I produced a detailed scamp of my homepage to get some feedback on. Although it was very similar to a previous scamp I had produced this was much more detailed and was closer to the design I was thinking about in the first scamp.
I received a great deal of feedback on this scamp:
- Good use of labeling, know what you mean.
- Maybe too much negative space, although could work well depending on the colours used.
- Limit the colour pallet – will suit the brand.
- ‘South Shields’ should all be on one line.
- I think that the information text on the right hand side should go all the way to the bottom or at least to the other text as there is a big white space – does it need to start at t he top of the page?
- Like the ‘the’s – makes it more informal and inviting.
- Could involve some animation with the lighthouse – hover over links and the lighthouse illuminates?
- Like how minimal the homepage is
- The use of image to take up the background is interesting.
- The side navigation works well, understated but still needs to be noticeable and not washed out by imagery.
- The bottom text looks more like navigation than the side.
The feedback was pretty good and there are a few points I will experiment with, specifically the layout and arrangement of the links on the right side.
I also want to see what any interactive features could look like. The one thing I really want to avoid it the website looking overcrowded and cheep.
In the peer review I wanted to answer and get feed back on the proposed audience as well as my over all concept.
The feedback I received on the audience was:
- Age groups may not be applicable
- A lot of labels
Who are these people on a more detailed level?
- Who wears Barbour?
- Dissect the labels.
- Audience & tone of voice need to be spot on.
The general feedback I received was:
- Have links to external websites such as Barbour.
- Links to Barbour retailers.
- Possible shop section?
This feedback helped me, as I still need to articulate my audience. What I discovered from my feedback on the audience is that I need to map out who has worn Barbours over the years and why. This will enable me to visualize all the possible audience and focus so I can move on with the design of my website.
The general feedback was interesting and useful, although I do not know how relevant having a shop section or links to Barbour retailers would be. I think it would be a useful addition to the website, however I don’t know if it is more relevant than my chosen pages. I do think that a link to the official Barbour website would be a good idea.
The feedback I received in the crit was as follows:
- Consider typeface and font.
- Background – photograph or logo image
- Image quality – especially for jackets and focusing in on the specific areas.
- Use of websafe colours.
- Consistent layout needed on all pages throughout the website.
- Focus your audience – audience timeline.