSWcGF6I4cTqcHuulbDzUAwxr8VPQYYhek8jjlVCtSXvlpTCI2uisyJ4Iqh63uJreQRKCR_2szTrZ_mv1k2FF1NOTpC9mdlLwHepccax14ilRIGrkF8-qdU4UVI4KCyKBuoso60T/s1600/phraseposters-07.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG-G6flyDHpCIDqgY3CG1OXd4C61wPLrVSuqEXNtnktatBCY455zgBa92nG-OHck8XdFuIsft7PxKkNtVZHMB55qOKyrHFGLfnaFRxQjspF1nqfNXsWQpL239-6XmSnorHOj5lINlGDp8s/s1600/phraseposters-08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG-G6flyDHpCIDqgY3CG1OXd4C61wPLrVSuqEXNtnktatBCY455zgBa92nG-OHck8XdFuIsft7PxKkNtVZHMB55qOKyrHFGLfnaFRxQjspF1nqfNXsWQpL239-6XmSnorHOj5lINlGDp8s/s1600/phraseposters-08.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUlX_UcUeIOZd86UnW6_mSnP-K_Yt6ljKjtVYTcpWO8Ia_1S4w5InpPmu7cd2JHyyzebMdTVnwICTzdNNXaWl2cAOTVbEL3adCJhrMrQ6fNRYvV9BEaxlTeUHIftojQOVqeAhdaoIS45z/s1600/phraseposters-09.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjUlX_UcUeIOZd86UnW6_mSnP-K_Yt6ljKjtVYTcpWO8Ia_1S4w5InpPmu7cd2JHyyzebMdTVnwICTzdNNXaWl2cAOTVbEL3adCJhrMrQ6fNRYvV9BEaxlTeUHIftojQOVqeAhdaoIS45z/s1600/phraseposters-09.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiok72Eepw2Y0LWkuI4qa4cbV_uiN0GllD1kGBDfeFhp4lrFo5oREIDdzojF9UusQNk2vU6jxuvsmzsQUdcAzkmTf5mPc9Xe8AZXzxZhTwAuFT0xliYW8QMzQ3LP2IqFLLvIFBHFp1pYfCw/s1600/phraseposters-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiok72Eepw2Y0LWkuI4qa4cbV_uiN0GllD1kGBDfeFhp4lrFo5oREIDdzojF9UusQNk2vU6jxuvsmzsQUdcAzkmTf5mPc9Xe8AZXzxZhTwAuFT0xliYW8QMzQ3LP2IqFLLvIFBHFp1pYfCw/s1600/phraseposters-10.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHY5wy9ITuhfI7YQ7qSQO8rJz_I-KBQESd76cwvG6XXJ5uo3joyPVJ5pWTe6WNrqlI16hwhUbJs92viOF5GikOlYTtC_TIk2oisK7ylyXGBioUBxggRwmiO_nVCFLJlSxbEPNlL5kkDEQO/s1600/phraseposters-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHY5wy9ITuhfI7YQ7qSQO8rJz_I-KBQESd76cwvG6XXJ5uo3joyPVJ5pWTe6WNrqlI16hwhUbJs92viOF5GikOlYTtC_TIk2oisK7ylyXGBioUBxggRwmiO_nVCFLJlSxbEPNlL5kkDEQO/s1600/phraseposters-11.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGTkHFYCPBvsKFJM0UAU259_gv2HcMVpuIsIwEAwnMcpesZBIa1SvCOybGQmrdZvA9pM60rcIpMDGMdctLD67OdrEl4Y-5LZH92u9_ZtiAUSrdjM_SdUFKPxcQuVDotzqxw6bi8wpEJ-qg/s1600/phraseposters-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGTkHFYCPBvsKFJM0UAU259_gv2HcMVpuIsIwEAwnMcpesZBIa1SvCOybGQmrdZvA9pM60rcIpMDGMdctLD67OdrEl4Y-5LZH92u9_ZtiAUSrdjM_SdUFKPxcQuVDotzqxw6bi8wpEJ-qg/s1600/phraseposters-12.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidmyckQovrTvTmcO4RccFkH3D6ZmxFXDw0OiPqbuOaewHwnvMF2cejwO5RiV6oJyhoV9gT2RP5MdeuSdCy0SUh_crehUumZ__5RdFdWpE3Dxz9iZ6EVwyuIw1OEwojRML6Xtva1LO9Zebz/s1600/phraseposters-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidmyckQovrTvTmcO4RccFkH3D6ZmxFXDw0OiPqbuOaewHwnvMF2cejwO5RiV6oJyhoV9gT2RP5MdeuSdCy0SUh_crehUumZ__5RdFdWpE3Dxz9iZ6EVwyuIw1OEwojRML6Xtva1LO9Zebz/s1600/phraseposters-13.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT8mP9tjMWk3UUiYTLloET2lZypjxRFtdkVejczcu9d58ngVwje3hAD7qV-PzmmrCZ7Ir1DEzfiQW0VOtRejW4f36LY1jweNd7utuzUDxZLatViuswyKGKLkueXZm7_Swr-oYtQOTOHHi6/s1600/phraseposters-14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT8mP9tjMWk3UUiYTLloET2lZypjxRFtdkVejczcu9d58ngVwje3hAD7qV-PzmmrCZ7Ir1DEzfiQW0VOtRejW4f36LY1jweNd7utuzUDxZLatViuswyKGKLkueXZm7_Swr-oYtQOTOHHi6/s1600/phraseposters-14.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMCt9X3Auv5msTr14GuHAKjBEUzn-fL0948ARHyBThjCm6r-XkbPznmlaYwrNj2wqiHdzEedMIF3Oz1jASrCvTYgHSjshauVvWXOgx8BR3YlcCjyawW_h5_YnKkhkLzqS0AHKj8tP2rW53/s1600/phraseposters-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMCt9X3Auv5msTr14GuHAKjBEUzn-fL0948ARHyBThjCm6r-XkbPznmlaYwrNj2wqiHdzEedMIF3Oz1jASrCvTYgHSjshauVvWXOgx8BR3YlcCjyawW_h5_YnKkhkLzqS0AHKj8tP2rW53/s1600/phraseposters-15.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0NmgRLvMNC9ljTBdWzgcsPDqVMU-zrMBpqIHQ75hsdLdQTWZUrk-YJtUI7E6UFTogOALo2vMzwBILZpibS4l9rUV0a-irz1Tebbn8z86SdhwmEEH2HX4sH_Ci1BzSex6SWQE0Wc6hKuyW/s1600/phraseposters-16.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0NmgRLvMNC9ljTBdWzgcsPDqVMU-zrMBpqIHQ75hsdLdQTWZUrk-YJtUI7E6UFTogOALo2vMzwBILZpibS4l9rUV0a-irz1Tebbn8z86SdhwmEEH2HX4sH_Ci1BzSex6SWQE0Wc6hKuyW/s1600/phraseposters-16.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkbonpBI_eRos06SFsBouiVoSPlhNCEz5hdsojF3GGa-4AbOi-1j2tad4UQIbA6mG4-hwhs62Az2BJYH9j7U4fKb4zGcifIhTcaPYQnsSufIbnQE6maEhhpgy4fooRWXC8hQW4Y8NORUfE/s1600/phraseposters-17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkbonpBI_eRos06SFsBouiVoSPlhNCEz5hdsojF3GGa-4AbOi-1j2tad4UQIbA6mG4-hwhs62Az2BJYH9j7U4fKb4zGcifIhTcaPYQnsSufIbnQE6maEhhpgy4fooRWXC8hQW4Y8NORUfE/s1600/phraseposters-17.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC9zUD-Uo0mHNRFIVvEmyxGO7aWJUw3nVZfK1PMPft0kD55eysZmVbo8z_O5BRZL4DVO0BB3yonlE-pak2r0Dh3Itx7CxizTABClcEwcPnm4zEwn9N6jAHS00bFNhYbffQVoPYTyweBDbj/s1600/phraseposters-18.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC9zUD-Uo0mHNRFIVvEmyxGO7aWJUw3nVZfK1PMPft0kD55eysZmVbo8z_O5BRZL4DVO0BB3yonlE-pak2r0Dh3Itx7CxizTABClcEwcPnm4zEwn9N6jAHS00bFNhYbffQVoPYTyweBDbj/s1600/phraseposters-18.jpg" height="400" width="282" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">The general phrases were ones that would ideally persuade anyone who saw them and connected with them to go and visit National Trust locations. The tone of voice was not forceful but more suggestive, enticing and intriguing. The tone of voice also had to be entirely positive about the National Trust and show how it would improve the persons life by visiting. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;"> </span>
</span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Famous
Quotes;</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxGEsMy6Tv6fWqDDzmcgMaFDGRiiZ_zIMbj8U0f_9-HRk9t2yenaDNonF3-lYSQGaz9x2Ns40jrac36DHH2Yr3jjmeJQ89Kfl8HGaX6QUXHJdKqNktUYH-BWkvP5kXQcXsxS0HDkRMIdn6/s1600/quoteposters-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxGEsMy6Tv6fWqDDzmcgMaFDGRiiZ_zIMbj8U0f_9-HRk9t2yenaDNonF3-lYSQGaz9x2Ns40jrac36DHH2Yr3jjmeJQ89Kfl8HGaX6QUXHJdKqNktUYH-BWkvP5kXQcXsxS0HDkRMIdn6/s1600/quoteposters-01.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQWFohhWWZQtSKlY8y2lSI3RNf2KpnZc8YbHNTRqO6coGHxZRaf6N-lA2rMAdbKIq4MyJWRer3JMylSQNe4Jn9a9d-EeiZqauu-g_WyNpvUqQO76iodWoOMLwoFqk8Kv8qTHcbcFuXZzj9/s1600/quoteposters-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQWFohhWWZQtSKlY8y2lSI3RNf2KpnZc8YbHNTRqO6coGHxZRaf6N-lA2rMAdbKIq4MyJWRer3JMylSQNe4Jn9a9d-EeiZqauu-g_WyNpvUqQO76iodWoOMLwoFqk8Kv8qTHcbcFuXZzj9/s1600/quoteposters-02.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFDbSNQCUKfnmgtVd5wuZX1HWNeFJh_D2uNdunoeEjNbWOqUu5OI3fflr-Rt_BQ0F7J3ZW2h68nSoOUalfTVJcssfs7cuWs6QnaFEagX5EIEY9_epv9MJsz-70Wwur2c_IKvXbXGdOr9nN/s1600/quoteposters-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFDbSNQCUKfnmgtVd5wuZX1HWNeFJh_D2uNdunoeEjNbWOqUu5OI3fflr-Rt_BQ0F7J3ZW2h68nSoOUalfTVJcssfs7cuWs6QnaFEagX5EIEY9_epv9MJsz-70Wwur2c_IKvXbXGdOr9nN/s1600/quoteposters-03.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1ZF-tqiym7wan8bEd3ZmauSQYiGPLDRwqT7m9f_t36Qk_61pracPaLyiNPd8GURNrej6HhHgN1YcbIq__GKMDZUqUcRxMQg0Dc2FG6rXb9iNh6WKYm0qsgsCGGIbeLm6-RixFrLyDQZvx/s1600/quoteposters-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1ZF-tqiym7wan8bEd3ZmauSQYiGPLDRwqT7m9f_t36Qk_61pracPaLyiNPd8GURNrej6HhHgN1YcbIq__GKMDZUqUcRxMQg0Dc2FG6rXb9iNh6WKYm0qsgsCGGIbeLm6-RixFrLyDQZvx/s1600/quoteposters-04.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWrJnkgxxSR7ToJH_l76pJDVtEN5T5sn_-ZxC9YpBPj6J-n6VFYrJgGXVqRZJ1r_zVkLXC96_A2jXjd-VBfiEJfW8O-MOHZLS8xDt8fkJwKFxZMc4goPhN9z9usaY9R6BORnkylH2VOy0A/s1600/quoteposters-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWrJnkgxxSR7ToJH_l76pJDVtEN5T5sn_-ZxC9YpBPj6J-n6VFYrJgGXVqRZJ1r_zVkLXC96_A2jXjd-VBfiEJfW8O-MOHZLS8xDt8fkJwKFxZMc4goPhN9z9usaY9R6BORnkylH2VOy0A/s1600/quoteposters-05.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGW4FV5E8uOBZw4dyR0QcBpTJqdIDhdbyTRrFDJFVX-uKRi-TYZCQJpYSMRRuTDpoR-30CMp_zdyXd-9MtgoT6XumQ0n7nmmuXkD-3eiXtrf6cTiKKzuH0VwvSpssBUeCanyDuwPo2vdao/s1600/quoteposters-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGW4FV5E8uOBZw4dyR0QcBpTJqdIDhdbyTRrFDJFVX-uKRi-TYZCQJpYSMRRuTDpoR-30CMp_zdyXd-9MtgoT6XumQ0n7nmmuXkD-3eiXtrf6cTiKKzuH0VwvSpssBUeCanyDuwPo2vdao/s1600/quoteposters-06.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRxeMriUe6OtlCBmCUHnu36dyXAxDrvDB1CqHqn_TUiYFrvX3QUw963SaY38gu4IAu8tpjl5Corwlcj7ak9LnowwxGzy9OGF5oWCIFocr4KrahNkFni-IxdVx3NGiIFqfZkiKdIvDebKbz/s1600/quoteposters-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRxeMriUe6OtlCBmCUHnu36dyXAxDrvDB1CqHqn_TUiYFrvX3QUw963SaY38gu4IAu8tpjl5Corwlcj7ak9LnowwxGzy9OGF5oWCIFocr4KrahNkFni-IxdVx3NGiIFqfZkiKdIvDebKbz/s1600/quoteposters-07.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmhF2ZgKs7bBzDhU3ysQUxM7rMsySN3Ziv-L-FOOmsigaD_T0fhiSMYHkvYFk89Njzqjn2lrWlD5RT1YGKupgt9NGRnzcY6Ibc-NqUMujoPjGstgbwI8RdRuIPQ1QgUdfuyBO5DUVe3hCt/s1600/quoteposters-08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmhF2ZgKs7bBzDhU3ysQUxM7rMsySN3Ziv-L-FOOmsigaD_T0fhiSMYHkvYFk89Njzqjn2lrWlD5RT1YGKupgt9NGRnzcY6Ibc-NqUMujoPjGstgbwI8RdRuIPQ1QgUdfuyBO5DUVe3hCt/s1600/quoteposters-08.jpg" height="400" width="282" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The famous quotes, although quite cliched, were used to add a grandeur and a history to the campaign. I chose quotes to do with the natural and the historical as these were the most appropriate to the National Trust. With some of the quotes it was also possible to pick out certain elements that were completely relevant to the natural and historical. I picked these out by changing the opacity of the other words to 50%, so that the important information stood out however the whole quote was still visible. </span><br />
