NASA
The
logo is used in two different colours – red and black. Both these colours stand
out and the red could reflect the danger of the job and the patriotic American
nature.
The
letterforms are futuristic, as space has always been seen as the future. The
letterforms also have a aerodynamic feel to them as well as representing the
tubes that attach the astronaut to the shuttle.
The
joining of the AS could represent the joining or unison of the astronaut and
space, shuttle or service.
NASA
rebranded after the logo became associated with the 1986 Challenger shuttle disaster and the deaths of 7 astronauts.
LAAND
Laand
is Alan Norwell’s landscape architecture firm.
The
logo incorporates his initials, the word land and the letters rearrange to make
his name – Alan.
The
lines around his initials are contour lines found on maps and architectural
drawings of landmass.
NIKE SWOOSH
The
Swoosh is simple and iconic. Designed to rival the 3 stripes of Adidas and
represent speed and movement. The Swoosh is not gender specific and can be used
on a vast range of products and fit in easily.
JET2.COM
The
Jet2 logo is basic, simple and cheap as the company is a budget airline. The
oblique font represents movement and speed, whilst the tittle on the ‘J’ is
separated by a silhouette of a plane. The wording ‘Jet2’ can be interpreted as
‘go to’ which is understandable as the company fly all over the world.
ROLEX
The
Rolex logo has a feel of sophistication, heritage and quality. This is seen
through the use of the colours green and gold and the Roman serif font and the
crown. The crown could also represent royalty or a regal quality. The crown is
also said to symbolize prestige, victory and perfectionism.
AUDI
The
four rings in the Audi logo represent the link/amalgamation of Audi with DKW,
Horch and Wanderer. Each ring represents one company and the overlapping shows
the link and merger of these companies.
The
rings could also represent the four wheels on a vehicle.
The
flick on the ‘A’ shows movement and speed.
QUIKSILVER & ROXY
The
Quiksilver logo combines two elements of the company’s interests – snow sports
and water sports. The water sports, specifically surfing, are represented by
the wave on the left and the snow sports side is represented with the mountain
on the right.
The
curve of the wave and the mountain also create a ‘Q’ shape.
Roxy
– Quiksilver’s female brand – have adapted the existing logo by rotating it
90degrees clockwise and mirroring it. This creates a heart shape that looks
like it is being created by two hands.
VELOCITY CYCLE CLUB
This
logo is very masculine, depicting a very stereotypical vintage cycler. The
vintage look is seen in the style of hat and the moustache. The name of the
club ‘Velocity’ also has significance as the French word for bike is ‘velo’.
AYOOB ULLAH
Gold
may represent wealth, royalty and prestige.
His
initials are Au, which is the chemical symbol for gold on the periodic table.
He
is a designer and this self-branding was done through his love of the Fibonacci
sequence and the golden ratio/number – again linking back to the colour.
He
has replaced the chemical number with the golden number.
Using
the black emphasizes the gold and makes it stand out more.
YAMAHA
The
Yamaha logo is simple and bold.
The
3 tuning forks link to the company’s musical heritage and represent the 3 parts
of the business – technology, production and sales. The enclosing circle signifies
the company’s global reputation.
The
3 forks are also said to represent the 3 essential musical elements – melody,
harmony and rhythm.
CHANEL
The
Chanel logo is simple yet elegant, modern and timeless.
The
logo is quite bold for the product of the company; however, this does fit with
the company’s corporate global side.
The
interlocking Cs were inspired by stained glass windows in an Aubazine chapel.
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