In
the first fundamental web session we looked at the concept of our website.
For
this we put all our information down onto paper so we could then dissect and
choose what we wanted to take forward and develop as our concept.
Once
I had chosen the areas I wanted to have on my website I then mind-mapped the
specifics. These included the information, the format, how it could be
designed, communication and most importantly the audience.
Deciding
on a specific audience created problems as the audience hasn’t changed but have
diversified recently.
Since
its beginnings Barbour jackets and clothing have been worn by farmers,
fishermen, huntsmen, military personal, motorcyclists and more recently has
become popular amongst fashionistas and hipsters.
The
difficulty is defining an audience, as it is so open and wide.
I
need to look into this are and find out why it has become popular again. Once I
have found this out I will have an audience for my website
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