Friday, 2 November 2012

Alphabet Soup - Typeface in Context: Fanta

As an extension to the Typeface Brief we were asked to put our typefaces into context. By putting the typeface into context it removes the connection to the person it was designed to represent, in my case, J’Nae.
I chose Fanta as the context for my typeface as I thought it would work with their existing branding and advertisements. I thought this due to the bubble element of my typeface representing the bubbles within the pop and the combined craziness representing the feeling of the company.
I could not decide which colour worked best with the typeface so I chose to fill half with red and half with yellow. This showed off both of the colours I believed worked best.

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