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Technological:</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpt88BrDOsCKr86aKg-RnnKMSKQAOyofRVmriaE5cmYVsOabY34-stRM6hPryyhJ_rohaZAmXBPaQUuhzAwxdvXuVrW_Aaan5lH3b2ugpvaINnZdxHpfYsi5lmt6rRar-dBiuHDUQmGeY5/s1600/tech-directions-literaryposters-09.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpt88BrDOsCKr86aKg-RnnKMSKQAOyofRVmriaE5cmYVsOabY34-stRM6hPryyhJ_rohaZAmXBPaQUuhzAwxdvXuVrW_Aaan5lH3b2ugpvaINnZdxHpfYsi5lmt6rRar-dBiuHDUQmGeY5/s1600/tech-directions-literaryposters-09.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJdD9L2yLp3eISaBTm0pJ2qjLt0-RgpBhRebAteBsqmBbidYFAkSgQSagTz6TZvL38J4gQ2lf3eVsb01DOVuZwFdY_I1SaMZlO94qizdlIvLKXZyLCxjhFA8_wGj9I7KFCbMuA3qwX19iG/s1600/tech-directions-literaryposters-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJdD9L2yLp3eISaBTm0pJ2qjLt0-RgpBhRebAteBsqmBbidYFAkSgQSagTz6TZvL38J4gQ2lf3eVsb01DOVuZwFdY_I1SaMZlO94qizdlIvLKXZyLCxjhFA8_wGj9I7KFCbMuA3qwX19iG/s1600/tech-directions-literaryposters-05.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcNqVcy5G7I3urQC8eOUK3cuMEJVrjZACv7PHBQ1EmJ4FybVBku4Fo4KM8tdsXjxlCVgHrEhzRUSxmOz2AcNmHiUvr8_ozrIFKrsBIVTSmChNgpm9XecaIC2QbEZBP3IlObgkeZYFuClCc/s1600/tech-directions-literaryposters-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcNqVcy5G7I3urQC8eOUK3cuMEJVrjZACv7PHBQ1EmJ4FybVBku4Fo4KM8tdsXjxlCVgHrEhzRUSxmOz2AcNmHiUvr8_ozrIFKrsBIVTSmChNgpm9XecaIC2QbEZBP3IlObgkeZYFuClCc/s1600/tech-directions-literaryposters-06.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5DyPdvbseTV0dR9oE8tlrxaCFNHMJzxdmdTpzyBOTcfU8sC89xgFIFN2FLIbTqqM0o9F76-DpjE9WN3BtpN8JsW5nIoLcfgNnSo2DMsZ5BYEnI_uj0foe4WReWXElpJxldzQ6HhCRSUFJ/s1600/tech-directions-literaryposters-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5DyPdvbseTV0dR9oE8tlrxaCFNHMJzxdmdTpzyBOTcfU8sC89xgFIFN2FLIbTqqM0o9F76-DpjE9WN3BtpN8JsW5nIoLcfgNnSo2DMsZ5BYEnI_uj0foe4WReWXElpJxldzQ6HhCRSUFJ/s1600/tech-directions-literaryposters-07.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOLei9mbm5OmKWvQ3bhifp5hJRQzwYZrZKpoSr4dwKs53xRhmlhRgU_bDKL_w1R3uGzKy9jf7mFR8VYGlL_lJAhSO7f9TbWP76VvHUf_2RdmluiZimwUwnrQkTJ1zzlPETokbvzuwJBbiP/s1600/tech-directions-literaryposters-08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOLei9mbm5OmKWvQ3bhifp5hJRQzwYZrZKpoSr4dwKs53xRhmlhRgU_bDKL_w1R3uGzKy9jf7mFR8VYGlL_lJAhSO7f9TbWP76VvHUf_2RdmluiZimwUwnrQkTJ1zzlPETokbvzuwJBbiP/s1600/tech-directions-literaryposters-08.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9WpFXonSVQOuO24PYtUzyfy04XruwyGvVOijK-qoAaPah-DzvjBE21xY6fg_2sE29mgXg24KmZxc0MGrggn_qyv4BWyHHxCMLKz42-hr7bcLNnifwFBcJ-EjDUBAWU_V2PoQ0OuXKl_Wy/s1600/tech-directions-literaryposters-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9WpFXonSVQOuO24PYtUzyfy04XruwyGvVOijK-qoAaPah-DzvjBE21xY6fg_2sE29mgXg24KmZxc0MGrggn_qyv4BWyHHxCMLKz42-hr7bcLNnifwFBcJ-EjDUBAWU_V2PoQ0OuXKl_Wy/s1600/tech-directions-literaryposters-10.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuYhVub_n231AWnsYhVLutdGn2nhUqPQb8Eypv_jJ3BIFlwAFqTfPNIK1YhlFbxbNgPupDIW8Zl3B6cegJkE1oiBDImeTJTWj68vlFCEM8oJAJepFzGvTTo9uYKL-09r4sO4y2Vn69KmyE/s1600/tech-directions-literaryposters-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuYhVub_n231AWnsYhVLutdGn2nhUqPQb8Eypv_jJ3BIFlwAFqTfPNIK1YhlFbxbNgPupDIW8Zl3B6cegJkE1oiBDImeTJTWj68vlFCEM8oJAJepFzGvTTo9uYKL-09r4sO4y2Vn69KmyE/s1600/tech-directions-literaryposters-11.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihYesesPhLl7-q7X2A-LFf4OThYeCWl4-ot2zFbjtVMW2jhVApJxeadaoJC9Zx23L5w-6PR3WgFCMZTW12u_QMTGdfRyIlNkEW4nbKSFQdnuiGdhSThAG9_cZvfoxZ7Tj_RMPSeChEBxhj/s1600/tech-directions-literaryposters-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihYesesPhLl7-q7X2A-LFf4OThYeCWl4-ot2zFbjtVMW2jhVApJxeadaoJC9Zx23L5w-6PR3WgFCMZTW12u_QMTGdfRyIlNkEW4nbKSFQdnuiGdhSThAG9_cZvfoxZ7Tj_RMPSeChEBxhj/s1600/tech-directions-literaryposters-04.jpg" height="400" width="282" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The technological themed posters were produced as they are specifically appropriate to the target audience, as they are up to date and using technology. These highlight the fact that people spend so much time on the computer, on their iPhones or other digital media that they do not appreciate what is around them. The tone of voice for these posters was more playful and the opacity was again changed to highlight some of the more relevant information.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Literary
Referenced:</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikXgT_NCveGyIGvLlv5GO0LUKMhAe1MZqMhihYCPzk9LqOCkO7b-r5faPVHVj-ZwNrhrUqI3l3SJUJSzEqF5w-6WiF4O2DFAe6wXRxF0vVThQTiwwY6Rtp-KjsLbTIxTck0pJVJKtLfr9U/s1600/tech-directions-literaryposters-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikXgT_NCveGyIGvLlv5GO0LUKMhAe1MZqMhihYCPzk9LqOCkO7b-r5faPVHVj-ZwNrhrUqI3l3SJUJSzEqF5w-6WiF4O2DFAe6wXRxF0vVThQTiwwY6Rtp-KjsLbTIxTck0pJVJKtLfr9U/s1600/tech-directions-literaryposters-01.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPmM_IodV0zPs8e8ouNFLae7z2zxX0Ow6kXTEvl4YvYPxkCf5tc4XKSl4xbrk1o1kvLmzgmVKq7BmkQ11smh8_B106MpPCMhk86Iu5Iiy9TbVynHorEJu9yfcXoEf8rVix7YPxQcm6RgYO/s1600/tech-directions-literaryposters-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPmM_IodV0zPs8e8ouNFLae7z2zxX0Ow6kXTEvl4YvYPxkCf5tc4XKSl4xbrk1o1kvLmzgmVKq7BmkQ11smh8_B106MpPCMhk86Iu5Iiy9TbVynHorEJu9yfcXoEf8rVix7YPxQcm6RgYO/s1600/tech-directions-literaryposters-02.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk_wJ2D9zML0cK_BiHXKbk1BwxCgfkgG8b10VRc9IUGKOc-ziNRN3z0NCLE42qWVBlHryrLX5119Qr3q4nW8-cmVqu-SfvXgOmwjT_B0NVUZz6DHmuX0HVFGs9mOfYU1T2UVS7B5xet-hY/s1600/tech-directions-literaryposters-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk_wJ2D9zML0cK_BiHXKbk1BwxCgfkgG8b10VRc9IUGKOc-ziNRN3z0NCLE42qWVBlHryrLX5119Qr3q4nW8-cmVqu-SfvXgOmwjT_B0NVUZz6DHmuX0HVFGs9mOfYU1T2UVS7B5xet-hY/s1600/tech-directions-literaryposters-03.jpg" height="640" width="452" /></a></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The literary referenced posters were designed on a whim as the idea popper into my head whilst thinking of words to describe the natural and the historical. There are references to wonder and magnificence in nature, showed through references to two famous literary texts; Alice in Wonderland and The Lion, The Witch and The Wardrobe. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Directional:</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht1cOhvd4h2V8KXQtg0u8kOKPQodaRHMLL2E10MbX28fXxegaQxJlxEKbwpufvU3rrZphg0Dtl6Qvim3GqwFUOqqqF0ZolAxCsAVLzk2-57a8YET_IjvNjg5FZvKG3Z1M9FOU9pJDWBOk5/s1600/tech-directions-literaryposters-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht1cOhvd4h2V8KXQtg0u8kOKPQodaRHMLL2E10MbX28fXxegaQxJlxEKbwpufvU3rrZphg0Dtl6Qvim3GqwFUOqqqF0ZolAxCsAVLzk2-57a8YET_IjvNjg5FZvKG3Z1M9FOU9pJDWBOk5/s1600/tech-directions-literaryposters-15.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcGo3Qij3XvM_0QgNUnHy87koaQIw4Z-Kq59WU2KFA_-aRdO_pf6NNrZoCyRKTFbKcVAPis_m62uTzubdPHwonW5QfLKUL0CnPGAHXQSJAFvNKiRSkSiz9YuQPg7W8VIj_8KvItd2on7TX/s1600/tech-directions-literaryposters-14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcGo3Qij3XvM_0QgNUnHy87koaQIw4Z-Kq59WU2KFA_-aRdO_pf6NNrZoCyRKTFbKcVAPis_m62uTzubdPHwonW5QfLKUL0CnPGAHXQSJAFvNKiRSkSiz9YuQPg7W8VIj_8KvItd2on7TX/s1600/tech-directions-literaryposters-14.jpg" height="400" width="282" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdcwjLsXfhO2H-FTylm1Wl91DMFeJuGlcSlx7yPpeF60X8IrQYl3Hlfmz_zjvO6jnaRXxPRzRvzJNaSL6kN_KIlu7MPRgub5yt-ZhWFPFncHoZJ4l3gogXn8fbziEsusTFLr6hWc7yL41L/s1600/tech-directions-literaryposters-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdcwjLsXfhO2H-FTylm1Wl91DMFeJuGlcSlx7yPpeF60X8IrQYl3Hlfmz_zjvO6jnaRXxPRzRvzJNaSL6kN_KIlu7MPRgub5yt-ZhWFPFncHoZJ4l3gogXn8fbziEsusTFLr6hWc7yL41L/s1600/tech-directions-literaryposters-13.jpg" height="400" width="282" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYgnp2M2ump3gjygYJTEhX9KqdLrk_iEyi271bCgRqZIBqAO63yeM2igcP6VuPYrr0n6r3h3oF5Ijjli67uZ8bAQb_2ZdPaDMSzd8IOQhvIH0zkopDGGwJykwCtrbV3YMknMjoTrc7WOi7/s1600/tech-directions-literaryposters-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYgnp2M2ump3gjygYJTEhX9KqdLrk_iEyi271bCgRqZIBqAO63yeM2igcP6VuPYrr0n6r3h3oF5Ijjli67uZ8bAQb_2ZdPaDMSzd8IOQhvIH0zkopDGGwJykwCtrbV3YMknMjoTrc7WOi7/s1600/tech-directions-literaryposters-12.jpg" height="400" width="282" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The directional posters were designed to add a direct dynamic to the campaign. They are positioned in locations that are not too far from the destination to highlight how close to a National Trust sight they are. The also have information on them that would enable to you get there. Again a change of opacity was used to highlight the most important and relevant information.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Each
poster also contains the logo with ‘your’ above it, in an attempt to make the
view feel like they are a part of it. Each poster also includes the website and
twitter information so people know where to go if they want more information. I
also have included a hashtag to tie all of my elements together.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">I
was not sure on what the best wording for the hashtag. I had two possible
options, #outofthecity or #getoutofthecity.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">A
hashtag was added as it is an appropriate way of engaging the younger
generations as almost everyone is on some form of social media, be it Facebook,
Twitter, Instagram, etc.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">The
hashtag and social media element also works as publicity as the more people
tweet and post it the more people will see it and want to be a part of it.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">As
well as the advertising campaign I wanted to do something that was more
interactive and was something that would be really memorable and identifiable
to whoever saw it. </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">I
had originally wanted to bring the natural and historical surrounding into the
city and its spaces. My first thought – after having done some research – was to
replicate the countryside or National Trust location in some form or another
like Lloyd’s Bank did with their tea garden.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">Things
like these really stand out in cities and really get people involved.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 13.0pt;">At
this point we had our first crit and I presented my ideas on 3 design boards.</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy-3rxqL5WdXKzYx2ZWxn485klScKRa7pBU7HaitYs7-UQ7bgUZRKnwmeVBMnsoutch7sCwlly3I3pcRdWBw8sSyoTLlspL36WIwwQoBoZ5YWn03KnPbhpc3n18-uiY2HvNSgLb0A_ubz6/s1600/designboards1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy-3rxqL5WdXKzYx2ZWxn485klScKRa7pBU7HaitYs7-UQ7bgUZRKnwmeVBMnsoutch7sCwlly3I3pcRdWBw8sSyoTLlspL36WIwwQoBoZ5YWn03KnPbhpc3n18-uiY2HvNSgLb0A_ubz6/s1600/designboards1.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGLieegnR-sE91RSV0G5KzbjmcQRMbJ2j_cesMUHVDCtQbnvog71ga1p_JO-ZKfIwlgClYxRLyzPI22UEVzedaCl4MlbgHG_-6fPbzoqb5mcUCgvHpR7GW3_H02yP0Yvoeom8KSJ3ERsBP/s1600/designboards12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGLieegnR-sE91RSV0G5KzbjmcQRMbJ2j_cesMUHVDCtQbnvog71ga1p_JO-ZKfIwlgClYxRLyzPI22UEVzedaCl4MlbgHG_-6fPbzoqb5mcUCgvHpR7GW3_H02yP0Yvoeom8KSJ3ERsBP/s1600/designboards12.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcAdqs9uJCUMJpazyCExhA8wTwrl4K9iu53s3uxtGwai_ODgx9_CoEdfDBRbZUTPCFJjhkiuYDV6EXOW7yb1CuiZneT_GC1a5X_wPISJ7rjvU9tBpiPpWV8UlxQpl8TrXeI3Gee-KZPO1s/s1600/designboards13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcAdqs9uJCUMJpazyCExhA8wTwrl4K9iu53s3uxtGwai_ODgx9_CoEdfDBRbZUTPCFJjhkiuYDV6EXOW7yb1CuiZneT_GC1a5X_wPISJ7rjvU9tBpiPpWV8UlxQpl8TrXeI3Gee-KZPO1s/s1600/designboards13.jpg" height="452" width="640" /></a></span></div>
</div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br />In the crit I presented the research and work I had undergone already and proposed some other ideas I had come up with. The proposed ideas were that of pairing benches in city locations with benches in National Trust locations. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The feedback I received from the crit was on the whole positive;</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: x-large;"><b>INSERT CRIT FEEDBACK HERE</b></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">After the crit I experimented with a few ideas that had been suggested in the crit, such as changing the orientation of the posters so I could see if they would work on billboards and in magazines. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b> </b></span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">I also attempted to visualise my pairing/twinning of the benches idea. This was more difficult than I had thought and I was still not happy with how they were presented when it came to the final crit.</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">For the final crit i produce 2 sets of design boards. The first set of boards showed my ideas and design decisions and the second set were a collection of all of my posters so that I could get an opinion on which ones worked best and were the most effective.</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitiBmCqOAIuNV9iJWRMW4JBOWcmW8CsBpeymagMGLDfhRxH_LJTWD0sX-L5v290tM-lMZMDUIfRy3RQCZLGxypR1DBKlEN62Q5yMshhsXCQNF6cuEwUUsu7pgc8eUErZI7v8kq9HiCoeWJ/s1600/Final+Crit.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitiBmCqOAIuNV9iJWRMW4JBOWcmW8CsBpeymagMGLDfhRxH_LJTWD0sX-L5v290tM-lMZMDUIfRy3RQCZLGxypR1DBKlEN62Q5yMshhsXCQNF6cuEwUUsu7pgc8eUErZI7v8kq9HiCoeWJ/s1600/Final+Crit.jpg" height="452" width="640" /></a></span></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjspDkCwKXeGNxHbxlKUR6i_J5S5X2hh6ScikLFO3ayJOn__sdk8rgETpHkYMAhcJOTyXKZ3cb2DhwtlsEEM6AmuKXe4rkYrk8hLfBr4IFaS_i0vhRmJhaa73v6LLDr_Rt6_3T1sDj9qrf/s1600/Final+Crit2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjspDkCwKXeGNxHbxlKUR6i_J5S5X2hh6ScikLFO3ayJOn__sdk8rgETpHkYMAhcJOTyXKZ3cb2DhwtlsEEM6AmuKXe4rkYrk8hLfBr4IFaS_i0vhRmJhaa73v6LLDr_Rt6_3T1sDj9qrf/s1600/Final+Crit2.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPIcLcWRr3RJtv1zVOqzzebY44K6vosiu2O3OpTDp1Vo7jN897e-IwHSgcLh867RpvkszBjIY3vNp8Bdw45vppHA4mBXk0Lax3qkJqkiafkfl0bWzPNtr3zXaQSGcgytC8VaRg1l1IygY8/s1600/Final+Crit3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPIcLcWRr3RJtv1zVOqzzebY44K6vosiu2O3OpTDp1Vo7jN897e-IwHSgcLh867RpvkszBjIY3vNp8Bdw45vppHA4mBXk0Lax3qkJqkiafkfl0bWzPNtr3zXaQSGcgytC8VaRg1l1IygY8/s1600/Final+Crit3.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe-N_6V5KgD_85_hPopK0gqJMkS01JCfDS8hG3aFzVkMR4v5tfPYvXoWQ8JPvllq92VNoxWGIPQ1CSpO6lRmhOnxUjGmkh0ou_y6UJM_a13CUCpo_FzCcmX3fK6E8-sg2nSYa4EAYhx86N/s1600/Final+Crit4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe-N_6V5KgD_85_hPopK0gqJMkS01JCfDS8hG3aFzVkMR4v5tfPYvXoWQ8JPvllq92VNoxWGIPQ1CSpO6lRmhOnxUjGmkh0ou_y6UJM_a13CUCpo_FzCcmX3fK6E8-sg2nSYa4EAYhx86N/s1600/Final+Crit4.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">With these boards I tried to make them more professional, with less text and more imagery. The impact board, however, did not provide the impact needed and this is something that needs rectifying prior to final submission. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">I was still not happy of the way the interactive element was presented and need to come up with a better way to display my idea.</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg6fOAutDJeu9HI9gWgdePKO-hhI3sUTp1yJwhPhXBWF64CD_Vx-wRzKyQwnc1BkQsraP2P7X_bz29Ml88tdFus3KR_OLO3lqH0SaIFXpowr3Dz40uI0Gv2jgrQ2Tmx7qRKSmnf_qi8c0T/s1600/Poster+Boards.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg6fOAutDJeu9HI9gWgdePKO-hhI3sUTp1yJwhPhXBWF64CD_Vx-wRzKyQwnc1BkQsraP2P7X_bz29Ml88tdFus3KR_OLO3lqH0SaIFXpowr3Dz40uI0Gv2jgrQ2Tmx7qRKSmnf_qi8c0T/s1600/Poster+Boards.jpg" height="452" width="640" /></a></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlUBmy8kOg89RGTbJJ6xlx_LoJ43R1JjfNFtW8bjHnTVV8TfFMFkJSWgef-5UaVDtO3reWtlwYL-mQEx9z7YYs4pzQcU-jn6R8y-FfAmH7IAc86IZb8Y-2w-BHzXhHmuvEOx-o2ASs1UB/s1600/Poster+Boards2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKlUBmy8kOg89RGTbJJ6xlx_LoJ43R1JjfNFtW8bjHnTVV8TfFMFkJSWgef-5UaVDtO3reWtlwYL-mQEx9z7YYs4pzQcU-jn6R8y-FfAmH7IAc86IZb8Y-2w-BHzXhHmuvEOx-o2ASs1UB/s1600/Poster+Boards2.jpg" height="452" width="640" /></a></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx6cj3UT7XOxZMI2hFLtXqRWLU1C6b0HLuW6Nd0iB11fSKSenLK5w-Gf9TdJKrnna_aFbgrw6Dn4z8maBY3m2rwD1PORSJEzLon4F98Sobc070P91Mpkyqx6S6PAv5nbtr77f4Z7lPNpHo/s1600/Poster+Boards3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx6cj3UT7XOxZMI2hFLtXqRWLU1C6b0HLuW6Nd0iB11fSKSenLK5w-Gf9TdJKrnna_aFbgrw6Dn4z8maBY3m2rwD1PORSJEzLon4F98Sobc070P91Mpkyqx6S6PAv5nbtr77f4Z7lPNpHo/s1600/Poster+Boards3.jpg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The poster boards showed all of my poster designs, as well as some landscape options so that it showed how the designs could function in different situations. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I also produced a selection of questions so I could focus the feedback I received. Below are my notes from that crit.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRBI6ZpvVadAeDZDCrISaaib9gi0N_VBIWhJi7pkJKMd022Iyh1Xagz7toREXhvXv7xXbLI2Kuhn6Tt9Vmo42LLB66tSZeuR7JDgIMZVBM3e8zMAuGafWpnOoE7Nc6sGH8YqNn2XqFiMc/s1600/NT+Scan.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRBI6ZpvVadAeDZDCrISaaib9gi0N_VBIWhJi7pkJKMd022Iyh1Xagz7toREXhvXv7xXbLI2Kuhn6Tt9Vmo42LLB66tSZeuR7JDgIMZVBM3e8zMAuGafWpnOoE7Nc6sGH8YqNn2XqFiMc/s1600/NT+Scan.jpeg" height="640" width="412" /></a></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDgR90ynH-5rFGkY9ZhULDOB0Hw9MIbQ3oNvofD-_FKadjAlLLiiJ3lo7zwEhIoB_Smfy-iXRQh556pPdPcQdLx0hwEg1awJjgXRGa9PW2uYCwrzMT4ME4eWAdk-UEiPB84w27eWbb-Rzk/s1600/NT+Scan+1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDgR90ynH-5rFGkY9ZhULDOB0Hw9MIbQ3oNvofD-_FKadjAlLLiiJ3lo7zwEhIoB_Smfy-iXRQh556pPdPcQdLx0hwEg1awJjgXRGa9PW2uYCwrzMT4ME4eWAdk-UEiPB84w27eWbb-Rzk/s1600/NT+Scan+1.jpeg" height="492" width="640" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD77zWzNVnRdRvLWdZofufqHODc-2uzvVq2fzj4KfuaTauO4Uq_E01sdpob2zohHMvQppNqLkm37nUromECjraWqyHmUboCVzvY6KeEMpsNTrenrfy_m6-ILsuLPkTqoI1-CL95NKKzux4/s1600/NT+Scan+2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD77zWzNVnRdRvLWdZofufqHODc-2uzvVq2fzj4KfuaTauO4Uq_E01sdpob2zohHMvQppNqLkm37nUromECjraWqyHmUboCVzvY6KeEMpsNTrenrfy_m6-ILsuLPkTqoI1-CL95NKKzux4/s1600/NT+Scan+2.jpeg" height="640" width="380" /></a></span></div>
</div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">At this point in the project I was happy with my progress, I had a strong concept, clear design decisions and a good amount of development. </span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I left the project for a few weeks to work on other briefs. When I returned to the brief to prepare it for submission, I realised that there were several changes that needed to be made. </span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I had read the National Trust brand guidelines provided in the brief pack and there were several elements of my design that did not fit with the guidelines. </span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The changes I needed to make were;</span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Font</span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Logo</span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Colour</span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Layout</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The guidelines were quite strict on how the design should look. There should be no changes made to the logo and it should only be used in a few select ways. The fonts that were allowed were very specific and they have their own typeface and that was to be used. They also had a selection of permitable colours that should be used as they were. No tints or variations of colours were allowed either. The layout also had to follow guidelines so that the information was consistent through out their work.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This was a slight irritation as I had already produced a substantial body of work, however, I should have read the guidelines at an earlier point in the project.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The fonts I was allowed to use were the National Trust's own typeface and Arial.</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The colours I chose from their selection were very similar to the colours I had previously used. They were;</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Pantone 525 C50 M85 Y0 K20 </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Pantone 356 C90 M0 Y100 K20</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">With all this in mind I redesigned all of the posters, removing any tint and replacing them with an underline so the effect was still visible.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZHqW178g2pe3rlvE8NhP_Q8cBh4PKsQnpT3xkaZnCCy2LxDphvD6qxLKLKRhxiO-6zG1MUrqPXGPf4zfo3qyUaa_XmT7f01DhamDC6jSs3XHpvTwkobgaKFigx7Y5TpD5bR5TRa5KxgJF/s1600/phraseposterscorrect-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZHqW178g2pe3rlvE8NhP_Q8cBh4PKsQnpT3xkaZnCCy2LxDphvD6qxLKLKRhxiO-6zG1MUrqPXGPf4zfo3qyUaa_XmT7f01DhamDC6jSs3XHpvTwkobgaKFigx7Y5TpD5bR5TRa5KxgJF/s1600/phraseposterscorrect-01.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDro7NhgVCh3LW1aoPDSb9Wyr2-Ce6P716ZHsPl87os8mt8vftRtfYBpfKqKsZjjyxyiQPjKp931Bi3l9Hs_SPCldxnPl4z2hxvmj5yzYTzSkp9nEJR52uLU3XPlpyi7QYdYxebXM0XNyr/s1600/phraseposterscorrect-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDro7NhgVCh3LW1aoPDSb9Wyr2-Ce6P716ZHsPl87os8mt8vftRtfYBpfKqKsZjjyxyiQPjKp931Bi3l9Hs_SPCldxnPl4z2hxvmj5yzYTzSkp9nEJR52uLU3XPlpyi7QYdYxebXM0XNyr/s1600/phraseposterscorrect-03.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVrFs8rWmszJsa38m6HkHWh7w7kYeJm8urqqJP_nuxABvl8nKhdnPKCHqRJhl9ZB3wd42GmHwNm_n8Pi1pBlpdmdHRFcQvKra74mFSsAVwmKS1XROzz2Xf54HBYkXvGjvLzavKxUoVexz-/s1600/phraseposterscorrect-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVrFs8rWmszJsa38m6HkHWh7w7kYeJm8urqqJP_nuxABvl8nKhdnPKCHqRJhl9ZB3wd42GmHwNm_n8Pi1pBlpdmdHRFcQvKra74mFSsAVwmKS1XROzz2Xf54HBYkXvGjvLzavKxUoVexz-/s1600/phraseposterscorrect-04.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigym2qXxWPW14ujoGg2Mq3BWCeLrlrrdujwRyIIv_OdFwo4esfLvCKfaZaY-X61PEmwqhanAgPYjq_eFDWvOKU_pC8opyAPc7Is0l2O0N68q-GWyZ0g-KV2DVHdzlWE-Tuq5s5jESVSjAF/s1600/phraseposterscorrect-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigym2qXxWPW14ujoGg2Mq3BWCeLrlrrdujwRyIIv_OdFwo4esfLvCKfaZaY-X61PEmwqhanAgPYjq_eFDWvOKU_pC8opyAPc7Is0l2O0N68q-GWyZ0g-KV2DVHdzlWE-Tuq5s5jESVSjAF/s1600/phraseposterscorrect-05.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP2clpdBxEpIFbu0N5Vq39J7hvDZy8FFDxDopJD3gTv3KftLYQJwea_DJu-lmStWOfqj_WPUzFnS3-_xtP1MyMhXBCJAw-GUTP7__PnTphu0sREVXh45cj4oLF6ZZEUYti06B_uFlthjjS/s1600/phraseposterscorrect-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP2clpdBxEpIFbu0N5Vq39J7hvDZy8FFDxDopJD3gTv3KftLYQJwea_DJu-lmStWOfqj_WPUzFnS3-_xtP1MyMhXBCJAw-GUTP7__PnTphu0sREVXh45cj4oLF6ZZEUYti06B_uFlthjjS/s1600/phraseposterscorrect-07.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFdwYXMBO4VoTXl2egID1e5cc2CCnYB48xywwkCgGaFHFIWuEW3HiEOnrHJG0jQDK186yMd9Rm_1N6atGZTz5sfMIlmVNGvLdag05yIdze40SdXttbqJ7l_aIMa5faT_LUDl8tTY-rjqSU/s1600/phraseposterscorrect-08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFdwYXMBO4VoTXl2egID1e5cc2CCnYB48xywwkCgGaFHFIWuEW3HiEOnrHJG0jQDK186yMd9Rm_1N6atGZTz5sfMIlmVNGvLdag05yIdze40SdXttbqJ7l_aIMa5faT_LUDl8tTY-rjqSU/s1600/phraseposterscorrect-08.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL5MknTnZE1i1jQC7UwmaFYDupVnRLz4UDChC8FriuJoI8xgsZRDryHomNCgKQm1CDHjAjNZo8FugMdumoBwspml3xYhm5pKU_qbJog99q29fwA9meD3sQ8b9G4SIOgg4bho85n-nSqDxU/s1600/phraseposterscorrect-09.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL5MknTnZE1i1jQC7UwmaFYDupVnRLz4UDChC8FriuJoI8xgsZRDryHomNCgKQm1CDHjAjNZo8FugMdumoBwspml3xYhm5pKU_qbJog99q29fwA9meD3sQ8b9G4SIOgg4bho85n-nSqDxU/s1600/phraseposterscorrect-09.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBizHhBwkXq7qDCtajh3waUyyl92CY_df9TB5b613NGfbMR-0AYghnKTDMw7XzsmQs0VxudLIrO9AU6oGMtR4E90HFWRbYwhyphenhyphenvA7K22Y48Bf5QTsuMlQNinIWYczEQpIym8Ru9zEpimjjo/s1600/phraseposterscorrect-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBizHhBwkXq7qDCtajh3waUyyl92CY_df9TB5b613NGfbMR-0AYghnKTDMw7XzsmQs0VxudLIrO9AU6oGMtR4E90HFWRbYwhyphenhyphenvA7K22Y48Bf5QTsuMlQNinIWYczEQpIym8Ru9zEpimjjo/s1600/phraseposterscorrect-10.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi1oN5mivHbZ51Q5AXpRjxngVVsZgizQCHfMTl7SUEnRj0LSW1OxU9lmtH8Vh0cDZFcHXjFmb-8tdjHmO5sEuYEIxE89T9n_Ry0RXQrnAZTUAtoxZ5OhqFTgfyrSLXeWvxbnEU_OKEvYbd/s1600/phraseposterscorrect-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi1oN5mivHbZ51Q5AXpRjxngVVsZgizQCHfMTl7SUEnRj0LSW1OxU9lmtH8Vh0cDZFcHXjFmb-8tdjHmO5sEuYEIxE89T9n_Ry0RXQrnAZTUAtoxZ5OhqFTgfyrSLXeWvxbnEU_OKEvYbd/s1600/phraseposterscorrect-12.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio0Fjz_XIUEal2tHt8a1s_XMV5lncFIA-fDd8gpv0U_SCqb-8ONt573BQEnXZ9fqI-1aLHklHdc1H3xnX_wA8RPfZY2cblI7Ln2FSMqotC2kciQR7h2kq11jZ2b1eQWbl05FNyG3EAHIGs/s1600/phraseposterscorrect-14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio0Fjz_XIUEal2tHt8a1s_XMV5lncFIA-fDd8gpv0U_SCqb-8ONt573BQEnXZ9fqI-1aLHklHdc1H3xnX_wA8RPfZY2cblI7Ln2FSMqotC2kciQR7h2kq11jZ2b1eQWbl05FNyG3EAHIGs/s1600/phraseposterscorrect-14.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjquJ-SmxTRTNhK2QWK71jTsMP6UUSHFXWGDbEhAzX7rvllqJH4PmAdXEHiV-6MS1ADkgAjLaEdZiTWfRbSQtIsD_YOGcdRJuhBxvy98XVsnKQ8p2hIFhPlAHZLQkPYT9aeMHpuwMRz1t_f/s1600/phraseposterscorrect-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjquJ-SmxTRTNhK2QWK71jTsMP6UUSHFXWGDbEhAzX7rvllqJH4PmAdXEHiV-6MS1ADkgAjLaEdZiTWfRbSQtIsD_YOGcdRJuhBxvy98XVsnKQ8p2hIFhPlAHZLQkPYT9aeMHpuwMRz1t_f/s1600/phraseposterscorrect-15.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHJstTHfG-RXG5d1RoawxSowDiua1RMJyDjNa9IX3Be29oneuTFwWDuKfzCtFSujrPoWWVNCzKs8eo355qGWCIKRcFrq8JRzxU_VEHABlgDYhgwLXojuWa6V2uDertnIE6AO1BgzFt-Rwj/s1600/phraseposterscorrect-16.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHJstTHfG-RXG5d1RoawxSowDiua1RMJyDjNa9IX3Be29oneuTFwWDuKfzCtFSujrPoWWVNCzKs8eo355qGWCIKRcFrq8JRzxU_VEHABlgDYhgwLXojuWa6V2uDertnIE6AO1BgzFt-Rwj/s1600/phraseposterscorrect-16.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6h3Ri_FpY1q-7wA86m0l0V8lQixRQMgCkMeRBx7g8F7VwT22RryOsotD7OqNbI93QlKsLFNzOMAgqtRQg7PjOUqYtPukKRVwhBhGFLNtStKQmSXN2YZufIcloZkNQk-Ksl9tBxm_77TYI/s1600/phraseposterscorrect-17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6h3Ri_FpY1q-7wA86m0l0V8lQixRQMgCkMeRBx7g8F7VwT22RryOsotD7OqNbI93QlKsLFNzOMAgqtRQg7PjOUqYtPukKRVwhBhGFLNtStKQmSXN2YZufIcloZkNQk-Ksl9tBxm_77TYI/s1600/phraseposterscorrect-17.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLBY8flUmboCdp1wpf7ehx513POFpo4sM5xHkEPZ_ZqK9bdWGaZCAEo_xtGCD7TTkvEvofuBetAhPXgsFcKf8sa3L-hqJDk8PmMOBZx1XWHYeorvqUodV8E474wtFeypqq7sJ3IIEGBeUG/s1600/phraseposterscorrect-18.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLBY8flUmboCdp1wpf7ehx513POFpo4sM5xHkEPZ_ZqK9bdWGaZCAEo_xtGCD7TTkvEvofuBetAhPXgsFcKf8sa3L-hqJDk8PmMOBZx1XWHYeorvqUodV8E474wtFeypqq7sJ3IIEGBeUG/s1600/phraseposterscorrect-18.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcdviYnS2jDQRmN9zkG0TgiL5GPHMkYffUPZEBOKiupHy_dsFfq0b9d8r-_I6uGA7dEzCEobuLSLQEzGBT3kM9iRphcjwPvKXGQIjqdASDTL7Nst6y9IWdJgcBwpYO059Ugs-2yVIK1hKX/s1600/quoteposterscorrect-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcdviYnS2jDQRmN9zkG0TgiL5GPHMkYffUPZEBOKiupHy_dsFfq0b9d8r-_I6uGA7dEzCEobuLSLQEzGBT3kM9iRphcjwPvKXGQIjqdASDTL7Nst6y9IWdJgcBwpYO059Ugs-2yVIK1hKX/s1600/quoteposterscorrect-01.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjodnGq97DegiVtnFFiCpHlz96ZWNRZ1roZu129zEEikEeAZ-nZrFLayHGslR59HUbDqk540mtmipbeH_mLg_HPruKx8c9Mo-mr4xeS9j0JoqBa8KH1nb5JHQWThD7sY7vlkPGPrmstPOth/s1600/quoteposterscorrect-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjodnGq97DegiVtnFFiCpHlz96ZWNRZ1roZu129zEEikEeAZ-nZrFLayHGslR59HUbDqk540mtmipbeH_mLg_HPruKx8c9Mo-mr4xeS9j0JoqBa8KH1nb5JHQWThD7sY7vlkPGPrmstPOth/s1600/quoteposterscorrect-02.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicaWG5VH7e66AeKUsY5mgcBFkxWgkLLpgnLge0WJBb12tvlWe9DivIQzEgqZqA4s9hTp1aos6EMruAEPxL2_CjEt_GeShtBcifKYXj3BsiwjbHiPzrGRwmKLG6P4dGo7igFp33UGsKdpbf/s1600/quoteposterscorrect-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicaWG5VH7e66AeKUsY5mgcBFkxWgkLLpgnLge0WJBb12tvlWe9DivIQzEgqZqA4s9hTp1aos6EMruAEPxL2_CjEt_GeShtBcifKYXj3BsiwjbHiPzrGRwmKLG6P4dGo7igFp33UGsKdpbf/s1600/quoteposterscorrect-03.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVI7qAYRRxLX9uUAcW9RsngrvfWWMV20sMlP2WL_RXZ0rWRPP0UPK3Qss2osUV-vaHk79M3BRqeO-nnA5THCXmfi_etu0oPOosxkOLopHL47QpqPsAPbD6XgbnpOAMRYw9_Rjz07Fl3722/s1600/quoteposterscorrect-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVI7qAYRRxLX9uUAcW9RsngrvfWWMV20sMlP2WL_RXZ0rWRPP0UPK3Qss2osUV-vaHk79M3BRqeO-nnA5THCXmfi_etu0oPOosxkOLopHL47QpqPsAPbD6XgbnpOAMRYw9_Rjz07Fl3722/s1600/quoteposterscorrect-04.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxIVFVTNpsbOQk94vxH1SMDC-7_CCy8i6l-xbWrhMffz9bH6hjbpa5dpIa_QehvpTJZTIBpCdC8_tBmooHFa3nxOrVBEvnsyXI2lAn39nNfV0LKp_HO5L049aa1du16BSxvq1KqV9cxxcg/s1600/quoteposterscorrect-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxIVFVTNpsbOQk94vxH1SMDC-7_CCy8i6l-xbWrhMffz9bH6hjbpa5dpIa_QehvpTJZTIBpCdC8_tBmooHFa3nxOrVBEvnsyXI2lAn39nNfV0LKp_HO5L049aa1du16BSxvq1KqV9cxxcg/s1600/quoteposterscorrect-05.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm58NPYvLR7t5HKLYrsehKEcPXtRbgjtYYGuSiershktJzeBPPJabp-zRoq0e-WV9uNQPdEm-D_ewwkhclUq5NdxFyus9XUQVmGb036lJE01oL-hzU2o3CcqFL7wpDdMJUFPhCbvZA6DYS/s1600/quoteposterscorrect-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm58NPYvLR7t5HKLYrsehKEcPXtRbgjtYYGuSiershktJzeBPPJabp-zRoq0e-WV9uNQPdEm-D_ewwkhclUq5NdxFyus9XUQVmGb036lJE01oL-hzU2o3CcqFL7wpDdMJUFPhCbvZA6DYS/s1600/quoteposterscorrect-06.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_teIaY_dpvmnuhZyuvE26gCcLubMHUh9Tnm9tbzVsHplsXsZQs0X2GnVMWmg9JG6xZOEcOuzgaxh5vXVwwikQFRMG6eMd3DoUBpqQfNg8aC22abdvZ16-gxuXOBD4fKr9EdrW7Cz5jNra/s1600/quoteposterscorrect-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_teIaY_dpvmnuhZyuvE26gCcLubMHUh9Tnm9tbzVsHplsXsZQs0X2GnVMWmg9JG6xZOEcOuzgaxh5vXVwwikQFRMG6eMd3DoUBpqQfNg8aC22abdvZ16-gxuXOBD4fKr9EdrW7Cz5jNra/s1600/quoteposterscorrect-07.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGFsbF1Sf768-HdjcKcNoq-_R4rBaPCEItnUG8C54XWExPRQuCeDetfhOMQa1VxrGCT-Z195D1XnboU3Y0JYOl8HAIkpYBeMLcWZhvxCI_DQy6EzdFQ1sbq26sA7sG0MIPeQNA4TI6wtHT/s1600/quoteposterscorrect-08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGFsbF1Sf768-HdjcKcNoq-_R4rBaPCEItnUG8C54XWExPRQuCeDetfhOMQa1VxrGCT-Z195D1XnboU3Y0JYOl8HAIkpYBeMLcWZhvxCI_DQy6EzdFQ1sbq26sA7sG0MIPeQNA4TI6wtHT/s1600/quoteposterscorrect-08.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjotb6LZTOw-LjPo_txIKkyXUP8jjl_sLi1QtklnGEIEFSxC8KWUwEv9rzu3AMmAyg6vt6bvOagcbPbjFqJeqMuZk-kcoabqYGlAwwj769xUUnsgGLiVm6L76zRRWHFiLScsDkK7fCCYcG/s1600/tech-directions-literaryposterscorrect-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjotb6LZTOw-LjPo_txIKkyXUP8jjl_sLi1QtklnGEIEFSxC8KWUwEv9rzu3AMmAyg6vt6bvOagcbPbjFqJeqMuZk-kcoabqYGlAwwj769xUUnsgGLiVm6L76zRRWHFiLScsDkK7fCCYcG/s1600/tech-directions-literaryposterscorrect-01.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2O0YVDM_RxVu8Wifs0XAxc0sONDTIq2Jd5AOm27aL5fAG54h26cK3S4mq9wpCAmVKm4fE0VOd47iqCrU-aIWikNKwjWAZB8nhEvUpYxAq4K8PnwFjj1LofJ4vLxhUZIZhOMRPX-5eJQOM/s1600/tech-directions-literaryposterscorrect-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2O0YVDM_RxVu8Wifs0XAxc0sONDTIq2Jd5AOm27aL5fAG54h26cK3S4mq9wpCAmVKm4fE0VOd47iqCrU-aIWikNKwjWAZB8nhEvUpYxAq4K8PnwFjj1LofJ4vLxhUZIZhOMRPX-5eJQOM/s1600/tech-directions-literaryposterscorrect-02.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaKGMyZWDu2FxpFMiO12vecZN6jLk-kS5wnDyl9_nQJnr1S3qJWztNsCvcHsZEmnNbJLbQ1x_xrW36D4umIlWL4CgxmHaboHa9O0awSe7DsBnE2O_Q5KHTetqZjm30O2x60QViwdpRI3Pc/s1600/tech-directions-literaryposterscorrect-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaKGMyZWDu2FxpFMiO12vecZN6jLk-kS5wnDyl9_nQJnr1S3qJWztNsCvcHsZEmnNbJLbQ1x_xrW36D4umIlWL4CgxmHaboHa9O0awSe7DsBnE2O_Q5KHTetqZjm30O2x60QViwdpRI3Pc/s1600/tech-directions-literaryposterscorrect-03.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFg0K8sDk5sgj6Ib3x52aWvY__n_yp2IBqQf30tQw5p9NR36mG5Ne35mmDATjOhlWLKLyn2S_O_L-wBsIR9AKpOfk3cQKe52k9gCg0vxAG0jGPFf_Sv-CHi-2_CkE0YfsPVv3I2sr0urCd/s1600/tech-directions-literaryposterscorrect-04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFg0K8sDk5sgj6Ib3x52aWvY__n_yp2IBqQf30tQw5p9NR36mG5Ne35mmDATjOhlWLKLyn2S_O_L-wBsIR9AKpOfk3cQKe52k9gCg0vxAG0jGPFf_Sv-CHi-2_CkE0YfsPVv3I2sr0urCd/s1600/tech-directions-literaryposterscorrect-04.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOeiFzuVIBlNFWckJmsiOSz763jpM8PDS0adLMkRM0AWZ2e5AzJAxT6ycXdsMviKY7nBxUnIZZX0iPEYkwYX_p1CDs8HLI8uFfr2AZfA6ujrt59oQuKpAq1BD5mMPD-KTmHDYFf5_x6-d2/s1600/tech-directions-literaryposterscorrect-05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOeiFzuVIBlNFWckJmsiOSz763jpM8PDS0adLMkRM0AWZ2e5AzJAxT6ycXdsMviKY7nBxUnIZZX0iPEYkwYX_p1CDs8HLI8uFfr2AZfA6ujrt59oQuKpAq1BD5mMPD-KTmHDYFf5_x6-d2/s1600/tech-directions-literaryposterscorrect-05.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiukwmR8AzQSuhULUrPFhyphenhyphen1Yo7nAj67FjYo5vGhF7Jrx6LWlU84LBBBB8aNwlRz8Ab69ZNXQlMSCWkY8O8K9-Jp4s6AEAuh6u3zThN9jEOe_jyJjNJXe7PKK_IBcDBUiERKALfxbIQssfZP/s1600/tech-directions-literaryposterscorrect-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiukwmR8AzQSuhULUrPFhyphenhyphen1Yo7nAj67FjYo5vGhF7Jrx6LWlU84LBBBB8aNwlRz8Ab69ZNXQlMSCWkY8O8K9-Jp4s6AEAuh6u3zThN9jEOe_jyJjNJXe7PKK_IBcDBUiERKALfxbIQssfZP/s1600/tech-directions-literaryposterscorrect-06.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxfdtkRxXCF8Gst_DBlBkQVGTvVmNukibrBY9EOncAYqcmAxIXlIxoN3ypAKqfyp-tRafmiVoK97yPp-6pvBOgrS5V_nho7W_AK-hWv85F_gEjf_7WeX1dHKqui0pbTThG5bR8sDZbnLVE/s1600/tech-directions-literaryposterscorrect-07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxfdtkRxXCF8Gst_DBlBkQVGTvVmNukibrBY9EOncAYqcmAxIXlIxoN3ypAKqfyp-tRafmiVoK97yPp-6pvBOgrS5V_nho7W_AK-hWv85F_gEjf_7WeX1dHKqui0pbTThG5bR8sDZbnLVE/s1600/tech-directions-literaryposterscorrect-07.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFcpdrPLCEwMC7AaGpOWjH7sfi_6ZDHS-LRZ_d-nadqEMtUXrbPGwhzJQ9ZNvVDYEZ05BVI0_aBtGM01NJX-6dYoCYPuJ6ueoKKHpQyyJgQEn9Fi47c0XuMZx_h0EI5LhMIeiag63C40bi/s1600/tech-directions-literaryposterscorrect-10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFcpdrPLCEwMC7AaGpOWjH7sfi_6ZDHS-LRZ_d-nadqEMtUXrbPGwhzJQ9ZNvVDYEZ05BVI0_aBtGM01NJX-6dYoCYPuJ6ueoKKHpQyyJgQEn9Fi47c0XuMZx_h0EI5LhMIeiag63C40bi/s1600/tech-directions-literaryposterscorrect-10.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-2CEtanMgoHHx2ndlBP2cma7d20vbVXSH29Gp05JZWfLsJZDMY1XJMdJNRP3E0GblJ5vA_lf8CTpTERdLJtDpqBs-YNlE0Qaf6LTTZDw8sitN_9g7oga_uWIL-5B9f5XgPe8k6ahn8I4v/s1600/tech-directions-literaryposterscorrect-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-2CEtanMgoHHx2ndlBP2cma7d20vbVXSH29Gp05JZWfLsJZDMY1XJMdJNRP3E0GblJ5vA_lf8CTpTERdLJtDpqBs-YNlE0Qaf6LTTZDw8sitN_9g7oga_uWIL-5B9f5XgPe8k6ahn8I4v/s1600/tech-directions-literaryposterscorrect-11.jpg" height="320" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVWa2JDjSej1LCjNFE6W-kgs4s2g_hVWgnupMKp_YbQOGFL8sYyvkE3Mw6OjQOZbckzszsZaRzl-FxuLfqf6L8TiZr5u7PNEqaZG0j3y_6gQbRS0vpj6RD06VFoxw24IoderawRT0UE4b2/s1600/phraseposterscorrect-06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVWa2JDjSej1LCjNFE6W-kgs4s2g_hVWgnupMKp_YbQOGFL8sYyvkE3Mw6OjQOZbckzszsZaRzl-FxuLfqf6L8TiZr5u7PNEqaZG0j3y_6gQbRS0vpj6RD06VFoxw24IoderawRT0UE4b2/s1600/phraseposterscorrect-06.jpg" height="320" width="226" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNzV-4H_akOLtUqfXWLEJXKm4JoO2_ZRL3ImGNeB-Di5MmmbTeBOqE1KcZ9-lORMJQW_7VoblSp3Tb13JS-wpxDMol3tDcmt-HNJEoGndgNVUgRCObAVgRP7CTFQayfFpm0Hy6MfsOr1i8/s1600/phraseposterscorrect-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNzV-4H_akOLtUqfXWLEJXKm4JoO2_ZRL3ImGNeB-Di5MmmbTeBOqE1KcZ9-lORMJQW_7VoblSp3Tb13JS-wpxDMol3tDcmt-HNJEoGndgNVUgRCObAVgRP7CTFQayfFpm0Hy6MfsOr1i8/s1600/phraseposterscorrect-11.jpg" height="320" width="226" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I also redesigned the plaques that would go on each bench using the correct logo, fonts and colours.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirFmxC41SeQ47eDgIPljQ3g33EY-OwDu5dXtCuVR7cnvJUyasiEv-urQ8LRCA6eTtwkR7kSMEOJFjVnc4BQTHU1CuqYBsiL1Dj9_y_rWzl_dFsmeXJssxPAlXBQyx1NGQPnl3m5iu9wzeM/s1600/plaques-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirFmxC41SeQ47eDgIPljQ3g33EY-OwDu5dXtCuVR7cnvJUyasiEv-urQ8LRCA6eTtwkR7kSMEOJFjVnc4BQTHU1CuqYBsiL1Dj9_y_rWzl_dFsmeXJssxPAlXBQyx1NGQPnl3m5iu9wzeM/s1600/plaques-01.jpg" height="192" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIUKgGHPAkUshoXL1fGeiIbSZJmHMG4RO4_-qKCdOUafaaYwRYMfyCNb5KP3g2oxdivm9PLEeR2gn1Mh_B45KipRlWq2NhBFuljLRFD6_XsVCczAtSMob4c4LBt4q7tw09bkzpW6p3rB_P/s1600/plaques-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIUKgGHPAkUshoXL1fGeiIbSZJmHMG4RO4_-qKCdOUafaaYwRYMfyCNb5KP3g2oxdivm9PLEeR2gn1Mh_B45KipRlWq2NhBFuljLRFD6_XsVCczAtSMob4c4LBt4q7tw09bkzpW6p3rB_P/s1600/plaques-02.jpg" height="192" width="640" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">After the crit I also made the decision to change the hashtag from #getoutofthecity to #takeaseat. The new hashtag is much shorter and therefore easier to type and say, it is also less forceful and more encouraging and also fits better with the 'Twinned Benches'. The new plaques also contained the National Trust's charity number.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Now that I was happy with the concept and the design I wanted to create a set of submission boards that conveyed my concept correctly and had good impact. To start with I needed a better visual for the 'Twinned Benches'. </span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Using one of my own photographs I carefully imposed my pattern onto the bench.</span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCvfc65aLEOmcYfitT4tWkwsxeueGg2-1nOqMZQxnxDq_AfuIMGwm5G10x0wgZ4vRTszqnDImQ_SRJSVO9C2VFA8Tb0bwlvbkYzu-GxjoCpgwkObDadXILaaFHKWIBtOHRp4D7k2KmpF8P/s1600/Bench+Colour+02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCvfc65aLEOmcYfitT4tWkwsxeueGg2-1nOqMZQxnxDq_AfuIMGwm5G10x0wgZ4vRTszqnDImQ_SRJSVO9C2VFA8Tb0bwlvbkYzu-GxjoCpgwkObDadXILaaFHKWIBtOHRp4D7k2KmpF8P/s1600/Bench+Colour+02.jpg" height="640" width="426" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNC0l1xZFmsPIvFCEVYWf4Wb8msawUyIly29c1EfNIyHIqKDmRvxCo2i6Rtys84jwqAk3RjhU37GBZsl9_sA1cwJoQFATYa2ixHRxVd372E8HudE-nRF0rYvtmNVYyktW53buQDivtZhXv/s1600/Bench+Colour.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNC0l1xZFmsPIvFCEVYWf4Wb8msawUyIly29c1EfNIyHIqKDmRvxCo2i6Rtys84jwqAk3RjhU37GBZsl9_sA1cwJoQFATYa2ixHRxVd372E8HudE-nRF0rYvtmNVYyktW53buQDivtZhXv/s1600/Bench+Colour.jpg" height="640" width="426" /> </a></div>
<div class="" style="clear: both; text-align: left;">
<br /></div>
<div class="" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I used two different patterns and two different colours to give myself two options as to which to use as my impact board. After some careful though and a discussion with my peers I decided on the purple image to be my impact board.</span></div>
<div class="" style="clear: both; text-align: left;">
<br /></div>
<div class="" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Now that I had all my information and design done, I was ready to produce my boards for submission.</span></div>
<div class="" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipjVEoWHZ1PdtuswZK6dvb1GeMtSJaOeVd3uV-u1kSkXmqCUcmwugcPNkpfb-260qLr8NbcP-C-ILpztJ-HAkK_ZGee_0iPOTDnwgwSKTvKpMwHqbikRt0AihqcrcgJhg9z3sEHLpnBlxY/s1600/Twinned+Benches+Main+Deliverable.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipjVEoWHZ1PdtuswZK6dvb1GeMtSJaOeVd3uV-u1kSkXmqCUcmwugcPNkpfb-260qLr8NbcP-C-ILpztJ-HAkK_ZGee_0iPOTDnwgwSKTvKpMwHqbikRt0AihqcrcgJhg9z3sEHLpnBlxY/s1600/Twinned+Benches+Main+Deliverable.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The impact board was just the image of the bench with the chosen pattern. Each board included a number and the National Trust logo so that there is a consistency of design throughout. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxFQGnM8w35rOYsJ3_7nyhRgPhdumYj1s-otvfiId5xz7PeJZJCuKeH9sYRcxbowkyfV92vpZT29rmwDQzLuJogfIvK_MyVjiFrl1fpg0Rnlxad4xN4pN6crebqBmxt1A7ZTprkcBmxbTQ/s1600/Twinned+Benches+Main+Deliverable2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxFQGnM8w35rOYsJ3_7nyhRgPhdumYj1s-otvfiId5xz7PeJZJCuKeH9sYRcxbowkyfV92vpZT29rmwDQzLuJogfIvK_MyVjiFrl1fpg0Rnlxad4xN4pN6crebqBmxt1A7ZTprkcBmxbTQ/s1600/Twinned+Benches+Main+Deliverable2.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The second board was the first that detailed the concept. Using a simple yet effective illustration to show the twinning of the benches, the copy explains precisely what the concept is. The design of these boards was done in-keeping with the guidelines of the National Trust. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbi3s7wit8mYUuaF6qXzRAbsGiC-G1w3qqfo3l9snGVWlDZCh7ayGsdVgXsZ9OUsAahenw5Vh6-1l0HbBnx27KjnysMjnAfzD7JOcmOok4KGVh0txkLVPNLUCm3gzqnXpoUl6iXwCy_Uv6/s1600/Twinned+Benches+Main+Deliverable3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbi3s7wit8mYUuaF6qXzRAbsGiC-G1w3qqfo3l9snGVWlDZCh7ayGsdVgXsZ9OUsAahenw5Vh6-1l0HbBnx27KjnysMjnAfzD7JOcmOok4KGVh0txkLVPNLUCm3gzqnXpoUl6iXwCy_Uv6/s1600/Twinned+Benches+Main+Deliverable3.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The third board was a continuation of the concept, this time showing the plaques and informing about the patterns and colours used on the benches.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnarEdcHvPkDNRVcGJ3WrbhsWNxBl_Vv4i4920OXlU9TMmgQRNjuVirxnsCIWHvDME-z1XLiKOsSJ5QMVlkW2_EYmwAoUkNnQMsMXqxbR-yCeYBuN4DE2Xyeba8Dh9YRsxA9ZYcvw4FsWJ/s1600/Twinned+Benches+Main+Deliverable4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnarEdcHvPkDNRVcGJ3WrbhsWNxBl_Vv4i4920OXlU9TMmgQRNjuVirxnsCIWHvDME-z1XLiKOsSJ5QMVlkW2_EYmwAoUkNnQMsMXqxbR-yCeYBuN4DE2Xyeba8Dh9YRsxA9ZYcvw4FsWJ/s1600/Twinned+Benches+Main+Deliverable4.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The fourth board is not as aesthetically strong as the others but it was needed to show the audience, colours and fonts used.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmGJxLuZntGs6bt2QWWUUiWY7NOT3r-OhX3CzX8E7hH8ER3UN8HA2LW_1kLAZGD-TIlbozcWRb_BqAGbwHuLTK-cxmRexXsQm7JpEhNzJKJbF5C2e7DwMNdt-cYeof7ZUpKmTM-Bc01Vjy/s1600/Twinned+Benches+Main+Deliverable5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmGJxLuZntGs6bt2QWWUUiWY7NOT3r-OhX3CzX8E7hH8ER3UN8HA2LW_1kLAZGD-TIlbozcWRb_BqAGbwHuLTK-cxmRexXsQm7JpEhNzJKJbF5C2e7DwMNdt-cYeof7ZUpKmTM-Bc01Vjy/s1600/Twinned+Benches+Main+Deliverable5.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">I then chose to have an impact board showing the campaign in action. </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHUgMhW5-FmB-mY0wZy7wME4CufspvAdf3mChrQytPYSOqcsmK4kwBDW3LHe11vcAEHrQZ60xBfX5lIDTo8_hugR8MvkqIKDO8EWdIvFq4fkvgudwjQR_FA1HwCgVHqYfB5tuFmBKATz5m/s1600/Twinned+Benches+Main+Deliverable6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHUgMhW5-FmB-mY0wZy7wME4CufspvAdf3mChrQytPYSOqcsmK4kwBDW3LHe11vcAEHrQZ60xBfX5lIDTo8_hugR8MvkqIKDO8EWdIvFq4fkvgudwjQR_FA1HwCgVHqYfB5tuFmBKATz5m/s1600/Twinned+Benches+Main+Deliverable6.jpg" height="640" width="452" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The sixth board informs about the campaign and all of its features, as well as the other possible uses of the adverts.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmneptqOj-tglsXv8j-Xa-fZurWJ5ttjeXjCEU8An6cNErp9pN9l5QkH1umk4SeY_n0TYJO-r_JNE25noJ2Bf75ks7tdjocGu67sFm-zSvR-aawXctYKPcKbHVMYhpQFm_S77YuNTD43XL/s1600/Twinned+Benches+Main+Deliverable7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmneptqOj-tglsXv8j-Xa-fZurWJ5ttjeXjCEU8An6cNErp9pN9l5QkH1umk4SeY_n0TYJO-r_JNE25noJ2Bf75ks7tdjocGu67sFm-zSvR-aawXctYKPcKbHVMYhpQFm_S77YuNTD43XL/s1600/Twinned+Benches+Main+Deliverable7.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: left;">
The final board shows the other side of the campaign. The posters with the phrases rather than the locations. </div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
To accompany my submission I also produced a gif. that showed the different patterens and colours the benches could be painted as.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkukqpof-QeWZDtCZNNdD58s5H9Xhd6p54q78NygTgR9US2fXUUgEB76MIvVRd3AXQ4jrQxwLUWPLjPPUFAdVbWm81p_W5QGCeP6hOhyphenhypheneZI6Ks75pviTIQ_tf4vxCTlFL8sBJSRPrsDtyn/s1600/Twinned-Benches-Main-Deliverable-08.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkukqpof-QeWZDtCZNNdD58s5H9Xhd6p54q78NygTgR9US2fXUUgEB76MIvVRd3AXQ4jrQxwLUWPLjPPUFAdVbWm81p_W5QGCeP6hOhyphenhypheneZI6Ks75pviTIQ_tf4vxCTlFL8sBJSRPrsDtyn/s1600/Twinned-Benches-Main-Deliverable-08.gif" height="640" width="426" /> </a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As I was still unsure of which of the posters were the best I produced boards for all my other poster designs as well. These could not be submitted as there was a limit on what you could submit.</span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw7KpPrrYE5c_kFmXpBMDFIuD0a-H0ZbEcWD28ShD5roD7oBKzzmXYw02WVFD8zzUKlImDsK0nqWI0LYVYNZLUJqYO7vjMDOaOaqqRSF1xUZ0QXL-d2fymTVC4NL9aJrITZP16N2WQBnmB/s1600/Secondary+Deliverables.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw7KpPrrYE5c_kFmXpBMDFIuD0a-H0ZbEcWD28ShD5roD7oBKzzmXYw02WVFD8zzUKlImDsK0nqWI0LYVYNZLUJqYO7vjMDOaOaqqRSF1xUZ0QXL-d2fymTVC4NL9aJrITZP16N2WQBnmB/s1600/Secondary+Deliverables.jpg" height="640" width="452" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLWofPYTDEUIG7tnqqAJIxKrVApr71aIBt4V7ZO6rE_hEDOblBlkG2IN09mvnL6VWS4-Sn4eFB3W9uzfFNz3wgi0Ff7vCGrH5JBYinZ3Vmedg-G0lHYaKvRJQ7VlEpJJVjyVoUF4kPyH5j/s1600/Secondary+Deliverables2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLWofPYTDEUIG7tnqqAJIxKrVApr71aIBt4V7ZO6rE_hEDOblBlkG2IN09mvnL6VWS4-Sn4eFB3W9uzfFNz3wgi0Ff7vCGrH5JBYinZ3Vmedg-G0lHYaKvRJQ7VlEpJJVjyVoUF4kPyH5j/s1600/Secondary+Deliverables2.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKMzO3ZKyv9kVh7Wrp-KPDp-_vNAP5MTdQXwOG5hOclPqn4qjf6rfgiWb9qa9iHLEcvmrNmuQz-nXK1hro-8CKkHxCbjI7QgzcIfjqjz1ppj2MYnPljLSXSAGTW-hcTi30km_eHX6Yb8vx/s1600/Secondary+Deliverables3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKMzO3ZKyv9kVh7Wrp-KPDp-_vNAP5MTdQXwOG5hOclPqn4qjf6rfgiWb9qa9iHLEcvmrNmuQz-nXK1hro-8CKkHxCbjI7QgzcIfjqjz1ppj2MYnPljLSXSAGTW-hcTi30km_eHX6Yb8vx/s1600/Secondary+Deliverables3.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBjuWcPNxz4-EODI5ysJa4JV7vAVaYhuBXkT3tJqt8FoEW8g_kc-t9qE4YKPNTDPdeZIFX26Hkgy019ODG2a3tazcAaS3ddstf6j-XrcVAtR37ySyUMZeVXrIceDGrFqHJ3YTsXdQagXzt/s1600/Secondary+Deliverables4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBjuWcPNxz4-EODI5ysJa4JV7vAVaYhuBXkT3tJqt8FoEW8g_kc-t9qE4YKPNTDPdeZIFX26Hkgy019ODG2a3tazcAaS3ddstf6j-XrcVAtR37ySyUMZeVXrIceDGrFqHJ3YTsXdQagXzt/s1600/Secondary+Deliverables4.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFKGietOYhyphenhyphen8DDegfIaaLqpD2c4dgJBsx2hRgyDNIpiJJWXqKNMXscqXC-BvqvLGDmHNq6AQQ8eQ_WZ0fCDg5BG2_P49apVFTAteUZLcv4lq-UwpQf6YiRz_Cf4JE4tpS36uWRGvADCxl7/s1600/Secondary+Deliverables5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFKGietOYhyphenhyphen8DDegfIaaLqpD2c4dgJBsx2hRgyDNIpiJJWXqKNMXscqXC-BvqvLGDmHNq6AQQ8eQ_WZ0fCDg5BG2_P49apVFTAteUZLcv4lq-UwpQf6YiRz_Cf4JE4tpS36uWRGvADCxl7/s1600/Secondary+Deliverables5.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQtnpkqAvf2jB2ClOZ6eNxJ74b2RQMV2D4ILILmzblMqSZv0bzV-NpP2mcvvNNoL6qCAFUdvDA08voinNuLAXO5JKsAvlqIiv0V564MCUp-AMRG48TujfjTGzZ_e6m0TZn8jIhRh7JDKbd/s1600/Secondary+Deliverables6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQtnpkqAvf2jB2ClOZ6eNxJ74b2RQMV2D4ILILmzblMqSZv0bzV-NpP2mcvvNNoL6qCAFUdvDA08voinNuLAXO5JKsAvlqIiv0V564MCUp-AMRG48TujfjTGzZ_e6m0TZn8jIhRh7JDKbd/s1600/Secondary+Deliverables6.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVf2udLj6JyFhj-p0SYplFre214JJ-ILDW8_MfNc2C-8tamMX3IdcnYBn5aSMq8w2hhK-T7PDJlLayPppNIKCMhiwTwfSIzuL01fcprrzsBYYK33CQfhvz4AwyIT4Nj68o_2h1oDnfLFk-/s1600/Secondary+Deliverables7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVf2udLj6JyFhj-p0SYplFre214JJ-ILDW8_MfNc2C-8tamMX3IdcnYBn5aSMq8w2hhK-T7PDJlLayPppNIKCMhiwTwfSIzuL01fcprrzsBYYK33CQfhvz4AwyIT4Nj68o_2h1oDnfLFk-/s1600/Secondary+Deliverables7.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyqe2RFOsPX-mUk2Qtj6rHgdIh3ZVZpBVP8_ksRmM7UVvBYE5FIltYAXHqaEMLYjoD42CiXUwjnaa1elYk-sm5X0nomadb_OciDFejwHDWZkzhkJb7QWG3GkiKBkbTjuRcDqmrjq691wFU/s1600/Secondary+Deliverables8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyqe2RFOsPX-mUk2Qtj6rHgdIh3ZVZpBVP8_ksRmM7UVvBYE5FIltYAXHqaEMLYjoD42CiXUwjnaa1elYk-sm5X0nomadb_OciDFejwHDWZkzhkJb7QWG3GkiKBkbTjuRcDqmrjq691wFU/s1600/Secondary+Deliverables8.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrB_YRL0-gE5ExjK1V2EYVPkUWZX0KNzine5YW_oAVNOs-kPn6gy_Tl-vi6l39DcpntKkV0gxrkjMjpxPo3B0izX17D2Y7_450PcXmTSHUbQwPmrDdw6IQRBXZMln8GcoswqZAAVE72d81/s1600/Secondary+Deliverables9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrB_YRL0-gE5ExjK1V2EYVPkUWZX0KNzine5YW_oAVNOs-kPn6gy_Tl-vi6l39DcpntKkV0gxrkjMjpxPo3B0izX17D2Y7_450PcXmTSHUbQwPmrDdw6IQRBXZMln8GcoswqZAAVE72d81/s1600/Secondary+Deliverables9.jpg" height="640" width="452" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This is my strongest project to date. It has a very strong concept that applies to the require audience as well as a much greater audience and a good campaign that works alongside the main concept. The project is also interactive and has a hashtag that enables its success to be followed and monitored. The project also follows the National Trust guidelines so does not need any adaption and is easily recognisable. The project is intriguing and uses a wider concept that is very popular at the moment - changing the city environment. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The weakness in this project is probably in the lack of variety in the campaign. Although I designed a wide variety of posters, I did only design poster and although they could be used on billboards and in magazines, I didn't show this. I also think that a wider range of colours could have strengthened the project even though I am happy with the two that I used. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">This is a concept that could be used and would be effective nationwide. It is a concept that could also be used all year round although it would probably be most effective in spring/summer. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">A problem that this campaign could face is that people take notice of the bench bit to not see the campaign behind it and therefore do not make the connection to the National Trust and subsequently don't visit the locations. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">As as brief I have enjoyed this project. I think the break in the middle allowed me to come back to it with fresh eyes and, although I already had a firm concept, my design boards were much improved. </span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
</div>
<div class="separator" style="clear: both; text-align: left;">
</div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span></div>
Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-37847520603342397662014-04-18T07:35:00.000-07:002014-04-22T12:41:22.764-07:00OUGD503 - RESPONSIVE - SECRET 7"<style>@font-face {
font-family: "MS 明朝";
}@font-face {
font-family: "MS 明朝";
}@font-face {
font-family: "Cambria";
}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: Cambria; }.MsoChpDefault { font-family: Cambria; }div.WordSection1 { page: WordSection1; }</style>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Secret 7” is an annual competition that brings
creative together to raise money for charity. The organisation takes 7 tracks
from 7 well-know musicians globally and invite creative to produce the vinyl
sleeves for these tracks. The creatives are anyone who wishes to submit their
designs as well as famous designers and illustrators. </span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">For my submission for Secret 7” I listened to all 7
songs that were possible choices to design for. The 7 tracks were;</span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Age of Reason – Black Sabbath</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Grounds for Divorce – Elbow</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Strange Creatures – Jake Bugg</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Team – Lorde</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Karmacoma – Massive Attack</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Virginia Plain – Roxy Music</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Get It On – T. Rex</span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Having listened to all of the tracks, I then chose 3
to look at in more detail. The three I chose to look at were; Strange Creatures
by Jake Bugg, Karmacoma by Massive Attack and Get It On by T. Rex. To provide a
platform for inspiration I looked at the lyrics of each of these songs.</span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">I went through the lyrics and highlighted the lyrics
that stood out to me and that I though had potential.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglvFEUNva8sGgZN2wYvJSMk-g6Azy0ZEWsHyKt0DKd1QLXGJhTisPnFjzc4x0S8rH01JnrsqBmRWUm_zmfGkFmXcEGzR9qKS3wCq9pdutUk8SU5hNnsD1HH0ubb1NMHTCRCXFpnEbxSMR5/s1600/Scan+1+copy.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglvFEUNva8sGgZN2wYvJSMk-g6Azy0ZEWsHyKt0DKd1QLXGJhTisPnFjzc4x0S8rH01JnrsqBmRWUm_zmfGkFmXcEGzR9qKS3wCq9pdutUk8SU5hNnsD1HH0ubb1NMHTCRCXFpnEbxSMR5/s1600/Scan+1+copy.jpeg" height="640" width="452" /></a></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;"><br /></span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">After reading through the lyrics of each song, I
selected a song that I had an idea for. The chosen track was Get It On by T.
Rex. </span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Helvetica;">Focusing on </span><span lang="EN-US" style="font-family: Helvetica;">the lyrics, ‘Well you’re windy and wild/You got
the blues/I’m your shoes and your stockings/You’re windy and wild’. I chose to
use arguably the most iconic image of wind in pop culture (Marilyn Monroe in
the white dress). The reason I chose this image over others of her dress blowing up was because in this image more leg is showing which makes the illustration I added more prominent.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjylDP3t6Ts_psNew82-uxYn50N5woAftkrX9rGuBk8kzZp10mO_-dJ66vBM7Qw29WJWSXfBF4MYkaLQkzsMLD02PefnPALW2MPX2rzndvbmq6e_4RgQjKx1uulq-wmOQMnIlJT76Feozzm/s1600/o-MARILYN-MONROE-SUBWAY-facebook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjylDP3t6Ts_psNew82-uxYn50N5woAftkrX9rGuBk8kzZp10mO_-dJ66vBM7Qw29WJWSXfBF4MYkaLQkzsMLD02PefnPALW2MPX2rzndvbmq6e_4RgQjKx1uulq-wmOQMnIlJT76Feozzm/s1600/o-MARILYN-MONROE-SUBWAY-facebook.jpg" height="640" width="504" /></a></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">I sexed up the image
by adding illustrated shoes and stockings – in keeping with the lyrics. To
produce the stockings I printed out an image of Marilyn Monroe and drew over
the top of it using tracing paper.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvyPCtd8YxgAtKiRjNGEqRBLGsH-uC8j_-2a4JMoMfmYV3WFA4v-lmfy_U_TSnz2c49QOcX9v1__HVx_PCS8uwHLylWg5uhqU-PdZsvRmed4cYnmkjoOFsoNkr2xM03Igi5cppOKZG5Cs-/s1600/Scan.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvyPCtd8YxgAtKiRjNGEqRBLGsH-uC8j_-2a4JMoMfmYV3WFA4v-lmfy_U_TSnz2c49QOcX9v1__HVx_PCS8uwHLylWg5uhqU-PdZsvRmed4cYnmkjoOFsoNkr2xM03Igi5cppOKZG5Cs-/s1600/Scan.jpeg" height="640" width="452" /></a></div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">The illustration was
then scanned into the computer, taken into Adobe Illustrator and finally turned
into a vector. Having it as a vertor I was able to resize it and manipulate it
in any way I wanted to.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span><span style="font-family: Helvetica;"></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglPvD_kin1JiTCBe4qkKbJjAvI7EMRNFK-NYNDXNr0yieM1_QUJX3LKGR7YMdXxyykhZPp8CQi7dU48mqiNJqXb6aCFQHnQPmD-BQDSeYjg4XIlQQBNGZsD5n_HupDI4hDvC8RRDgLLAks/s1600/Pen+Tool+Suspenders.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglPvD_kin1JiTCBe4qkKbJjAvI7EMRNFK-NYNDXNr0yieM1_QUJX3LKGR7YMdXxyykhZPp8CQi7dU48mqiNJqXb6aCFQHnQPmD-BQDSeYjg4XIlQQBNGZsD5n_HupDI4hDvC8RRDgLLAks/s1600/Pen+Tool+Suspenders.jpg" height="640" width="452" /></a></div>
<div class="MsoNormal">
<br />
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">I cropped the photograph so that it would have more impact on the shape and size of the record sleeve. I made it square, only showing the legs and some of her waist and dress.</span></span><br />
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPwZf1WDBx_fERk2HBN1tM4eLxvG77o13Y7IlHqw0J3DRzoULOf5DYLHfhKzixUv3ls_VYv5T4KHlDxftmSi5w6HC1310RJ95fB3u2Ckh33kpfC2yCECiQ2YCOronYIX_XUu06wh6nu9sD/s1600/o-MARILYN-MONROE-SUBWAY-facebooksquare.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPwZf1WDBx_fERk2HBN1tM4eLxvG77o13Y7IlHqw0J3DRzoULOf5DYLHfhKzixUv3ls_VYv5T4KHlDxftmSi5w6HC1310RJ95fB3u2Ckh33kpfC2yCECiQ2YCOronYIX_XUu06wh6nu9sD/s1600/o-MARILYN-MONROE-SUBWAY-facebooksquare.jpg" height="640" width="640" /></a></div>
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span><span style="font-family: Helvetica;"></span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">I
chose to rip and scan the photo to add a more rock and roll element to the work,
enhanced by the illustration being crudely placed over the top. </span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwSx3hPOnWOLIZ6JuqN7pDLqCKigJlyPcHC3JgcXooshMAypOH_W12zjq5fFYPWowK27VnA00Zj4QzIa8QjQ4Q1pJeDipK8OfhWjNmLxnn_JeONilJ64igp7N9O9RyRR-h7xCDBgCg0zk5/s1600/Scan+2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwSx3hPOnWOLIZ6JuqN7pDLqCKigJlyPcHC3JgcXooshMAypOH_W12zjq5fFYPWowK27VnA00Zj4QzIa8QjQ4Q1pJeDipK8OfhWjNmLxnn_JeONilJ64igp7N9O9RyRR-h7xCDBgCg0zk5/s1600/Scan+2.jpeg" height="640" width="640" /></a></div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">To
me the song has quite a sexual element and that is what I chose to focus on,
using an iconic sex symbol and making her more risqué and racy by adding
suspenders and black shoes. </span></span><br />
<br />
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">I tried two layouts to see which I preferred, however, after a discussion with my peers, the decision was made to use the image with the torn edges rather than the one below. The torn edge gave the image a much more rock and roll feel and was therefore more appropriate for the song and for the band. </span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY_ggsGWnZ0DzDOPgnJn8dE5pgA-PurzuHJByZ4FGfTd8Bhl3gVDkiWNq6xbW9VsUALo_HpGmdyWdBvKXWw7utQGh7PnZeUH_dNLpVRnF9WuIQDrJZoL0pyNdtPeZdPMXKcson_5jXOTEM/s1600/Sleeve+designs-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY_ggsGWnZ0DzDOPgnJn8dE5pgA-PurzuHJByZ4FGfTd8Bhl3gVDkiWNq6xbW9VsUALo_HpGmdyWdBvKXWw7utQGh7PnZeUH_dNLpVRnF9WuIQDrJZoL0pyNdtPeZdPMXKcson_5jXOTEM/s1600/Sleeve+designs-01.jpg" height="640" width="640" /></a></div>
<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">As
with the song, the outcome is more suggestively sexy rather than directly
sexual. The combination of the beauty and elegance of Monroe and the
provocateur-ish addition of the stockings also echoes the lyric ‘dirty sweet’,
which is repeated throughout the song. </span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9xZYos1fRsDBdeSej_xzkUM4VWXo8udhP2GIDY_VxqMaJ_j6I6qUUBx_pgBiTAxYmgxH0iU8m76aneHXY4C8zplwebZ-cCwbvl4TwZurXdKGPt5CeBTdmSEcmnQhrrF4AcNitqcSeUBCS/s1600/Sleeve+designs-02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9xZYos1fRsDBdeSej_xzkUM4VWXo8udhP2GIDY_VxqMaJ_j6I6qUUBx_pgBiTAxYmgxH0iU8m76aneHXY4C8zplwebZ-cCwbvl4TwZurXdKGPt5CeBTdmSEcmnQhrrF4AcNitqcSeUBCS/s1600/Sleeve+designs-02.jpg" height="640" width="640" /></a></div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">The
strengths of this work are its strong connection and inspiration from the
original song, which in turn creates a strong concept and therefore the overall
outcome and aesthetic is appropriate and clear.</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;">The
weakest part of this work is probably the technical aspect. Although there are
some technical design features, such as the layout, the tearing of the photo
and the illustration, it is not ultimately that technically challenging or
interesting.</span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijQhhbhvG5-Dfphcrhq3tnpNa4VGHBDHC3LajD3BYxhHk-CLlcLAOz65ArD-t-hDh1MtDFguvMdqenyDPjAoHEqDmqwIDHsqyjQxljghUcjm2iKjN6ZQSdK26usUqNYl5MIOhVYmZ95toi/s1600/Secret+7%22+Vinyl.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijQhhbhvG5-Dfphcrhq3tnpNa4VGHBDHC3LajD3BYxhHk-CLlcLAOz65ArD-t-hDh1MtDFguvMdqenyDPjAoHEqDmqwIDHsqyjQxljghUcjm2iKjN6ZQSdK26usUqNYl5MIOhVYmZ95toi/s1600/Secret+7%22+Vinyl.jpg" height="398" width="640" /></a></div>
<div class="MsoNormal">
<span style="font-size: small;"><span lang="EN-US" style="font-family: Helvetica;"><br /></span></span></div>
<span style="font-size: small;">
</span><br />
<div class="MsoNormal">
<br /></div>
<span style="font-size: small;">
</span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0tag:blogger.com,1999:blog-1825014034236196619.post-69309167019895573652014-04-13T15:36:00.001-07:002014-04-13T15:36:13.875-07:00OUGD503 - Dialogue Exhibition
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Times;
panose-1:2 0 5 0 0 0 0 0 0 0;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
@font-face
{font-family:"MS 明朝";
mso-font-charset:78;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:"MS 明朝";
mso-font-charset:78;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1073743103 0 0 415 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-bidi-font-family:"Times New Roman";}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
-->
</style>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">Dialogue
was a blind collaboration screen print exhibition organized by Yoke. The brief
was to produce a single black and white design on the theme of dialogue. The
work was then screen printed on top of, alongside and with other people’s
designs. Yoke chose the colour and scale.</span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Times;
panose-1:2 0 5 0 0 0 0 0 0 0;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
@font-face
{font-family:"MS 明朝";
mso-font-charset:78;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1073743103 0 0 415 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-bidi-font-family:"Times New Roman";}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
-->
</style>
</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">I started
this brief by researching into the dictionary definition of the word ‘dialogue’
and all its possible forms.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRcIuSfiXhWovspNoJiZAR90PBcyoV6xDTniKvpJTbUGrNe9Znd6YsU4uACGZZBGmr7di5kojsssYpEESc3KJzmlriBLxI5BS0JCpK-_TapLNOj9UKnccdQbnSBAUrNJguu3ZiLetbjQ1Q/s1600/Scan.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRcIuSfiXhWovspNoJiZAR90PBcyoV6xDTniKvpJTbUGrNe9Znd6YsU4uACGZZBGmr7di5kojsssYpEESc3KJzmlriBLxI5BS0JCpK-_TapLNOj9UKnccdQbnSBAUrNJguu3ZiLetbjQ1Q/s1600/Scan.jpeg" height="446" width="640" /></a></span></div>
<br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">I then
proceeded to put all my thoughts down on paper so that I could quickly see my
thought process and all the possible options.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXkmFnM-8_uSthVIe31zyIFeDyIOqMNWcWPWU-Gx3ekLjvgP3x_PuMZkTJJ748paPL10b-VxpgccnU_UGvfG-vcKM67Bmjob4CwcsZvLueYy9Bqs_-3u0iGP40U65YY6vx_a_pv6r3pqra/s1600/Scan+1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXkmFnM-8_uSthVIe31zyIFeDyIOqMNWcWPWU-Gx3ekLjvgP3x_PuMZkTJJ748paPL10b-VxpgccnU_UGvfG-vcKM67Bmjob4CwcsZvLueYy9Bqs_-3u0iGP40U65YY6vx_a_pv6r3pqra/s1600/Scan+1.jpeg" height="452" width="640" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;"><br /></span></span>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">Once I had
a few ideas I began to sketch and write them down. Out of several possibilities,
looking at language, symbols and sounds I chose to focus on using phonetics.</span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">Now that I had chosen a concept, I needed to decide on what the phonetics would say. I wanted them to have a dual meaning, reflecting the theme. The phrase I decided on was 'Making language visual is not always as easy as it sounds.' This sentence played on several elements of dialogue, its language part, its visual aspect and its verbal characteristic. Now that I had my concept and content, I tried various layout designs to see which one looked the best.</span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;"><br /></span></span>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjup1R-imJ9fkxKYieQfjlxwLCt4GXYJFnm8ffkVBleF3bZuQk_wqQIOgxgr58neRnG59ipqUQJbkLWC8Zr82mkqHg1ERuqYtTzYzUxenSmH5eIAhOX-MOutOZWDlFq5VDGJt7w0MvEJHW5/s1600/Dialogue+Competition2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjup1R-imJ9fkxKYieQfjlxwLCt4GXYJFnm8ffkVBleF3bZuQk_wqQIOgxgr58neRnG59ipqUQJbkLWC8Zr82mkqHg1ERuqYtTzYzUxenSmH5eIAhOX-MOutOZWDlFq5VDGJt7w0MvEJHW5/s1600/Dialogue+Competition2.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYy9GzJqwObQ1KAFn8_vqOg0BZLLYPp8tFwT4NcLAxr1dn6MghwIGKJP9_3FIQTRcUP3eTQuaP7iB_HPDHdn3DN29J1hz5E3AEhbr82iV6qo-B_xx8-sLCSR1EU5vdLP6_7WortEGxp3g3/s1600/Dialogue+Competition3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYy9GzJqwObQ1KAFn8_vqOg0BZLLYPp8tFwT4NcLAxr1dn6MghwIGKJP9_3FIQTRcUP3eTQuaP7iB_HPDHdn3DN29J1hz5E3AEhbr82iV6qo-B_xx8-sLCSR1EU5vdLP6_7WortEGxp3g3/s1600/Dialogue+Competition3.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9gqSo-kbQk5tyDQEQraulsHIayy711sMbtNWU4ZaN4hBd72VE1pKMs4PQc7nhV6wmPqdiWKNWSWGNGi69jBDKGQ23zUr7yJvt0GTtqfaVXYXPZ707JvSRLS1GK44PyUP6xQaSjTJMOAGf/s1600/Dialogue+Competition4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9gqSo-kbQk5tyDQEQraulsHIayy711sMbtNWU4ZaN4hBd72VE1pKMs4PQc7nhV6wmPqdiWKNWSWGNGi69jBDKGQ23zUr7yJvt0GTtqfaVXYXPZ707JvSRLS1GK44PyUP6xQaSjTJMOAGf/s1600/Dialogue+Competition4.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcqogQ2hB5eMkNaxiEftlPzr6t7giRU4lGcvhg8GmAq8XQIsE_gR1X6Y31pJlMvhDGjZF1rbQejgUEvOEu6SzLA9ChJVB0xXHljRSFZRNy3Mx_ypDXHD5aZgSrqtVtkuPrhFIRUsGbkJ9p/s1600/Dialogue+Competition5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcqogQ2hB5eMkNaxiEftlPzr6t7giRU4lGcvhg8GmAq8XQIsE_gR1X6Y31pJlMvhDGjZF1rbQejgUEvOEu6SzLA9ChJVB0xXHljRSFZRNy3Mx_ypDXHD5aZgSrqtVtkuPrhFIRUsGbkJ9p/s1600/Dialogue+Competition5.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieP5-Wvca1i4tTKDUXC291Elb8OtNMSiDYqK8nc_7A4imt1a4gBw11nNCTEITb4Ffl-Kyvogp7BJGlkEWozseFTIuRDoB58D4Bgbgz0isUC2F1NbIH6t8W9WHzFQTnMhJnU7I41_uu7WvV/s1600/Dialogue+Competition6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieP5-Wvca1i4tTKDUXC291Elb8OtNMSiDYqK8nc_7A4imt1a4gBw11nNCTEITb4Ffl-Kyvogp7BJGlkEWozseFTIuRDoB58D4Bgbgz0isUC2F1NbIH6t8W9WHzFQTnMhJnU7I41_uu7WvV/s1600/Dialogue+Competition6.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0a4nlxyRJM22-ySiWnxFd4rrSHCmYfn95Y2BWWzUEUdX_BKsC3qkO55tCGI70e9RdoAoQFguq4GHemO0ATPUU5egupn1jm8LqQbVe4LBkrvRPUSc5p19l1K0sSz9QAenye561NUDQOpKy/s1600/Dialogue+Competition7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0a4nlxyRJM22-ySiWnxFd4rrSHCmYfn95Y2BWWzUEUdX_BKsC3qkO55tCGI70e9RdoAoQFguq4GHemO0ATPUU5egupn1jm8LqQbVe4LBkrvRPUSc5p19l1K0sSz9QAenye561NUDQOpKy/s1600/Dialogue+Competition7.jpg" height="640" width="452" /></a></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjycYQIqvHeIrJDZXN5A3-EMAb16pi-NZ37fsmCwApxkbUnHe2RDEP08ywNkpC3tDck2h1TvCQb5AtC-hqYguxUmGVFQLzKZy5_9YEwih23iJNoDWQXpCjldRfgqOwm3cgJphaAY8OS14jQ/s1600/Dialogue+Competition.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjycYQIqvHeIrJDZXN5A3-EMAb16pi-NZ37fsmCwApxkbUnHe2RDEP08ywNkpC3tDck2h1TvCQb5AtC-hqYguxUmGVFQLzKZy5_9YEwih23iJNoDWQXpCjldRfgqOwm3cgJphaAY8OS14jQ/s1600/Dialogue+Competition.jpg" height="640" width="452" /></a></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;"><br /></span></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">At this point I also experimented with typefaces. My options were quite limited as many font families do not have all the characters and glyphs required by the phonetic alphabet.</span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">I decided I wanted to use a serif font as it was much more aesthetically interesting than a sans-serif. I also made the decision to left align the work as this was more balance and worked better on the page.</span></span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">The final design:</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9gqSo-kbQk5tyDQEQraulsHIayy711sMbtNWU4ZaN4hBd72VE1pKMs4PQc7nhV6wmPqdiWKNWSWGNGi69jBDKGQ23zUr7yJvt0GTtqfaVXYXPZ707JvSRLS1GK44PyUP6xQaSjTJMOAGf/s1600/Dialogue+Competition4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9gqSo-kbQk5tyDQEQraulsHIayy711sMbtNWU4ZaN4hBd72VE1pKMs4PQc7nhV6wmPqdiWKNWSWGNGi69jBDKGQ23zUr7yJvt0GTtqfaVXYXPZ707JvSRLS1GK44PyUP6xQaSjTJMOAGf/s1600/Dialogue+Competition4.jpg" height="640" width="452" /> </a> </span></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">At the exhibition:</span></span></span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhieDwJYapB0MsdKV3qy7_uZuI_uFMRfk7YTXOPRp74gcE4qSJ4EYtWdl1xF4PoJa-Bl-REUFunfd0OXFup5Nz0t3JJAesW4qft8hHRNeKgbHqTkhMoM47NePHBZbnoO36vqfzDIa1Cr8qF/s1600/IMG_4672.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhieDwJYapB0MsdKV3qy7_uZuI_uFMRfk7YTXOPRp74gcE4qSJ4EYtWdl1xF4PoJa-Bl-REUFunfd0OXFup5Nz0t3JJAesW4qft8hHRNeKgbHqTkhMoM47NePHBZbnoO36vqfzDIa1Cr8qF/s1600/IMG_4672.jpg" height="640" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUHpZRh-U-8D6lMU-Zf-8z7Acp-varQF-oDtIIJDGdtbha3IilLlNtOw5OciGgYhauKYPl199BEZP3Po0KnpUSVfzGyosddO2WfVn_sbWz-ir4OM6slFB2A32lFfQgG9uQ9oOPDuJ8WVOn/s1600/IMG_4673.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUHpZRh-U-8D6lMU-Zf-8z7Acp-varQF-oDtIIJDGdtbha3IilLlNtOw5OciGgYhauKYPl199BEZP3Po0KnpUSVfzGyosddO2WfVn_sbWz-ir4OM6slFB2A32lFfQgG9uQ9oOPDuJ8WVOn/s1600/IMG_4673.jpg" height="640" width="640" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2K3QZBdJAhyQRFZUHGyGGMA2MXy_rSQivFlNvj_39LI5CHuHWDM2_FHGQDzj32HpM3l6cyRctJdZuTdnnHYDyVgPJ-hRw-3X-wqLRrPBic2QZuJ1drSD0BoFgdn9UTjbyhILZkyWYRSwS/s1600/IMG_4674.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2K3QZBdJAhyQRFZUHGyGGMA2MXy_rSQivFlNvj_39LI5CHuHWDM2_FHGQDzj32HpM3l6cyRctJdZuTdnnHYDyVgPJ-hRw-3X-wqLRrPBic2QZuJ1drSD0BoFgdn9UTjbyhILZkyWYRSwS/s1600/IMG_4674.jpg" height="640" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">The strengths of this project lie in the concept as, although it looks fairly simple, the idea behind it is well thought out and as multiple meanings.</span></span></span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">The weakest part of the project was probably the layout as it is quite basic and there is not much to it, although specific design decisions were made.</span></span></span></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;">
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Times;
panose-1:2 0 5 0 0 0 0 0 0 0;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
@font-face
{font-family:"MS 明朝";
mso-font-charset:78;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}
@font-face
{font-family:Cambria;
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:-536870145 1073743103 0 0 415 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:Times;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-bidi-font-family:"Times New Roman";}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-family:Cambria;
mso-ascii-font-family:Cambria;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"MS 明朝";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Cambria;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
mso-header-margin:36.0pt;
mso-footer-margin:36.0pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
-->
</style>
</span></span></span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The work can be used on its own as well as
with other designs; it can also be produced in multiple colour but is equally
as strong in black and white. The design can also be scaled infinitely and can
therefore be used for multiple proposes</span><br />
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">
</span><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">The design does not have any other function
other than what it is. It is, in effect, a piece of art and therefore, other
than display, has no use.</span><br />
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;"> </span></span> </span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"> </span></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: 12pt;"> </span></span>Jasper Leehttp://www.blogger.com/profile/17483656216847926712noreply@blogger.com0